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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.5 out of 10
    N/AApollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

    $59

    per month per user

    Chorus by ZoomInfo

    Score8 out of 10
    N/AChorus by ZoomInfo is an AI-powered Conversation Intelligence platform that captures & analyzes all customer engagements across phone calls, video meetings, and email, to help teams hit their number.N/A
    Pricing
    Apollo.ioChorus by ZoomInfo
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    No answers on this topic
    Offerings
    Pricing Offerings
    Apollo.ioChorus by ZoomInfo
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.—
    More Pricing Information
    Community Pulse
    Apollo.ioChorus by ZoomInfo
    Considered Both Products
    Apollo.io
    Chose Apollo.io
    The pricing was better with Apollo.io and the feature set checked all the boxes for us. Gong didn't do everything we needed and then Chorus by ZoomInfo was about 10x the price, so it checked all the boxes for us and was also the best value compared to what we were using before …
    Incentivized
    Chose Apollo.io
    most of them does not offer automated outreach and automation. salestarget has automated outreach feature and linkedin automation but the issue with sales target is it does not works with sales navigator and everytime we have to open the normal linkedin profile link to view the …
    Incentivized
    Chose Apollo.io
    As of now Apollo definitely seems to be better than ZoomInfo.
    Incentivized
    Chose Apollo.io
    I found Apollo.io gave us the biggest bang for our buck. Also, I've used it before and knew it was going to work, so there wasn't really a whole lot of competition in my mind.
    Incentivized
    ZoomInfo
    Chose Chorus by ZoomInfo
    Very comparable. Chorus was cheaper, to be honest!
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    199 Answers
    95%
    Would buy again
    78 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    190 Answers
    96%
    Delivers good value for the price
    53 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    208 Answers
    96%
    Happy with the feature set
    79 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    165 Answers
    93%
    Lived up to sales and marketing promises
    40 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    170 Answers
    97%
    Implementation went as expected
    35 Answers
    Features
    Apollo.ioChorus by ZoomInfo
    Prospecting
    Comparison of Prospecting features of Apollo.io and Chorus by ZoomInfo
    Feature
    Apollo.io
    8.2
    198 Ratings
    6% above category average
    Chorus by ZoomInfo
    -
    Ratings
    Advanced search8.4193 Ratings00 Ratings
    Identification of new leads8.2193 Ratings00 Ratings
    List quality7.8196 Ratings00 Ratings
    List upload/download8.4184 Ratings00 Ratings
    Ideal customer targeting8.0191 Ratings00 Ratings
    Load time/data access8.2194 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and Chorus by ZoomInfo
    Feature
    Apollo.io
    8.2
    197 Ratings
    6% above category average
    Chorus by ZoomInfo
    -
    Ratings
    Contact information8.3197 Ratings00 Ratings
    Company information8.4197 Ratings00 Ratings
    Industry information8.0195 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and Chorus by ZoomInfo
    Feature
    Apollo.io
    7.8
    193 Ratings
    5% above category average
    Chorus by ZoomInfo
    -
    Ratings
    Lead qualification process7.9177 Ratings00 Ratings
    Smart lists and recommendations7.5177 Ratings00 Ratings
    Salesforce integration8.1115 Ratings00 Ratings
    Company/business profiles8.2184 Ratings00 Ratings
    Alerts and reminders7.7166 Ratings00 Ratings
    Data hygiene7.5184 Ratings00 Ratings
    Automatic data refresh7.5174 Ratings00 Ratings
    Tags7.8149 Ratings00 Ratings
    Filters and segmentation8.3179 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and Chorus by ZoomInfo
    Feature
    Apollo.io
    7.8
    171 Ratings
    5% above category average
    Chorus by ZoomInfo
    -
    Ratings
    Sales email templates7.6170 Ratings00 Ratings
    Append emails to records8.0156 Ratings00 Ratings
    Conversation Intelligence Software Features
    Comparison of Conversation Intelligence Software Features features of Apollo.io and Chorus by ZoomInfo
    Feature
    Apollo.io
    -
    Ratings
    Chorus by ZoomInfo
    7.6
    28 Ratings
    4% below category average
    Speech-to-Text Transcription00 Ratings7.628 Ratings
    Keyword Detection00 Ratings7.227 Ratings
    Sentiment Analysis00 Ratings6.525 Ratings
    Speaker Diarization00 Ratings8.025 Ratings
    Call Recording Playback00 Ratings9.428 Ratings
    Call Summarization00 Ratings7.328 Ratings
    Conversion Metrics00 Ratings7.224 Ratings
    Keyword Search & Retrieval00 Ratings7.025 Ratings
    Call Tagging00 Ratings7.020 Ratings
    Integration with CRM Systems00 Ratings8.521 Ratings
    Best Alternatives
    Apollo.ioChorus by ZoomInfo
    Small Businesses
    Owler
    Score9.7 out of 10
    Wingman (legacy product)
    Score9 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Gong
    Score9.1 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.4 out of 10
    Zoom Revenue Accelerator
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioChorus by ZoomInfo
    Likelihood to Recommend
    8.6
    (220 ratings)
    8.1
