What users are saying about
143 Ratings
197 Ratings
143 Ratings
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Score 7.9 out of 100
197 Ratings
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Score 7 out of 100

Feature Set Ratings

    Testing and Experimentation

    7.6

    Adobe Target

    76%

    Coveo Qubit

    Feature Set Not Supported
    N/A
    Adobe Target ranks higher in 19/19 features

    a/b experiment testing

    5.9
    59%
    8 Ratings
    N/A
    0 Ratings

    Split URL testing

    6.2
    62%
    7 Ratings
    N/A
    0 Ratings

    Multivariate testing

    8.3
    83%
    7 Ratings
    N/A
    0 Ratings

    Multi-page/funnel testing

    8.2
    82%
    6 Ratings
    N/A
    0 Ratings

    Cross-browser testing

    8.6
    86%
    5 Ratings
    N/A
    0 Ratings

    Mobile app testing

    8.5
    85%
    5 Ratings
    N/A
    0 Ratings

    Test significance

    5.2
    52%
    8 Ratings
    N/A
    0 Ratings

    Visual / WYSIWYG editor

    5.2
    52%
    8 Ratings
    N/A
    0 Ratings

    Advanced code editor

    8.1
    81%
    7 Ratings
    N/A
    0 Ratings

    Page surveys

    7.7
    77%
    4 Ratings
    N/A
    0 Ratings

    Visitor recordings

    8.2
    82%
    3 Ratings
    N/A
    0 Ratings

    Preview mode

    8.8
    88%
    7 Ratings
    N/A
    0 Ratings

    Test duration calculator

    8.8
    88%
    7 Ratings
    N/A
    0 Ratings

    Experiment scheduler

    8.8
    88%
    8 Ratings
    N/A
    0 Ratings

    Experiment workflow and approval

    7.0
    70%
    6 Ratings
    N/A
    0 Ratings

    Dynamic experiment activation

    7.7
    77%
    4 Ratings
    N/A
    0 Ratings

    Client-side tests

    6.9
    69%
    7 Ratings
    N/A
    0 Ratings

    Server-side tests

    7.7
    77%
    4 Ratings
    N/A
    0 Ratings

    Mutually exclusive tests

    8.1
    81%
    7 Ratings
    N/A
    0 Ratings

    Audience Segmentation & Targeting

    7.8

    Adobe Target

    78%

    Coveo Qubit

    Feature Set Not Supported
    N/A
    Adobe Target ranks higher in 4/4 features

    Standard visitor segmentation

    7.4
    74%
    8 Ratings
    N/A
    0 Ratings

    Behavioral visitor segmentation

    8.5
    85%
    7 Ratings
    N/A
    0 Ratings

    Traffic allocation control

    7.5
    75%
    8 Ratings
    N/A
    0 Ratings

    Website personalization

    7.9
    79%
    7 Ratings
    N/A
    0 Ratings

    Results and Analysis

    7.4

    Adobe Target

    74%

    Coveo Qubit

    Feature Set Not Supported
    N/A
    Adobe Target ranks higher in 10/10 features

    Heatmap tool

    8.1
    81%
    4 Ratings
    N/A
    0 Ratings

    Click analytics

    6.4
    64%
    6 Ratings
    N/A
    0 Ratings

    Scroll maps

    7.7
    77%
    4 Ratings
    N/A
    0 Ratings

    Form fill analysis

    8.6
    86%
    4 Ratings
    N/A
    0 Ratings

    Conversion tracking

    6.6
    66%
    7 Ratings
    N/A
    0 Ratings

    Goal tracking

    7.3
    73%
    7 Ratings
    N/A
    0 Ratings

    Test reporting

    5.8
    58%
    8 Ratings
    N/A
    0 Ratings

    Results segmentation

    7.1
    71%
    7 Ratings
    N/A
    0 Ratings

    CSV export

    8.7
    87%
    6 Ratings
    N/A
    0 Ratings

    Experiments results dashboard

    7.4
    74%
    8 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Adobe Target is rated higher in 2 areas: Performance, In-Person Training
    • Coveo Qubit is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Support Rating, Implementation Rating

