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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe PhotoShop

    Score9.2 out of 10
    N/AAdobe Photoshop is the best known graphics product on the market.

    $20

    per month

    Hootsuite

    Score8.3 out of 10
    N/AHootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…

    $249

    per month per user

    Pricing
    Adobe PhotoShopHootsuite
    Editions & Modules
    Single App
    $20.00
    per month
    Standard
    $199
    per month (billed annually) Starts at 1 user, 10 social accounts
    Advanced
    $399
    per month (billed annually) Starts at 1 user, unlimited social accounts
    Enterprise
    Custom Pricing
    per year
    Offerings
    Pricing Offerings
    Adobe PhotoShopHootsuite
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.
    More Pricing Information
    Community Pulse
    Adobe PhotoShopHootsuite
    Considered Both Products
    Adobe
    Chose Adobe PhotoShop
    We have access to the full Adobe Suite, so this makes it very convenient to use. The general interface is similar through many of the Adobe programs, so using Photoshop has allowed us to have an easy of use on other Adobe Cloud Products.
    Incentivized
    Chose Adobe PhotoShop
    I like Canva a lot and do use it for some graphics we use on social media, but Adobe Photoshop is definitely better suited to editing actual images and getting them appropriately sized and colored for our website, social media, print publications, and more. They are both great …
    Incentivized
    Chose Adobe PhotoShop
    There are a few alternatives to Photoshop, however they are usually not able to produce the best output for your needs. Pixelmator is an example of this. It may be $40 total on the Apple Store - but you don't get all of the bells and whistles of Photoshop and it leaves you with …
    Incentivized
    Hootsuite
    Chose Hootsuite
    n/a
    Incentivized
    Chose Hootsuite
    More simplicity in use.Offer to manage several social networks very competitive, but with a structure that is not always transparent. The biggest handycap of this platform (from Hootsuite) is its price.
    Incentivized
    Chose Hootsuite
    I love Hootsuite and I think it's easier to use than Mailchimp...shh! Don't tell Mailchimp...!
    Incentivized
    Chose Hootsuite
    It is less expensive and we use Microsoft dynamics so not easy to integrate.
    Incentivized
    Chose Hootsuite
    I have not used anything other than Hootsuite. I honestly haven't looked elsewhere because I am so satisfied with how the system performs. I'm not even sure if I know of others, but haven't bothered looking into it. I'm so happy with Hootsuite, why look anywhere else?!
    Incentivized
    Chose Hootsuite
    Sprout Social is the cream of the crop for social media analytics. For business with a small budget, it is quite expensive. It has all the bells and whistles but it can be cost prohibitive,
    Incentivized
    Chose Hootsuite
    Hootsuite works better than TweetDeck in that its functionality is greater. However to be fair, it has been a long time since I used the other product, and it may be much different now in terms of functionality. I think that Hootsuite also covers a lot of platforms, and at the …
    Incentivized
    Key User Insights
    Would buy again
    98%
    Would buy again
    152 Answers
    93%
    Would buy again
    328 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    140 Answers
    92%
    Delivers good value for the price
    283 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    154 Answers
    94%
    Happy with the feature set
    333 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    130 Answers
    93%
    Lived up to sales and marketing promises
    280 Answers
    Implementation went as expected
    99%
    Implementation went as expected
    132 Answers
    98%
    Implementation went as expected
    316 Answers
    Features
    Adobe PhotoShopHootsuite
    Listening/monitoring
    Comparison of Listening/monitoring features of Adobe PhotoShop and Hootsuite
    Feature
    Adobe PhotoShop
    -
    Ratings
    Hootsuite
    7.0
    325 Ratings
    9% below category average
    Boolean keyword searches00 Ratings7.1213 Ratings
    Filtering out noise/spam00 Ratings6.4225 Ratings
    Sentiment analysis00 Ratings6.8225 Ratings
    Broad channel coverage00 Ratings7.8299 Ratings
    Publishing
    Comparison of Publishing features of Adobe PhotoShop and Hootsuite
    Feature
    Adobe PhotoShop
    -
    Ratings
    Hootsuite
    8.1
    448 Ratings
    1% below category average
    Content planning and scheduling00 Ratings9.0448 Ratings
    Audience targeting00 Ratings7.2305 Ratings
    Content optimization00 Ratings7.7369 Ratings
    Workflow management00 Ratings8.4380 Ratings
    Engagement
    Comparison of Engagement features of Adobe PhotoShop and Hootsuite
    Feature
    Adobe PhotoShop
    -
    Ratings
    Hootsuite
    7.6
    360 Ratings
    7% below category average
    Automated routing and prioritization00 Ratings7.5261 Ratings
    Customer interaction histories00 Ratings7.3281 Ratings
    Bulk actions00 Ratings7.8312 Ratings
    Marketing
