What users are saying about
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Top Rated
838 Ratings
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Top Rated
122 Ratings

ActiveCampaign

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Top Rated
838 Ratings
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Score 8.5 out of 100

Birdeye

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Top Rated
122 Ratings
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Score 7.3 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.4

    ActiveCampaign

    84%

    Birdeye

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    8.0
    80%
    555 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.2
    82%
    492 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.1
    81%
    446 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    317 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    360 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    503 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    647 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    623 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.0
    90%
    550 Ratings
    N/A
    0 Ratings

    Lead Management

    8.6

    ActiveCampaign

    86%

    Birdeye

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    8.8
    88%
    470 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.5
    85%
    343 Ratings
    N/A
    0 Ratings

    Data quality management

    8.5
    85%
    385 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.6
    86%
    340 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.4

    ActiveCampaign

    84%

    Birdeye

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    278 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.5
    85%
    271 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.5

    ActiveCampaign

    85%

    Birdeye

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.6
    86%
    244 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.4
    84%
    239 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    Birdeye

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    571 Ratings
    N/A
    0 Ratings

    Standard reports

    8.7
    87%
    558 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    360 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.7

    ActiveCampaign

    87%

    Birdeye

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    374 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.3
    83%
    253 Ratings
    N/A
    0 Ratings

    Customizability

    8.6
    86%
    395 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.7
    87%
    85 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.8
    88%
    55 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.7
    87%
    51 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 1 area: Likelihood to Recommend
    • Birdeye is rated higher in 2 areas: Usability, Support Rating

    Likelihood to Recommend

    9.0

    ActiveCampaign

    90%
    642 Ratings
    6.7

    Birdeye

    67%
    81 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings

    Birdeye

    N/A
    0 Ratings

    Usability

    8.2

    ActiveCampaign

    82%
    34 Ratings
    9.7

    Birdeye

    97%
    11 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    Birdeye

    N/A
    0 Ratings

    Performance

    6.7

    ActiveCampaign

    67%
    4 Ratings

    Birdeye

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    38 Ratings
    6.2

    Birdeye

    62%
    13 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Birdeye

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings

    Birdeye

    N/A
    0 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Birdeye

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    Birdeye

    N/A
    0 Ratings

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings

    Birdeye

    N/A
    0 Ratings

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Birdeye

    N/A
    0 Ratings

    Vendor pre-sale

    7.3

    ActiveCampaign

    73%
    3 Ratings

    Birdeye

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
    However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
    Read full review

    Birdeye

    If you want to increase online review volume and ratings while saving loads of time, Birdeye will do that for you. Small or large business, Birdeye can support you. Birdeye does not include support for all 3rd party review platforms based on the policies of those platforms; however, Birdeye is willing to work with its clients and aggregate 3rd party data into their platform so that you can stay on top of your reputation and client needs without the need to spend time always heading to those 3rd party websites.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    Birdeye

    • Their support is excellent. Always fast and efficient.
    • Implementation was easy and fast. You are assigned an implementation manager to get everything connected.
    • Birdeye is constantly innovating and creating new value through added features and functionality. They're much more than just online review curation.
    Read full review

    Cons

    ActiveCampaign

    • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
    • It could be a little bit easier to find pricing online.
    • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
    Read full review

    Birdeye

    • It would be nice for Birdeye to work with product reviews. Currently they're about business reviews only.
    • Is there a way to get BirdEye to sync with Amazon? Product reviews on Amazon would be huge.
    • The integrations are generally easy to add, but it would be nice to have a WordPress addon that makes it happen seamlessly.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Birdeye

    Starting Price

    $0

    Editions & Modules

    Birdeye editions and modules pricing
    EditionModules
    Standard$299.001
    Professional$399.002
    PremiumCustom Pricing3

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Birdeye

    No answers on this topic

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Birdeye

    Birdeye is very self explanatory. It makes it very easy for our team to manage . We are able to use on our laptop along with our phones. My clients love that we an send the link though a text . It has been easy to navigate the platform weather is reviewing reviews to requesting help from help desk.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Birdeye

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Birdeye

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Birdeye

    Support can always be better. I feel like there are shifts in leads at Birdeye all the time and it's hard to create a relationship with someone only to then be told you're being re-assigned. Would be nice to stick it through with someone for more time than a year or less. Not sure of the varying degrees of support and what's offered based on how much you spend with Birdeye, but that seems to be a heavy factor on the outside looking in.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Birdeye

    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Birdeye

    There is no comparison to Birdeye!! We have used 2 other reputation management companies in the past. We always had to ask every patient that came in to please take time to go online and give us a review. That was always met with a "look" from the patient and the staff felt uncomfortable asking. With BirdEye we don't have to do that any longer! They do the work for you, seamlessly and effectively, therefore, making our staff and patients happier.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Birdeye

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Birdeye

    • All Positive ROI - It's simple
    • As a re-seller, it's all residual income, sell it once, train them, your done.
    • Even if we manage it as a re-seller, once you know the platform, you can pay a college student pennies to send out the campaigns or train clients. As an owner, I recommend it, my clients take my expert opinion, I'm done.
    Read full review

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