    Likelihood to Recommend

    5.1

    Adobe Target

    51%
    35 Ratings
    7.3

    Coveo Qubit

    73%
    116 Ratings

    Likelihood to Renew

    6.3

    Adobe Target

    63%
    24 Ratings
    8.1

    Coveo Qubit

    81%
    29 Ratings

    Usability

    1.1

    Adobe Target

    11%
    4 Ratings
    7.1

    Coveo Qubit

    71%
    17 Ratings

    Availability

    6.1

    Adobe Target

    61%
    8 Ratings
    9.0

    Coveo Qubit

    90%
    6 Ratings

    Performance

    8.0

    Adobe Target

    80%
    6 Ratings
    7.3

    Coveo Qubit

    73%
    42 Ratings

    Support Rating

    3.4

    Adobe Target

    34%
    17 Ratings
    6.8

    Coveo Qubit

    68%
    38 Ratings

    In-Person Training

    8.1

    Adobe Target

    81%
    3 Ratings
    8.0

    Coveo Qubit

    80%
    6 Ratings

    Online Training

    6.1

    Adobe Target

    61%
    3 Ratings

    Coveo Qubit

    N/A
    0 Ratings

    Implementation Rating

    7.2

    Adobe Target

    72%
    10 Ratings
    7.4

    Coveo Qubit

    74%
    16 Ratings

    Product Scalability

    Adobe Target

    N/A
    0 Ratings
    8.7

    Coveo Qubit

    87%
    6 Ratings

    Likelihood to Recommend

    Adobe Target

    If you're using the Adobe stack and tools to power your website, Target is a great solution to implement. I've utilized Target within two organizations, one running on Adobe Experience Manager (AEM), and the other on Adobe Magento. I don't see how companies could harness the full capacity of Target without also having Adobe Analytics integrated. This is their 'secret sauce' and might not be a good solution for companies who are invested in Google Analytics 360. Integration was straightforward but did require support from the Adobe team to implement successfully. While Target is a great tool for digital teams to support, you'll need your tech team aligned and available to support implementation.
    Jeff Thomas | TrustRadius Reviewer

    Coveo Qubit

    Qubit is well suited for companies who need to provide a strong business case before implementing any new functionality / changes to their website.It is also great for making in-day changes and showing different content to different types of customersI wouldn't recommend it if you wanted to do only testing or only personalisation - it works best and is most cost effective when doing both together
    Anonymous | TrustRadius Reviewer

    Pros

    Adobe Target

    • This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
    • It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.
    Terri Harris | TrustRadius Reviewer

    Coveo Qubit

    • Qubit platform uses solid testing algorithms and delivers reliable reporting and analytics of testing campaigns. The dashboard section is easy to use and provides a good high level overview of the core campaign metric performances.
    • On-boarding and implementation of Qubit technology was painless and well handed throughout the entire process even with more complicated platforms.
    • Turn-around time for development and testing of campaigns is extremely fast. This enables the business to have a much higher throughput of tests and allows for quick validation of ideas rather than having to wait for months before a test is ready to go live on production site.
    Anonymous | TrustRadius Reviewer

    Cons

    Adobe Target

    • This is something a lot of testing tools struggle with, but I think the WYSIWYG ("What you see is what you get") editor - or Visual Experience Composer (VEC) in Adobe terminology - could definitely use some work. It's a struggle to execute many tests beyond simple copy, color, placement changes, and even the features that do exist are often clunky if not altogether broken.
    • The interface itself can be a bit counterintuitive in certain parts. If you are familiar with other tools, it's likely middle of the road in this respect; think much easier to understand than Monetate for instance, but a far cry from the simplicity of an Optimizely.
    • It can be a bit buggy from time to time. The worst example is the frequency at which the tool will fail to save due to an error, but not inform you of this until you try to save, at which point your only option is to log out, log back in, and make all of your updates once again. It can become an extreme pain point at times, and I personally have just gotten into the habit of saving every couple of minutes to avoid a massive loss of productivity.
    Anonymous | TrustRadius Reviewer

    Coveo Qubit

    • While they do work very closely with us, especially our success manager, more involvement on a technical level or a dedicated engineer, would be a great advantage. We develop a lot of experiences in house and, like all companies that dev in house, we have our own way of working. A dedicated engineer that got to know us better as well and understood how we work could only help. Sometimes, a few errors can get through QA due to this.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Adobe Target

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Coveo Qubit

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Adobe Target

    Adobe Target 6.3
    Based on 24 answers
    We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
    Richard Hayes | TrustRadius Reviewer

    Coveo Qubit

    Coveo Qubit 8.1
    Based on 29 answers
    Qubit is currently providing resources and support we do not have internally. Our relationship managers are exceptional and I feel well informed and well supported by their team. The tool is nice, but our contacts from the company are the real reason to maintain our relationship. They work hard for clarity and continue to help us push for additional opportunities.
    Zach Shelley | TrustRadius Reviewer

    Usability

    Adobe Target

    Adobe Target 1.1
    Based on 4 answers
    Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
    Brett Johnson | TrustRadius Reviewer

    Coveo Qubit

    Coveo Qubit 7.1
    Based on 17 answers
    Very simple user interface, built on top of advanced functionality, makes the platform easy to use. The team at Qubit are also very open to feedback and introduce new and useful features fairly often. On the reporting side, the inbuilt dashboard reports are good for a top-level view of test results, and Qubit have made a lot of their output data available should you wish to run your own analysis
    Gideon Caspi | TrustRadius Reviewer