    Comparison of Marketing features of Adobe PhotoShop and Hootsuite
    Feature
    Adobe PhotoShop
    -
    Ratings
    Hootsuite
    7.0
    339 Ratings
    10% below category average
    Lead generation00 Ratings6.6209 Ratings
    Content marketing00 Ratings7.6306 Ratings
    Paid media management00 Ratings6.8207 Ratings
    Campaigns and promotions00 Ratings6.8257 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Adobe PhotoShop and Hootsuite
    Feature
    Adobe PhotoShop
    -
    Ratings
    Hootsuite
    8.1
    439 Ratings
    3% below category average
    Twitter00 Ratings7.7394 Ratings
    Facebook00 Ratings8.6422 Ratings
    LinkedIn00 Ratings8.0370 Ratings
    Google+00 Ratings8.960 Ratings
    Instagram00 Ratings8.6377 Ratings
    Pinterest00 Ratings7.2183 Ratings
    YouTube00 Ratings7.6176 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Adobe PhotoShop and Hootsuite
    Feature
    Adobe PhotoShop
    -
    Ratings
    Hootsuite
    7.9
    361 Ratings
    2% above category average
    Campaign success analytics00 Ratings8.2334 Ratings
    Real-time tracking00 Ratings7.7336 Ratings
    Competitor analysis00 Ratings7.7232 Ratings
    Account management
    Comparison of Account management features of Adobe PhotoShop and Hootsuite
    Feature
    Adobe PhotoShop
    -
    Ratings
    Hootsuite
    7.9
    370 Ratings
    0% above category average
    Role-based user permissions & privileges00 Ratings8.3318 Ratings
    Mobile access00 Ratings7.5337 Ratings
    Best Alternatives
    Adobe PhotoShopHootsuite
    Small Businesses
    GIMP
    Score8 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Adobe Illustrator
    Score9.4 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Adobe Illustrator
    Score9.4 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Adobe PhotoShopHootsuite
    Likelihood to Recommend
    9.2
    (211 ratings)
    8.4
    (511 ratings)
    Likelihood to Renew
    9.0
    (31 ratings)
    8.6
    (89 ratings)
    Usability
    8.2
    (36 ratings)
    8.3
    (150 ratings)
    Availability
    9.0
    (3 ratings)
    9.8
    (21 ratings)
    Performance
    9.0
    (3 ratings)
    9.8
    (19 ratings)
    Support Rating
    10.0
    (54 ratings)
    7.0
    (263 ratings)
    In-Person Training
    10.0
    (1 ratings)
    6.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (17 ratings)
    Implementation Rating
    9.0
    (6 ratings)
    8.0
    (39 ratings)
    Configurability
    8.0
    (1 ratings)
    7.2
    (3 ratings)
    Ease of integration
    9.0
    (1 ratings)
    7.6
    (2 ratings)
    Product Scalability
    4.0
    (1 ratings)
    8.1
    (3 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    8.9
    (3 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    8.3
    (18 ratings)
    User Testimonials
    Adobe PhotoShopHootsuite
    Likelihood to Recommend
    Adobe
    Photoshop is a useful tool for everything from creating social media graphics to editing and sizing photos. There is a bit of a learning curve, so you need to have a bit of experience to master it and use it for a variety of tasks. You also need to have a good sense of file organization so you can find files quickly without losing track of them.
    Incentivized
    Read full review
    Hootsuite
    Hootsuite presents my team everything we need to manage the social media function. Even writing the "what can be improved" section strained me, because there really isn't a whole lot to complain about. At this point, I (and my social media manager) need to explore the platform more, specifically OwlyGPT, campaigns, and listening. It's pretty much everything we need right now
    Incentivized
    Read full review
    Pros
    Adobe
    • The fact is that you may quickly pick things up on your own by spending time without using any other resources.
    • It is the program that brings the phrase "to make PhotoShop" to almost all languages. It's not just a photo editing program.
    • Practical and beautiful results are filtered by filtering the desired work without drowning in details.
    Incentivized
    Read full review
    Hootsuite
    • Reporting. We are able to pull accurate and concise data points on our channels.
    • Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there.
    • Creating content natively in the platform!
    Incentivized
    Read full review
    Cons
    Adobe
    • The effect applying time could be faster.
    • There could be a smarter way to make mockups using smart objects, maybe by directly selecting an area, and generative AI can automate a few steps.
    • If Photoshop can suggest the right stock imagery in case the generative AI doesn't get the right answer.
    Incentivized
    Read full review
    Hootsuite
    • TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
    • Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
    • Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.
    Incentivized
    Read full review
    Likelihood to Renew
    Adobe
