What users are saying about
115 Ratings
Top Rated
93 Ratings
115 Ratings
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Score 7.6 out of 101
Top Rated
93 Ratings
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Score 8 out of 101

Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Mixpanel

  • It's great for product teams who want to better understand their users from a macro level
  • I would suggest using something like FullStory for understanding user flows instead of Mixpanel
  • Prepare to spend some time learning how it all works together and creating reports
  • Once you get reporting figured out, it's pretty easy to get value out of this
  • Make sure you confirm that your data is tracking properly (you can use the live view for this) before putting too much value on the reports
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Pros

Adobe Target

  • The features and navigation are very intuitive.
  • Reports are very informative with ability to create custom segments to help analyze results from different angles.
  • Setting up campaigns is very straightforward. Anyone could do it with basic training of the tool. And Adobe offers assistance for questions when setting up campaigns.
  • Adobe also offers assistance for technical support for setting up offers, but it's limited.
Leo Ko profile photo

Mixpanel

  • Tracking all events that happen on your website on a personal level. The closest analogy that people tend to make is with Google Analytics, but while GA lets you see how users behave in aggregate, Mixpanel lets you track how individuals behave.
  • Easy funnel and A/B testing tracking - again, much easier than with Google. Must faster to integrate new events and change tracking funnels.
  • Segmentation - it's easy to segment out and see how subsegments of users behave (e.g. users which came from our website from a specific traffic source).
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Cons

Adobe Target

  • Some of the swap offers don't work. I don't use those because of that flaw.
  • When resizing an item, the interface makes it easy to remove the px, and the px is required. A little awkward to change.
  • I have yet to understand the "rearrange" feature.
Arva Adams profile photo

Mixpanel

  • Lower pricing (too expensive)
  • More flexibility in setting up user flows (able to map different paths/ decision points branching from the same flow
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Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We will renew. For web testing T&T is the best product out there
Brett Johnson profile photo

Mixpanel

Mixpanel 8.2
Based on 12 answers
Mixpanel is extremely useful but the cost is a huge deterrent
No photo available

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson profile photo

Mixpanel

Mixpanel 9.0
Based on 1 answer
great, slick and clean interface
No photo available

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Mixpanel

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Mixpanel

No score
No answers yet
No answers on this topic

Support

Adobe Target

Adobe Target 7.0
Based on 6 answers
Our support is in India, so it makes communicating in real time difficult because of the time difference
Brett Johnson profile photo

Mixpanel

Mixpanel 8.9
Based on 3 answers
Their email support staff is very responsive and they give you a dedicated account rep to handle any support needs.
Douglas Wright profile photo

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Mixpanel

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Mixpanel

Mixpanel 8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Douglas Wright profile photo

Implementation

Adobe Target

Adobe Target 7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo

Mixpanel

Mixpanel 8.9
Based on 3 answers
Mixpanel is a simple JS script installation. For adding events to track, its simply a matter of adding the code where you want it. Their API and documentation are easy to understand and use.
Douglas Wright profile photo

Alternatives Considered

Adobe Target

While my organization has been using Adobe Test & Target, I have had the chance to evaluate Optimizely, another tool that allows for multivariate testing with a smooth interface. The reason I like to stick with Adobe Test & Target is its ability to interface and interact with other Adobe products. If your company already provides the tools for other Adobe products, it just makes sense to use Adobe Test and & Target because the data can be transferred to any of the applications in the Omniture Suite
No photo available

Mixpanel

No photo available

Return on Investment

Adobe Target

  • We saw some nice lifts in conversion from the tests we ran within the product.
  • We were able to easily show other team members when suggestions would work or not work, with numbers backing it up.
No photo available

Mixpanel

  • Has enabled product teams to quickly identify breakages or unsuccessful features and take immediate action, this stopping any potential losses.
  • Lack of clarity in the nuance of how the reports work coupled with a seemingly easy to use interface has resulted in some incorrect conclusions and thus decisions that have negative ROI.
  • The cost of the product exceeds the value that it provides overall.
No photo available

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mixpanel

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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