What users are saying about
123 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.7 out of 100
Based on 123 reviews and ratings
Semrush
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
340 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.9 out of 100
Based on 340 reviews and ratings
Likelihood to Recommend
BrightEdge
I was new to BrightEdge when I joined my company last year. My BrightEdge team took the time and were dedicated to helping me understand the platform and went over and beyond to make sure I was comfortable using the platform. The onboarding and training was excellent. The platform is very user friendly once you understand the functions and learn to navigate the platform. BrightEdge is great for any company trying to understand and implement SEO strategies.
Brand Voice Specialist
Lincoln Financial GroupFinancial Services, 10,001+ employees
Semrush
Semrush is the ultimate keyword research tool. It has a "magic tool" that shows metrics for every keyword that is searched, and it can easily be filtered to show exactly what you're looking for, such as questions, or variants with a similar word in it. Easily export keywords from competitors into a spreadsheet or add them to a keyword manager list to stay organized.Semrush helps us create great reports for our clients as it tracks site health and technical issues, keyword positions, search engine visibility, and much more, all easily exportable to a PDF or even a custom report.
Account Manager | Digital Marketing Analyst
MediaFuelMarketing and Advertising, 11-50 employees
Feature Rating Comparison
SEO
BrightEdge
8.4
Semrush
8.4
Keyword analysis
BrightEdge
8.8
Semrush
9.1
Backlink management
BrightEdge
8.1
Semrush
7.9
SERP ranking tracking
BrightEdge
9.4
Semrush
8.7
Page grader
BrightEdge
8.2
Semrush
8.2
Competitive analysis
BrightEdge
9.0
Semrush
9.1
Site audit / diagnostics
BrightEdge
6.8
Semrush
8.7
Site recommendations
BrightEdge
8.1
Semrush
8.2
Task management
BrightEdge
9.0
Semrush
7.4
SEO Channels
BrightEdge
8.7
Semrush
8.2
Local SEO
BrightEdge
8.3
Semrush
8.1
Social SEO
BrightEdge
8.6
Semrush
7.8
Mobile SEO
BrightEdge
8.7
Semrush
8.1
Global SEO
BrightEdge
9.1
Semrush
8.8
SEO Platform & Account Management
BrightEdge
9.2
Semrush
8.7
Multi-domain support
BrightEdge
9.3
Semrush
8.6
Integration with web analytics tools
BrightEdge
9.1
Semrush
8.8
Pros
BrightEdge
- Datacube is super easy to use compared to other Enterprise SEO tools
- Amazon search results and rankings- this is HUGE. This feature is a huge time saver for us and BE is the first SEO tool I've seen to have this feature!
- Easy to create the customized dashboards and reports
- Opportunity forecasting- this is an awesome tool to use when creating new content to tie to revenue goals
- In addition to the tool itself, the BE teams and customer service are second to none!

Verified User
Manager in Marketing
Consumer Goods Company, 10,001+ employeesSemrush
- Competitive organic research. They do a great job of showing you what any website ranks for, what keywords they bid on in PPC, what ads they are showing display-wise, etc.
- Organic keyword research. You can see related terms to a specific keyword and get estimated volume, historical volume trends, "difficulty" scores, etc.
- Link analysis. They have a great suite of tools that find links to your website automatically, track links you currently have and measure their "toxicity" levels, traffic volume, etc.
Analytics Director
TLo VenturesMarketing and Advertising, 1-10 employees
Cons
BrightEdge
- The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
- I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
- The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.

Verified User
Manager in Marketing
Marketing and Advertising Company, 5001-10,000 employeesSemrush
- It would be nice to be able to track a specific URL and have that saved so I can go back and look at specific pages I want to follow, not just highest traffic or top keywords without haveing to go to the next level. Post tracking is limited to 3 at the first level.
- Pricing is on tiers, so some features just are out of reach for a small company.
- It has a bit of a learning curve so if you aren't ready to learn it, you might not use it.

