What users are saying about

Adobe Target

110 Ratings

Kameleoon

Top Rated
29 Ratings

Adobe Target

110 Ratings
Score 7.7 out of 101

Kameleoon

Top Rated
29 Ratings
Score 8.5 out of 101

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Likelihood to Recommend

Adobe Target

I feel you need to have a dedicated developer who works solely in Test & Target. If you have that resource, and ensure to train the resource sufficiently, it will make it much easier to be able to run tests and have a clean testing program.
No photo available

Kameleoon

I would definitely recommend Kameleoon to any marketing team that wants to improve its website’s key metrics. We’re so far extremely happy with Kameleoon as it’s a great way for us to create a unique experience and gain new customers over our competitors on the market.
Grégoire REMY profile photo

Pros

  • Test & Target is an excellent means to understand and quantify any user experience solutions your business needs to achieve.
  • Large scale tests combined with incremental changes will whip your web properties into shape. You will better understand your customers, as well as your success metrics. In the scope of a campaign, you can better understand the behavior of your audience by setting up specific success metrics (i.e. clicks on specific nav items, white paper downloads, page landings, etc.) alongside your primary conversions (i.e. form fill, purchase, application, etc.)
  • Test & Target is an excellent solution for directing traffic to the appropriate web properties. By targeting specific users, you will have the ability to set up parameters which determine the content which you want the customer to view.
  • Test & Target undergoes product updates on a regular basis, making its capabilities more robust. You must be analytic AND creative to use Test & Target to its fullest potential.
Paul Labrise profile photo
  • Create tests in just a few clicks.
  • Powerful and insightful website auditing tool.
  • Great consulting, wonderful team!
Anne-Claire Desmartin profile photo

Cons

  • Overall Test & Target is not very intuitive, so extensive training is necessary to learn how to set up tests.
Laci Long profile photo
  • The ability to visualize which segments a visitor belongs to could be helpful.
Johann Ambrugeat profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
Not applicable as we don't subscribe to Adobe Target, rather we support clients on their use of the tool. However, we do see a high renewal rate among clients.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Target1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
No photo available
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Other products that are typically within the same consideration set are Maxymiser and Monetate. Each tool has its own pros and cons and the best tool can vary depending on the organizations goals, requirements, budget, team structure, etc.
No photo available
Same set of features, but [Kameleoon has] a good support team and high commitment to help us succeed.
Thomas Sauzedde profile photo

Return on Investment

  • We've seen a number of positive impacts with our clients from increased orders and revenue to improved site satisfaction and user experience.
No photo available
  • Kameleoon allowed us to make considerable UX improvements and get qualitative and quantitative data.
No photo available

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Target Editions & Modules
Adobe Target
Additional Pricing Details

Kameleoon

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Kameleoon Editions & Modules
Kameleoon
Edition
Freemium
$01
Enterprise
Quote1
1. Per Month [Unlimited Users]
Modules
Personalization
Quote1
1. Per Month [Unlimited Users]
Additional Pricing Details
Consulting services are priced on demand