Bloomreach Commerce Experience Cloud vs. Twilio Segment

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bloomreach Commerce Experience Cloud
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include:N/A
Twilio Segment
Score 8.3 out of 10
N/A
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…
$120
per month
Pricing
Bloomreach Commerce Experience CloudTwilio Segment
Editions & Modules
No answers on this topic
Free
$0.00
Includes 1,000 visitors/mo
Team
$120.00
Includes 10,000 visitors/mo
Business
Contact Sales
Custom Volume
Offerings
Pricing Offerings
Bloomreach Commerce Experience CloudTwilio Segment
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsBloomreach pricing is quote-based.
More Pricing Information
Community Pulse
Bloomreach Commerce Experience CloudTwilio Segment
Considered Both Products
Bloomreach Commerce Experience Cloud
Chose Bloomreach Commerce Experience Cloud
The thing that I liked most about working with Bloomreach [Engagement] from the very beginning was the communication and now the human service that our team receives. The support team has been very attentive to our requests and always is able to accommodate them quickly. …
Chose Bloomreach Commerce Experience Cloud
We work with other CDP vendors, Bloomreach being one of our last partners. We can say that even though Bloomreach is not well known as our other partners, it is really a good match in terms of capabilities and it can compete with the big boys. The advantage of Bloomreach …
Chose Bloomreach Commerce Experience Cloud
Bloomreach Engagement's Scenario Builder and Data Aggregation was a main factor in why we chose Bloomreach over some of the alternatives. Bloomreach Engagement has a simple UI that is easy to use and very intuitive. Bloomreach also offered training via an Academy which was …
Twilio Segment

