Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help…
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Sprinklr Marketing
Score7.1 out of 10
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Sprinklr Marketing is a Content Experience platform for global marketing, creative, and media teams. It centralizes campaign planning, content creation, publishing, and performance analysis across paid, owned, and earned media. The platform also supports Content Marketing, Social Media Advertising, and Marketing Analytics through AI-assisted content workflows, paid-social campaign management, and cross-channel performance reporting. Key Features Campaign…
We use each of our tools for distinct projects and Sprinklr is the main social tool that we use, primarily because of the 'social listening' component which allows us to see where the conversation is among our competitors. This is critical in developing our positioning on …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
About two years ago, we transitioned our property from a three-star hotel to a four-star resort after a multi-million-dollar renovation. In the conversion, we wanted to start reaching out to a younger, affluent demographic that had the means to spend for vacation in a resort area. First and foremost, we want to see if vacations are being booked by desktop computers, laptops or mobile phones. With Adobe Analytics, we can see how a Guest books a room. What do they view? What rooms types do they like? Are they comparing rooms and if they give up searching, where are they else looking and are they coming back. It is a feature where how can we complete the sale? The new process we are also trying to keep Guests on the site is ending our relationship with OpenTable and doing all our resort restaurant reservations in-house. If the Guests were exclusively using OpenTable, we could not track where else on our resort site they are going? Finally, what marketing promotional rates are getting the most drive from
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
This product, Adobe Analytics, does a great job of helping us. I think it, it, it does an excellent job of outlining every step of the user journey, as well as giving a good, strong framework to work with as it relates to attribution, attribution of marketing data, and marketing channels, and how, where our users are coming from, how effective those marketing activities are.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The tool is heavily a drag and drop kind of dashboard. You're building dashboards on the fly. So oftentimes, I learn my process and how to do things I'm comfortable with, that I can repeat, and get those answers on a consistent basis. But oftentimes, I may not find it easy to take it to the next level. So, areas that can improve are recommending or suggesting. Here's what you might try to improve in this report that you're looking at. Try adding in this metric, or try splicing it this way. Oftentimes, I feel like it requires me to go off and learn these techniques on the side, versus having them right there within the tool. Those recommendations, those helpful tips, and tricks.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We need it to discover threats long before they become a loophole in the security ecosystem. Also, it is very much compliant with customer standards and expectations. It provides marketing intelligence through in-depth analysis. Overall, a very good product to gain customer attention and thereby improve market
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It is necessary to have a minimum knowledge on tracking tools so you can use the tool on full performance. It is not an introduction tool, so please bear that in mind. Once you got the knowledge you just need a small training on how to create your custom reports, where to find the components you need and how to add them to your dashboard. Then you share your report or create a rule for periodic sharing and it's done. Finally, if you have a lot of data stored the tool might be a little slower but that's ok.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Support for Adobe Analytics is ok, it used to be worse years ago. Now, the technology team at Adobe is way more knowledgeable on the product itself as well as the implementation. They also study your custom implementation and have good knowledge of where your company stands. Dedicated support is something worth considering.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
We evaluated and we currently use Mixpanel and we have Google Analytics on a couple of our properties. And honestly, once you get the hang of the Adobe Analytics workspace, the other products really don't stack up against it because the segmentation and the ability to create reports pretty rapidly are invaluable.
We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I'd say business results. We tend to see better media and marketing engagement as a result of using Adobe Analytics, and that's largely because we can measure the effectiveness of campaigns and we can figure out which ones are driving better engagement, whether it's top of funnel or bottom of funnel. That's probably the biggest business result we see. It's obviously we even use it for other non-traditional use cases like AB testing to figure out which experience is a better or not, that type of thing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
