Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
RocketReach
Score 7.7 out of 10
N/A
RocketReach connects professionals to new opportunities, boasting a largest and accurate contact database. Users can lookup contacts using the RocketReach Chrome Extension on a variety of professional networking sites like AngelList, Crunchbase, LinkedIn, or Google. The chrome extension also allows the user to add prospects to prospect lists, and discover company insights on company websites.
$69
per month 100 Lookups Per Month
Winmo
Score 6.0 out of 10
Mid-Size Companies (51-1,000 employees)
Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information. This solution includes personalized email alerts, lead recommendations,N/A
Pricing
Apollo.ioRocketReachWinmo
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Essentials
$69
per month 100 Lookups Per Month
Pro
$119
per month 250 Lookups Per Month
Ultimate
$209
per month 1,000 Lookups Per Month
Enterprise
Custom
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioRocketReachWinmo
Free Trial
YesNoYes
Free/Freemium Version
YesYesNo
Premium Consulting/Integration Services
YesNoNo
Entry-level Setup FeeOptionalNo setup feeNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.Up to a 50% discount available for annual billing.
More Pricing Information
Community Pulse
Apollo.ioRocketReachWinmo
Considered Multiple Products
Apollo.io
Chose Apollo.io
I have mainly utilised ZoomInfo for data sourcing in the past, and I found that Apollo.io was much easier to pick up and use, whilst ZoomInfo took a bit of a learning curve to understand how to set filters and best data within your ICP, I was able to pick up Apollo.io within 5 …
Chose Apollo.io
I used Growbots for year many years ago, it landed me exactly one client. Apollo.io is much easier to use and has gotten me way more results.
Chose Apollo.io
As there are more credits in Apollo and it is user-friendly than the others. And mostly, I liked the accuracy of the data it provided, which is generally accurate and directed to the right person, primarily used in B2B sales from the user's perspective. I prefer this …
Chose Apollo.io
I think all of competitor services use the same database, but Apollo.io is the cheapest and easiest to use with LinkedIn
Chose Apollo.io
I am still using those, some platform have better features than others, but overall if I had to use only one product for the business - it would be Apollo, because it seems to have the golden middle and the best quality of the information. Maybe for the investor research PitchBo…
Chose Apollo.io
Apollo.io tends to be my first port of call, as it's pretty straightforward to use with good quality and reliable extracts. The browser extension is another plus and makes the lead sourcing process a bit more streamlined for our use case. Other products we've used work well for …
Chose Apollo.io
After reviewing it the data Apollo.io provides is more accurate than almost all other tools, versus zoominfo who is the main competitor the data might be a little bit better on zoominfo however the automation tools makes it the best choice for a startup like us, we needed a …
RocketReach
Chose RocketReach
RocketReach works well on its own, but also as part of a suite of tools that we use for lead validation, qualification, and research efforts. We've selected RocketReach due to it's ability to provide key information in our data enrichment process that some other platforms are …
Winmo