    We get a lot of use out of this software. It's vital for work with production in our industry and has a lot of cross-functionality - creating social media images, retouching photos, editing photos, creating gradients, and more. It's pretty fuss-free in that we haven't had to reach out to support and the program hasn't crashed on us. We are trained on the software (so again, this isn't for beginners), but for detail-oriented designers and creatives like ourselves - it's a no-brainer.
    Incentivized
    Read full review
    Hootsuite
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Incentivized
    Read full review
    Usability
    Adobe
    Adobe PhotoShop is a professional-grade tool that requires months/years to get a grasp of how to use it well. Even then, after over a decade of using Adobe PhotoShop both casually and professionally, I feel like I'm still unfamiliar with a large percentage of the available tools. Without a dedicated training program, it can be extremely overwhelming and/or you may not get good use out of it. That being said, once you do get comfortable with it, the layout and workspace are excellent with myriad shortcuts that speed up your workflow exponentially. Put in the time to learn it, and you'll love it.
    Incentivized
    Read full review
    Hootsuite
    I will give Hootsuite a rating of 10/10 because it has delivered measurable business impact through social media. It helps centralize and streamline content planning, approvals, scheduling, and reporting in one place. It has significantly reduced manual workload and improved team efficiency. We achieved higher engagement rates, faster customer response times, and improved lead quality through social channels. It has also helped us with centralized reporting across different social media channels.
    Incentivized
    Read full review
    Reliability and Availability
    Adobe
    Adobe Photoshop is very reliable, but is never 100%. There have been times when Adobe Photoshop has had trouble opening, but nothing a little computer restart couldn't fix. I use Adobe Photoshop on a Mac for both work and at home on a daily basis, and I would be lost without it.
    Read full review
    Hootsuite
    Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
    Read full review
    Performance
    Adobe
    Speed can be an issue when you are dealing with large files for large format printing or billboards. When working on web images, speed is not an issue.
    Read full review
    Hootsuite
    HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
    Read full review
    Support Rating
    Adobe
    While I never contacted Adobe directly, there is so much content out there in the form of YouTube videos, Lynda/LinkedIn learning that almost any issue, including bugs, can be worked around (and this method is generally faster as there's no turnaround time involved).
    Incentivized
    Read full review
    Hootsuite
    I can manage all of my accounts on one site! It's absolutely amazing!
    The dashboard is helpful to see how you are doing as well. Still
    getting to understand the analytics and may need to reach out for help
    on this
    Read full review
    In-Person Training
    Adobe
    So, I received the training at the HQ and it was train the trainer training. A good time, I spent a week at their campus
    Read full review
    Hootsuite
    Very easy to teach and learn
    Read full review
    Online Training
    Adobe
    No answers on this topic
    Hootsuite
    The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
    Read full review
    Implementation Rating
    Adobe
    I took a course so it really helped. I didn’t take the course until much later after beginning to use it, so I wish work would have sent me right off the bat. It would have alleviated a lot of frustratinon
    Incentivized
    Read full review
    Hootsuite
    Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
    Incentivized
    Read full review
    Alternatives Considered
    Adobe
    [Adobe] Photoshop offers the best photo editing as well as content creation. The layer-by-layer approach of [Adobe] Photoshop helps to work between two apps or even two PCs of entirely different Creative Cloud apps seamlessly. The stability and the speed of the tools in photoshop make it even better to make a canvas of creativity.
    Incentivized
    Read full review
    Hootsuite
    Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.
    Incentivized
    Read full review
    Scalability
    Adobe
    It seems expensive compared to the free/cheap programs now available
    Incentivized
    Read full review
    Hootsuite
    We are only using in marketing and have been able to scale.
    Incentivized
    Read full review
    Return on Investment
    Adobe
    • Adobe PhotoShop in general is a great time saver.
    • It does take a long time for the program to start up, however
    • The most difficult task is onboarding new employees into Adobe PhotoShop who don't have experience with it. It's an investment for their future so we see value in it.
    Incentivized
    Read full review
    Hootsuite
    • For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
    • The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.
    Incentivized
    Read full review
    ScreenShots

    Hootsuite Screenshots

    Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.