Agorapulse vs. Meltwater

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agorapulse
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, TikTok, Instagram, LinkedIn, and YouTube activity. This social media management tool allows users to post content, engage with their community, and download reports from a single dashboard that is designed to be intuitive. Conversations are captured with the inbox -- depending on the social network, it captures comments, mentions, direct/private…
$49
per user
Meltwater
Score 7.0 out of 10
N/A
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)N/A
Pricing
AgorapulseMeltwater
Editions & Modules
Custom
$0
Standard
$49
per user
Professional
$79
per user
Advanced
$119
per user
No answers on this topic
Offerings
Pricing Offerings
AgorapulseMeltwater
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll plans are free for 30 days. **Standard plan: 10 social profiles, per user pricing **Professional plan: 15 social profiles, per user pricing **Advanced plan: 20 social profiles, per user pricing
More Pricing Information
Community Pulse
AgorapulseMeltwater
Considered Both Products
Agorapulse
Chose Agorapulse
It came down to price, the scheduling tool, and the ability to approve posts. The scheduling tool is awesome. You can easily schedule posts in the future, see all past posts and timeline of when they are scheduled to be posted. Teams can also see scheduled posts which are …
Chose Agorapulse
I just like the layout of the site.
Chose Agorapulse
I'll break this into two chunks based on how we use our tools.

