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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bloomreach

    Score9.2 out of 10
    Mid-Size Companies (51-1,000 employees)
    Bloomreach personalizes the customer experience for brands around the world. Loomi AI, its agentic platform, understands customers in context — then tailors their experience in real time. Connected to applications at every touchpoint, Loomi AI brings personalization to life across email, web,…N/A

    Cheetah Digital

    Score8 out of 10
    N/ADesigned for high-volume, cross-channel campaigns, Cheetah Digital is used by marketers to deliver highly personalized, contextual communications across various channels including email, SMS, push, mobile wallet, direct mail, and social.N/A
    Pricing
    BloomreachCheetah Digital
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BloomreachCheetah Digital
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsBloomreach pricing is quote-based. Bloomreach pricing is customized to the number of customers served, product catalog size, and the number of events executed – such as how many emails or SMS messages are sent.—
    More Pricing Information
    Community Pulse
    BloomreachCheetah Digital
    Considered Both Products
    Bloomreach
    Chose Bloomreach
    The ease of use of Bloomreach Commerce Experience Cloud and the scalability far exeeds that of Selligent. Selligent did have a number of things i did like such as a multilanguage dropdown which made it easy to switch between countries and lables. However teaching a new recruit …
    Incentivized
    Chose Bloomreach
    The editing options are less but this restriction makes sure u get the most reliable data sources for your campaigns. It is also faster to build flows and calculate audiences.
    Incentivized
    Zeta Global
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    172 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    134 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    172 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    107 Answers
    No answers on this topic
    Implementation went as expected
    91%
    Implementation went as expected
    117 Answers
    No answers on this topic
    Features
    BloomreachCheetah Digital
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Bloomreach and Cheetah Digital
    Feature
    Bloomreach
    8.3
    105 Ratings
    7% above category average
    Cheetah Digital
    -
    Ratings
    WYSIWYG email editor8.592 Ratings00 Ratings
    Dynamic content8.7101 Ratings00 Ratings
    Ability to test dynamic content8.3100 Ratings00 Ratings
    Landing pages6.857 Ratings00 Ratings
    A/B testing8.9101 Ratings00 Ratings
    Mobile optimization9.192 Ratings00 Ratings
    Email deliverability reporting9.1102 Ratings00 Ratings
    List management8.087 Ratings00 Ratings
    Triggered drip sequences7.777 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Bloomreach and Cheetah Digital
    Feature
    Bloomreach
    7.7
    85 Ratings
    3% below category average
    Cheetah Digital
    -
    Ratings
    Lead nurturing automation7.873 Ratings00 Ratings
    Lead scoring and grading8.067 Ratings00 Ratings
    Data quality management8.579 Ratings00 Ratings
    Automated sales alerts and tasks6.848 Ratings00 Ratings
    Lead segmentation and distribution7.66 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Bloomreach and Cheetah Digital
    Feature
    Bloomreach
    7.1
    78 Ratings
    6% below category average
    Cheetah Digital
    -
    Ratings
    Calendaring6.771 Ratings00 Ratings
    Event/webinar marketing7.455 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Bloomreach and Cheetah Digital
    Feature
    Bloomreach
    7.4
    55 Ratings
    2% below category average
    Cheetah Digital
    -
    Ratings
    Social sharing and campaigns7.047 Ratings00 Ratings
    Social profile integration7.838 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Bloomreach and Cheetah Digital
    Feature
    Bloomreach
    8.3
    104 Ratings
    10% above category average
    Cheetah Digital
    -
    Ratings
    Dashboards8.0104 Ratings00 Ratings
    Standard reports8.3100 Ratings00 Ratings
    Custom reports8.5100 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Bloomreach and Cheetah Digital
    Feature
    Bloomreach
    8.1
    130 Ratings
    6% above category average
    Cheetah Digital
    -
    Ratings
    API8.7124 Ratings00 Ratings
    Role-based workflow & approvals8.681 Ratings00 Ratings
    Customizability8.893 Ratings00 Ratings
    Integration with Salesforce.com7.113 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM7.513 Ratings00 Ratings
    Integration with SugarCRM7.510 Ratings00 Ratings
    Third-party software integrations7.667 Ratings00 Ratings
    Best Alternatives
    BloomreachCheetah Digital
    Small Businesses
    Vbout
    Score9.9 out of 10
    Listrak
    Score10 out of 10
    Medium-sized Companies
    GetResponse
    Score8.5 out of 10
    Sailthru
    Score5.2 out of 10
    Enterprises
    Iterable
    Score8.1 out of 10
    Listrak
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BloomreachCheetah Digital
    Likelihood to Recommend
    9.2
    (193 ratings)
    8.0
    (13 ratings)
    Likelihood to Renew
    8.6
    (12 ratings)
    7.6
    (3 ratings)
    Usability
    8.6
    (54 ratings)
    4.0
    (1 ratings)
    Availability
    7.5
    (22 ratings)
    -
    (0 ratings)
    Performance
    7.8
    (21 ratings)
    -
    (0 ratings)
    Bloomreach Customer Support
    8.0
    (17 ratings)
    -
    (0 ratings)
    Support Rating
    8.5
    (156 ratings)
    6.8
    (3 ratings)
    In-Person Training
    8.4
    (2 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.2
    (4 ratings)
    -
    (0 ratings)
    Configurability
    8.6
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.8
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (22 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (2 ratings)
    3.0
    (1 ratings)
    Vendor pre-sale
    7.9
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    BloomreachCheetah Digital
    Likelihood to Recommend
    Bloomreach
    They've just been a great partner to work with. They put forth 100% when bringing platforms to the merchant and were highly prepared and knowledgeable during the sales cycle and implementation, and remained very connected post-implementation to ensure client success with the platform. Their CEO is always eager to sit down, talk shop, and listen to clients' needs, and you can tell from his enthusiasm that he cares about making this company the best in class.