    Reliability and Availability

    Adobe Target

    Adobe Target 6.1
    Based on 8 answers
    i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
    Petrik Oh | TrustRadius Reviewer

    Coveo Qubit

    Coveo Qubit 9.0
    Based on 6 answers
    I would say that the Qubit account managers are always available for any request. We have a lot of different promotions that could always do with last minute optimizing or changes and Qubit can be relied on to get this changes up and running in an impressive amount of time, so that we don't need to patch live or wait for the next IT sprint. Invaluable to our business.
    Miriam Isaac | TrustRadius Reviewer

    Performance

    Adobe Target

    Adobe Target 8.0
    Based on 6 answers
    The bottleneck is never the software program
    Brett Johnson | TrustRadius Reviewer

    Coveo Qubit

    Coveo Qubit 7.3
    Based on 42 answers
    Technology is good for A/B testing and personalisation - allowing any team with a dedicated developer to create test relatively easily and to report/analyse them in a fair amount of details. Some advanced features, especially on the set up of test cells, are dearly missing.Unfortunately, new features are often not free of bugs...Also, support is sub-par, which means new features are realised without proper documentation, example or training (but of our Qubit counterparts and internally).
    Anonymous | TrustRadius Reviewer

    Support Rating

    Adobe Target

    Adobe Target 3.4
    Based on 17 answers
    On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
    Gary Poppe | TrustRadius Reviewer

    Coveo Qubit

    Coveo Qubit 6.8
    Based on 38 answers
    Qubit are supportive and flexible in providing support. They are happy working out of usual hours, even on weekends and if I have any doubts about the set up of an experience they’re quick to respond and willing to check my work. On particularly big revenue days they monitor our account and they’re quick to identify and problem solve any issues.
    Anonymous | TrustRadius Reviewer

    In-Person Training

    Adobe Target

    Adobe Target 8.1
    Based on 3 answers
    The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
    Sarah Schick | TrustRadius Reviewer

    Coveo Qubit

    Coveo Qubit 8.0
    Based on 6 answers
    The training was great, but would be great to have a script or PDF with some explanations of the qubit JS layer. Without the script you can just try to learn on your own, so the training is not as powerfull as it could be. On the other hand - would be great to have training related to reading statistics or personalisation.
    Art Bukowski | TrustRadius Reviewer

    Online Training

    Adobe Target

    Adobe Target 6.1
    Based on 3 answers
    The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
    Sarah Schick | TrustRadius Reviewer

    Coveo Qubit

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    Adobe Target

    Adobe Target 7.2
    Based on 10 answers
    Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
    Anonymous | TrustRadius Reviewer

    Coveo Qubit

    Coveo Qubit 7.4
    Based on 16 answers
    Implementation couldn't be easier. All we needed to do was insert the tag. (easy) and set up the data layer. (dev required)This was pretty smooth in comparison to some of the other tools we use on our site, and was done in less than a day.Note : Data needs to be collected for a set period of time before you can accurately rely on the data that you are receiving. This is normal though with everyone else that we have used
    Joe Dingley | TrustRadius Reviewer

    Alternatives Considered

    Adobe Target

    We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.
    Anonymous | TrustRadius Reviewer

    Coveo Qubit

    At the time of taking the product, we found no comparable alternatives. Since then, the product has only grown from strength to strength, so it still does not have any comparable competitors that offer both the technical product and business knowledge that Qubit can. Google appear to offering a competing product which may be one to watch in future, and something for Qubit to keep an eye on
    Neil Majithia | TrustRadius Reviewer

    Scalability

    Adobe Target

    No score
    No answers yet
    No answers on this topic

    Coveo Qubit

    Coveo Qubit 8.7
    Based on 6 answers
    Our requirements change throughout the year like most E Commerce retailers. At Christmas and Peak we're dealing with around ten times the usual traffic on the site. Qubit had no problems with this at all, tests continued to fire, and stats were still reported accurately. I don't think that it is the most server intensive .js anyway, but we have seen no issues at all.
    Joe Dingley | TrustRadius Reviewer

    Return on Investment

    Adobe Target

    • We have been able to run specific A/B tests that have shown an increase in conversion, which in turn has led to very large banked sales numbers for the year.
    • We have been able to prove that using and automated Merchandising process did not decrease conversion. This allowed us to greatly increase efficiency by opening up resource time.
    Anonymous | TrustRadius Reviewer

    Coveo Qubit

    • Faster recognition of customer needs - finding out exactly what customers are doing when they come on site.
    • Assessment of online assets for effectiveness and improvements - facilitated the analysis of 500 online feedback questionnaires for a campaign.
    • Mapping out lead conversion and helping identify opportunities to improve it.
    Dennis Wildman | TrustRadius Reviewer

    Screenshots

    Adobe Target

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