No answer on this topic

Features
Apollo.ioRocketReachWinmo
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
171 Ratings
6% above category average
RocketReach
6.7
3 Ratings
14% below category average
Winmo
8.2
22 Ratings
6% above category average
Advanced search8.4167 Ratings7.73 Ratings8.520 Ratings
Identification of new leads8.3167 Ratings6.13 Ratings7.622 Ratings
List quality7.8169 Ratings5.53 Ratings8.021 Ratings
List upload/download8.5158 Ratings6.83 Ratings8.017 Ratings
Ideal customer targeting8.0165 Ratings5.53 Ratings8.121 Ratings
Load time/data access8.2167 Ratings8.63 Ratings9.022 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.1
169 Ratings
4% above category average
RocketReach
5.4
3 Ratings
36% below category average
Winmo
8.2
22 Ratings
5% above category average
Contact information8.1169 Ratings5.23 Ratings8.222 Ratings
Company information8.2169 Ratings5.53 Ratings8.422 Ratings
Industry information8.0167 Ratings5.53 Ratings8.121 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
167 Ratings
5% above category average
RocketReach
4.7
3 Ratings
45% below category average
Winmo
7.8
22 Ratings
5% above category average
Lead qualification process7.7156 Ratings5.83 Ratings7.219 Ratings
Smart lists and recommendations7.6154 Ratings4.63 Ratings7.317 Ratings
Salesforce integration8.298 Ratings4.01 Ratings8.312 Ratings
Company/business profiles8.1161 Ratings6.23 Ratings7.920 Ratings
Alerts and reminders7.7142 Ratings2.01 Ratings7.910 Ratings
Data hygiene7.5160 Ratings3.93 Ratings7.120 Ratings
Automatic data refresh7.5154 Ratings4.63 Ratings8.218 Ratings
Tags7.7131 Ratings6.23 Ratings7.717 Ratings
Filters and segmentation8.2157 Ratings5.63 Ratings8.519 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
150 Ratings
3% above category average
RocketReach
4.0
1 Ratings
60% below category average
Winmo
-
Ratings
Sales email templates7.7149 Ratings4.01 Ratings00 Ratings
Append emails to records7.8138 Ratings4.01 Ratings00 Ratings
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Apollo.ioRocketReachWinmo
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Medium-sized Companies
TechTarget Priority Engine
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Score 10.0 out of 10
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Enterprises
TechTarget Priority Engine
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User Ratings
Apollo.ioRocketReachWinmo
Likelihood to Recommend
8.7
(162 ratings)
7.4
(3 ratings)
8.6
(22 ratings)
Likelihood to Renew
8.1
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Usability
8.3
(134 ratings)
8.0
(2 ratings)
-
(0 ratings)
Support Rating
7.0
(6 ratings)
-
(0 ratings)
-
(0 ratings)
Implementation Rating
5.5
(1 ratings)
-
(0 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioRocketReachWinmo
Likelihood to Recommend
Apollo.io
Apollo.io played big role for us in saving $$$ by bringing data mining, AI Email Writing and acting as CRM altogether...for small to medium organization they can surely rely on Apollo.io...and it is doing things mostly right with some room for improvement for sure. Sales and Marketing team saves time in getting their emails drafted based on prompts, list of contacts they can fetch in minutes of time, earlier we used to have seperate tool just to mine data, then we used to upload the CSV file to email marketing tool, then we used to draft email...for all these process we were using three different tools - Apollo.io brought everything under one umbrella.
Read full review
RocketReach.co
RocketReach is very helpfull in cases where I only have the website or LinkedIn Page of the company I want to reach out to, but no contact information. RocketReach helps do some digging and get in touch with the target business. It does not provide any financial insight on the entity, a lot of companies do not have info of important C-Suit, but just general employees.
Read full review
List Partners
Winmo is best suited when you know which company you are looking for, but are missing some information, including key contacts, agency relationships, and quarterly advertising budgets. Scenarios where it is less appropriate are when you already know which company/contact you are looking for, and you are merely looking for company info to provide context
Read full review
Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
RocketReach.co
  • Helps to enrich data where other platforms may not have the required data
  • Good resource for lead validation
  • Easy to use and straightforward UI
Read full review
List Partners
  • Allows us to view information from companies in the industry to stay on top of industry news and trends.
  • It provides a large database of clients and important companies, with the contacts of managers and executive staff.
  • Allows us to export the list of contacts and clients to Excel or Salesforce for the weekly reports that we make in the agency.
Read full review
Cons
Apollo.io
  • There are certain features about prospecting that require updates. For example, if people switch organisations, it should be automatically requesting the new email or new contact data for a particular contact in order to be updated in the system
  • The lead databases that are created if their new addition should automatically be updated in the list that I created with Apollo.io
Read full review
RocketReach.co
  • Search criteria having to be manually deleted
  • Finding the right contact
  • In my opinion, Outdated contact information
Read full review
List Partners
  • The contact info can be somewhat stale...it pays to double-check LinkedIn first to see if a particular contact still has that position.
  • Would like to see more info on lesser-known brands, since the big brands often mentioned are already inundated with sales inquiries.
Read full review
Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
RocketReach.co
No answers on this topic
List Partners
No answers on this topic
Usability
Apollo.io
Apollo.io does provide campaign setup help and made my SDRs team's life easier, with the use of lead enrichment, lead distribution, I can manage my team from a single dashboard. It also comes with CRM that helps me navigate the progress on leads and what my SDRs progress.
Read full review
RocketReach.co
The extension is perfect for finding the info about the company whose website I have open in my laptop, but in some cases it is hard to get rid of the icon. It is located specifically in a place where the majority of websites put action button. So, I can't press this button sometimes because of the RR icon on top.
Read full review
List Partners
No answers on this topic
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
RocketReach.co
No answers on this topic
List Partners
No answers on this topic
Alternatives Considered
Apollo.io
All of these platforms are good and offer valuable tools, but where Apollo.io is different is how this one platform does the job of several different ones. It is nice not having to use multiple platforms to get things done and makes integration and analytics issues occur less often. It is user friendly and constantly working to improve.
Read full review
RocketReach.co
RocketReach works well on its own, but also as part of a suite of tools that we use for lead validation, qualification, and research efforts. We've selected RocketReach due to it's ability to provide key information in our data enrichment process that some other platforms are not able to provide.
Read full review
List Partners
I've used a few different services like Winmo, one of them being seamless. Winmo was a lot easier to use and the information that I gather from Winmo seems to be a lot more accurate and easy to navigate. User experience is a big deal, the easier to find information the better.
Read full review
Return on Investment
Apollo.io
  • It provides more opportunities to gather more clients.
  • It gives more results and better results in targeting our sales.
  • It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.
Read full review
RocketReach.co
  • Increase the amount of contacts we upload daily to our CRM
  • Lead us to send out 2x the amount of emails each day
  • Uncover new prospects
Read full review
List Partners
  • There has been a positive ROI in terms of list building.
  • The ROI has also been positive in terms of competitive research.
  • The ROI has been negative in terms of data quality. When the sales team actually starts using the data as-is without putting in some of their own time to clean the data.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

Winmo Screenshots

Screenshot of Discover emerging business opportunities with integrated DailyVista news and forecasting.Screenshot of Follow prospects in Winmo to get email alerts when decision-makers change.Screenshot of Target advertisers and agencies from many different angles to uncover the leads that matter to you most.Screenshot of Tag contacts to build customized lists. Refer to them in Winmo anytime, or merge and export them to Salesforce or Excel with automatic duplicate detection.Screenshot of Prospect Agencies in Winmo based on holding companies.