Apollo.io vs. Chorus by ZoomInfo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Chorus by ZoomInfo
Score 8.3 out of 10
N/A
Chorus by ZoomInfo is an AI-powered Conversation Intelligence platform that captures & analyzes all customer engagements across phone calls, video meetings, and email, to help teams hit their number.N/A
Pricing
Apollo.ioChorus by ZoomInfo
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioChorus by ZoomInfo
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioChorus by ZoomInfo
Considered Both Products
Apollo.io
Chose Apollo.io
If you're a call-heavy organization, ZoomInfo is way better for you, in my opinion. If you're somebody that's just looking for emails and the right person to reach out to, then Apollo.io works well. It's going to depend on your industry, so I use a mix of both. I feel like the …
Chose Apollo.io
We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did …
Chose Apollo.io
Way more accurate than both of the other programs.
Chose Apollo.io
Better package options and filters
Chose Apollo.io
Compared to ZoomInfo, Apollo.io offers comparable data coverage at a fraction of the cost with a more intuitive interface. Against Common Room, Apollo.io is more outbound-execution focused while Common Room excels at signal aggregation. Warmly serves a different real-time …
Chose Apollo.io
My company chose Apollo.io but I do prefer it because of the UI and customer service.
Chose Apollo.io
We liked Apollo.io's interface and easy to understand pricing structure more than the rest. We also felt that Apollo.io's value was higher as it included a lot of other features that we currently aren't taking advantage of for the same if not lower price than its competitors. I …
Chose Apollo.io
Apollo.io was recommended to me as it was a preferred source for lead generation.
Chose Apollo.io
Apollo.io's ability to push contacts directly through our CRM makes outreach a breeze. The pricing has been our biggest decision factor, I've found it to be the cheapest with the same if not more features. I've used their competitors in the past and I always opt to use …
Chose Apollo.io
Apollo.io’s lists are higher quality and deliver ability is better.
Chose Apollo.io
We have integrated Hubspot with Apollo.io. Apollo.io is great but the CRM tools of Hubspot are better for our use.
Chose Apollo.io
Apollo.io is great for getting the exact contact info that these AI tools will not provide. They won't provide names or contact information.
Chose Apollo.io
Apollo has everything with in it and does not require any extra integration and extra tools to be purchased to manage emails, pipelines and does not need to depend on excell sheets for managing everything. It increase productivity and also help me getting right party contact …
Chose Apollo.io
I think Apollo.io has better data than some of the leads we've found through LinkedIn
Chose Apollo.io
I started with Apollo.io, and it was initially overwhelming, but I got the hang of it.
Chose Apollo.io
Cannot provide at this time a full scope, but generating leads is the best so far.
Chose Apollo.io
We've evaluated ZoomInfo, Outreach, Salesloft, and HubSpot Sales Hub as Apollo.io alternatives. Apollo.io won out with its unified interface for lead gen, AI messaging, and analytics—reducing tool switches, costs by 30%, and ramping up outreach speed. No other matched its …
Chose Apollo.io
Apollo.io is usually better than saleshandy and Lusha because it does many sales tasks in one platform. Lusha is mainly used to find contact details like emails and phone numbers, and saleshandy is mostly used for sending cold email campaigns. Apollo.io, however, combines both …
Chose Apollo.io
I used Growbots for year many years ago, it landed me exactly one client. Apollo.io is much easier to use and has gotten me way more results.
Chose Apollo.io
Apollo is much better than lemlist because it gives you more comprehensive offerings in terms of CRM, automated messages, and the UI is much easier and better.
Chose Apollo.io
Similar, much more affordable for the same type of product.
Chorus by ZoomInfo
Chose Chorus by ZoomInfo
i prefer Chorus by ZoomInfo because it doesnt join the zoom meetings
Chose Chorus by ZoomInfo
Just as good, but less expensive
Chose Chorus by ZoomInfo
We looked at Gong but went with Chorus by ZoomInfo because it felt more practical for our team. Gong has great analytics, but Chorus by ZoomInfo fit better into our existing tech stack and budget. The deal notifications, scorecards, and integrations with Zoom and Salesforce …
Chose Chorus by ZoomInfo
Zoominfo and gong are very similar, but gong is more focused on pipeline and deals whereas Chorus by ZoomInfo focuses more on the conversational intelligence
Chose Chorus by ZoomInfo
Chorus by ZoomInfo offers a balanced approach compared to these platforms. Against Salesloft, Chorus provides better conversation intelligence and AI-driven insights while Salesloft excels in cadence management. Versus Gong, Chorus delivers similar analytics with a more …
Chose Chorus by ZoomInfo
We were able to get a good pricing option because we have so many other solutions with Zoominfo, i think the team is still evaluating other options but it meets all teh current [...] needs at the moment. We are able to use transcripts to go above and beyond as sales people but …
Chose Chorus by ZoomInfo
I prefer Chorus by ZoomInfo because of the robust capabilities.
