What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
684 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
75 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
684 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Birdeye

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
75 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Birdeye

If you want to increase online review volume and ratings while saving loads of time, Birdeye will do that for you. Small or large business, Birdeye can support you. Birdeye does not include support for all 3rd party review platforms based on the policies of those platforms; however, Birdeye is willing to work with its clients and aggregate 3rd party data into their platform so that you can stay on top of your reputation and client needs without the need to spend time always heading to those 3rd party websites.
Justin Shook | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Birdeye
WYSIWYG email editor
ActiveCampaign
8.1
Birdeye
Dynamic content
ActiveCampaign
8.5
Birdeye
Ability to test dynamic content
ActiveCampaign
8.0
Birdeye
Landing pages
ActiveCampaign
7.1
Birdeye
A/B testing
ActiveCampaign
8.7
Birdeye
Mobile optimization
ActiveCampaign
8.2
Birdeye
Email deliverability reporting
ActiveCampaign
8.9
Birdeye
List management
ActiveCampaign
8.8
Birdeye
Triggered drip sequences
ActiveCampaign
9.1
Birdeye

Lead Management

ActiveCampaign
8.5
Birdeye
Lead nurturing
ActiveCampaign
8.8
Birdeye
Lead scoring and grading
ActiveCampaign
8.4
Birdeye
Data quality management
ActiveCampaign
8.2
Birdeye
Automated sales alerts and tasks
ActiveCampaign
8.6
Birdeye

Campaign Management

ActiveCampaign
7.9
Birdeye
Calendaring
ActiveCampaign
7.7
Birdeye
Event/webinar marketing
ActiveCampaign
8.1
Birdeye

Social Media Marketing

ActiveCampaign
8.3
Birdeye
Social sharing and campaigns
ActiveCampaign
8.4
Birdeye
Social profile integration
ActiveCampaign
8.1
Birdeye

Reporting & Analytics

ActiveCampaign
8.5
Birdeye
Dashboards
ActiveCampaign
8.5
Birdeye
Standard reports
ActiveCampaign
8.5
Birdeye
Custom reports
ActiveCampaign
8.3
Birdeye

Platform & Infrastructure

ActiveCampaign
8.7
Birdeye
API
ActiveCampaign
8.7
Birdeye
Role-based workflow & approvals
ActiveCampaign
8.4
Birdeye
Customizability
ActiveCampaign
8.6
Birdeye
Integration with Salesforce.com
ActiveCampaign
8.6
Birdeye
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Birdeye
Integration with SugarCRM
ActiveCampaign
8.8
Birdeye

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Birdeye

  • Their support is excellent. Always fast and efficient.
  • Implementation was easy and fast. You are assigned an implementation manager to get everything connected.
  • Birdeye is constantly innovating and creating new value through added features and functionality. They're much more than just online review curation.
Kristin Romero | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Birdeye

  • It would be nice for Birdeye to work with product reviews. Currently they're about business reviews only.
  • Is there a way to get BirdEye to sync with Amazon? Product reviews on Amazon would be huge.
  • The integrations are generally easy to add, but it would be nice to have a WordPress addon that makes it happen seamlessly.
Aaron Metzger | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Birdeye

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Birdeye

Birdeye 9.6
Based on 10 answers
Birdeye is very self explanatory. It makes it very easy for our team to manage . We are able to use on our laptop along with our phones. My clients love that we an send the link though a text . It has been easy to navigate the platform weather is reviewing reviews to requesting help from help desk.
YOVANA PEREZ | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Birdeye

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Birdeye

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Birdeye

Birdeye 9.4
Based on 11 answers
Support can always be better. I feel like there are shifts in leads at Birdeye all the time and it's hard to create a relationship with someone only to then be told you're being re-assigned. Would be nice to stick it through with someone for more time than a year or less. Not sure of the varying degrees of support and what's offered based on how much you spend with Birdeye, but that seems to be a heavy factor on the outside looking in.
Mark Renkens | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Birdeye

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Birdeye

There is no comparison to Birdeye!! We have used 2 other reputation management companies in the past. We always had to ask every patient that came in to please take time to go online and give us a review. That was always met with a "look" from the patient and the staff felt uncomfortable asking. With BirdEye we don't have to do that any longer! They do the work for you, seamlessly and effectively, therefore, making our staff and patients happier.
Lynette Williams | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Birdeye

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Birdeye

  • All Positive ROI - It's simple
  • As a re-seller, it's all residual income, sell it once, train them, your done.
  • Even if we manage it as a re-seller, once you know the platform, you can pay a college student pennies to send out the campaigns or train clients. As an owner, I recommend it, my clients take my expert opinion, I'm done.
Lynn Holloway-Mylton | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Birdeye

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Birdeye Editions & Modules

Edition
Standard$299.001
Professional$399.001
PremiumCustom Pricing
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Birdeye
8.5

Likelihood to Renew

ActiveCampaign
9.1
Birdeye

Usability

ActiveCampaign
8.1
Birdeye
9.6

Reliability and Availability

ActiveCampaign
9.1
Birdeye

Performance

ActiveCampaign
8.6
Birdeye

Support Rating

ActiveCampaign
6.7
Birdeye
9.4

In-Person Training

ActiveCampaign
7.3
Birdeye

Implementation Rating

ActiveCampaign
8.5
Birdeye

Scalability

ActiveCampaign
8.8
Birdeye

Add comparison