What users are saying about

ActiveCampaign

Top Rated
62 Ratings

Intercom

Top Rated
127 Ratings

ActiveCampaign

Top Rated
62 Ratings
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Score 8.4 out of 101

Intercom

Top Rated
127 Ratings
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Score 8.9 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Nicholas De Salvo profile photo

Intercom

Intercom is very well suited for all kinds of teams. Its powerful framework can be easily used by novices and experts alike to send automated notifications and messages to users on a website. Once the scripts have been installed on your website, setting up targeted alerts can be done at the click of a few buttons and requires no technical knowledge. You need minimal technical support in order to get the scripts up and running. Intercom is great for sales, support and marketing teams alike and has a very easy learning curve. You can set up a test environment on your website using Intercom's test mode to try out different alerts and notifications as well before trying it on your production environment.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Intercom
WYSIWYG email editor
ActiveCampaign
7.7
Intercom
Dynamic content
ActiveCampaign
7.3
Intercom
Ability to test dynamic content
ActiveCampaign
7.4
Intercom
Landing pages
ActiveCampaign
6.7
Intercom
A/B testing
ActiveCampaign
7.1
Intercom
Mobile optimization
ActiveCampaign
7.7
Intercom
Email deliverability
ActiveCampaign
8.3
Intercom
List management
ActiveCampaign
8.1
Intercom
Triggered drip sequences
ActiveCampaign
9.3
Intercom

Reporting & Analytics

ActiveCampaign
7.0
Intercom
Dashboards
ActiveCampaign
7.0
Intercom
Standard reports
ActiveCampaign
7.2
Intercom
Custom reports
ActiveCampaign
6.7
Intercom

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • User segmentation
  • Ability to send automated targeted notifications
  • Ease of use & setup
  • Flexibility in terms of dispatch times and types of messages that can be sent
  • The enormous number of simple integrations with applications that are possible
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Cons

  • You can't add a contact without an email address.
  • Site tracking of visitors sometimes doesn't work, so when they submit a form their activity prior to form submission is lost.
  • Sales/CRM reporting is very limited. Anyone coming from a proper CRM like Salesforce would find reporting unusable, especially sales teams.
  • Email builder needs some work, it has certain limitations and doesn't allow custom designs to be editable in the builder.
  • No Android app for CRM (suppose to be in the works as we were told).
Viktor Nagornyy profile photo
  • They have custom icons which makes it hard to understand which buttons mean what. It can get confusing to the reader that the help docs and the chat messages all have the same icons in the UI.
  • There seems to not be a snooze functionality when you are not on shift and don't want to be receiving messages from intercom.
  • Some messages become notifications (push) and some do not. Maybe it is a bug right now but it is not as consistent as the email notifications are.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Intercom9.1
Based on 3 answers
It's currently a perfect fit for our needs, and we are customer-focused and small. When we grow, we may need to re-evaluate, but our current team finds it easy. Reviewing conversations is simple and allows for great training. The canned replies make service fast and easy. Smart suggestions remove the need to re-write technical walkthroughs and explanations for our FAQ
Ariana Thompson profile photo

Usability

No score
No answers yet
No answers on this topic
Intercom9.0
Based on 1 answer
Intercom has really done a great job creating a focused product that provides huge value and is super easy to use. Our entire business group and a few engineering members are using it with no training whatsoever which is super rare for any platform.
Ziv Peled profile photo

Support

No score
No answers yet
No answers on this topic
Intercom7.2
Based on 2 answers
I got very good support so far. New product features and feature requests are a bit slow.
Ziv Peled profile photo

Implementation

No score
No answers yet
No answers on this topic
Intercom10.0
Based on 1 answer
Super easy implementation, no issues whatsoever, I can say I envy this part of Intercom
Ziv Peled profile photo

Alternatives Considered

Before ActiveCampaign we were using both MailChimp for some stuff as well as Hatchbuck for other stuff. The main reason we went with ActiveCampaign is the comprehensive automated campaigns you can set up. Hatchbuck's automated campaigns were very limited, you couldn't do much behavioral targeting. Same applied for MailChimp, automated features were limited. Plus, with MailChimp your contacts are stuck on one list and you can't easily move them around or segment across lists based on keywords/tags. That's where ActiveCampaign truly shines.
Viktor Nagornyy profile photo
Both Intercom and Drift are comparable in terms of their abilities. Although Intercom came into the market first, Drift has done well to keep up with Intercom's updates and offer similar services of its own. Intercom edges out Drift in terms of its abilities and wealth of integrations. However it would still be worth it to see whether Drift could be integrated with your other services or not and exactly what your requirements are. Based on your usage requirements, Drift could be a cheaper alternative to Intercom. Its pricing structure is flat and easier to use in order to project costs. However both companies are relatively flexible if you opt for custom plans based on whatever you are looking for. Freshdesk is an extremely cheap alternative to the two but offers very little flexibility in terms of usage. The UI customization options, automated alert options. message types and targeting options are limited but considering the low cost, it's an extremely handy option to consider for startups on a tight budget.
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Return on Investment

  • Positive ROI: ActiveCampaign has allowed us to use tags and automation to segment our subscribers based on purchases so that we can keep those buyer engaged with emails and information that pertains to the specific things they are interested in, and not bother them with things they are not. Thereby increasing open rates and click-throughs and decreasing unsubscribe rates which thereby increases sales.
  • Negative ROI: Learning the program takes some time as do setting up the automations, so you need to be willing to make the investment in time to do so. Initially, this may adversely affect your ROI.
Tracy Beers profile photo
  • 1 positive impact has been the connection we have had with our customers and being able to easily update them on new things for our software as well as quickly give support answers to them.
  • Another positive impact is that we are able to answer the questions that new website leads might have due to not understanding or wanting further explanations and clarification of terms / prices listed on the site.
  • Yet another impact we've had is the easy to search and find documentation ability on intercom. All documentation is clear and organized as well as standardized across the board.
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ActiveCampaign More Information

Intercom

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Intercom More Information