Chose Chorus by ZoomInfo
Not applicable for me.
Chose Chorus by ZoomInfo
It provided a wider solution that fit our sales funnel process
Chose Chorus by ZoomInfo
Pretty good features built in.
Chose Chorus by ZoomInfo
I haven't used any other recording softwares.
Chose Chorus by ZoomInfo
Better in translating French to English, other than that, really similar tools.
Chose Chorus by ZoomInfo
We stayed with Chorus by ZoomInfo because of the superior way it recaps our calls. Depending on the length of the call and what is being discussed, Chorus by ZoomInfo will usually provide 10 key points in clear detail. When we used Gong, we were finding it was only providing …
Chose Chorus by ZoomInfo
It works well with the ability to find contacts as these are typically the ppl i engage and will then have on my own calls. Being able to find new contacts and then see how the interaction is with them has provided me with direction in deals and works well to get things moving …
Chose Chorus by ZoomInfo
We have evaluated Gong, but have yet to use it. Mainly, we are in a three year contract with ZoomInfo, and aren't able to remove one part of the contract in favor of another. Gong seems like a decent product, but I am unable to determine if it is better, worse, or the same as …
Chose Chorus by ZoomInfo
Nothing to report here
Chose Chorus by ZoomInfo
I used google analytics with Primerica. I payed for it myself to see how my team I was managing was holding up to other teams in the region. Chorus works so much better and if it would have been in my capability to use chorus I would have.
Chose Chorus by ZoomInfo
We prefer Gong compared to Chorus because it offers a more robust set of features, better integrations, more automated workflows, and world-class customer support.
Chose Chorus by ZoomInfo
Gong is a great tool but too expensive for small to mid sized companies to afford. Chorus is more balanced in its pricing and feature offerings
Chose Chorus by ZoomInfo
I have not used similar products
Chose Chorus by ZoomInfo
Chorus.ai stacks up against Salesloft, Zoom, and Aircall because none of these tools provide a way to analyze what occurred during the meeting or create a transcript that prevents you from having to take notes.
Chose Chorus by ZoomInfo
I know our director has evaluated Chorus.ai and Gong before opting to work with Chorus.ai, but I am not sure what was it that made him decide to go with Chorus.ai and not with Gong.
Features
Apollo.ioChorus by ZoomInfo
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.1
Ratings
5% above category average
Chorus by ZoomInfo
-
Ratings
Advanced search8.40 Ratings00 Ratings
Identification of new leads8.20 Ratings00 Ratings
List quality7.80 Ratings00 Ratings
List upload/download8.40 Ratings00 Ratings
Ideal customer targeting8.00 Ratings00 Ratings
Load time/data access8.20 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
Ratings
5% above category average
Chorus by ZoomInfo
-
Ratings
Contact information8.20 Ratings00 Ratings
Company information8.40 Ratings00 Ratings
Industry information8.00 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
Ratings
5% above category average
Chorus by ZoomInfo
-
Ratings
Lead qualification process7.80 Ratings00 Ratings
Smart lists and recommendations7.50 Ratings00 Ratings
Salesforce integration8.10 Ratings00 Ratings
Company/business profiles8.10 Ratings00 Ratings
Alerts and reminders7.70 Ratings00 Ratings
Data hygiene7.50 Ratings00 Ratings
Automatic data refresh7.50 Ratings00 Ratings
Tags7.80 Ratings00 Ratings
Filters and segmentation8.30 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
Ratings
3% above category average
Chorus by ZoomInfo
-
Ratings
Sales email templates7.50 Ratings00 Ratings
Append emails to records7.90 Ratings00 Ratings
Conversation Intelligence Software Features
Comparison of Conversation Intelligence Software Features features of Product A and Product B
Apollo.io
-
Ratings
Chorus by ZoomInfo
7.7
Ratings
3% below category average
Speech-to-Text Transcription00 Ratings7.80 Ratings
Keyword Detection00 Ratings7.40 Ratings
Sentiment Analysis00 Ratings6.60 Ratings
Speaker Diarization00 Ratings8.00 Ratings
Call Recording Playback00 Ratings9.50 Ratings
Call Summarization00 Ratings7.50 Ratings
Conversion Metrics00 Ratings7.40 Ratings
Keyword Search & Retrieval00 Ratings7.10 Ratings
Call Tagging00 Ratings7.10 Ratings
Integration with CRM Systems00 Ratings8.60 Ratings
Best Alternatives
Apollo.ioChorus by ZoomInfo
Small Businesses
Lead411
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Score 8.3 out of 10
Clari Copilot
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Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Clari
Clari
Score 8.6 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
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User Ratings
Apollo.ioChorus by ZoomInfo
Likelihood to Recommend
8.6
(0 ratings)
8.4
(0 ratings)
Likelihood to Renew
8.7
(0 ratings)
6.1
(0 ratings)
Usability
8.2
(0 ratings)
5.0
(0 ratings)
Support Rating
7.0
(0 ratings)
8.2
(0 ratings)
Implementation Rating
5.5
(0 ratings)
7.3
(0 ratings)
Ease of integration
-
(0 ratings)
6.8
(0 ratings)
User Testimonials
Apollo.ioChorus by ZoomInfo
Likelihood to Recommend
Ideally, you can organize your list of potential clients based on various criteria, such as business unit, economic sector, location (by country or city), company size, etc. I have tested this with companies in my country and confirmed that the results are genuine, provided the contacts are verified. El mejor escenario es que puedes organizar la lista de clientes potenciales basado en muchos ítems como: unidad de negocio, sector económico, ubicación (por país o ciudad), tamaños de las empresas, etc. Lo he probado con empresas de mi país y he certificado que los resultados son reales si son contactos verificados. This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
