Apollo.io vs. Chorus by ZoomInfo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Chorus by ZoomInfo
Score 8.6 out of 10
N/A
Chorus by ZoomInfo is an AI-powered Conversation Intelligence platform that captures & analyzes all customer engagements across phone calls, video meetings, and email, to help teams hit their number.N/A
Pricing
Apollo.ioChorus by ZoomInfo
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioChorus by ZoomInfo
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioChorus by ZoomInfo
Considered Both Products
Apollo.io
Chose Apollo.io
The pricing was better with Apollo.io and the feature set checked all the boxes for us. Gong didn't do everything we needed and then Chorus by ZoomInfo was about 10x the price, so it checked all the boxes for us and was also the best value compared to what we were using before …
Chose Apollo.io
As of now Apollo definitely seems to be better than ZoomInfo.
Chose Apollo.io
I found Apollo.io gave us the biggest bang for our buck. Also, I've used it before and knew it was going to work, so there wasn't really a whole lot of competition in my mind.
Chorus by ZoomInfo
Features
Apollo.ioChorus by ZoomInfo
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
145 Ratings
5% above category average
Chorus by ZoomInfo
-
Ratings
Advanced search8.3142 Ratings00 Ratings
Identification of new leads8.3144 Ratings00 Ratings
List quality8.0144 Ratings00 Ratings
List upload/download8.6135 Ratings00 Ratings
Ideal customer targeting8.0142 Ratings00 Ratings
Load time/data access8.3143 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
143 Ratings
5% above category average
Chorus by ZoomInfo
-
Ratings
Contact information8.2143 Ratings00 Ratings
Company information8.3143 Ratings00 Ratings
Industry information8.0141 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.9
141 Ratings
6% above category average
Chorus by ZoomInfo
-
Ratings
Lead qualification process7.7130 Ratings00 Ratings
Smart lists and recommendations7.7129 Ratings00 Ratings
Salesforce integration8.780 Ratings00 Ratings
Company/business profiles8.0136 Ratings00 Ratings
Alerts and reminders7.6119 Ratings00 Ratings
Data hygiene7.6136 Ratings00 Ratings
Automatic data refresh7.7131 Ratings00 Ratings
Tags7.7112 Ratings00 Ratings
Filters and segmentation8.3135 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.6
128 Ratings
2% above category average
Chorus by ZoomInfo
-
Ratings
Sales email templates7.5127 Ratings00 Ratings
Append emails to records7.8118 Ratings00 Ratings
Conversation Intelligence Software Features
Comparison of Conversation Intelligence Software Features features of Product A and Product B
Apollo.io
-
Ratings
Chorus by ZoomInfo
8.3
21 Ratings
4% above category average
Speech-to-Text Transcription00 Ratings9.021 Ratings
Keyword Detection00 Ratings9.120 Ratings
Sentiment Analysis00 Ratings6.918 Ratings
Speaker Diarization00 Ratings7.818 Ratings
Call Recording Playback00 Ratings9.521 Ratings
Call Summarization00 Ratings9.621 Ratings
Conversion Metrics00 Ratings8.918 Ratings
Keyword Search & Retrieval00 Ratings7.018 Ratings
Call Tagging00 Ratings7.714 Ratings
Integration with CRM Systems00 Ratings7.615 Ratings
Best Alternatives
Apollo.ioChorus by ZoomInfo
Small Businesses
Lead411
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Score 8.2 out of 10
Clari Copilot
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Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
Clari
Clari
Score 8.6 out of 10
Enterprises
TechTarget Priority Engine
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Score 9.9 out of 10
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Score 8.6 out of 10
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User Ratings
Apollo.ioChorus by ZoomInfo
Likelihood to Recommend
8.7
(163 ratings)
9.4
(285 ratings)
Likelihood to Renew
8.2
(2 ratings)
6.1
(4 ratings)
Usability
8.3
(134 ratings)
5.0
(6 ratings)
Support Rating
7.0
(6 ratings)
8.2
(3 ratings)
Implementation Rating
5.5
(1 ratings)
7.3
(2 ratings)
Ease of integration
-
(0 ratings)
6.8
(3 ratings)
User Testimonials
Apollo.ioChorus by ZoomInfo
Likelihood to Recommend
Apollo.io
It is best used for cold outreach sales. While it has some research capabilities for trends in some ways, it really shines in finding and maintaining up to date information on contacts. Being able to mass update contacts that might have moved to a new company allows you to see easily when you might need to find a new contact, or if you have a contact at a new company, expanding your network and reach. It is not a CRM, I don't recommend using it as your full CRM, it is great for tracking cold outreach, but then you should move contacts to your actual CRM tool.
