What users are saying about
113 Ratings
30 Ratings
113 Ratings
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Score 7.6 out of 101
30 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

Adobe Target

Adobe Test & Target is a tool that delivers what it says, it offers insightful results to help improve user experience and performance. However, it does require thoughtful planning, road map, proper technical staff in order to fully maximize the potential of it and leverage its capabilities to benefit your operation. But that is not the problem of the software, it is the preparation the team is required to have in order to succeed with this tool
Leo Ko profile photo

Kameleoon

I would definitely recommend Kameleoon to any marketing team that wants to improve its website’s key metrics. We’re so far extremely happy with Kameleoon as it’s a great way for us to create a unique experience and gain new customers over our competitors on the market.
Grégoire REMY profile photo

Pros

  • The product interface is very easy to use. Tests are easy to set up and manage.
Sarah Schick profile photo
  • Changing text, CTAs size or color, or moving blocks is done very easily by non-technical folks.
  • I can tell that Kameleoon’s CSS selector is particularly neat and robust: it identifies all existing CSS layers, so you are able to make the change you really want.
  • If you want to make advanced changes, you do it through CSS/JS code injection which works quite well as well.
  • I think the last version of their reporting is also very intuitive and powerful with its segment & filter capabilities.
Mickaël Gros profile photo

Cons

  • Overall Test & Target is not very intuitive, so extensive training is necessary to learn how to set up tests.
Laci Long profile photo
  • Interface of the graphics editor is quite conceptual. It is fine after a few days but it takes a little while to recognize some icons.
  • Their online tutorial could also be easily improved.
  • If you want to do major graphical changes on your website, you will have to inject JS and CSS code which requires some technical background but I don’t know if that point can be improved.
Mickaël Gros profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
I no longer work for the company that I used Adobe Test & Target at.
Laci Long profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
No photo available
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Target has far superior functionality, it integrates with Adobe Analytics and is easy to build tests.
No photo available
Same set of features, but [Kameleoon has] a good support team and high commitment to help us succeed.
Thomas Sauzedde profile photo

Return on Investment

  • T&T has increased revenue for my company by helping identify areas our site can improve. We have generated an additional $10 million plus in revenue.
Brett Johnson profile photo
  • Kameleoon definitely has a positive impact on our objectives. Roughly 40% of our tests give us an uplift.
  • 30% of our tests do not give any winner among variations.
  • 20% give a downlift but I do consider that even in this case, our ROI is positive: as a matter of fact, Kameleoon identifies that our idea for change was misleading: we can stop the test and we do not implement the expected change which saves us traffic and money we would have lost otherwise!
Mickaël Gros profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Target Editions & Modules
Adobe Target
Additional Pricing Details

Kameleoon

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Kameleoon Editions & Modules
Kameleoon
Edition
Freemium
$01
Enterprise
Quote1
1. Per Month [Unlimited Users]
Modules
Personalization
Quote1
1. Per Month [Unlimited Users]
Additional Pricing Details
Consulting services are priced on demand