What users are saying about
27 Ratings
36 Ratings
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Score 8.4 out of 100
27 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Amplitude Analytics

If you looking to go deep into the user journey, then this is the best suit as you can create a segment and this is the easiest tool for applying the required filters and segments on various steps of the funnel to see the user flow. In one complete flow, it can easily provide you with all events that were conducted by a user during his session.
Rajat Khatri | TrustRadius Reviewer

Heap

Heap really shines in situations where teams don't have everything worked out in the beginning. Tools like Mixpanel, while very powerful and easy to use, require a certain amount of planning and prior knowledge of events you will need to send over. Creating events after the initial formulation will result in events with different time periods of data, which can be challenging to manage. Heap lets you create that data set in a much more organic and experimental way.
Frank Ramirez | TrustRadius Reviewer

Pros

Amplitude Analytics

  • Charts - I love the charting elements from Amplitude because they are simple and intuitive.
  • Ease of use - It has the ability to run complex SQL queries but more importantly the average marketer can use it and get the information they need without needing to have any technical work done.
  • Cohorts - These make segmenting data easy and this is key in the analysis.
Anonymous | TrustRadius Reviewer

Heap

  • Heap is powerful, but you don't need to be a power user to take advantage of its features. With a simple interface, it's easy to assemble queries and reports on any kind of action users take on your site or app.
  • Heap's ability to track individual users, leads, and customers through their entire journey is incredibly valuable. It can give you a more complete picture into how people are interacting with your site beyond the "perfect" user stories you've envisioned.
  • Heap's visual design is clean and easy to navigate. The charts, graphs, and flow charts that it generates are easy for anyone to understand, and reports don't need any preparation before sending to upper management or C-suite members.
Josh Holloway | TrustRadius Reviewer

Cons

Amplitude Analytics

  • Training my team on Amplitude is a little complicated, so I would say it isn't the most intuitive software. Certain actions require hovering over buttons in order for the options to appear which can cause confusion when initially learning how to navigate Amplitude.
Anonymous | TrustRadius Reviewer

Heap

  • Reporting. The reporting is just atrociously bad. There are hard limits in the table view that result in many lines being grouped under "other." You must export the data into Excel to have this ungrouped. There are no default reports for basic web analytics, so every single report must be manually defined, and there are no dashboards. You can't drill down as deeply as needed (I want three layers minimum), and if you use more than one metric, you can't group by other variables. This limits the usefulness tremendously. My current plan is to export all data into our data warehouse and plug into Tableau.
  • Default variables. The key virtue of Heap is ease of defining variables, but that falls flat when it comes to so many things I consider to be basic. If you'd like to know screen size or resolution, you need custom code. DMA is not included. Query parameters are not included. All of these things will require that custom code be written and added, which means I need dev resources. There should be an interface that lists variables and allows me to define them.
  • Segmentation. This is a consequence of the lack of default variables. I tried defining paid search and after an hour of tweaking the logic, I gave up when I couldn't get it to register more than 70 visits in a month where there were 200,000 paid search visits. For our customer information drawn from first party cookies, I'll again need custom code and dev resources.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Amplitude Analytics

No score
No answers yet
No answers on this topic

Heap

Heap 10.0
Based on 1 answer
We rely on Heap for essential data on website performance and how our website traffic contributes to revenue.
Kevin Thomson | TrustRadius Reviewer

Support Rating

Amplitude Analytics

Amplitude Analytics 8.9
Based on 7 answers
It provides a super useful analytics platform. You don't even have to have coding skills to use it and almost no training is required. Features and analysis are very intuitive. Speed could be faster. I didn't experience any downtime while using it. It smoothly integrates into the normal workflow of a developer and provides a hassle-free platform to managers.
Yash Choubey | TrustRadius Reviewer

Heap

Heap 9.2
Based on 4 answers
I haven't used support much but when I did it was very strong. Heap has great reps that provide reliable responses and prompt communication.
Martha Gallant | TrustRadius Reviewer

Alternatives Considered

Amplitude Analytics

A lot of data can be tracked via manual tracking or linking to an excel sheet, but with such a huge amount of data, it is far easier to have all of it laid out in an easy to read format. The charts and graphs are easy to use and are really pretty user-friendly. The hardest part is in simply finding the event that you want to use.
Anonymous | TrustRadius Reviewer

Heap

Heap is very similar to other tools out there including the ones I listed above. They all have a similar assortment of graphs, cohort analyses, and live views. Where Heap really stands apart is in its easy-to-use event visualizer, which lets you quickly create all the events you need without any programmatic effort (outside the initial script). Furthermore, it allows you to create events at any time and have a retroactive look a the data. Really invaluable stuff for teams that are young and like to experiment.
Frank Ramirez | TrustRadius Reviewer

Return on Investment

Amplitude Analytics

  • With Amplitude, we can make informed decisions based on the way that users are interacting with the product.
  • It helps us deduce issues users have with the product by understanding the events and touch points users have. For example, we can troubleshoot when certain things are broken using Amplitude.
Anonymous | TrustRadius Reviewer

Heap

  • Positive: easy to understand once we got it set up by our dev.
  • Positive: easy to track customer insights over time.
Anonymous | TrustRadius Reviewer

Pricing Details

Amplitude Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Heap

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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