What users are saying about

Adobe Target

110 Ratings

VWO

Top Rated
126 Ratings

Adobe Target

110 Ratings
Score 7.7 out of 101

VWO

Top Rated
126 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
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VWO

It's the best A/B testing solution we could find for our own website and it's mostly very good at what it does. It has some usability issues on occasion, and the interface can be clunky, so it's not the easiest thing to pick-up-and-go, despite appearances; simple changes should be easy enough for a beginner to make but it takes some time with the interface to understand all its quirks.
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Pros

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
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  • Goal Measurement. I enjoy the different objects you can target, and how easy they are to set up. Specifically, targeting elements and measuring their usage.
  • Survey Data. The survey data is very interesting. I do wish you could make the parameters for showing a survey more complex, but it works very well as is.
  • A/B Testing. I much preferred the UI layout of these screens over Google Optimize. It's easy to set markers utilizing goals and visualize the performance of variations.
Justin Castaneda profile photo

Cons

  • The product itself is great. I would like to see more improvement in the service department. Help can be hard to find for smaller companies. It literally took us months sometimes to have someone get back to us.
  • There are lots of products within the Adobe Cloud so there is a lot of clicking to get where you need to be. Having a single sign on or short cut for login would be nice.
  • Target is becoming more user-friendly but knowing code is a huge plus for this software. I have demoed other software with the same capabilities and in my opinion, having developer background is a huge benefit if you will be using Target vs. other competitors.
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  • A/B Testing Goals. Sometimes when I conduct an A/B test, I want to measure a goal I'm already tracking. However; I can't see these goals from the Test set up screen, so I end up having to recreate them. You might consider a method for adding them similar to the way funnels are built.
  • The documentation and integration with GA is under-stressed. GA is a staple for all web companies, so I might suggest working to integrate this better and bring it to the forefront. There are some measurements that are difficult to accomplish with VWO, such as conversion tracking or bounce rate.
  • I ran into constant problems distinguishing between https:// and http:// . I actually ended up just using "contains" with the url, which was less than ideal. I might suggest a better way to clarify this -OR- a setting that will accept either.
Justin Castaneda profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
As per my last response, integration with the rest of the Adobe Marketing Cloud is a key factor for us.
No photo available
VWO8.3
Based on 18 answers
Visual Website Optimizer is a easy to use and powerful tool for testing web pages. We use it to test lead generation websites to increase the number of people that complete a form. Before we decided to go with Visual Website Optimizer we did research into other options and found Visual Website Optimizer to be one of the best.
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Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
VWO8.0
Based on 1 answer
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
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Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
VWO10.0
Based on 2 answers
No answer on this topic is available.

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
Room for improvement
Richard Hayes profile photo
VWO10.0
Based on 3 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
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In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Ensure that documentation is thorough and detailed. Make no assumptions that IT or developers know why they are doing what you're asking them to do, and provide detailed instructions to them.
Bryant Hoopes profile photo
VWO8.0
Based on 2 answers
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
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Alternatives Considered

Other products that are typically within the same consideration set are Maxymiser and Monetate. Each tool has its own pros and cons and the best tool can vary depending on the organizations goals, requirements, budget, team structure, etc.
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VWO is a good middle ground for our clients that want to have a full fledged A/B testing platform at a reasonable price. Some of our clients would like to use a platform that is free of charge (Google Optimize), but we are generally able to steer them away from that and use a platform like VWO to yield better results
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Return on Investment

  • We've seen a number of positive impacts with our clients from increased orders and revenue to improved site satisfaction and user experience.
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  • It has had positive impact for us, the majority of our clients that utilize CRO services choose to use VWO as it fits within their budget.
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Screenshots

Adobe Target

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Target Editions & Modules
Adobe Target
Additional Pricing Details

Adobe Target More Information

VWO

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
VWO Editions & Modules
VWO
Edition
TESTING
Get a Demo1
CONVERSION OPTIMIZATION
Get a Demo2
ENTERPRISE
Get a Demo3
1. The classic VWO A/B testing solution
2. The all-in-one platform for all your optimization needs
3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details
For any additional information about pricing and plans, visit https://vwo.com/pricing/

VWO More Information