Anaplan vs. Google Analytics vs. GoSquared

I've implemented a number of projects for Anaplan for Sales Performance Management use cases. It is obviously built for financial planning, but it allows for a lot of flexibility for territory and quota, ICM, sales forecasting, and other important use cases. Territory and Quota is very powerful in the tool as it organize complex assignment structures into hierarchies for easier analysis and reporting.

Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.

1) Maintaining customer relationships - GS just makes it so easy to respond to our users who use our product more from a tactical point of view 2) Onboarding - I think it's more or less an extension of the first point above but GS does make it easy for us to onboard new clients who are sort of beginners.

Incentivized

• Anaplan removes the time consuming process of integrating the results of individual spreadsheets.
• Anaplan facilitates the standardization of assumptions across all sub-processes
• Anaplan provides full transparency of the calculations and source inputs
• Anaplan allows us to automate certain planning processes that would have been impossible when relying on the computational capabilities of an individual computer.

• Multiple reports to see website use and behavior
• Allows you to customize reports with days, weeks, months, and years
• You can build out a dashboard to easily view stats from multiple websites in one place
• You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

Incentivized

• Provides real-time statistics and trends which is invaluable to representative to establish solid connections with our customers
• Allows us to see current trends and product engagement. Also allows us to compare unique visitor counts with relevant dates.
• You can go big as you need, and pay as you need with instantly upgradable and affordable plans.
• Customizable dashboard is a great add-on for representatives to remove screen clutter and have clean information
• You can always directly communicate with your customers by integrating another component to your site.

• Some end users don't spend the required amount of time to familiar themselves with Anaplan.
• Auditability, while good in theory, can be lacking and clunky when needed.
• Model building can become convoluted over time, leading to confusion over the specific use of line items.

• Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
• Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
• Gotchas around filtering and data validation.
• Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

Incentivized

• CloudFlare integration is spotty - stats in Cloudflare (tracks also Javascript off visits) and GoSquared stats are often significantly at odds
• Notifications don't seem to work very well
• Dashboard likes to re-set itself even when it was arranged & saved previously
• Weekly/ Monthly/ Yearly absolute numbers

Anaplan is a very strong multi-dimensional modeling tool that provides a calculation engine to empower a complex planning process. It is fairly easy to learn for those with experience in similar tools, or excel. It forces structure and auditability that spread sheets do not have, along with extensive security capabilities

We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.

Incentivized

Not only does the GoSquared application work well, the GoSquared team is constantly making improvements. When I first started using GoSquared, they only offered daily reporting -- now they offer the weekly and monthly feature per popular request. I like that they are always updating the look and feel of the website and emails they send to maintain a modern look. GoSquared is easy to implement and easy to use!

As a user it is a very simple tool, but at the same time with a very mature and powerful calculation engine. It is very easy to switch from excel or traditional tools with added capabilities of multi dimensionality and real time calculation engine to see quick insights needed to create plans and scenarios

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

GoSquared makes it easy to get started, providing everything you need to integrate the code into your site and start seeing and analyzing data

There are very few outages. Maintenance is scheduled on two or three Saturdays per month, so as not to affect businesses. When there is an outage, users are kept informed of progress to restore the platform and typically this takes no more than an hour. Anaplan customer support is very responsive if we ever have questions about platform issues

We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.

Everything is calculated in memory in the cloud. It's nearly instantaneous updates when you make changes. The only time things get a little slow is when you have a massive model with very intricate calculations...but "slow" for Anaplan is not what I would call "slow" for something like Hyperion. We used to have Hyperion calcs that ran for 60 mins before you could use data. The equivalent would be 60 seconds in Anaplan.

Incentivized

This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics

Support quality has dropped since Thoma Bravo has taken over. I think some serious re-focus needs to happen here -- part of the beauty of being in the Anaplan community was how involved you felt in it before. Before I didn't dread sending a support ticket, now I am starting to.

The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

Incentivized

The GoSquared team has always gone above and beyond to create the best analytics platform and provide top notch

In my opinion, in-person training is always the best if you have the option to do so. This allows real-time interactions with the instructions, whereas the online training I took required me to write-down questions, email them, and wait for responses. This slows down the process, as you can imagine. That said, in-person training is an extra cost and it likely isn't needed for everyone. I would suggest selecting a small number of people to take in-person training and then having them act as mentors to the rest of your team. That way, as the rest of the team takes the online training, they have a resource to help them in real time.

Anaplan training materials are clear, simple, easy to understand and to follow. Visuals are excellent. The vendor is good at updating training materials in a timely manner and encouraging users and administrators to keep coming back to Academy site for refresher courses or new feature courses. I really like their interactive diagrams

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

One key insight from implementing Anaplan is that success comes from focusing on designing the process, not just building the model. Anaplan is extremely flexible—there are very few planning scenarios it cannot support—but that flexibility means the project needs strong governance, clear ownership of requirements, and a well-defined data model. When those foundations are in place, implementations are fast, iterations are easy, and users can quickly see value.
In our projects, both Financial Planning and Integrated Business Planning models were adopted smoothly because we involved business users early, kept the model design intuitive, and leveraged Anaplan’s Excel-like syntax and user-friendly dashboards. The result was more efficient day-to-day work, reduced manual tasks, and increased collaboration across teams. In short: when you combine Anaplan’s flexibility with a structured implementation approach, adoption and value realization happen quickly.

I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.

Anaplan is more powerful than Pigment considering that it is an Enterprise class system and is able to manage bigger data sets. Anaplan allows for advanced scenario modeling and formula capabilities along with custom reporting functionalities. Anaplan has proven its capabilities and stability across various use cases and across bigger enterprises when compared to Pigment which is still in earlier phases of its development

I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.

Incentivized

Google Analytics is massively bloated and can be difficult to configure, navigate and understand. While GoSquared doesn't provide the feature set that Google Analytics does it focuses on providing the best experience for the features it does offer. If you just want to know who is visiting your website and when then GoSquared is a simple way of tracing this information.

We have managed to leverage Anaplan for financial planning and forecasting across the business. It is now used by almost every department, with more than 50 users (but I know of companies that have hundreds of users) and still the platform is quick and reliable. It is easy to make changes to divisions and departments or add users and apply different user settings - the core part of the model is not affected and end users can continue their work without any disruption

Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions

• Anaplan's implementation led to a significant reduction in planning cycle errors and bugs, streamlining processes and improving overall accuracy in data inputs
• Standardizing the planning process and enabling cross-functional collaboration through Anaplan enhanced our ability to adapt swiftly to changing business needs, resulting in improved agility in decision-making
• The platform's capabilities, especially in Demand Planning and Supply Chain, positively impacted our ROI by optimizing resource allocation and solving complex business problems efficiently across multiple functions

• It has helped us gain understanding of what is going on on our website.
• It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
• It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
• It has helped guide our website redesign.

Incentivized

• GoSquared helps us to react quickly to high volumes of traffic, and allows us to identify very quickly how engaging our content is
• Using browser specs helps us to ensure our websites are compatible with as many of our customers as possible, rather than relying on generic global stats