What users are saying about
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Top Rated
689 Ratings
36 Ratings

ActiveCampaign

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Top Rated
689 Ratings
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Score 8.8 out of 100
36 Ratings
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Score 7.1 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

PrestaShop

This is a great system for small and medium businesses dealing from 1 product to 100,000 products. It is elegant to use and very stable.The system may not be great for converting into a marketplace and the handling of > 1million products. The system is also not suitable for services selling like events, registrations, subscriptions and ticket bookings etc.
WEE KIAT LAU | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
PrestaShop
WYSIWYG email editor
ActiveCampaign
8.1
PrestaShop
Dynamic content
ActiveCampaign
8.5
PrestaShop
Ability to test dynamic content
ActiveCampaign
8.0
PrestaShop
Landing pages
ActiveCampaign
7.1
PrestaShop
A/B testing
ActiveCampaign
8.7
PrestaShop
Mobile optimization
ActiveCampaign
8.2
PrestaShop
Email deliverability reporting
ActiveCampaign
8.9
PrestaShop
List management
ActiveCampaign
8.8
PrestaShop
Triggered drip sequences
ActiveCampaign
9.1
PrestaShop

Lead Management

ActiveCampaign
8.5
PrestaShop
Lead nurturing
ActiveCampaign
8.8
PrestaShop
Lead scoring and grading
ActiveCampaign
8.4
PrestaShop
Data quality management
ActiveCampaign
8.2
PrestaShop
Automated sales alerts and tasks
ActiveCampaign
8.6
PrestaShop

Campaign Management

ActiveCampaign
7.9
PrestaShop
Calendaring
ActiveCampaign
7.7
PrestaShop
Event/webinar marketing
ActiveCampaign
8.1
PrestaShop

Social Media Marketing

ActiveCampaign
8.3
PrestaShop
Social sharing and campaigns
ActiveCampaign
8.4
PrestaShop
Social profile integration
ActiveCampaign
8.1
PrestaShop

Reporting & Analytics

ActiveCampaign
8.5
PrestaShop
Dashboards
ActiveCampaign
8.5
PrestaShop
Standard reports
ActiveCampaign
8.6
PrestaShop
Custom reports
ActiveCampaign
8.3
PrestaShop

Platform & Infrastructure

ActiveCampaign
8.7
PrestaShop
API
ActiveCampaign
8.7
PrestaShop
Role-based workflow & approvals
ActiveCampaign
8.4
PrestaShop
Customizability
ActiveCampaign
8.6
PrestaShop
Integration with Salesforce.com
ActiveCampaign
8.6
PrestaShop
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
PrestaShop
Integration with SugarCRM
ActiveCampaign
8.8
PrestaShop

Online Storefront

ActiveCampaign
PrestaShop
7.0
Product catalog & listings
ActiveCampaign
PrestaShop
9.0
Product management
ActiveCampaign
PrestaShop
7.0
Bulk product upload
ActiveCampaign
PrestaShop
5.0
Branding
ActiveCampaign
PrestaShop
5.0
Mobile storefront
ActiveCampaign
PrestaShop
9.0
Product variations
ActiveCampaign
PrestaShop
5.0
Website integration
ActiveCampaign
PrestaShop
9.3
Visual customization
ActiveCampaign
PrestaShop
6.0
CMS
ActiveCampaign
PrestaShop
7.3

Online Shopping Cart

ActiveCampaign
PrestaShop
6.8
Abandoned cart recovery
ActiveCampaign
PrestaShop
6.0
Checkout user experience
ActiveCampaign
PrestaShop
7.7

Online Payment System

ActiveCampaign
PrestaShop
7.3
eCommerce security
ActiveCampaign
PrestaShop
7.3

eCommerce Marketing

ActiveCampaign
PrestaShop
6.5
Promotions & discounts
ActiveCampaign
PrestaShop
7.7
Personalized recommendations
ActiveCampaign
PrestaShop
5.3
SEO
ActiveCampaign
PrestaShop
6.4

eCommerce Business Management

ActiveCampaign
PrestaShop
8.5
Multi-site management
ActiveCampaign
PrestaShop
7.3
Order processing
ActiveCampaign
PrestaShop
8.3
Inventory management
ActiveCampaign
PrestaShop
8.7
Shipping
ActiveCampaign
PrestaShop
10.0
Custom functionality
ActiveCampaign
PrestaShop
8.0

