ActiveCampaign vs. PrestaShop

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 7.9 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$15
per month
PrestaShop
Score 7.2 out of 10
N/A
PrestaShop is a free, open source e-commerce solution available under the Open Software License and officially launched in August 2007. The software is written in PHP and based on the Smarty template engine and is currently used by 165,000 shops worldwide. The PrestaShop group was founded in Paris, with a second Headquarters opened in Miami in 2011. PrestaShop is translated into 63 languages, with English, French, Portuguese, German, Spanish, Italian, Dutch, Polish and Russian having full…N/A
Pricing
ActiveCampaignPrestaShop
Editions & Modules
Starter
$15
per month
Plus
$49
per month
Pro
$79
per month
Enterprise
$145
per month
PrestaShop
Free
Offerings
Pricing Offerings
ActiveCampaignPrestaShop
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsNo matter what plan you choose, our services are designed to help you get the most out of your investment — so you can focus on running your business. ActiveCampaign services included in all plan tiers: ActiveTraining Community access Contact migration Customer enablement workshops Video tutorials Chat and ticket support Knowledge base & help guides
More Pricing Information
Features
ActiveCampaignPrestaShop
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
9.0
665 Ratings
15% above category average
PrestaShop
-
Ratings
WYSIWYG email editor9.6582 Ratings00 Ratings
Dynamic content9.2521 Ratings00 Ratings
Ability to test dynamic content8.8472 Ratings00 Ratings
Landing pages7.9339 Ratings00 Ratings
A/B testing9.3381 Ratings00 Ratings
Mobile optimization9.4527 Ratings00 Ratings
Email deliverability reporting7.0632 Ratings00 Ratings
List management9.7651 Ratings00 Ratings
Triggered drip sequences9.7574 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.3
525 Ratings
7% above category average
PrestaShop
-
Ratings
Lead nurturing automation9.3492 Ratings00 Ratings
Lead scoring and grading8.0360 Ratings00 Ratings
Data quality management9.3402 Ratings00 Ratings
Automated sales alerts and tasks9.4356 Ratings00 Ratings
Lead segmentation and distribution5.52 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.7
374 Ratings
24% above category average
PrestaShop
-
Ratings
Calendaring9.7295 Ratings00 Ratings
Event/webinar marketing9.6286 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.6
287 Ratings
24% above category average
PrestaShop
-
Ratings
Social sharing and campaigns9.7254 Ratings00 Ratings
Social profile integration9.5250 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.4
628 Ratings
12% above category average
PrestaShop
-
Ratings
Dashboards8.0598 Ratings00 Ratings
Standard reports8.0585 Ratings00 Ratings
Custom reports9.3377 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.3
492 Ratings
20% above category average
PrestaShop
-
Ratings
API9.6391 Ratings00 Ratings
Role-based workflow & approvals9.4267 Ratings00 Ratings
Customizability9.5420 Ratings00 Ratings
Integration with Salesforce.com9.492 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.860 Ratings00 Ratings
Integration with SugarCRM9.856 Ratings00 Ratings
Third-party software integrations7.621 Ratings00 Ratings
Online Storefront
Comparison of Online Storefront features of Product A and Product B
ActiveCampaign
-
Ratings
PrestaShop
7.3
5 Ratings
6% below category average
Product catalog & listings00 Ratings9.75 Ratings
Product management00 Ratings7.75 Ratings
Bulk product upload00 Ratings5.04 Ratings
Branding00 Ratings5.04 Ratings
Mobile storefront00 Ratings9.75 Ratings
Product variations00 Ratings5.04 Ratings
Website integration00 Ratings9.85 Ratings
Visual customization00 Ratings6.04 Ratings
CMS00 Ratings7.85 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
ActiveCampaign
-
Ratings
PrestaShop
6.9
5 Ratings
10% below category average
Abandoned cart recovery00 Ratings6.03 Ratings
Checkout user experience00 Ratings7.95 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
ActiveCampaign
-
Ratings
PrestaShop
7.8
5 Ratings
7% below category average
eCommerce security00 Ratings7.85 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
ActiveCampaign
-
Ratings
PrestaShop
6.6
12 Ratings
14% below category average
Promotions & discounts00 Ratings7.95 Ratings
Personalized recommendations00 Ratings5.14 Ratings
SEO00 Ratings6.912 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
ActiveCampaign
-
Ratings
PrestaShop
9.0
5 Ratings
13% above category average
Multi-site management00 Ratings7.85 Ratings
Order processing00 Ratings8.85 Ratings
Inventory management00 Ratings9.65 Ratings
Shipping00 Ratings10.04 Ratings
Custom functionality00 Ratings8.75 Ratings
Best Alternatives
ActiveCampaignPrestaShop
Small Businesses
Vbout
Vbout
Score 9.6 out of 10
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignPrestaShop
Likelihood to Recommend
7.7
(677 ratings)
7.6
(13 ratings)
Likelihood to Renew
8.5
(25 ratings)
1.0
(1 ratings)
Usability
7.8
(38 ratings)
3.0
(1 ratings)
Availability
9.1
(5 ratings)
9.0
(1 ratings)
Performance
7.1
(5 ratings)
7.0
(1 ratings)
Support Rating
1.3
(41 ratings)
2.0
(1 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.7