No answer on this topic

Top Pros
Top Cons
Features
Bloomreach Commerce Experience CloudTwilio Segment
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.5
50 Ratings
4% below category average
Twilio Segment
-
Ratings
WYSIWYG email editor7.745 Ratings00 Ratings
Dynamic content7.846 Ratings00 Ratings
Ability to test dynamic content7.545 Ratings00 Ratings
Landing pages6.920 Ratings00 Ratings
A/B testing7.848 Ratings00 Ratings
Mobile optimization7.339 Ratings00 Ratings
Email deliverability reporting7.749 Ratings00 Ratings
List management7.039 Ratings00 Ratings
Triggered drip sequences8.133 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.4
37 Ratings
4% below category average
Twilio Segment
-
Ratings
Lead nurturing automation8.131 Ratings00 Ratings
Lead scoring and grading7.131 Ratings00 Ratings
Data quality management7.534 Ratings00 Ratings
Automated sales alerts and tasks6.814 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.1
34 Ratings
7% below category average
Twilio Segment
-
Ratings
Calendaring7.132 Ratings00 Ratings
Event/webinar marketing7.123 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.2
28 Ratings
4% below category average
Twilio Segment
-
Ratings
Social sharing and campaigns7.526 Ratings00 Ratings
Social profile integration6.815 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.4
50 Ratings
1% below category average
Twilio Segment
-
Ratings
Dashboards7.550 Ratings00 Ratings
Standard reports7.248 Ratings00 Ratings
Custom reports7.548 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.6
77 Ratings
0% above category average
Twilio Segment
-
Ratings
API7.872 Ratings00 Ratings
Role-based workflow & approvals6.936 Ratings00 Ratings
Customizability7.441 Ratings00 Ratings
Integration with Salesforce.com7.25 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.34 Ratings00 Ratings
Integration with SugarCRM7.53 Ratings00 Ratings
Third-party software integrations7.324 Ratings00 Ratings
Best Alternatives
Bloomreach Commerce Experience CloudTwilio Segment
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Klaviyo
Klaviyo
Score 8.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
SALESmanago
SALESmanago
Score 8.9 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Treasure Data
Treasure Data
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Bloomreach Commerce Experience CloudTwilio Segment
Likelihood to Recommend
9.3
(141 ratings)
8.7
(18 ratings)
Likelihood to Renew
8.4
(7 ratings)
-
(0 ratings)
Usability
8.5
(54 ratings)
-
(0 ratings)
Availability
8.5
(14 ratings)
-
(0 ratings)
Performance
8.4
(13 ratings)
-
(0 ratings)
Support Rating
9.0
(104 ratings)
7.7
(8 ratings)
In-Person Training
7.8
(2 ratings)
-
(0 ratings)
Online Training
9.1
(2 ratings)
-
(0 ratings)
Implementation Rating
6.8
(4 ratings)
-
(0 ratings)
Configurability
8.2
(2 ratings)
-
(0 ratings)
Ease of integration
8.7
(2 ratings)
-
(0 ratings)
Product Scalability
8.2
(14 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(2 ratings)
-
(0 ratings)
Vendor pre-sale
7.7
(2 ratings)
-
(0 ratings)
User Testimonials
Bloomreach Commerce Experience CloudTwilio Segment
Likelihood to Recommend
Bloomreach
Bloomreach has great support. So when you feel a bit lost or stuck on a problem, there is always somebody to help you out with your problem. Not just in a chat, but also on zoom call where you can explain or show your problem. Also they always check if the problem is solved the other day and if everything is working as I need.
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Twilio
Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
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Pros
Bloomreach
  • All in one. We have experience working with other CDP/Marketing suites and it is really difficult to connect their different modules. Bloomreach Engagement has been built to be a single product which makes everything easy to use
  • Fast and real-time. Other platforms struggle with getting real-time volumes or segmenting based on real-time events, that is not the case with Bloomreach Engagement
  • GCP partnership. Being deployed over GCP and having BigQuery as raw data export makes really easy to expand and connect with existing stacks
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Twilio
  • Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
  • Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
  • The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
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Cons
Bloomreach
  • While Importing the offline data, sometimes the auto detection is failed to detect the csv file
  • While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
  • it would be great if we receive email for successfully finished imports too
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Twilio
  • More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
  • Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
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Likelihood to Renew
Bloomreach
So far, Hippo is our ideal tool given its use of open standards which helps us to have a clear overview of what's coming next in the future Hippo releases. We are very confident in the future-readiness of the product
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Twilio
No answers on this topic
Usability
Bloomreach
In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
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Twilio
No answers on this topic
Reliability and Availability
Bloomreach
99% of the time the site is available for when we need to use. With any cloud based software there will be occasion that there is an outage but this is communicated effectively and dealt with quickly. This has never got in the way of what we need to do in our day to day work and wouldn't be thought of as a problem
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Twilio
No answers on this topic
Performance
Bloomreach
The search API is very fast (150ms), even considering we have nearly 2 million products in our catalog. The console pages where you do your configuration, add ranking rules and synonyms are sometimes a bit slower to load, but your customer would not notice any of that. The reports pages are also not the fastest, but definitely okay
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Twilio
No answers on this topic
Support Rating
Bloomreach
When I get through to support they are absolutely amazing but I think sometimes the wait can be too long. From experience I also know HubSpot and Dotdigital allow for live calls or call-backs which gives you that extra layer of support and satisfaction. That alone would have taken this score to a 9.
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Twilio
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
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In-Person Training
Bloomreach
The team was really helpful in explaining
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Twilio
No answers on this topic
Online Training
Bloomreach
It gives clear overview in each and every concepts
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Twilio
No answers on this topic
Implementation Rating
Bloomreach
None it went smoothly
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Twilio
No answers on this topic
Alternatives Considered
Bloomreach
Bloomreach is a really easy to use platform compared to other CRM systems and allow faster integration to the other data sources. It allowed deduping services and the ammonization feature for data protection is really easy to set up which fields contain personal information and therefore remove the data when a customer request it.
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Twilio
I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since).
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Scalability
Bloomreach
there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
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Twilio
No answers on this topic
Return on Investment
Bloomreach
  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
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Twilio
  • Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
  • Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
  • Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
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ScreenShots

Bloomreach Commerce Experience Cloud Screenshots

Screenshot of Funnels that simplify targeting.Screenshot of Retention provides insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of Web layers with A/B testingScreenshot of Drag and drop campaign editorScreenshot of WYSIWYG Email editor & Fully customisable Email templatesScreenshot of CRM with 360° customer behaviour history

Twilio Segment Screenshots

Screenshot of Destinations CatalogScreenshot of Destinations Main OverviewScreenshot of Sources Main OverviewScreenshot of DebuggerScreenshot of DocsScreenshot of Destination Settings