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One scenario where Chorus by ZoomInfo is well suited is when our team is trying to identify patterns (common objections, frequent competitor mentions, concerns that clients raise). ZoomInfo offers trend analysis, market intelligence, and topic tracking that reveals patterns across conversations. This has allowed us to adapt and update our processes to address these patterns
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Pros
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
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  • Great job on putting the conversion metrics. It's a big help knowing our metrics in every meeting.
  • We learned what areas need to be improved and also the strength we had during that conversation.
  • It also provides the length of speech of each participants.
Read full review
Cons
  • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
  • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
  • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
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  • Languages, as I usually take calls in Spanish and/or French and Chorus doesn't always gets the right language
  • The transcript isn't always optimal, but that's in rare cases
  • I speak with a French accent when I make calls in English, and the system might not like it
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Likelihood to Renew
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
It's hard for me to give anything more than a 5 at this point. The primary reason is that we have only used it for a few months and I'm still getting a feel for the level of value it provides both to me and the team. In 4 or 5 months I'll have a better understanding of its value long term
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Usability
There is a learning curve with Apollo.io, but it's not overwhelming. There's simply a lot of functionality, so it takes a bit to learn the navigation and feature set. I wouldn't let that scare you, though, as there's an AI chat to help you find what you're looking for.
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This was sold internally as something that would help us be more efficient. I had high hopes that the speech-to-text feature would be useful for getting call notes/next steps, etc documented. But due to the limitations of the software, these things would take longer using Chorus than if I just write things down manually - disappointing.
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Support Rating
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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I personally have not had too many major issues with Chorus, but the times that I have reached out to their customer support team I have always received great responses in a very timely manner. Their support team is trained in a very polite way and cares about resolving your issue. They are knowledgeable and helpful and the customer service line does not take long to connect to a real individual.
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Implementation Rating
No answers on this topic
Like I noted in the other category, it has been smooth for the most part. But we really do enjoy the hard work of our CSM and everything he has been able to provide us in terms of support.
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Alternatives Considered
If you're a call-heavy organization, ZoomInfo is way better for you, in my opinion. If you're somebody that's just looking for emails and the right person to reach out to, then Apollo.io works well. It's going to depend on your industry, so I use a mix of both. I feel like the Apollo.io extension works a lot better than ZoomInfo because ZoomInfo always gives you a lot of errors, and sometimes it doesn't work or load. For the most part, Apollo.io does, and I never have an issue with the extension as well.
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We looked at Gong but went with Chorus by ZoomInfo because it felt more practical for our team. Gong has great analytics, but Chorus by ZoomInfo fit better into our existing tech stack and budget. The deal notifications, scorecards, and integrations with Zoom and Salesforce made it the smarter pick. Overall, Chorus by ZoomInfo gives us the insights we need without feeling like overkill or another heavy lift.
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Return on Investment
  • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
  • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
  • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
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  • Increased confidence in those who interact with clients 1:1.
  • Improved turnaround time for deliverables thanks to clearly defined expectations pulled directly from the transcripts and summaries.
  • Improved ability of the marketing team to review client calls and determine client needs to target in future marketing materials.
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ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

Chorus by ZoomInfo Screenshots

Screenshot of deal and account visibility.Screenshot of a post-meeting brief.Screenshot of team analytics.