    Incentivized
    Read full review
    Zeta Global
    I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
    Read full review
    Pros
    Bloomreach
    • The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
    • The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
    • The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.
    Incentivized
    Read full review
    Zeta Global
    • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
    • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
    • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
    Incentivized
    Read full review
    Cons
    Bloomreach
    • Improve introduction to Bloomreach-specific terminology such as running aggregates. These are really powerful but can be difficult to understand
    • Introduce more options for report exporting - it would be good to be able to schedule reports to send to different email addresses
    Incentivized
    Read full review
    Zeta Global
    • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
    Incentivized
    Read full review
    Likelihood to Renew
    Bloomreach
    We are extremely satisfied with Bloomreach. It is a central and indispensable pillar of our personalization and data-driven marketing strategy. The platform provides us with unparalleled scalability across 27 countries and guarantees high availability and stable performance, even when working with an enormous volume of data.The fact that the platform is intuitive and allows a wide range of our teams (from CRM to UX) to work effectively with personalization significantly reduces our dependence on IT support and accelerates campaign deployment.Given the robustness of the architecture and the positive results we are generating across channels, renewing the contract is a logical step to ensure our future organic growth.
    Incentivized
    Read full review
    Zeta Global
    As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
    Read full review
    Usability
    Bloomreach
    In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
    Incentivized
    Read full review
    Zeta Global
    CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
    Read full review
    Reliability and Availability
    Bloomreach
    The platform is generally reliable - major outages are rare and most day-to-day campaign operations run without interruption. Where it dips: occasional slowdowns in the analytics dashboard during peak loads, and sometimes scenario executions get delayed without clear explanation. The real-time event processing is mostly solids. Overall uptime is strong - it is not something that keeps me up at night, but it is not flawless either.
    Incentivized
    Read full review
    Zeta Global
    No answers on this topic
    Performance
    Bloomreach
    Performance in Bloomreach Content is quite good but you need to be ready. Your implementation should follow all the good practices (avoid crazy patterns) and the environment setup should be the right one. With all that, Bloomreach's performance is quite solid. Our usage makes use of complex queries and most of them are really quick. Only when you need something really complex and you aggregate queries that should be separated you would get slower results (but then again, that is not a good practice for any platform).
    Incentivized
    Read full review
    Zeta Global
    No answers on this topic
    Support Rating
    Bloomreach
    The project team consistently delivers excellent collaboration and is always available whenever assistance is needed. Their responsiveness and commitment make working together smooth and efficient. Bloomreach support, which is included for free in the platform, can also be quite useful, especially for quick clarifications. However, the quality and speed of their responses can sometimes vary, depending on the issue.
    Incentivized
    Read full review
    Zeta Global
    I've been very satisfied with the support given by Cheetah, they are always asking and looking for areas where they can help you improve upon your business. They are very knowledgeable and are able to quickly find any answer you are looking for.
    Incentivized
    Read full review
    In-Person Training
    Bloomreach
    The Training was awesome
    Incentivized
    Read full review
    Zeta Global
    No answers on this topic
    Online Training
    Bloomreach
    very informative and patient
    Incentivized
    Read full review
    Zeta Global
    No answers on this topic
    Implementation Rating
    Bloomreach
    All the deployments were done on time
    Incentivized
    Read full review
    Zeta Global
    No answers on this topic
    Alternatives Considered
    Bloomreach
    Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.
    Incentivized
    Read full review
    Zeta Global
    I believe Cheetah DMS is a bit more complete and a lot more complex to use than Mailchimp. Mailchimp was born as a mail marketing service while Cheetah has always worked across the whole online advertising spectrum making it a better solution for clients that need a certain level of service and sophistication.
    Incentivized
    Read full review
    Scalability
    Bloomreach
    there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
    Incentivized
    Read full review
    Zeta Global
    No answers on this topic
    Return on Investment
    Bloomreach
    • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
    • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
    • Knowing the customer allows improved communication and personalize our recommendations.
    • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
    • The most effective tool out there when ROI is in question.
    Read full review
    Zeta Global
    • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
    • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
    Incentivized
    Read full review
    ScreenShots

    Bloomreach Screenshots

    Screenshot of Funnels that simplify targeting.Screenshot of Retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of Web layers with A/B testing.Screenshot of The drag and drop campaign editor.Screenshot of The WYSIWYG Email editor & Fully customisable Email templates.Screenshot of The CRM with 360° customer behaviour history.