What users are saying about
112 Ratings
Top Rated
30 Ratings
112 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101
Top Rated
30 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Target

Let go of your preconceptions about what you think will win a user experience test, but keep hold of your marketing savvy.
Paul Labrise profile photo

Kameleoon

Kameleoon strengthens our online strategy and helps us to deliver a great experience to our visitors. I honestly believe there’s no counter argument to use such a tool as it’s necessary today to be able to create a unique online experience.
Céline Blain profile photo

Pros

  • Test & Target is an excellent means to understand and quantify any user experience solutions your business needs to achieve.
  • Large scale tests combined with incremental changes will whip your web properties into shape. You will better understand your customers, as well as your success metrics. In the scope of a campaign, you can better understand the behavior of your audience by setting up specific success metrics (i.e. clicks on specific nav items, white paper downloads, page landings, etc.) alongside your primary conversions (i.e. form fill, purchase, application, etc.)
  • Test & Target is an excellent solution for directing traffic to the appropriate web properties. By targeting specific users, you will have the ability to set up parameters which determine the content which you want the customer to view.
  • Test & Target undergoes product updates on a regular basis, making its capabilities more robust. You must be analytic AND creative to use Test & Target to its fullest potential.
Paul Labrise profile photo
  • Fast and easy integration
  • Reliable and super easy to use testing tool
  • Strong segmentation abilities
Nicolas Longueville profile photo

Cons

  • Unfortunately we didn't use it for much more than what I provided. Major testing initiatives were conducted through a home grown solution.
No photo available
  • Data reports are detailed and provide us with all the info we need. However, it sometimes takes time to dig for the right piece of data. Could the reporting tool be more pragmatic?
Anne-Claire Desmartin profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
Great analytics.
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
No photo available
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
Consultants understand how to use the product and business approach but not how it works technically and how to improve the technical implementation. Their rockstar technical consultant left
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Usability and implementation is harder with other products than with Test and Target.
Petrik Oh profile photo
[We selected Kameleoon based on] Better value and possibility to run different collaboration models depending on territories deployed : autonomy of constant consulting support.
Julien NOUET profile photo

Return on Investment

  • The system has helped create a great user experience, therefore generating more traffic and increasing conversion on the site.
Jeremiah Graham, MBA profile photo
  • The tool is empowering our decision process. Changes we implement on our website are now backed up by reliable data. And when data is on your side, you can’t go wrong. Actually, we’ve seen ourselves a great increase in our KPIs.
Johann Ambrugeat profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Target Editions & Modules
Adobe Target
Additional Pricing Details

Kameleoon

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Kameleoon Editions & Modules
Kameleoon
Edition
Freemium
$01
Enterprise
Quote1
1. Per Month [Unlimited Users]
Modules
Personalization
Quote1
1. Per Month [Unlimited Users]
Additional Pricing Details
Consulting services are priced on demand