What users are saying about
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Top Rated
687 Ratings
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Top Rated
295 Ratings

ActiveCampaign

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Top Rated
687 Ratings
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Score 8.8 out of 100

Pipedrive

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Top Rated
295 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Pipedrive

Pipedrive is well suitable for Email marketing management, Customer data management, and as well as for sales forecasting. Pipedrive is the best platform for managing your all sales data, Email automation & sales reporting. If you want to do A/B testing & want to know the ROI analytics with your campaign then Pipedrive is not suitable for you. you might have to check other platforms for advanced features. If you are looking for campaign segmentation & campaign planning then you can't do it in Pipedrive. Pipedrive doesn't provide that facility to users. It is the best platform for small & medium businesses.
Preet Chovatiya | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Pipedrive
WYSIWYG email editor
ActiveCampaign
8.1
Pipedrive
Dynamic content
ActiveCampaign
8.5
Pipedrive
Ability to test dynamic content
ActiveCampaign
8.0
Pipedrive
Landing pages
ActiveCampaign
7.1
Pipedrive
A/B testing
ActiveCampaign
8.7
Pipedrive
Mobile optimization
ActiveCampaign
8.2
Pipedrive
Email deliverability reporting
ActiveCampaign
8.9
Pipedrive
List management
ActiveCampaign
8.8
Pipedrive
Triggered drip sequences
ActiveCampaign
9.1
Pipedrive

Lead Management

ActiveCampaign
8.5
Pipedrive
Lead nurturing
ActiveCampaign
8.8
Pipedrive
Lead scoring and grading
ActiveCampaign
8.4
Pipedrive
Data quality management
ActiveCampaign
8.2
Pipedrive
Automated sales alerts and tasks
ActiveCampaign
8.6
Pipedrive

Campaign Management

ActiveCampaign
7.9
Pipedrive
Calendaring
ActiveCampaign
7.7
Pipedrive
Event/webinar marketing
ActiveCampaign
8.1
Pipedrive

Social Media Marketing

ActiveCampaign
8.3
Pipedrive
Social sharing and campaigns
ActiveCampaign
8.4
Pipedrive
Social profile integration
ActiveCampaign
8.1
Pipedrive

Reporting & Analytics

ActiveCampaign
8.5
Pipedrive
Dashboards
ActiveCampaign
8.5
Pipedrive
Standard reports
ActiveCampaign
8.6
Pipedrive
Custom reports
ActiveCampaign
8.3
Pipedrive

Platform & Infrastructure

ActiveCampaign
8.7
Pipedrive
API
ActiveCampaign
8.7
Pipedrive
Role-based workflow & approvals
ActiveCampaign
8.4
Pipedrive
Customizability
ActiveCampaign
8.6
Pipedrive
Integration with Salesforce.com
ActiveCampaign
8.6
Pipedrive
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Pipedrive
Integration with SugarCRM
ActiveCampaign
8.8
Pipedrive

Sales Force Automation

ActiveCampaign
Pipedrive
6.4
Customer data management / contact management
ActiveCampaign
Pipedrive
6.5
Workflow management
ActiveCampaign
Pipedrive
7.8
Territory management
ActiveCampaign
Pipedrive
6.6
Opportunity management
ActiveCampaign
Pipedrive
8.8
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Pipedrive
8.3
Contract management
ActiveCampaign
Pipedrive
3.0
Quote & order management
ActiveCampaign
Pipedrive
5.1
Interaction tracking
ActiveCampaign
Pipedrive
7.1
Channel / partner relationship management
ActiveCampaign
Pipedrive
4.3

Customer Service & Support

ActiveCampaign
Pipedrive
2.9
Case management
ActiveCampaign
Pipedrive
4.7
Call center management
ActiveCampaign
Pipedrive
1.1
Help desk management
ActiveCampaign
Pipedrive
3.1

Marketing Automation

ActiveCampaign
Pipedrive
8.7
Lead management
ActiveCampaign
Pipedrive
8.7
Email marketing
ActiveCampaign
Pipedrive
8.7

CRM Project Management

ActiveCampaign
Pipedrive
6.6
Task management
ActiveCampaign
Pipedrive
8.4
Billing and invoicing management
ActiveCampaign
Pipedrive
4.1
Reporting
ActiveCampaign
Pipedrive
7.4

