What users are saying about
115 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
170 Ratings
115 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

VWO

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
170 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Likelihood to Recommend

Adobe Target

It's a very flexible tool with some great features however you'll need to have users that understand your business but are also technically savvy. If you don't have the right people/person then you may want to consider something easier to use ..saying that I believe the Standard version that was recently released has tried to address this however it's a beta product right now with more than a few issues.
Richard Hayes profile photo

VWO

Well suited:• Pages that need to increase their CR• Newly launched pages and products where we can monitor activity and engagement• Proving or disproving hypothesis with variate testing• General problem pages/content on which observations and hypothesis can be based• Validating design decisions• Solving arguments or disputes on a particular pattern or feature.Less Appropriate:• I'd be concerned if we ever had a situation where we could not use VWO to learn something and better meet the needs of our users and business.
Christian Betts profile photo

Feature Rating Comparison

Testing and Experimentation

Adobe Target
VWO
7.4
a/b experiment testing
Adobe Target
VWO
8.2
Split URL testing
Adobe Target
VWO
9.1
Multivariate testing
Adobe Target
VWO
7.3
Mutli-page/funnel testing
Adobe Target
VWO
6.4
Cross-browser testing
Adobe Target
VWO
8.2
Test significance
Adobe Target
VWO
7.3
Visual / WYSIWYG editor
Adobe Target
VWO
7.3
Advanced code editor
Adobe Target
VWO
9.1
Visitor recordings
Adobe Target
VWO
6.4
Preview mode
Adobe Target
VWO
6.4
Test duration calculator
Adobe Target
VWO
6.4

Audience Segmentation & Targeting

Adobe Target
VWO
8.2
Standard visitor segmentation
Adobe Target
VWO
9.1
Behavioral visitor segmentation
Adobe Target
VWO
7.3
Traffic allocation control
Adobe Target
VWO
9.1
Website personalization
Adobe Target
VWO
7.3

Results and Analysis

Adobe Target
VWO
7.0
Heatmap tool
Adobe Target
VWO
6.4
Click analytics
Adobe Target
VWO
6.4
Scroll maps
Adobe Target
VWO
6.4
Conversion tracking
Adobe Target
VWO
8.2
Goal tracking
Adobe Target
VWO
8.2
Test reporting
Adobe Target
VWO
7.3
Results segmentation
Adobe Target
VWO
5.5
Experiments results dashboard
Adobe Target
VWO
8.2

Pros

Adobe Target

  • The product interface is very easy to use. Tests are easy to set up and manage.
Sarah Schick profile photo

VWO

  • Rapid deployment of tests outside the normal development cycle.
  • Relatively affordable pricing.
Brian Toomey profile photo

Cons

Adobe Target

  • From the development standpoint, tests are not any easier to set up than they would be manually. They actually are more complicated and provide more work to our development team.
  • The software is extremely expensive. You cannot segment your tests or campaigns by geo-targeting, for example, unless you pay extra for that portion of the package.
  • Customer service was easy to get into contact with, but your consulting time with them is very limited, and they weren't always knowledgeable about the issues you needed help with.
  • The software is mainly centered around the "Target" portion of the product (I would say about 75% of the product is devoted to this). Once testing completes, there are many options to push your winning campaigns live and target them to specific segments. Unfortunately this adds to the expense of the software; you pay by impressions. We also use an external ad display software. For these reasons, we did not use any of the targeting portion of the product, which left 75% of it unusable.
  • Test results are real-time, but we found they weren't always accurate. For example, when we would implement the winning campaign from a test, we often found no drastic improvement in conversion, or sometimes it even converted worse.
Sarah Schick profile photo

VWO

  • Setting up specific goals or events is sometimes hard. our goals/events/clicks are not always straight forward as "if user clicks this thing" which means we have to do extra set up.
  • Form tracking has been a pain, especially with forms that don't have a "submit" button - our checkout process. being able to funnel from delivery/pickup, delivery address form, to payment type, payment form, and submit, it has been difficult. we have dynamic forms with unique id per each session, which also required extra set up. We had an issue with the form only capturing the latest submit, rather than all submits. Even with it set up, the form tracking doesn't seem to capture how we would want.
Megan Lattanzi profile photo

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
The software is so expensive that we can only use it in limited capacity. It does not simplify any work for our development team in our testing process. We also found that testing results from it weren't always accurate.
Sarah Schick profile photo

VWO

VWO 8.6
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Tom Kerwin profile photo

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo

VWO

VWO 8.2
Based on 2 answers
No answer on this topic is available.

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

VWO

VWO 9.1
Based on 3 answers
No answer on this topic is available.

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

VWO

VWO 8.2
Based on 1 answer
No answer on this topic is available.

Support

Adobe Target

Adobe Target 7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
No photo available

VWO

VWO 9.1
Based on 4 answers
Fast, efficient, accurate, and insightful. Often giving suggestions on how to do something better than originally planned based on their experiences.
Ahmad Rahman profile photo

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
Consultants understand how to use the product and business approach but not how it works technically and how to improve the technical implementation. Their rockstar technical consultant left
No photo available

VWO

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

VWO

VWO 6.4
Based on 1 answer
No answer on this topic is available.

Implementation

Adobe Target

Adobe Target 7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo

VWO

VWO 9.1
Based on 3 answers
Very easy, and great support in case you find any challenges.
Ahmad Rahman profile photo

Alternatives Considered

Adobe Target

I have not used another product like Adobe Target.
No photo available

VWO

VWO is better in price for sure, and I would say it has much better functionality than Crazy Egg. Optimizely is more expensive than the two and I think its UI is much better than VWO. However, I think you get the same with VWO that you do with Optimizely. Once VWO catches up in UI, it will be a better product. I also think Optimizely is a big company and it doesn't provide the quality 1:1 coaching and feedback that VWO's team does.
Ryan Bennion profile photo

Return on Investment

Adobe Target

  • It has helped us make decisions about whether to put manpower behind certain website strategies, as we've been able to test them temporarily and run A/B tests to prove effectiveness.
  • It allows us an easy way to serve different content to different groups of staff members on our internal intranet.
  • It allows us to know more about our users by measuring analytics of how users interact with the dynamic page elements served by Adobe Target.
No photo available

VWO

  • Optimization through experimentation is, at the moment, one of the drivers of growth.
  • In our opinion it's pretty hard to get a negative ROI on AB testing.
Marijn Tijhuis profile photo

Screenshots

Adobe Target

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Target Editions & Modules

Adobe Target
Additional Pricing Details

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

VWO
Edition
TESTING
Get a Demo1
CONVERSION OPTIMIZATION
Get a Demo2
ENTERPRISE
Get a Demo3
1. The classic VWO A/B testing solution
2. The all-in-one platform for all your optimization needs
3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details
For any additional information about pricing and plans, visit https://vwo.com/pricing/

Add comparison