AdRoll vs. Google Ads vs. OneTrust Privacy Automation

Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix

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Google Ads is a useful advertising tool to build brand exposure and generate lead volumes for your chosen product. Whilst it can be costly at times due to competitor bidding strategies and requires constant monitoring to ensure campaigns perform as expected, it typically provides the desired quality and quantity of leads for custom budgets.

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I strongly recommend it for general management of personal data privacy programs and risk and contract management, it complies with all major world legislation in addition to being easy and fast. Not recommended for data discovery still requires refinement.

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• A customer service rep can help us out with any campaign questions, any time during the work week.
• The platform has a very transparent platform that provides great detail about analytics of the ads.
• The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.

• Automated targeting via Smart Shopping campaign. It's one of the best campaign types in Google Ads. In the beginning, you may see lower revenue and ROAS, but once you give some meaningful time to your campaign, it is most likely to perform well.
• Smart bidding strategies: Google Ads has developed some really great bidding strategies such as maximizing conversion and maximizing conversion with ROAS settings. Based on one's requirement and their goal with revenue and target ROAS, they can choose the appropriate bidding strategy.
• Reporting: A business owner and advertising must know about their audiences, how their campaigns have been performing, what's working and what's not, and for that reason, powerful, effective reporting is needed, and Google Ads provides rich details reporting that covers almost every aspect of a business.

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• Reputable website scanner, which verify and screen the traffic.
• The data mapping from OneTrust is another merit, very articulate.
• OneTrust offers the required assessment automation, very outstanding.
• Finally, OneTrust has the breach scan, and incident response.

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• Improved level of support during the technical setup process would really improve the onboarding process
• Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
• More granular reporting would help with back-end optimization and client recommendations

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• If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
• There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.

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• There are irritating inconsistencies in the user interface between the various modules
• Reporting capabilities are limited
• The platform does not reveal its secrets easily. You will be rewarded if you can allocate a team member to specialize on the platform.

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We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.

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I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.

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Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers

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This is more of a subjective rating, because I think it can be increased with how much our ad spend is. The more of an ad spend, the more visibility we can get, and therefore all features can climb. With an overall larger presence the usability is that where we can get messages out quick, and that's the main thing we try to do with our campaigns.

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We have used a shared hosted tenant managed by OneTrust for over three years with only one instance of a lengthy (4+ hours) unexpected outage which happened years ago.

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We selected a European hosting location based on our initial use case, however, our usage of the OneTrust platform has expanded globally to where the majority of users sit in the Americas or Asia-Pacific regions. There is a noticeable lag when navigating the platform for users located far away from the hosting location.

As a user, you can mitigate any sluggish response time by the aggressive use of multiple browser tabs. I commonly have one tab open on an Inventory detail screen, another tab on an Assessment window, and maybe another tab on a customized inventory list screen. If one tab is slow I hop to another tab and work on that tab while the first tab responds.

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We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.

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We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with

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Both our customer rights access and cookie consent advisors were responsive and helpful in getting us trained on using the platform and the various assets implemented on our website. We had multiple training sessions that were more than enough in getting all of the users on our team familiar with what we needed to do.

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Daily use with advanced account structures. Familiarity with reporting/api and complex setups.

An implementation specialist worked with us remotely during our initial deployment. Due to the diverse geographic locations of my organization's participants, the implementation and training had to be done remotely (this was before COVID-driven remote work).

The implementation specialist was knowledgeable and helpful but to really get full benefit from the platform I encourage organizations to dedicate a specialist within your company to really study and learn the platform.

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Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.

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AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.

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Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.

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First, when we compare OneTrust Privacy and Data Governance Cloud to the software I mentioned above, OneTrust Privacy and Data Governance Cloud software was way more affordable than the other 2. Also, along with the other 2 software, OnTrust was one of the most user friendly tool/software we've ever used.

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The platform has exceptional capabilities to customize the user interface, reports, and recorded information. In most cases, the customization can be compartmentalized so that if the customization performed for Department A is determined to not impact Department B, the customization can be hidden from Department B.

We have four different departments using the IT Risk Management module. Three departments share their work in what we call the 'shared data risk management zone'. Another department is using IT Risk Management for a bespoke portfolio risk management task, and the customization for this department is largely hidden from the other departments.

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• Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.

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• Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
• Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
• If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.

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• Populates metadata into a centralized and easily searchable data catalog.
• Ensures data regulatory requirements are understood.
• Orchestrates data governance activities.
• Monitors and flag violations across our data ecosystem.

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