Brevo vs. iContact

Brevo is an excellent email subscriber service provider for startups, small businesses, and budget-conscious users. BUT it's real strength is that as your business scales, so too does Brevo's services. As mentioned in my review, when compared to over-hyped, and super-expensive AWeber, Brevo wins out in every singly department. Not every 1000, 10000, etc. sub list generates thousands in revenue. So why do other companies charge as if it's a large profitable corporation based on the sub number thresholds? Brevo is reasonably priced without sacrificing solid service. HIGHLY recommended.

I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.

Incentivized

• Sendinblue allows you to send emails that do not arrive in spam
• Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
• Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates

Incentivized

• Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
• Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
• Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.

Incentivized

• not easy to move/duplicate sections. much easier to just drag and drop. still working this out.
• don't like the logo or text included with the newsletter sign up form. have now upgraded, but think this should not be included for lower pricing plans
• not getting issues completely answered by support team. currently have an issue with email sign up not working on mobile. have been told it is not working, but not given any suggestions on how to fix this.
• have had unusual issue come up with a link. On 2 separate occasions, with 2 separate newsletters that went out, and 2 different images/articles/links, the link was wrong. Even though we checked it, previewed it and sent test email before we sent out these newsletters and these links were correct. It is the section at the bottom of our current newsletter. On both these occasions, when the customer has forwarded the email they received to us, the link was was to an old link - and it was the same old link on both occasions. We have asked for this to be looked into and are waiting on reply. We are going to try to delete this section this week and re-create. It is not a good look for us.
• We have another issue with how our newsletter is previewing in Outlook. The images and the text are not lining up - not on every section, but on 2 sections out of the 5 sections. Also, the Read Full Article text in the button is not showing properly. Again, not a professional look for us which we are not happy with.

Incentivized

• We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
• The regular version of iContact doesn't support event management or logic flows for automated messaging.
• Custom form fields have limited field type options (can't build a drop-down).

Incentivized

SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers

Incentivized

iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.

because I tried to entrust the task of mass mailing to inexperienced people who, however, achieved success with relative ease and speed of learning the tools offered by the basic version of Brevo perché ho provato ad affidare il compito di fare mass mailing a persone poco esperte che però hanno raggiunto il successo con relativa facilità e rapidità di apprendimento degli strumenti offerti dalla versione base di Brevo

I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.

Incentivized

I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.

iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.

Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.

These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.

Incentivized

They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.

Incentivized

The templates are difficult to customize, and they don't render well in email platforms

If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.

Incentivized

i wouldn't be using it if i wasn't satisfied. time is money

I selected Sendinblue because my users and customers don't speak and read English, so the french version of an email solution was the best way to answer them. Since 2017, I always recommended Sendinblue to my customers and partners, even if they use another solution, I convert them and never go back again.

Incentivized

I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.

They have multiple options for upgrading bigger senders or if you need more emails sent in a month.

iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.

• The ROI has been very positive - We have been able to bring the entire process in-house to the marketing department
• We are saving time and money by not involving outside contractors
• We save resources by not involving I.T.
• The amount of time we save by being able to create the email from concept to completion, all by one person, is astronomical.
• We save some cost by using the Sendinblue stock image options

• We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
• We like the breakdown of statistics in the dashboard. They're easy to read.
• iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.

Incentivized