CRM Reporting & Analytics

ActiveCampaign
Pipedrive
5.1
Forecasting
ActiveCampaign
Pipedrive
5.1
Pipeline visualization
ActiveCampaign
Pipedrive
8.7
Customizable reports
ActiveCampaign
Pipedrive
1.7

Customization

ActiveCampaign
Pipedrive
6.2
Custom fields
ActiveCampaign
Pipedrive
8.1
Custom objects
ActiveCampaign
Pipedrive
7.8
Scripting environment
ActiveCampaign
Pipedrive
1.0
API for custom integration
ActiveCampaign
Pipedrive
7.8

Security

ActiveCampaign
Pipedrive
7.4
Single sign-on capability
ActiveCampaign
Pipedrive
6.1
Role-based user permissions
ActiveCampaign
Pipedrive
8.7

Social CRM

ActiveCampaign
Pipedrive
1.1
Social data
ActiveCampaign
Pipedrive
1.1
Social engagement
ActiveCampaign
Pipedrive
1.1

Integrations with 3rd-party Software

ActiveCampaign
Pipedrive
3.6
Marketing automation
ActiveCampaign
Pipedrive
3.6
Compensation management
ActiveCampaign
Pipedrive
3.5

Platform

ActiveCampaign
Pipedrive
8.3
Mobile access
ActiveCampaign
Pipedrive
8.3

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Pipedrive

  • Their pipeline is super simple with drag and drop features, and a clean and clear view of your deals and deal amounts.
  • They have a great automation system that allows for tasks and emails to be sent when a stage changes.
  • They have a great note system that allows voice recording and easy phone access to manage notes while on a call.
Mark Rueckert | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Pipedrive

  • There is definitely a bit of a learning curve
  • Marketplace integrations developed by Pipedrive need some work as they're not too reliable or 'fully-featured' yet
  • It is expensive compared to alternatives and extra addons are costly even though it could be argued they should be part of the main package.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Pipedrive

Pipedrive 8.2
Based on 2 answers
Unless I find something better...
Anonymous | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Pipedrive

Pipedrive 9.1
Based on 13 answers
Is important for our team that the programs and apps that we use more frequently needed to be user-friendly, in order that our team can work more efficiently. Pipedrive has a wide range of tools that can be used to achieve this goal
Joanna García | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Pipedrive

Pipedrive 8.2
Based on 2 answers
No answer on this topic is available.

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Pipedrive

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Pipedrive

Pipedrive 9.4
Based on 13 answers
Between quick video tutorials and having very quick feedback from their support teams, it is one of the main reasons I would recommend Pipedrive. It is critical, especially when setting up the platform to meet your companies needs, that a solid support team like Pipedrive has is there to make the transition easier.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Pipedrive

Pipedrive 8.2
Based on 3 answers
Experiment is the only way to start
Ed Juline | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Pipedrive

I much prefer the interface of Pipedive when compared to Zoho. Much more user friendly and the team is always readily available when we need them. Pipedrive allowed for many custom integrations to be added, as Zoho was a tad more complicated to manipulate. We would not go back to Zoho in any case.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Pipedrive

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Pipedrive

  • Pipedrive has had an extremely positive impact on our overall business objectives. More specifically, the return on investment has been magnified by the fact that it is fairly inexpensive.
  • I can recall 2-3 conversations which prompted my boss and myself to note how convenient Pipedrive is.
  • Like most companies, it can often feel like we are spinning many plates at once. Even when our team is not able to connect in person every day, our projects are capable of progressing. Pipedrive has allowed us to press forward where we (normally) would have lacked the communication necessary in doing so.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Pipedrive

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Pipedrive Editions & Modules

Edition
Essential$15.001
Advanced$29.001
Professional$59.001
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Pipedrive
8.9

Likelihood to Renew

ActiveCampaign
9.1
Pipedrive
8.2

Usability

ActiveCampaign
8.1
Pipedrive
9.1

Reliability and Availability

ActiveCampaign
9.1
Pipedrive
8.2

Performance

ActiveCampaign
8.6
Pipedrive

Support Rating

ActiveCampaign
6.7
Pipedrive
9.4

In-Person Training

ActiveCampaign
7.3
Pipedrive

Implementation Rating

ActiveCampaign
8.5
Pipedrive
8.2

Scalability

ActiveCampaign
8.8
Pipedrive

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