What users are saying about
112 Ratings

Mixpanel

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Top Rated
90 Ratings
112 Ratings
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Score 7.7 out of 101

Mixpanel

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Top Rated
90 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
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Mixpanel

Key questions:Do you have a dedicated data analyst(s)? Mixpanel is a great tool but it can be overwhelming. It requires a lot of time and effort to fully understand, and you need to know what exactly you want to measure, so if you're not committed and you're not going to be using Mixpanel on a daily basis, I wouldn't recommend it.Do you have a dedicated developer(s) to implement Mixpanel on an ongoing basis? Mixpanel requires a lot of integration with your website if you want to closely measure specific events. I find that we are continuously integrating Mixpanel with our website on a weekly basis (i.e. if we build a new feature or change a feature).
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Pros

  • Advanced targeting capabilities - TnT allows you to write your own JavaScript/Rhino code in situations when the out-of-the-box features aren't enough.
  • Integration with SiteCatalyst - test data is pushed into SiteCatalyst for comprehensive reporting.
  • Rapid test creation - this can be achieved via "local" HTML offers, redirects or referencing AEM/CQ5 components.
Richard Hayes profile photo
  • I like the visuals / graphs.
  • Mixpanel has a lot of capabilities / filters.
  • Mixpanel's team is very responsive and will work closely with you on getting you set up for success.
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Cons

  • Documentation - the current docs are fine for the basics but when you want to do the advanced stuff it sucks and Client Care aren't that helpful with the tricky questions.
  • Standard - the new 'Standard' WYSIWYG version of TnT is very new so I'll be kind however it's full of bugs and unusable - hopefully this will be fixed soon as it looks to have a lot of potential.
  • QAing your tests - the Onsite feature has never worked properly in all the time I have used it. I've been told by people at Adobe not to use the feature.
Richard Hayes profile photo
  • Sometimes Mixpanel can be slow, specifically when the size of the data you're tracking gets extremely large.
  • While the out of the box functionality is great, you are limited to the functionality provided by a third-party library. If you wanted to customize the look and feel into your own companies applications and styles, you probably need to import the data and build your own visualizations.
  • Can be a little costly. Hopefully your organization can pay for the service, because it is very useful. If not, you might need to use some alternatives and build a home-grown solution.
Gabriel Samaroo profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
The Adobe cloud has made renewal a no-brainer.
Arva Adams profile photo
Mixpanel8.2
Based on 12 answers
Mixpanel is a great tool for real analytics data. I can't perceive using anything better.
Douglas Wright profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
Mixpanel9.0
Based on 1 answer
great, slick and clean interface
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Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo
Mixpanel8.9
Based on 3 answers
Their email support staff is very responsive and they give you a dedicated account rep to handle any support needs.
Douglas Wright profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
Mixpanel8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Douglas Wright profile photo

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
Mixpanel8.9
Based on 3 answers
Mixpanel is a simple JS script installation. For adding events to track, its simply a matter of adding the code where you want it. Their API and documentation are easy to understand and use.
Douglas Wright profile photo

Alternatives Considered

We have looked at Optimizely but at this point are sticking with Test & Target. We like the integration it has with our Analytics tools such as Ad Hoc and SiteCatalyst. Also, we feel that Adobe has some interesting products that we would like to dig into in the future such as Audience Manager.
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We use a few tools at the same time: Moz, Google Analytics and Mixpanel. But mostly we use Mixpanel simply because of the amount of data it provides and also because mobile analysis has more capabilities than Google Analytics' mobile analysis has. Moz and Google Analytics are also great and insightful tools, especially Google Analytics.
Helen Racutin profile photo

Return on Investment

  • The new cloud-based pricing is cost-effective.
  • The Adobe name gave us trust of the product.
  • Security tests went quickly and smoothly--always a plus.
Arva Adams profile photo
  • Mixpanel works very well for us. We've been using startup plan so far and did not spend a cent for the tool. ROI is definitely positive.
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Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mixpanel

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details