What users are saying about
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Top Rated
843 Ratings
372 Ratings

ActiveCampaign

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Top Rated
843 Ratings
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Score 8.5 out of 100
372 Ratings
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Score 8.5 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.4

    ActiveCampaign

    84%

    Pipedrive

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    560 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.2
    82%
    497 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.1
    81%
    451 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    322 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    363 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    507 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    652 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    627 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    554 Ratings
    N/A
    0 Ratings

    Lead Management

    8.6

    ActiveCampaign

    86%

    Pipedrive

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    8.8
    88%
    474 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.4
    84%
    347 Ratings
    N/A
    0 Ratings

    Data quality management

    8.5
    85%
    389 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.5
    85%
    344 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.4

    ActiveCampaign

    84%

    Pipedrive

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    281 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.5
    85%
    273 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    ActiveCampaign

    86%

    Pipedrive

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.7
    87%
    245 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.4
    84%
    242 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    Pipedrive

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    576 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    563 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    364 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.8

    ActiveCampaign

    88%

    Pipedrive

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    377 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.3
    83%
    257 Ratings
    N/A
    0 Ratings

    Customizability

    8.7
    87%
    398 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.8
    88%
    85 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.0
    90%
    55 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    51 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.5

    Pipedrive

    65%
    Pipedrive ranks higher in 9/9 features

    Customer data management / contact management

    N/A
    0 Ratings
    6.5
    65%
    15 Ratings

    Workflow management

    N/A
    0 Ratings
    7.8
    78%
    12 Ratings

    Territory management

    N/A
    0 Ratings
    6.6
    66%
    8 Ratings

    Opportunity management

    N/A
    0 Ratings
    9.1
    91%
    57 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    8.4
    84%
    54 Ratings

    Contract management

    N/A
    0 Ratings
    3.0
    30%
    9 Ratings

    Quote & order management

    N/A
    0 Ratings
    5.1
    51%
    7 Ratings

    Interaction tracking

    N/A
    0 Ratings
    7.1
    71%
    13 Ratings

    Channel / partner relationship management

    N/A
    0 Ratings
    4.3
    43%
    9 Ratings

    Customer Service & Support

    ActiveCampaign

    Feature Set Not Supported
    N/A
    2.9

    Pipedrive

    29%
    Pipedrive ranks higher in 3/3 features

    Case management

    N/A
    0 Ratings
    4.7
    47%
    6 Ratings

    Call center management

    N/A
    0 Ratings
    1.1
    11%
    5 Ratings

    Help desk management

    N/A
    0 Ratings
    3.1
    31%
    6 Ratings

    Marketing Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.7

    Pipedrive

    87%
    Pipedrive ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    8.7
    87%
    41 Ratings

    Email marketing

    N/A
    0 Ratings
    8.7
    87%
    4 Ratings

    CRM Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.3

    Pipedrive

    63%
    Pipedrive ranks higher in 3/3 features

    Task management

    N/A
    0 Ratings
    7.6
    76%
    55 Ratings

    Billing and invoicing management

    N/A
    0 Ratings
    4.1
    41%
    5 Ratings

    Reporting

    N/A
    0 Ratings
    7.1
    71%
    54 Ratings

    CRM Reporting & Analytics

    ActiveCampaign

    Feature Set Not Supported
    N/A
    5.2

    Pipedrive

    52%
    Pipedrive ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    5.1
    51%
    11 Ratings

    Pipeline visualization

    N/A
    0 Ratings
    8.7
    87%
    59 Ratings

    Customizable reports

    N/A
    0 Ratings
    1.7
    17%
    8 Ratings

    Customization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.0

    Pipedrive

    60%
    Pipedrive ranks higher in 4/4 features

    Custom fields

    N/A
    0 Ratings
    7.9
    79%
    55 Ratings

    Custom objects

    N/A
    0 Ratings
    7.5
    75%
    45 Ratings

    Scripting environment

    N/A
    0 Ratings
    1.0
    10%
    4 Ratings

    API for custom integration

    N/A
    0 Ratings
    7.7
    77%
    40 Ratings

    Security

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.5

    Pipedrive

    75%
    Pipedrive ranks higher in 2/2 features

    Single sign-on capability

    N/A
    0 Ratings
    6.1
    61%
    12 Ratings

    Role-based user permissions

    N/A
    0 Ratings
    8.9
    89%
    52 Ratings

    Social CRM

    ActiveCampaign

    Feature Set Not Supported
    N/A
    1.1

    Pipedrive

    11%
    Pipedrive ranks higher in 2/2 features

    Social data

    N/A
    0 Ratings
    1.1
    11%
    5 Ratings

    Social engagement

    N/A
    0 Ratings
    1.1
    11%
    5 Ratings

    Integrations with 3rd-party Software

    ActiveCampaign

    Feature Set Not Supported
    N/A
    3.6

    Pipedrive

    36%
    Pipedrive ranks higher in 2/2 features

    Marketing automation

    N/A
    0 Ratings
    3.6
    36%
    7 Ratings

    Compensation management

    N/A
    0 Ratings
    3.5
    35%
    4 Ratings

    Platform

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.7

    Pipedrive

    77%
    Pipedrive ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    7.7
    77%
    52 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 3 areas: Likelihood to Renew, Availability, Implementation Rating
    • Pipedrive is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    9.0