    (292 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    6.1
    (4 ratings)
    Usability
    8.3
    (191 ratings)
    5.0
    (6 ratings)
    Support Rating
    7.0
    (6 ratings)
    8.2
    (3 ratings)
    Implementation Rating
    5.5
    (1 ratings)
    7.3
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    6.8
    (3 ratings)
    User Testimonials
    Apollo.ioChorus by ZoomInfo
    Likelihood to Recommend
    Apollo.io
    Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
    Incentivized
    Read full review
    ZoomInfo
    One scenario where Chorus by ZoomInfo is well suited is when our team is trying to identify patterns (common objections, frequent competitor mentions, concerns that clients raise). ZoomInfo offers trend analysis, market intelligence, and topic tracking that reveals patterns across conversations. This has allowed us to adapt and update our processes to address these patterns
    Incentivized
    Read full review
    Pros
    Apollo.io
    • contacts with verified emails
    • companies according to their economic sector
    • companies based on their size and revenue
    • companies based on their location
    • contactos con correos verificados
    • empresas de acuerdo a su sector económico
    • empresas de acuerdo a su tamaño y facturación
    • empresas de acuerdo a su ubicación
    Incentivized
    Read full review
    ZoomInfo
    • Great job on putting the conversion metrics. It's a big help knowing our metrics in every meeting.
    • We learned what areas need to be improved and also the strength we had during that conversation.
    • It also provides the length of speech of each participants.
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
    • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
    • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
    Incentivized
    Read full review
    ZoomInfo
    • Sometimes there were issues with the 3-minute delay for Chorus joining a live meeting.
    • Occasionally, deliverables were assigned to the wrong person in the summary if their voices were similar or if they were on the same audio.
    • Occasionally, the Chorus had problems picking up on what someone was saying. This was likely due to user error but caused gaps in the conversation recording and transcript.
    Incentivized
    Read full review
    Likelihood to Renew
    Apollo.io
    at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
    Incentivized
    Read full review
    ZoomInfo
    It's hard for me to give anything more than a 5 at this point. The primary reason is that we have only used it for a few months and I'm still getting a feel for the level of value it provides both to me and the team. In 4 or 5 months I'll have a better understanding of its value long term
    Incentivized
    Read full review
    Usability
    Apollo.io
    I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
    Incentivized
    Read full review
    ZoomInfo
    This was sold internally as something that would help us be more efficient. I had high hopes that the speech-to-text feature would be useful for getting call notes/next steps, etc documented. But due to the limitations of the software, these things would take longer using Chorus than if I just write things down manually - disappointing.
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    ZoomInfo
    I personally have not had too many major issues with Chorus, but the times that I have reached out to their customer support team I have always received great responses in a very timely manner. Their support team is trained in a very polite way and cares about resolving your issue. They are knowledgeable and helpful and the customer service line does not take long to connect to a real individual.
    Read full review
    Implementation Rating
    Apollo.io
    No answers on this topic
    ZoomInfo
    Like I noted in the other category, it has been smooth for the most part. But we really do enjoy the hard work of our CSM and everything he has been able to provide us in terms of support.
    Incentivized
    Read full review
    Alternatives Considered
    Apollo.io
    We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
    Incentivized
    Read full review
    ZoomInfo
    We looked at Gong but went with Chorus by ZoomInfo because it felt more practical for our team. Gong has great analytics, but Chorus by ZoomInfo fit better into our existing tech stack and budget. The deal notifications, scorecards, and integrations with Zoom and Salesforce made it the smarter pick. Overall, Chorus by ZoomInfo gives us the insights we need without feeling like overkill or another heavy lift.
    Incentivized
    Read full review
    Return on Investment
    Apollo.io
    • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
    • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
    • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
    Incentivized
    Read full review
    ZoomInfo
    • Improved ramp time for new joiners in my team so that they can easily watch their calls and get feedback
    • Improved ramp time for new joiners in my team so that they can easily watch other people's calls and get inspiration
    • Sales training improvement so that we can focus on listening time
    Incentivized
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

    Chorus by ZoomInfo Screenshots

    Screenshot of deal and account visibility.Screenshot of a post-meeting brief.Screenshot of team analytics.