(14 ratings)
-
(0 ratings)
Configurability
6.4
(4 ratings)
-
(0 ratings)
Ease of integration
9.0
(4 ratings)
-
(0 ratings)
Product Scalability
1.2
(5 ratings)
8.0
(1 ratings)
Vendor post-sale
6.4
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.2
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignPrestaShop
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
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PrestaShop
This is a great system for small and medium businesses dealing from 1 product to 100,000 products. It is elegant to use and very stable. The system may not be great for converting into a marketplace and the handling of > 1million products. The system is also not suitable for services selling like events, registrations, subscriptions and ticket bookings etc.
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Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
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PrestaShop
  • The PayPal button modality was integrated with the PrestaShop system, which helped our clients to complete payments digitally in just a few seconds, this integrated button allowed to streamline many transactions.
  • Performing inventory reviews and modifying the PrestaShop catalog was one of the things that I liked the most, I could make changes to the catalog, make changes to the conditions of the products in the catalog and all those changes were reflected on my website in a instant, no need to wait some time.
  • The PrestaShop system created a digital invoice for each client who made the advance payment of a property, which made it even easier to complete the property negotiation. Customers came to our company with the digital invoice for the advance payment and it was easy to identify the property that was paid, thanks to the digital invoice.
Read full review
Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
PrestaShop
  • Not a lot of free templates.
  • Images can sometimes be too compressed and lose their full quality, so better settings for that could be introduced.
  • Being able to change the look of your automatic emails via default settings can also be introduced.
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Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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PrestaShop
Considering the problems we had and still have, 0.
Read full review
Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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PrestaShop
The lack of performance and the unstable system make it very hard to use it for a serious e-commerce application.
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Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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PrestaShop
100s of implementation and so far no major security breaches.
Read full review
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review
PrestaShop
Some caching and optimization is definitely needed. However, it is not as bloated as other CMSs with lots of plugins needed.
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Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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PrestaShop
Since we use PrestaShop OpenSource there is only community support. What we found is that many other users fight with the same problems and there seems no solution or input from the PrestaShop developers' side.
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Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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PrestaShop
No answers on this topic
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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PrestaShop
It's a no-brainer for e-commerce stores. BigCommerce and Magento both far out-distanced PrestaShop in every major category. If you're just getting into e-commerce, I would highly recommend either BigCommerce or Magento. Their online documentation and support far outweigh any advantages you'd have over going with an open source software like PrestaShop.
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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PrestaShop
This is the best example of "If it's not broken, don't fix it!".
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Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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PrestaShop
  • It slowed down our Hosting service. Our website took a long time to fully load on our clients' devices due to the high consumption of the integration with the PrestaShop service.
  • It provided us with a fast billing service, where our clients obtained invoices in PDF mode for the electronic payments they made for the properties. These digital invoices helped us to recognize the property they wanted faster and streamlined the negotiation process.
  • The templates that had an optimized design, were too expensive, this caused that our catalog design was very simple and did not capture the interest of customers.
Read full review
ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

PrestaShop Screenshots

Screenshot of Screenshot of Screenshot of