What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
519 Ratings
Top Rated
68 Ratings

Adobe Analytics

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
519 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100
Top Rated
68 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Likelihood to Recommend

Adobe Analytics

I think Adobe Analytics is well suited for small or large businesses with the brain power to understand how the platform works and then use it to its full extent. It is a powerful platform that can become costly. I would not recommend AA to people who are beginners or have a limited budget for analytics.
Liz Wade | TrustRadius Reviewer

Vimeo

I think Vimeo is well-used by organizations or people interested in placing the videos within another platform (within an app, embedded in a website, etc.) rather than someone looking for a video platform for social media purposes. I would say Vimeo is a wonderful business solution rather than a personal outlet.
Marissa Roth | TrustRadius Reviewer

Feature Rating Comparison

Video Marketing

Adobe Analytics
Vimeo
7.2
Lead generation
Adobe Analytics
Vimeo
7.4
Video personalization
Adobe Analytics
Vimeo
8.0
eCommerce
Adobe Analytics
Vimeo
5.9
Support for advertisements
Adobe Analytics
Vimeo
6.8
Video SEO
Adobe Analytics
Vimeo
7.8
Integration to Marketing Automation
Adobe Analytics
Vimeo
7.5

Video Platform Integrations

Adobe Analytics
Vimeo
6.2
Integration to Salesforce.com
Adobe Analytics
Vimeo
5.3
Integration to Marketo
Adobe Analytics
Vimeo
5.8
Integration to HubSpot
Adobe Analytics
Vimeo
6.2
Integration to Eloqua
Adobe Analytics
Vimeo
5.9
Integration to LMS
Adobe Analytics
Vimeo
7.8

Video Security

Adobe Analytics
Vimeo
9.3
Video access controls
Adobe Analytics
Vimeo
9.2
User management
Adobe Analytics
Vimeo
9.1
Video link sharing
Adobe Analytics
Vimeo
9.7
Internal video
Adobe Analytics
Vimeo
9.4
External video
Adobe Analytics
Vimeo
9.3

Video Player

Adobe Analytics
Vimeo
8.9
Player customization
Adobe Analytics
Vimeo
8.5
Embedded videos
Adobe Analytics
Vimeo
9.6
Video quality / Bandwidth controls
Adobe Analytics
Vimeo
8.7
Mobile compatibility
Adobe Analytics
Vimeo
8.8

Video Analytics

Adobe Analytics
Vimeo
8.1
A/B testing
Adobe Analytics
Vimeo
6.5
Streaming quality reports
Adobe Analytics
Vimeo
7.7
Per viewer tracking
Adobe Analytics
Vimeo
8.3
Per video tracking
Adobe Analytics
Vimeo
9.3
Video analytics dashboard
Adobe Analytics
Vimeo
8.7

Video Hosting, Management & Storage

Adobe Analytics
Vimeo
8.0
On-Demand video
Adobe Analytics
Vimeo
7.7
Live streaming
Adobe Analytics
Vimeo
7.4
Impact of streaming on network
Adobe Analytics
Vimeo
7.2
Video upload & format support
Adobe Analytics
Vimeo
7.9
Video library / File management
Adobe Analytics
Vimeo
8.6
Video portal
Adobe Analytics
Vimeo
8.9

Video Engagement

Adobe Analytics
Vimeo
6.9
Audience polling
Adobe Analytics
Vimeo
5.2
Audience Q&A / Live chat
Adobe Analytics
Vimeo
6.5
Video comments
Adobe Analytics
Vimeo
8.8

Pros

Adobe Analytics

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
Albert Ihm | TrustRadius Reviewer

Vimeo

  • Image and Branding - Vimeo has always had an edge on design and branding versus its competitors like YouTube. Using Vimeo as a content delivery platform gives the appearance of being luxurious and having a high-end product.
  • Video Configuration - I've used YouTube through multiple iterations of their video management and configuration options, and Vimeo has continued to beat it hands down, both in ease of use and robustness. I can easily organize my Vimeo videos into tags and playlists while I still struggle with YouTube, where it is quite laborious.
  • User Interaction - Vimeo allows you to capture user email addresses for email lists with ease, something its competitors have not figured out yet. You can easily split your video into chapters and hyperlink from within the video to other areas, features which competitors like YouTube have in some form but not nearly as easy to use or well-implemented as Vimeo.
  • Video Analytics - Vimeo has a full-featured analytics suite that helps content creators understand user interaction and engagement with their videos.
  • Versioning and Collaboration - Vimeo has workflows for video history and for collaboration where you can have a content creator upload a video which enters a pipeline for an editor to approve. I have not used these workflows, but it's pretty cool that they have implemented features like this.
  • Custom Micro-Sites - I have only ever embedded Vimeo videos in websites that I've created, or sent them as links to clients, but I have seen well-designed micro-sites for content creators built using Vimeo. Overall, Vimeo does design and branding very well. Their micro-sites look much better, visually speaking, than competitors like YouTube whose equivalent feature, the YouTube Channel, just seems dry in comparison.
Jonah Dempcy | TrustRadius Reviewer

