What users are saying about
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Top Rated
842 Ratings
36 Ratings

ActiveCampaign

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Top Rated
842 Ratings
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Score 8.5 out of 100
36 Ratings
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Score 7.2 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.4

    ActiveCampaign

    84%

    PrestaShop

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    558 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.2
    82%
    495 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.1
    81%
    449 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    320 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    362 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    506 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    650 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    625 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    552 Ratings
    N/A
    0 Ratings

    Lead Management

    8.6

    ActiveCampaign

    86%

    PrestaShop

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    8.8
    88%
    472 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.4
    84%
    345 Ratings
    N/A
    0 Ratings

    Data quality management

    8.5
    85%
    387 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.5
    85%
    342 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.4

    ActiveCampaign

    84%

    PrestaShop

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    279 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.5
    85%
    271 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    ActiveCampaign

    86%

    PrestaShop

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.7
    87%
    244 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.4
    84%
    240 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    PrestaShop

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    574 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    561 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    362 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.8

    ActiveCampaign

    88%

    PrestaShop

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    376 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.3
    83%
    255 Ratings
    N/A
    0 Ratings

    Customizability

    8.7
    87%
    397 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.8
    88%
    84 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.0
    90%
    54 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    50 Ratings
    N/A
    0 Ratings

    Online Storefront

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.3

    PrestaShop

    73%
    PrestaShop ranks higher in 9/9 features

    Product catalog & listings

    N/A
    0 Ratings
    9.6
    96%
    5 Ratings

    Product management

    N/A
    0 Ratings
    7.6
    76%
    5 Ratings

    Bulk product upload

    N/A
    0 Ratings
    5.0
    50%
    4 Ratings

    Branding

    N/A
    0 Ratings
    5.0
    50%
    4 Ratings

    Mobile storefront

    N/A
    0 Ratings
    9.6
    96%
    5 Ratings

    Product variations

    N/A
    0 Ratings
    5.0
    50%
    4 Ratings

    Website integration

    N/A
    0 Ratings
    9.8
    98%
    5 Ratings

    Visual customization

    N/A
    0 Ratings
    6.0
    60%
    4 Ratings

    CMS

    N/A
    0 Ratings
    7.8
    78%
    5 Ratings

    Online Shopping Cart

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.9

    PrestaShop

    69%
    PrestaShop ranks higher in 2/2 features

    Abandoned cart recovery

    N/A
    0 Ratings
    6.0
    60%
    3 Ratings

    Checkout user experience

    N/A
    0 Ratings
    7.9
    79%
    5 Ratings

    Online Payment System

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.8

    PrestaShop

    78%
    PrestaShop ranks higher in 1/1 features

    eCommerce security

    N/A
    0 Ratings
    7.8
    78%
    5 Ratings

    eCommerce Marketing

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.5

    PrestaShop

    65%
    PrestaShop ranks higher in 3/3 features

    Promotions & discounts

    N/A
    0 Ratings
    7.9
    79%
    5 Ratings

    Personalized recommendations

    N/A
    0 Ratings
    5.1
    51%
    4 Ratings

    SEO

    N/A
    0 Ratings
    6.6
    66%
    12 Ratings

    eCommerce Business Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.9

    PrestaShop

    89%
    PrestaShop ranks higher in 5/5 features

    Multi-site management

    N/A
    0 Ratings
    7.8
    78%
    5 Ratings

    Order processing

    N/A
    0 Ratings
    8.8
    88%
    5 Ratings

    Inventory management

    N/A
    0 Ratings
    9.5
    95%
    5 Ratings

    Shipping

    N/A
    0 Ratings
    10.0
    100%
    4 Ratings

    Custom functionality

    N/A
    0 Ratings
    8.6
    86%
    5 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Support Rating, Product Scalability
    • PrestaShop is rated higher in 1 area: Performance