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ZoomInfo
Chorus by ZoomInfo is great when I’m running back-to-back sales calls and don’t have time for detailed notes. It captures follow-up items, competitor mentions, and even customer questions I might have missed in the moment. It’s also helpful for coaching new reps. Where it’s less useful is on super short internal check-ins or casual conversations where full transcripts and insights aren’t really needed.
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Pros
Apollo.io
  • Sequencing automated email campaigns for outbound prospecting (BD Function).
  • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
  • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
  • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
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ZoomInfo
  • Great job on putting the conversion metrics. It's a big help knowing our metrics in every meeting.
  • We learned what areas need to be improved and also the strength we had during that conversation.
  • It also provides the length of speech of each participants.
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Cons
Apollo.io
  • Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
  • Notifications when someone opens the marketing email and showing the interest.
  • Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
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ZoomInfo
  • Sometimes there were issues with the 3-minute delay for Chorus joining a live meeting.
  • Occasionally, deliverables were assigned to the wrong person in the summary if their voices were similar or if they were on the same audio.
  • Occasionally, the Chorus had problems picking up on what someone was saying. This was likely due to user error but caused gaps in the conversation recording and transcript.
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Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
ZoomInfo
It's hard for me to give anything more than a 5 at this point. The primary reason is that we have only used it for a few months and I'm still getting a feel for the level of value it provides both to me and the team. In 4 or 5 months I'll have a better understanding of its value long term
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Usability
Apollo.io
It is easy to use. The UI has enough options to learn, with advanced documentation and support. The customer service is quick to respond and assists with information in real time. The UI has different segments for each feature which makes it easy to use.
Settings are easy to change as per preferred requirements
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ZoomInfo
This was sold internally as something that would help us be more efficient. I had high hopes that the speech-to-text feature would be useful for getting call notes/next steps, etc documented. But due to the limitations of the software, these things would take longer using Chorus than if I just write things down manually - disappointing.
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Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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ZoomInfo
I personally have not had too many major issues with Chorus, but the times that I have reached out to their customer support team I have always received great responses in a very timely manner. Their support team is trained in a very polite way and cares about resolving your issue. They are knowledgeable and helpful and the customer service line does not take long to connect to a real individual.
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Implementation Rating
Apollo.io
No answers on this topic
ZoomInfo
Like I noted in the other category, it has been smooth for the most part. But we really do enjoy the hard work of our CSM and everything he has been able to provide us in terms of support.
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Alternatives Considered
Apollo.io
I link the interface of Apollo.io better than Zoominfo. Zoominfo only provides a company employees and rarely the specific people I was looking for in shipping and logistics. It generally recommended higher level executives like Presidents or COO's instead of the decision makers I need to work with. I also found much of the info Zoominfo provided to be outdated. In some cases the people were no longer employed with the company
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ZoomInfo
Chorus by ZoomInfo offers a balanced approach compared to these platforms. Against Salesloft, Chorus provides better conversation intelligence and AI-driven insights while Salesloft excels in cadence management. Versus Gong, Chorus delivers similar analytics with a more intuitive user interface and faster implementation. Compared to Microsoft Teams, Chorus transforms basic call recording into actionable sales intelligence with advanced coaching features Teams lacks.
What sets Chorus apart is its functionality and usability - robust enough for enterprise needs without complexity, yet more sophisticated than other software with basic features. The ZoomInfo integration also provides unique prospecting context that enhances conversation preparation
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Return on Investment
Apollo.io
  • It provides more opportunities to gather more clients.
  • It gives more results and better results in targeting our sales.
  • It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.
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ZoomInfo
  • Improved ramp time for new joiners in my team so that they can easily watch their calls and get feedback
  • Improved ramp time for new joiners in my team so that they can easily watch other people's calls and get inspiration
  • Sales training improvement so that we can focus on listening time
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ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

Chorus by ZoomInfo Screenshots

Screenshot of deal and account visibility.Screenshot of a post-meeting brief.Screenshot of team analytics.