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

PrestaShop

  • The PayPal button modality was integrated with the PrestaShop system, which helped our clients to complete payments digitally in just a few seconds, this integrated button allowed to streamline many transactions.
  • Performing inventory reviews and modifying the PrestaShop catalog was one of the things that I liked the most, I could make changes to the catalog, make changes to the conditions of the products in the catalog and all those changes were reflected on my website in a instant, no need to wait some time.
  • The PrestaShop system created a digital invoice for each client who made the advance payment of a property, which made it even easier to complete the property negotiation. Customers came to our company with the digital invoice for the advance payment and it was easy to identify the property that was paid, thanks to the digital invoice.
Jessica Alvarez | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

PrestaShop

  • Not a lot of free templates.
  • Images can sometimes be too compressed and lose their full quality, so better settings for that could be introduced.
  • Being able to change the look of your automatic emails via default settings can also be introduced.
Caleb Mackay | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

PrestaShop

PrestaShop 1.0
Based on 1 answer
Considering the problems we had and still have, 0.
Andreas Steppat | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

PrestaShop

PrestaShop 3.0
Based on 1 answer
The lack of performance and the unstable system make it very hard to use it for a serious e-commerce application.
Andreas Steppat | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

PrestaShop

PrestaShop 9.0
Based on 1 answer
100s of implementation and so far no major security breaches.
WEE KIAT LAU | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

PrestaShop

PrestaShop 7.0
Based on 1 answer
Some caching and optimization is definitely needed. However, it is not as bloated as other CMSs with lots of plugins needed.
WEE KIAT LAU | TrustRadius Reviewer

Support Rating

ActiveCampaign

ActiveCampaign 6.6
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

PrestaShop

PrestaShop 2.0
Based on 1 answer
Since we use PrestaShop OpenSource there is only community support. What we found is that many other users fight with the same problems and there seems no solution or input from the PrestaShop developers' side.
Andreas Steppat | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

PrestaShop

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

PrestaShop

It's a no-brainer for e-commerce stores. BigCommerce and Magento both far out-distanced PrestaShop in every major category. If you're just getting into e-commerce, I would highly recommend either BigCommerce or Magento. Their online documentation and support far outweigh any advantages you'd have over going with an open source software like PrestaShop.
David Eberhart | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

PrestaShop

PrestaShop 8.0
Based on 1 answer
This is the best example of "If it's not broken, don't fix it!".
WEE KIAT LAU | TrustRadius Reviewer

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

PrestaShop

  • It slowed down our Hosting service. Our website took a long time to fully load on our clients' devices due to the high consumption of the integration with the PrestaShop service.
  • It provided us with a fast billing service, where our clients obtained invoices in PDF mode for the electronic payments they made for the properties. These digital invoices helped us to recognize the property they wanted faster and streamlined the negotiation process.
  • The templates that had an optimized design, were too expensive, this caused that our catalog design was very simple and did not capture the interest of customers.
Jessica Alvarez | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

PrestaShop

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

PrestaShop Editions & Modules

Edition
PrestaShopFree
    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    ActiveCampaign
    9.0
    PrestaShop
    6.7

    Likelihood to Renew

    ActiveCampaign
    9.1
    PrestaShop
    1.0

    Usability

    ActiveCampaign
    8.1
    PrestaShop
    3.0

    Reliability and Availability

    ActiveCampaign
    9.1
    PrestaShop
    9.0

    Performance

    ActiveCampaign
    8.6
    PrestaShop
    7.0

    Support Rating

    ActiveCampaign
    6.6
    PrestaShop
    2.0

    In-Person Training

    ActiveCampaign
    7.3
    PrestaShop

    Implementation Rating

    ActiveCampaign
    8.5
    PrestaShop

    Scalability

    ActiveCampaign
    8.8
    PrestaShop
    8.0

    Add comparison