BrightEdge vs SEMRush

• Datacube is really great, helps you see the performance of some keywords and pick the right ones for specific pages on your site
• Finding errors in the site in pages you might not see every day that can help you capitalize on SEO
• Find keywords and topics to create more content for your SEO efforts
• Showing Keywords that move to page 1 on Google with alerts; shows you when your work is paying off

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• Keyword tracking: Shows where you currently ranks, the influx you've experienced in position, CPC and competition, as well as where you rank against competitors. Other tools can provide the same type of information, but I have always found SEMRush to be more accurate.
• Site Audit: It's great to have an overview of errors, warning, and notices of your site all in one dashboard.
• Backlink Audit: The dashboard of this feature is what makes me love it. It enables you to simply and quickly see where you're at with backlinks and which ones I should be wary of.

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• Local Search Engines: These are created based on demand, and therefore are not always available for cities or even states that our customers are located in. When these situations arise, we've been told to submit a request. However, we rarely see follow through. This makes it very difficult to provide all customers the same level of insight and reporting.
• Dashboards vs. Accounts selection/dropdown: These two drop-downs or selections are entirely separate. If a user selects dashboard A, and wants to then click through to the Opportunities tab, they must select Account A. It would be much more user-friendly to have them connected in some way.
• Oftentimes we want to analyze a chart and create Custom Content that provides more insight for the customer. For instance, when viewing the Share of Voice Analysis, we want to recommend a change in competitors. There is no way to view the SOV tab, while also typing into the dashboard chart. This means that we must open a word or text file to enter the content, then copy/paste it into the dashboard.

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• (Aggregated) Project level reporting and annotation
• Interface and API speed
• Correlation of actions/status (competitive/search engine/internal) with SEO changes (position, visibility, etc.)
• Aggregated program common task identification and prioritization (e.g. how to find template issues from boilerplate from unique)
• Internal link juice analysis for enterprise

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• BrightEdge has definitely allowed us to dig deeper into our SEO results, and allows us to catch any hiccups or Google algorithms almost immediately.
• The platform has increased employee efficiency and help streamline our department's operations.
• By providing our sales reps with BrightEdge reports monthly, we have improved their customer service as well as their knowledge in SEO.

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• SEMrush has helped our website increase its ranking by about 80%. There were a lot of errors and issues with the website and SEMrush really helped in getting those cleared up and improving our on-page optimization.

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