    Likelihood to Recommend

    9.0

    ActiveCampaign

    90%
    645 Ratings
    6.7

    PrestaShop

    67%
    13 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings
    1.0

    PrestaShop

    10%
    1 Rating

    Usability

    8.2

    ActiveCampaign

    82%
    34 Ratings
    3.0

    PrestaShop

    30%
    1 Rating

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings
    9.0

    PrestaShop

    90%
    1 Rating

    Performance

    6.7

    ActiveCampaign

    67%
    4 Ratings
    7.0

    PrestaShop

    70%
    1 Rating

    Support Rating

    6.0

    ActiveCampaign

    60%
    38 Ratings
    2.0

    PrestaShop

    20%
    1 Rating

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    PrestaShop

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings

    PrestaShop

    N/A
    0 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    PrestaShop

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    PrestaShop

    N/A
    0 Ratings

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings
    8.0

    PrestaShop

    80%
    1 Rating

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    PrestaShop

    N/A
    0 Ratings

    Vendor pre-sale

    7.3

    ActiveCampaign

    73%
    3 Ratings

    PrestaShop

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
    However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
    Read full review

    PrestaShop

    This is a great system for small and medium businesses dealing from 1 product to 100,000 products. It is elegant to use and very stable. The system may not be great for converting into a marketplace and the handling of > 1million products. The system is also not suitable for services selling like events, registrations, subscriptions and ticket bookings etc.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    PrestaShop

    • The PayPal button modality was integrated with the PrestaShop system, which helped our clients to complete payments digitally in just a few seconds, this integrated button allowed to streamline many transactions.
    • Performing inventory reviews and modifying the PrestaShop catalog was one of the things that I liked the most, I could make changes to the catalog, make changes to the conditions of the products in the catalog and all those changes were reflected on my website in a instant, no need to wait some time.
    • The PrestaShop system created a digital invoice for each client who made the advance payment of a property, which made it even easier to complete the property negotiation. Customers came to our company with the digital invoice for the advance payment and it was easy to identify the property that was paid, thanks to the digital invoice.
    Read full review

    Cons

    ActiveCampaign

    • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
    • It could be a little bit easier to find pricing online.
    • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
    Read full review

    PrestaShop

    • Not a lot of free templates.
    • Images can sometimes be too compressed and lose their full quality, so better settings for that could be introduced.
    • Being able to change the look of your automatic emails via default settings can also be introduced.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    PrestaShop

    Starting Price

    $0

    Editions & Modules

    PrestaShop editions and modules pricing
    EditionModules
    PrestaShopFree1

    Footnotes

    1. none

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    PrestaShop

    Considering the problems we had and still have, 0.
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    PrestaShop

    The lack of performance and the unstable system make it very hard to use it for a serious e-commerce application.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    PrestaShop

    100s of implementation and so far no major security breaches.
    Read full review

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    PrestaShop

    Some caching and optimization is definitely needed. However, it is not as bloated as other CMSs with lots of plugins needed.
    Read full review

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    PrestaShop

    Since we use PrestaShop OpenSource there is only community support. What we found is that many other users fight with the same problems and there seems no solution or input from the PrestaShop developers' side.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    PrestaShop

    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    PrestaShop

    It's a no-brainer for e-commerce stores. BigCommerce and Magento both far out-distanced PrestaShop in every major category. If you're just getting into e-commerce, I would highly recommend either BigCommerce or Magento. Their online documentation and support far outweigh any advantages you'd have over going with an open source software like PrestaShop.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    PrestaShop

    This is the best example of "If it's not broken, don't fix it!".
    Read full review

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    PrestaShop

    • It slowed down our Hosting service. Our website took a long time to fully load on our clients' devices due to the high consumption of the integration with the PrestaShop service.
    • It provided us with a fast billing service, where our clients obtained invoices in PDF mode for the electronic payments they made for the properties. These digital invoices helped us to recognize the property they wanted faster and streamlined the negotiation process.
    • The templates that had an optimized design, were too expensive, this caused that our catalog design was very simple and did not capture the interest of customers.
    Read full review

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