ActiveCampaign vs. Eventbrite

I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.

Incentivized

We're a nonprofit organization so we have a very lean time, labor, and money so the super easy self-explanatory nature makes it easy for our team to admin an event. The simple UI [of Eventbrite] keeps our focus on the event and avoids any headache-inducing tech hurdles. There're just enough user roles to handle multi-staffer admin. A less appropriate situation is an event that is huge in complexity with a custom workflow and processing which Eventbrite's not built to handle in-house such as multi-step registration, multiple item and category all-select options during registration, multi-event type (not just physical or ticket but virtual goods tracking), more HootSuite-like social media refinery, etc.

Incentivized

• Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
• Super easy to use email creation that is aesthetically pleasing and user friendly
• Easy email sequences and user classification from a large range of opt in trigger options

Incentivized

• Event management--providing a detailed description of the event (date, time, place) plus details of the event (speakers, topic, sponsors, etc.)
• Registrations--provides enough details about people who register, and tools to manage those registrations (add people manually who didn't pre-register, cancel orders, check-in of attendees)
• Event promotion--events created using Eventbrite can be found by searching Eventbrite for local events

Incentivized

• It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
• The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
• I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
• I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
• I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.

Incentivized

• I'd like to see Eventbrite add more customization to the event page layout. It would be nice to be able to differentiate our event through more specific design.
• I've had occasional problems with email formatting in the Eventbrite email builder. It would be nice to have a slightly more trustworthy builder.
• Other than those two things, I think Eventbrite does exactly what it needs to do.

Incentivized

I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.

Incentivized

Excellent platform and easy to use to create events. Eventbrite sets the standard for simple, effective and safe ticketing platforms. Our customers trust Eventbrite and we've always done well when we use this platform for ticketing. They have recently updated some of the virtual connectivity tools which make it even easier to set up and promote virtual events.

Incentivized

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.

Great platform with so many incredible features. It streamlines workflow, communication, messaging, and analyzing data. I know of no other platform that can do what Eventbrite can do for the price or user-friendliness. They also offer great support for new users and integrate well with other platforms (i.e., social media and Sched).

Incentivized

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.

Incentivized

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.

Incentivized

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.

Incentivized

I haven't yet needed to contact customer support, but the information provided next to the various features has been exceptionally helpful. This info is located just to the right of most options, and it provides answers to frequently asked questions. At this point, that information has been enough to keep me from having to contact anyone.

Incentivized

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.

Incentivized

Just jump in, don't over thinking it, doing it will net the very few basic questions you'll have. There's not much complexity so one doesn't need to plan as if moving a canal. It's as simple as can be.

Incentivized

I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.

Incentivized

My "go to" for event registration has always been Constant Contact because they don't charge additional processing fees above the standard transaction. If it's a more basic event where I just need to capture name, email, and payment, I'll continue to use Constant Contact over Eventbrite. However, if it's more complex and requires marketing, I would choose Eventbrite.

Incentivized

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.

Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.

At this point, I don't think I'd ever use any other platform!

Incentivized

• I haven't monetized my list yet so no clear ROI but great from a list-building perspective
• The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features

Incentivized

• A dedicated URL for each event has been easy to use for tying events to editorial content, promotion and marketing.
• For ticketed events, it has been an easy -to-use system without requiring a lot of training on a complicated technology. It is also competitively priced for transaction management.
• Whether we have discovered any Eventbrite users via the Eventbrite site promotion, we appreciate it as a recommendation of our event for like-minded event attendees.

Incentivized