What users are saying about

Adobe Analytics

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Top Rated
430 Ratings

Adobe Analytics

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Top Rated
430 Ratings
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Score 7.6 out of 101
85 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Adobe Analytics

Overall it is a strong analytics tool and appears that it can do a good job for most scenarios. Cost is a factor, as it is a considerable investment.
Chris McCue profile photo

Adobe Marketing Cloud

I recommend Adobe Marketing Cloud for larger, more sophisticated enterprises that have the organizational capabilities to act on the insights that Adobe Marketing Cloud provides. Smaller enterprises would be better suited starting off with a less expensive option and investing more in human capital before moving to Adobe Marketing Cloud.
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Pros

  • The consistency of reporting has always been good meaning that we have never experienced any major discrepancies. I obviously think this is a huge factor when considering a reporting tool because the company's performance is judged based off the data housed in here.
  • We have never run into any technical issues with Adobe's servers being down and Adobe Analytics becoming inaccessible. This could cause major problems if you are trying to take care of highly important reports or requests.
  • The customer service is also fantastic. Any time I reach out to my rep, they always respond in a timely manner. I believe this is important in every aspect.
Nathan Normand profile photo
  • This tool allows for real time project management.
  • Keeps the latest version synced up for all team members.
  • Allows easy access to projects from anywhere.
Richard Longo profile photo

Cons

  • Can expose TOO much data to business users.
  • The sheer amount of reporting available can lead to false insights by users that are not product experts.
  • Requires expert level experience for any implementations.
Jonathon Frampton profile photo
  • Like I stated prior, Adobe Marketing is a great tool for people who know what they're doing, and novices to pick up and run with, but teaching it to larger organizations can be a bit of a pain. For example, Adobe Analytics can pool a ton of results into a single result, which can be a bit confusing if you're not privy to this sort of thing.
  • I would like to see more cross-training implementation, there's always room for improvement.
  • Reporting may be the weakest link out of the whole program, with more advanced reporting, businesses can always integrate the data, like post-campaign execution.
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Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
Although the tool is extensive, the price point and level of knowledge required to implement and use it will always lead me to examine other opportunities.
Jonathon Frampton profile photo
Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
The tool can be costly and very difficult to implement with internal resources. A third party vendor is usually required to help with the implementation and integration to other tools. Collecting and passing data from a CMS to Adobe Analytics can be difficult. Without a strategy in place prior to tool implementation, costs could increase due to the need for re-implementation
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Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
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Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
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Support

Adobe Analytics5.7
Based on 9 answers
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
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In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
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Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
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Alternatives Considered

Adobe Analytics has better features for finding problems and highlighting areas of improvement on a website, but the Google products seem to integrate better into third-party tools, which can be very valuable in a complex business environment. All of the listed tools take care of the basics of website and user tracking sufficiently.
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Adobe Marketing Cloud is a great solution if you need individual-user level analytics, a high degree of customization and integration with sales or customer management systems.However, if you want to understand how segments behave in an aggregate level, understand the sources of traffic to a website and assess visitor engagement, Google Analytics is a more sensible solution. Google Analytics' latest updates (in addition to Google Tag Manager), has increased the customization possibilities and allows marketing teams to tailor the tool to the business needs in a simple way.
Rodrigo Domingues profile photo

Return on Investment

  • Allows us to put more resources into the pages that are getting used most
  • Helps us to pinpoint pain points in the user journey and then fix them, so users find what they want and then buy more products
  • Helps explain the effectiveness of a project with real data, which helps determine ROI
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  • Increased conversion rates due to a clearer picture of the customer experience
  • Better attribution through deeper analytics and reporting
  • Difficult to sell as an agency because of price point
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Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details