What users are saying about
117 Ratings
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Top Rated
172 Ratings
117 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

VWO

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
172 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

VWO

Well suited:• Pages that need to increase their CR• Newly launched pages and products where we can monitor activity and engagement• Proving or disproving hypothesis with variate testing• General problem pages/content on which observations and hypothesis can be based• Validating design decisions• Solving arguments or disputes on a particular pattern or feature.Less Appropriate:• I'd be concerned if we ever had a situation where we could not use VWO to learn something and better meet the needs of our users and business.
Christian Betts profile photo

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.8
VWO
7.4
a/b experiment testing
Adobe Target
9.0
VWO
8.2
Split URL testing
Adobe Target
8.0
VWO
9.1
Multivariate testing
Adobe Target
9.0
VWO
7.3
Mutli-page/funnel testing
Adobe Target
7.0
VWO
6.4
Cross-browser testing
Adobe Target
8.0
VWO
8.2
Mobile app testing
Adobe Target
7.0
VWO
Test significance
Adobe Target
7.0
VWO
7.3
Visual / WYSIWYG editor
Adobe Target
6.0
VWO
7.3
Advanced code editor
Adobe Target
6.0
VWO
9.1
Page surveys
Adobe Target
6.0
VWO
Preview mode
Adobe Target
8.0
VWO
6.4
Test duration calculator
Adobe Target
9.0
VWO
6.4
Experiment scheduler
Adobe Target
9.0
VWO
Experiment workflow and approval
Adobe Target
7.0
VWO
Dynamic experiment activation
Adobe Target
8.0
VWO
Client-side tests
Adobe Target
9.0
VWO
Mutually exclusive tests
Adobe Target
10.0
VWO
Visitor recordings
Adobe Target
VWO
6.4

Audience Segmentation & Targeting

Adobe Target
8.3
VWO
8.2
Standard visitor segmentation
Adobe Target
7.0
VWO
9.1
Behavioral visitor segmentation
Adobe Target
8.0
VWO
7.3
Traffic allocation control
Adobe Target
9.0
VWO
9.1
Website personalization
Adobe Target
9.0
VWO
7.3

Results and Analysis

Adobe Target
8.7
VWO
7.0
Heatmap tool
Adobe Target
9.0
VWO
6.4
Click analytics
Adobe Target
9.0
VWO
6.4
Scroll maps
Adobe Target
9.0
VWO
6.4
Form fill analysis
Adobe Target
7.0
VWO
Conversion tracking
Adobe Target
9.0
VWO
8.2
Goal tracking
Adobe Target
9.0
VWO
8.2
Test reporting
Adobe Target
8.0
VWO
7.3
Results segmentation
Adobe Target
9.0
VWO
5.5
CSV export
Adobe Target
9.0
VWO
Experiments results dashboard
Adobe Target
9.0
VWO
8.2

Pros

Adobe Target

  • The test report page is very intuitive. It is very easy to analyze a test based on different segments such as new and returning users.
  • Having confidence levels inserted into the reporting tool is a key feature. While it is a simple feature, it allows users to easily understand when results are significant.
  • We have recently created swim lanes for traffic and this has been very helpful to make sure that different tests are not crossing over in terms of traffic.
No photo available

VWO

  • Integrated features and benefits between insight based tools and variate testing
  • Great UI for what is a pretty complex system
  • Really good support team, quick to answer and always find a solution
Christian Betts profile photo

Cons

Adobe Target

  • Be careful to not rack up too many server calls - this can be a costly endeavor. If you're in a large corporation which can afford mass quantities of server calls per year, then you won't have to be as concerned. If you are a small company, you must be more prudent and use T&T for specific campaigns which have a life span, can warrant specific results, and do not linger on. De-activating mboxes within T&T is a great way to disable mboxes without bugging IT or your web developers about removing/adding mboxes every time you want to run a campaign.
  • T&T is client-side user experience testing, meaning what the customer sees is based on their specific visit in a specific web browser - and the experience is controlled by T&T during the lifespan of the cookie. This is not a fault of T&T, but it is necessary to understand. As you build and QA campaigns, you still have to check the experience in ALL browsers and you have to be aware that a user visiting your site on more than one computer may see different experiences based on how they were routed in the test campaign.
Paul Labrise profile photo

VWO

  • Auto report on activity, unless I'm not aware of this feature my reports are created manually
  • Grouping tests and analysis into folders, I have a lot of tests and analysis running so scanning and finding the right item can be tricky
  • Usage reports, a weekly or monthly report emailed from the platform on our usage stats
Christian Betts profile photo

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
This software is the most difficult to use in the industry but also the most robust. With the excellent support we receive this is a great product.
No photo available

VWO

VWO 8.6
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Tom Kerwin profile photo

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo

VWO

VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
No photo available

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

VWO

VWO 9.1
Based on 3 answers
No answer on this topic is available.

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

VWO

VWO 8.2
Based on 1 answer
No answer on this topic is available.

Support

Adobe Target

Adobe Target 7.0
Based on 6 answers
Customer service was friendly and very reachable. However, they weren't always knowledgeable in helping us solve our problems. Also, because of our contract we were limited in the number of support hours and help we could receive.
Sarah Schick profile photo

VWO

VWO 9.1
Based on 4 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
No photo available

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

VWO

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

VWO

VWO 6.4
Based on 1 answer
No answer on this topic is available.

Implementation

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implementation was very slow and we didn't know the details or timeline until it had already been activated (so we missed our first period of use for the software).
Sarah Schick profile photo

VWO

VWO 9.1
Based on 3 answers
Very easy, and great support in case you find any challenges.
Ahmad Rahman profile photo

Alternatives Considered

Adobe Target

We have looked at Optimizely but at this point are sticking with Test & Target. We like the integration it has with our Analytics tools such as Ad Hoc and SiteCatalyst. Also, we feel that Adobe has some interesting products that we would like to dig into in the future such as Audience Manager.
No photo available

VWO

We chose VWO over Optimizely for the fu rionaky, design and overall user friendly experience for true digital marketing professionals. The data is presented clearly, the testing environments are easily managed and updates and/or changes to tests are seamlessly carried out. Over all great platform for enterprise and SMBs alike!
Iram Cesani profile photo

Return on Investment

Adobe Target

  • Our site is primarily motivated to generate more traffic and conversions (leads) for our clients. In using this software, we had hoped to optimize our traffic and lead generating pieces so that we maximized signups.
Sarah Schick profile photo

VWO

  • We have increased conversion rate on several lead generating sites.
  • It has helped us streamline our sites.
No photo available

Screenshots

Adobe Target

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Target Editions & Modules

Adobe Target
Additional Pricing Details

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

VWO
Edition
TESTING
Get a Demo1
CONVERSION OPTIMIZATION
Get a Demo2
ENTERPRISE
Get a Demo3
1. The classic VWO A/B testing solution
2. The all-in-one platform for all your optimization needs
3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details
For any additional information about pricing and plans, visit https://vwo.com/pricing/

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