Likelihood to Recommend ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
Read full review This is a great system for small and medium businesses dealing from 1 product to 100,000 products. It is elegant to use and very stable. The system may not be great for converting into a marketplace and the handling of > 1million products. The system is also not suitable for services selling like events, registrations, subscriptions and ticket bookings etc.
Read full review Pros The graphic design is very good, especially fonts, colours and templates Flexibility of design and functionality Takes a little while to learn it, but generally user-friendly Looks very professional but doesn't cost much to get started There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out. Read full review The PayPal button modality was integrated with the PrestaShop system, which helped our clients to complete payments digitally in just a few seconds, this integrated button allowed to streamline many transactions. Performing inventory reviews and modifying the PrestaShop catalog was one of the things that I liked the most, I could make changes to the catalog, make changes to the conditions of the products in the catalog and all those changes were reflected on my website in a instant, no need to wait some time. The PrestaShop system created a digital invoice for each client who made the advance payment of a property, which made it even easier to complete the property negotiation. Customers came to our company with the digital invoice for the advance payment and it was easy to identify the property that was paid, thanks to the digital invoice. Read full review Cons The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc. There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass. I'd like more reporting data on one page. Read full review Not a lot of free templates. Images can sometimes be too compressed and lose their full quality, so better settings for that could be introduced. Being able to change the look of your automatic emails via default settings can also be introduced. Read full review Likelihood to Renew I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
Read full review Considering the problems we had and still have, 0.
Read full review Usability ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review The lack of performance and the unstable system make it very hard to use it for a serious e-commerce application.
Read full review Reliability and Availability I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review 100s of implementation and so far no major security breaches.
Read full review Performance Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review Some caching and optimization is definitely needed. However, it is not as bloated as other CMSs with lots of plugins needed.
Read full review Support Rating This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review Since we use PrestaShop OpenSource there is only community support. What we found is that many other users fight with the same problems and there seems no solution or input from the PrestaShop developers' side.
Read full review Implementation Rating Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Read full review Alternatives Considered I moved to ActiveCampaign from
Mailchimp . Admittedly, I was using the free version of
Mailchimp , but I had numerous episodes of subscriber data NOT being added to
Mailchimp , despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
Read full review It's a no-brainer for e-commerce stores.
BigCommerce and
Magento both far out-distanced PrestaShop in every major category. If you're just getting into e-commerce, I would highly recommend either
BigCommerce or
Magento . Their online documentation and support far outweigh any advantages you'd have over going with an open source software like PrestaShop.
Read full review Scalability My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review This is the best example of "If it's not broken, don't fix it!".
Read full review Return on Investment I haven't monetized my list yet so no clear ROI but great from a list-building perspective The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features Read full review It slowed down our Hosting service. Our website took a long time to fully load on our clients' devices due to the high consumption of the integration with the PrestaShop service. It provided us with a fast billing service, where our clients obtained invoices in PDF mode for the electronic payments they made for the properties. These digital invoices helped us to recognize the property they wanted faster and streamlined the negotiation process. The templates that had an optimized design, were too expensive, this caused that our catalog design was very simple and did not capture the interest of customers. Read full review ScreenShots ActiveCampaign Screenshots