    ActiveCampaign

    90%
    647 Ratings
    9.3

    Pipedrive

    93%
    62 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings
    8.0

    Pipedrive

    80%
    3 Ratings

    Usability

    8.2

    ActiveCampaign

    82%
    34 Ratings
    8.7

    Pipedrive

    87%
    13 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings
    8.2

    Pipedrive

    82%
    2 Ratings

    Performance

    6.7

    ActiveCampaign

    67%
    4 Ratings

    Pipedrive

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    38 Ratings
    8.9

    Pipedrive

    89%
    13 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Pipedrive

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings
    8.2

    Pipedrive

    82%
    3 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Pipedrive

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    Pipedrive

    N/A
    0 Ratings

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings

    Pipedrive

    N/A
    0 Ratings

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Pipedrive

    N/A
    0 Ratings

    Vendor pre-sale

    7.3

    ActiveCampaign

    73%
    3 Ratings

    Pipedrive

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
    However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
    Read full review

    Pipedrive Inc.

    Using Pipedrive to collect customer data and setup automated tasks is great. This allows leads to flow into Pipedrive and be assigned to the right team member. Notes and tasks can then be created in the specific deal and can be easily transferred to another team member. The system is very easy to use
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    Pipedrive Inc.

    • Onboarding - Pipedrive makes it very simple to onboard your organization with very simple tasks.
    • Workflow Automation - for the price, Pipedrive's workflow automation tasks are very robust. It amazed me how many different tasks, from emails to creating activities, it is fantastic how much time a well designed system can save your organization.
    • Tracking deal stages is very simple and what is nice is now actionable which certainly keeps you on your toes to close the net deal.
    Read full review

    Cons

    ActiveCampaign

    • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
    • It could be a little bit easier to find pricing online.
    • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
    Read full review

    Pipedrive Inc.

    • There is definitely a bit of a learning curve
    • Marketplace integrations developed by Pipedrive need some work as they're not too reliable or 'fully-featured' yet
    • It is expensive compared to alternatives and extra addons are costly even though it could be argued they should be part of the main package.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pipedrive

    Starting Price

    $9 per month

    Editions & Modules

    Pipedrive editions and modules pricing
    EditionModules
    Essential$15.001
    Advanced$29.002
    Professional$59.003

    Footnotes

    1. per month
    2. per month
    3. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Pipedrive Inc.

    -2 for Its cost and +8 for the need of tracking of leads and monitoring of team.
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Pipedrive Inc.

    As the first Pipedrive user in the company, my task was to understand the use of the platform and configure it, for me it was very easy to enroll in the platform. With the system ready, it was time to train all the users and it was very easy for them to understand it since it is as easy as using a social network.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Pipedrive Inc.

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Pipedrive Inc.

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Pipedrive Inc.

    The team at Pipedrive has always been available nearly instantly via the in-app texting feature. We have never lingered, awaiting their response for anything we asked them and they always work hard to fix whatever issue we may encounter. This makes a huge difference in our decision to stick with Pipedrive in the long run.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Pipedrive Inc.

    Experiment is the only way to start
    Read full review

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Pipedrive Inc.

    Pipedrive works significantly better than monday. We trialed monday for a short period of time, but made a quick switch to Pipedrive upon recommendation by a competing vendor. I do not recall the specific reasons why we were so certain that the switch made sense, but it was readily apparent. I don't recall monday having the ability to integrate with our Google products as easily as Pipedrive. In addition, I do not recall monday having the same file repository capabilities. I do not remember exactly how much monday cost, but I believe the price point was close to that of Pipedrive. Finally, Pipedrive has the ability to create project entities, which can be connected to "people" entities (typically, the individual internal/external players involved with the project).
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Pipedrive Inc.

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Pipedrive Inc.

    • Overall Pipedrive has had a great impact on our ability to manage sales opportunities across multiple Pipelines and deal types. The ability to instantly see the status of every deal working is huge, especially when combined with a smart set up of the Deal Rotting function, and the fact the by default Pipedrive prompts you to always add a next action when completing an activity on a deal. It really teaches you to stay on top of deals.
    • Aside from being able to manage more deals on an individual level, Pipedrive's Sale Management of Deals allows sales managers to more effectively manage and empower their sales reps. This is key to being able to scale an early stage start-up or growth stage company. Every opportunity counts. And Pipedrive makes sure you have the ability to work them.
    • Pipedrive is straightforward and intuitive to use. It's simplicity hides a sophistication and elegance in the whole design and deployment of the tool. The team at Pipedrive obviously is experienced in managing sales and the processes essential to closing business. You won't have a huge learning curve for almost everyone you bring onto the platform.
    Read full review

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