Cons

Adobe Analytics

  • No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
  • Overall implementation is cumbersome and time-consuming.
  • Need proper tagging on all of your platforms as well as all hits and instances.
Anonymous | TrustRadius Reviewer

Vimeo

  • The Vimeo videos do not appear on search engine results, it would be better if search engines can find them.
  • The search option can be made better. Looking up for old videos are a hassle sometimes.
  • Can have CC autogeneration option, it would be better.
Hanaa Ibham | TrustRadius Reviewer

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts | TrustRadius Reviewer

Vimeo

No score
No answers yet
No answers on this topic

Usability

Adobe Analytics

Adobe Analytics 10.0
Based on 10 answers
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
Anonymous | TrustRadius Reviewer

Vimeo

Vimeo 9.0
Based on 1 answer
The customization options are vast and very easy to utilize. While there can be a slight learning curve for some advanced features, it is not so steep that it takes a long time to figure out. Support is great at guiding you through anything that might be confusing to you as well
Jeannette Saysomvang | TrustRadius Reviewer

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
Anonymous | TrustRadius Reviewer

Vimeo

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton | TrustRadius Reviewer

Vimeo

No score
No answers yet
No answers on this topic

Support Rating

Adobe Analytics

Adobe Analytics 6.5
Based on 23 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand | TrustRadius Reviewer

Vimeo

Vimeo 8.3
Based on 15 answers
Terrible support. When I subscribed to Premium we were guaranteed support. However, after the first e-mail I received from them, I never heard from them again. I sent several emails over the course of a couple of weeks acknowledging that due to covid, I did not expect a miracle overnight and that I was keen to work on the issue with them. I have not heard from customer service at all. This is very disappointing. We lost customers due to the poor quality of the livestreams and were left to sort the issue out without their help.
Anonymous | TrustRadius Reviewer

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon | TrustRadius Reviewer

Vimeo

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Anonymous | TrustRadius Reviewer

Vimeo

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!
Vagner Polund | TrustRadius Reviewer

Vimeo

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.
Nathan Collins | TrustRadius Reviewer

Vimeo

In higher ed we have a couple of options that integrate directly with our LMS (Blackboard/Canvas) that are comparable. Kaltura is outstanding but it's very expensive whereas I've found Viddler(and YouTube) to be much more simplistic. I've worked with other tools that want to charge based on the number of views or how much bandwidth you demand but I have always found that to be erratic. For budgeting purposes, I prefer to you just a sent annual fee like Vimeo.
Mark Nowowiejski | TrustRadius Reviewer

Return on Investment

Adobe Analytics

  • Positive impact is that the analytics data provided by Adobe Analytics allowed my former company to have great awareness on the most current browser and touch device usage that people were using to access our sites.
  • Positive impact is that the analytics department was able to provide a great range of information on how to approach a marketing campaign or strategy by targeting certain demographics that appeared to be interested in certain parts or aspects of the site.
  • Positive impact was increased employee efficiency, since we had better access to how to support customers and users accessing the site.
Chris McCue | TrustRadius Reviewer

Vimeo

  • We have seen a very good ROI on all of our weekly videos as it provides really good analytics.
  • Because Vimeo is reliable there has been very little to no troubleshooting or issues with video playback. That means our customers don't leave the video when
  • Our website is a destination for people to view our videos, so on the negative side, Vimeo doesn't have the user base to have our content organically discovered.
Jon Ackerman | TrustRadius Reviewer

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Vimeo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Analytics
8.1
Vimeo
8.1

Likelihood to Renew

Adobe Analytics
9.8
Vimeo

Usability

Adobe Analytics
10.0
Vimeo
9.0

Reliability and Availability

Adobe Analytics
9.0
Vimeo

Performance

Adobe Analytics
8.5
Vimeo

Support Rating

Adobe Analytics
6.5
Vimeo
8.3

In-Person Training

Adobe Analytics
3.6
Vimeo

Online Training

Adobe Analytics
8.0
Vimeo

Implementation Rating

Adobe Analytics
8.0
Vimeo

Add comparison