Community Management: Clear winner here is Agorapulse. It's easy to use, quick to learn and does what I want it to.
Chose Agorapulse
After testing all of these other tools, Agorapulse was our easy favorite. The interface is really intuitive and easy to understand, which was really important for us, as we wanted to hit the ground running and have the ability for various marketing team members to utilize it. …
Chose Agorapulse
Our primary use case of listening and response management across social channels and AgoraPulse does it best.
Meltwater
Top Pros
Top Cons
Features
AgorapulseMeltwater
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Agorapulse
8.8
181 Ratings
13% above category average
Meltwater
-
Ratings
Boolean keyword searches9.7151 Ratings00 Ratings
Filtering out noise/spam8.5153 Ratings00 Ratings
Broad channel coverage8.22 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Agorapulse
8.8
250 Ratings
7% above category average
Meltwater
-
Ratings
Content planning and scheduling9.7247 Ratings00 Ratings
Audience targeting9.5160 Ratings00 Ratings
Content optimization7.31 Ratings00 Ratings
Workflow management8.8210 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Agorapulse
8.5
245 Ratings
4% above category average
Meltwater
-
Ratings
Automated routing and prioritization7.842 Ratings00 Ratings
Customer interaction histories8.8222 Ratings00 Ratings
Bulk actions8.9203 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Agorapulse
7.6
142 Ratings
4% below category average
Meltwater
-
Ratings
Lead generation7.4110 Ratings00 Ratings
Content marketing7.98 Ratings00 Ratings
Paid media management8.21 Ratings00 Ratings
Campaigns and promotions6.9119 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Agorapulse
9.0
255 Ratings
5% above category average
Meltwater
-
Ratings
Twitter9.3228 Ratings00 Ratings
Facebook9.7255 Ratings00 Ratings
LinkedIn9.7104 Ratings00 Ratings
Google+7.55 Ratings00 Ratings
Instagram9.7241 Ratings00 Ratings
Pinterest9.11 Ratings00 Ratings
YouTube8.227 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Agorapulse
9.4
229 Ratings
17% above category average
Meltwater
-
Ratings
Campaign success analytics9.8198 Ratings00 Ratings
Real-time tracking9.9195 Ratings00 Ratings
Competitor analysis8.7161 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Agorapulse
9.3
244 Ratings
13% above category average
Meltwater
-
Ratings
Role-based user permissions & privileges9.6228 Ratings00 Ratings
Mobile access8.9215 Ratings00 Ratings
Best Alternatives
AgorapulseMeltwater
Small Businesses
Conte.ai
Conte.ai
Score 1.1 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 6.9 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 6.9 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 6.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AgorapulseMeltwater
Likelihood to Recommend
9.7
(342 ratings)
6.2
(73 ratings)
Likelihood to Renew
9.1
(87 ratings)
8.0
(9 ratings)
Usability
8.6
(66 ratings)
9.0
(4 ratings)
Availability
9.1
(3 ratings)
10.0
(1 ratings)
Performance
8.2
(2 ratings)
-
(0 ratings)
Support Rating
8.7
(69 ratings)
7.5
(28 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
9.1
(2 ratings)
8.0
(1 ratings)
Implementation Rating
8.3
(6 ratings)
6.1
(2 ratings)
Configurability
7.3
(2 ratings)
-
(0 ratings)
Product Scalability
4.6
(2 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
1.0
(1 ratings)
Vendor pre-sale
9.1
(1 ratings)
9.1
(1 ratings)
User Testimonials
AgorapulseMeltwater
Likelihood to Recommend
Agorapulse
Agorapulse has been a huge benefit to us as a business and is the most comprehensive platform we've used, having previously been with Hootsuite and ContentCal. It is likely to be better for companies that are managing multiple social profiles and want to consolidate these into one manageable platform. Given the amount of features it provides, it might not be suitable for individuals. The reporting is a fantastic part of the platform, which includes brand awareness for certain profiles, the best time to post for engagement, and details that all help with strategising. The inbuilt link shortening and tracking is useful, we've set this up and need to explore its capabilities further. Overall, we would recommend Agorapulse and it's a great asset to our business.
Read full review
Meltwater
Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.
Read full review
Pros
Agorapulse
  • Calendar sharing - great for internal and external approval
  • Community management - it means we can keep on top of engagement for all of our clients in one place
  • Report - it's really useful for us to be able to create such in depth reports that we can use internally but also share with clients so they can see the results of what we are doing
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Meltwater
  • Media research - you can search for relevant publications and journalists to add to your media list.
  • Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
  • Building media lists - if you have no current existing list, you can build and export one in Excel for example.
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Cons
Agorapulse
  • Would love to have a draft feature. We often don't schedule things until the assets are ready, or use a placeholder image and swap them afterwards
  • Editing posts intended for multiple channels is not as easy as scheduling them in the first place. I would love to edit and have the same menu I do as when I'm scheduling where I have my base text and then the adjusted text for each social media. It's rare that something I've planned to be a similar post across channels, needs editing, but only for one of those channels. e.g. Correcting mistakes or changing strategies.
  • Currently, I export the analytics and put it in a Google Sheet where I have more control over the data, which I love. For me to use the Agora Reports system, I would need substantial features like comparing metrics in the same charts, using direct line charts instead of smoothed (smoothed charts look nice, but just obfuscate data), separating out paid growth, etc. It's probably too large an ask for what Agora is trying to provide, which is why the export tool is very useful.
  • While I'm talking about it, a slight bug with the export tool is that when you export two things in quick succession, it just sends a duplicate of the first report via email. I'll export a CSV of Global data and then a CSV of Content, and if I do it too quickly, it doubles up the Global data and I don't get the Content until I resend.
  • More specific filtering for listening. Sometimes someone has our brand in their name and we get ALL of their content. We have to add each user like this to the filter instead of being able to filter out usernames that contain it.
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Meltwater
  • The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
  • Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
  • TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.
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Likelihood to Renew
Agorapulse
The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.
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Meltwater
Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.
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Usability
Agorapulse
Any time I onboard a new team member, they are very quick to adapt to Agora's user interface and therefore require a very quick onboarding process from me, which is a massive plus. While I think having an all-in-one platform would be ideal, there is something to be said about only having a few bells and whistle so that my team can focus on what is most important to us and our clients, content
Read full review
Meltwater
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
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Reliability and Availability
Agorapulse
Agorapulse occasionally has outages or shuts down. It never interferes with my use of the application or any of my posts
Read full review
Meltwater
No answers on this topic
Performance
Agorapulse
Agorapulse has generally had great performance. Occasionally I have issues with my videos being posted on Instagram. I still am not sure why. the format of the videos is the same as the videos that are going through.
Read full review
Meltwater
No answers on this topic
Support Rating
Agorapulse
The support from Agorapulse is excellent. Any time we have made contact they have been quick to reply, and given added extra information to help. The initial sales experience was also good. Not pushy like a lot of other companies, more that they would like to help. And they certainly did for us at a difficult time which built a fantastic relationship with us from the very start. Communication is great too, with just the right amount of emails and updates. Overall we feel that they genuinely care about their clients and users.
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Meltwater
Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
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In-Person Training
Agorapulse
I did not train in person
Read full review
Meltwater
Again, really in-depth and helpful for a program that is really easy to use.
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Online Training
Agorapulse
The staff walked me through the whole platform and asked me if I had any questions. They were very helpful in answering any questions I had.
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Meltwater
Walked step by step through program. Very informative on a program that doesn't require much training.
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Implementation Rating
Agorapulse
Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets
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Meltwater
You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
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Alternatives Considered
Agorapulse
Want to post the same content on different profiles? Don't duplicate your posts, you can just select what platform to post them onto! You can even change around the copy/hashtags/etc to optimize the posts for each platform.
Read full review
Meltwater
I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.
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Scalability
Agorapulse
I'm not sure I understand what is meant by scalability.
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Meltwater
No answers on this topic
Return on Investment
Agorapulse
  • It has saved our company a lot of time digging through all different social medias to be responsive to consumers
  • It has helped us be more responsive to prospects, so better lead generation
  • Agorapulse allows us to be in touch quicker with our prospects, meaning better lead to appointment generation as well.
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Meltwater
  • As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
  • We utilize their tracking of media hits for our overall reporting to our clients.
  • Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.
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ScreenShots

Agorapulse Screenshots

Screenshot of Through a bulk or one-by-one upload, queued content can be organized into categories that make sense for the business and content strategy. Download a CSV of the queued content to share with teammates or clients.Screenshot of Agorapulse's reports helps to discover trends in a company's social media performance and offers actionable tips to optimize its social presence.Screenshot of The tool's built-in CRM keeps track of fans and followers (and detractors).Screenshot of Agorapulse's reports helps to discover trends in a company's social media performance and offers actionable tips to optimize its social presence.Screenshot of A drag-and-drop calendar displays at glance published, scheduled, queued, and assigned content. Hovering on a date instantly creates content for that day.Screenshot of The Agorapulse  inbox captures incoming conversations for each social profile. Users can get CRM data on who is sending messages, and send them a saved reply or assign the conversation to a teammate.