Verified User
Project Manager in Social Media
Marketing & Advertising Company, 1-10 employeesLikelihood to Renew
BrightEdge
BrightEdge 9.6
Based on 34 answers
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Search Marketing Strategist
Gcommerce SolutionsMarketing and Advertising, 11-50 employees
Semrush
No score
No answers yet
No answers on this topic
Usability
BrightEdge
BrightEdge 9.9
Based on 10 answers
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
Head of Global SEO
TeradataInformation Technology & Services, 5001-10,000 employees
Semrush
Semrush 9.0
Based on 2 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Web Developer Search Engine Optimization
Preferred Care at HomeHospital & Health Care, 51-200 employees
Support Rating
BrightEdge
BrightEdge 9.3
Based on 13 answers
I have had ZERO negative interactions with BE. Everyone has been incredibly helpful and timely. OUR CSM is very attentive to our success as was our on-boarding specialist. Whenever I have questions or concerns they are quick to respond and always have a solution for our issues or have answers to my questions. They have been p[patient and understanding of my non-workable knowledge coming into this and have helped me grow my skill set and understanding of SEO strategies.
Marketing Manager
TAB BankBanking, 201-500 employees
Semrush
Semrush 7.9
Based on 28 answers
This is a great tool that helps you identify the keywords that are common among our competitors. Similar to the keyword gap tool, we also use Backlink Gap tool that help us in determining the backlinks our travel website competitors. It also displays the SERP results list for the specific keyword and with this tool we have already ranked 5 pages on Google's first page
CMO (Chief Marketing Officer)
Cloudsdeal.comEntertainment, 11-50 employees
Implementation Rating
BrightEdge
BrightEdge 8.3
Based on 2 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Search Marketing Strategist
Gcommerce SolutionsMarketing and Advertising, 11-50 employees
Semrush
No score
No answers yet
No answers on this topic
Alternatives Considered
BrightEdge
We initially selected BrightEdge, as we thought that it would be a simple way to optimize our web pages for search. A few months into it, we felt otherwise and within the first year, we decided to not renew our contract when it came up for renewal. Basically, the majority of the information from BrightEdge can be obtained by using Google Analytics and Search Console, which are much easier to use than BrightEdge and don't come with a hefty price tag.

Verified User
Director in Marketing
Transportation/Trucking/Railroad Company, 201-500 employeesSemrush
We chose Semrush because of how it integrates multiple services into one subscription. Rather than having one subscription for social media, one for listing management and one for SEO, we're able to get all three of these needs met in one service. The customer service is also very good, and they are always making improvement to their platform.

Verified User
Employee in Marketing
Automotive Company, 201-500 employeesReturn on Investment
BrightEdge
- It has helped us find some errors that could take us much more time to find, this can lead us to get new traffic, therefore new customers
- BrightEdge has helped us find and create new content to also get some more new traffic to our site
- Some negative impact might be the setup process; sometimes it felt that spending so much time was not worth it at some points. The setting up process has to be more streamlined

Verified User
Strategist in Marketing
Computer Software Company, 1001-5000 employeesSemrush
- ROI for us is proven pretty quickly with SEMrush internally, as when we use it for our clients it supports the agency services that we offer and perform.
- For our organization, internally, it allows us to better market ourselves, which leads to net new leads and clients.
- The spend for this tool is minimal compared to the insights it helps us gain, so it's a no-brainer. It's been one of the software we've kept a subscription to for the longest time, and we have no plan on discontinuing it at any point.
Account Executive
Big PresenceMarketing and Advertising, 11-50 employees
Pricing Details
BrightEdge
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
BrightEdge Editions & Modules
—
Additional Pricing Details
—Semrush
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
Optional
Semrush Editions & Modules
Edition
Pro | 119.951 |
---|---|
Guru | 229.951 |
Business | 449.951 |
- per month