Bombora vs. Folloze

If they want to use the data within the Bombora environment and generate reports within the environment, I think you get some great insights into what a company is researching. When you try to download the data and build your own reports, it is not easy to do. The download part is easy, it is the data wrangling afterward that is tricky.

Incentivized

I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.

Incentivized

• Makes it easy to find company’s with high intent around our services.
• Makes prospecting more effective by allowing us to focus on the right accounts.
• Allows us to spend our marketing dollars on the accounts that are most likely to convert.

Incentivized

• Plug into Salesforce. We live in Salesforce, so it's a must!
• Ease of use when designing boards. We love to all feel like graphic designers.
• Dashboards showing activity levels of all types.
• Storing assets within folloze. Makes it super easy to build a board fast.
• Cloning boards. Time saver!!

Incentivized

• Analytics Reports - could be more automated and user-friendly. Instead of selecting all of the intent topics, it would be great to be able to use the previously defined intent clusters.
• Industry categories - are very generic, making it difficult to identify the specific companies of interest.

Incentivized

• Integrating the contact form with our CRM has been a lengthy and on-going process
• We use iframe for some of our content pieces and I think it could look better than it does now
• We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice

Incentivized

Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.

Incentivized

I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.

Incentivized

Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.

Incentivized

sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc

Incentivized

pages load slow sometimes

Incentivized

Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.

Folloze has a very intuitive user interface and designer. Their integrations have been seamless, and their team has been extremely helpful and responsive in getting features added or any gaps addressed. We have been leveraging the tool to its full capability, and people are happy both internally as well as externally.

Incentivized

There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.

Incentivized

5 as we did it with our own people in house and not with Folloze

Incentivized

Liked the implementation, however there is a still room for improvement for the support needed in overall implementation

Incentivized

I was not involved with the implementation of Folloze. This project was executed before I was hired

Incentivized

Having a true understanding of WHERE the data comes from and how it is collected was a question no other intent data providers could give us a straight answer on. With Bombora, we know exactly where it comes from, how it's scored, and what our next step is to leverage the data.

Incentivized

Folloze offers much more robust and sophisticated solutions compared to PathFactory. The microsite building experience is moons ahead of PathFactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting lost in Folloze, whereas I would get lost all the time in PathFactory.

Incentivized

Need improvement in places such as visualisation & UX

Incentivized

there are still a lot of things that need to be made available within the product

Incentivized

• While ABM is always hard to specifically pinpoint a hard # against, I'd say that Bombora has been a big part of every marketing campaign, ad creation, go-to-market messaging towards x account, Refining Marketing & Sales intelligence from an ABM Function.

Incentivized

• A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
• A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.

Incentivized