What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Pipedrive

Top Rated
121 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Pipedrive

Top Rated
121 Ratings
Score 8.4 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Pipedrive

Every company that understands revenues create jobs, grow the company and the economy is well-suited for Pipedrive.I can't imagine that leaves any company, or scenario out. There's often a controversial gap between, being called a sales-driven company or marketing-driven company. That gap needs to close.Every company is in the business of speed - filling compelling needs of those who have them (compelling being the operative word).Pipedrive ensures that we all do just that.
Jackie Bassett profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Pipedrive
WYSIWYG email editor
ActiveCampaign
7.7
Pipedrive
Dynamic content
ActiveCampaign
7.4
Pipedrive
Ability to test dynamic content
ActiveCampaign
7.5
Pipedrive
Landing pages
ActiveCampaign
6.7
Pipedrive
A/B testing
ActiveCampaign
7.2
Pipedrive
Mobile optimization
ActiveCampaign
7.7
Pipedrive
Email deliverability
ActiveCampaign
8.3
Pipedrive
List management
ActiveCampaign
8.1
Pipedrive
Triggered drip sequences
ActiveCampaign
9.3
Pipedrive

Reporting & Analytics

ActiveCampaign
7.0
Pipedrive
Dashboards
ActiveCampaign
7.1
Pipedrive
Standard reports
ActiveCampaign
7.3
Pipedrive
Custom reports
ActiveCampaign
6.7
Pipedrive

Sales Force Automation

ActiveCampaign
Pipedrive
6.7
Customer data management / contact management
ActiveCampaign
Pipedrive
6.6
Workflow management
ActiveCampaign
Pipedrive
8.2
Territory management
ActiveCampaign
Pipedrive
6.6
Opportunity management
ActiveCampaign
Pipedrive
8.3
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Pipedrive
7.8
Contract management
ActiveCampaign
Pipedrive
4.7
Quote & order management
ActiveCampaign
Pipedrive
5.4
Interaction tracking
ActiveCampaign
Pipedrive
7.5
Channel / partner relationship management
ActiveCampaign
Pipedrive
5.0

Customer Service & Support

ActiveCampaign
Pipedrive
3.5
Case management
ActiveCampaign
Pipedrive
5.7
Call center management
ActiveCampaign
Pipedrive
1.3
Help desk management
ActiveCampaign
Pipedrive
3.4

Marketing Automation

ActiveCampaign
Pipedrive
8.3
Lead management
ActiveCampaign
Pipedrive
8.0
Email marketing
ActiveCampaign
Pipedrive
8.7

CRM Project Management

ActiveCampaign
Pipedrive
6.7
Task management
ActiveCampaign
Pipedrive
8.8
Billing and invoicing management
ActiveCampaign
Pipedrive
4.4
Reporting
ActiveCampaign
Pipedrive
7.0

CRM Reporting & Analytics

ActiveCampaign
Pipedrive
5.0
Forecasting
ActiveCampaign
Pipedrive
4.9
Pipeline visualization
ActiveCampaign
Pipedrive
8.4
Customizable reports
ActiveCampaign
Pipedrive
1.7

Customization

ActiveCampaign
Pipedrive
6.7
Custom fields
ActiveCampaign
Pipedrive
8.9
Custom objects
ActiveCampaign
Pipedrive
8.5
Scripting environment
ActiveCampaign
Pipedrive
1.2
API for custom integration
ActiveCampaign
Pipedrive
8.1

Security

ActiveCampaign
Pipedrive
7.0
Single sign-on capability
ActiveCampaign
Pipedrive
5.9
Role-based user permissions
ActiveCampaign
Pipedrive
8.1

Social CRM

ActiveCampaign
Pipedrive
1.2
Social data
ActiveCampaign
Pipedrive
1.2
Social engagement
ActiveCampaign
Pipedrive
1.2

Integrations with 3rd-party Software

ActiveCampaign
Pipedrive
3.7
Marketing automation
ActiveCampaign
Pipedrive
3.8
Compensation management
ActiveCampaign
Pipedrive
3.6

Platform

ActiveCampaign
Pipedrive
8.4
Mobile access
ActiveCampaign
Pipedrive
8.4

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • Pipeline tracking
  • Sales close ratios
  • Customer information and data collection
No photo available

Cons

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
No photo available
  • Post-sales client relationship management - once a client is through the sales process, the app becomes irrelevant with regard to that client. I need a separate management system for current clients.
Matt Heerema profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Pipedrive8.2
Based on 2 answers
Unless I find something better...
No photo available

Usability

No score
No answers yet
No answers on this topic
Pipedrive10.0
Based on 2 answers
Pipedrive is an amazingly excellent CRM and I definitely recommend that all sales people use it. It is extremely versatile both in its day to day use as well as reporting. It has helped me gather insight into the overall progress of certain pipelines in my business. It has been worth every cent spent
Nick Thomson profile photo

Support

No score
No answers yet
No answers on this topic
Pipedrive8.2
Based on 1 answer
Excellent support but had one issue that I was told was not an issue by later discovered to be a bug.
Ed Juline profile photo

Implementation

No score
No answers yet
No answers on this topic
Pipedrive8.2
Based on 1 answer
Experiment is the only way to start
Ed Juline profile photo

Alternatives Considered

I think overall ActiveCampaign is more of an all-in-one solution than other similar products we have tried. The price is also a factor, ActiveCampaign is much more affordable and still has great support. I think that the editor and sequences in ActiveCampaign are more natural and user-friendly than Infusionsoft and MailChimp.
No photo available
Pipedrive integrates with our existing systems and it was easy to set it up. Additionally, we found PipeDrive easier to use with a cleaner UI
No photo available

Return on Investment

  • Easy to track open rates
  • Easy to track link clicks and tag
  • Can retarget hot leads via email activity
Steena Brown profile photo
  • Pipedrive's ease-of-use means that I keep it up to date. Previous apps we have tried have had cumbersome UIs which means I abandon frequent usage.
  • The ease of data visibility keeps my team motivated to keep things moving through the process.
Matt Heerema profile photo

Screenshots

ActiveCampaign
Pipedrive

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Pipedrive

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details