What users are saying about
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Top Rated
144 Ratings
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Top Rated
568 Ratings

BrightEdge

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Top Rated
144 Ratings
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Score 8.7 out of 100

Semrush

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Top Rated
568 Ratings
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Score 9 out of 100

Feature Set Ratings

  • BrightEdge ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

8.6

BrightEdge

86%
8.3

Semrush

83%
BrightEdge ranks higher in 6/8 features

Keyword analysis

9.5
95%
46 Ratings
9.1
91%
142 Ratings

Backlink management

7.4
74%
40 Ratings
8.0
80%
135 Ratings

SERP ranking tracking

9.4
94%
44 Ratings
8.8
88%
138 Ratings

Page grader

8.2
82%
39 Ratings
7.9
79%
118 Ratings

Competitive analysis

9.0
90%
46 Ratings
8.9
89%
138 Ratings

Site audit / diagnostics

8.8
88%
43 Ratings
8.7
87%
138 Ratings

Site recommendations

8.0
80%
46 Ratings
8.1
81%
128 Ratings

Task management

8.6
86%
41 Ratings
7.0
70%
83 Ratings

SEO Channels

8.3

BrightEdge

83%
8.1

Semrush

81%
BrightEdge ranks higher in 3/4 features

Local SEO

8.6
86%
35 Ratings
7.9
79%
118 Ratings

Social SEO

8.0
80%
30 Ratings
7.4
74%
97 Ratings

Mobile SEO

7.2
72%
41 Ratings
8.1
81%
104 Ratings

Global SEO

9.2
92%
34 Ratings
8.9
89%
104 Ratings

SEO Platform & Account Management

9.0

BrightEdge

90%
8.5

Semrush

85%
BrightEdge ranks higher in 2/2 features

Multi-domain support

9.0
90%
35 Ratings
8.5
85%
106 Ratings

Integration with web analytics tools

9.1
91%
43 Ratings
8.5
85%
111 Ratings

Attribute Ratings

  • BrightEdge is rated higher in 3 areas: Likelihood to Renew, Usability, Implementation Rating
  • Semrush is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

8.9

BrightEdge

89%
78 Ratings
9.2

Semrush

92%
142 Ratings

Likelihood to Renew

10.0

BrightEdge

100%
35 Ratings
9.1

Semrush

91%
3 Ratings

Usability

10.0

BrightEdge

100%
10 Ratings
7.3

Semrush

73%
4 Ratings

Availability

BrightEdge

N/A
0 Ratings
9.1

Semrush

91%
1 Rating

Performance

BrightEdge

N/A
0 Ratings
7.3

Semrush

73%
1 Rating

Support Rating

9.4

BrightEdge

94%
19 Ratings
9.5

Semrush

95%
30 Ratings

Implementation Rating

8.3

BrightEdge

83%
4 Ratings
7.3

Semrush

73%
1 Rating

Product Scalability

BrightEdge

N/A
0 Ratings
9.1

Semrush

91%
1 Rating

Likelihood to Recommend

BrightEdge

BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.
Alissa Steingraber | TrustRadius Reviewer

Semrush

Semrush is not perfect, but in my experience, it's the one-size-fits-most SEO tool I would recommend to almost anyone (who works on a team/does not mind upgrading to a paid version). It's great for diverse teams - there are features that are basically plug and play, like the Content Marketing tools, that may be good for some team members, while more experienced SEOs can find a lot of value as well from research tools like the Domain Overview tool to take a deep dive into competitors. I'd say research and tracking functions are where Semrush shines. The reporting features will get the job done, but a lot of the data views are much more restricted in the generated reports than they are in-app, which I found annoying. I got a lot of questions in meetings about what some reporting data meant because the options were limited - ie, a "competitor organic performance" metric that was only month-over-month, and super vague, whereas in the app you could look at week-over-week, drill down on metrics, etc. The free version is just okay. I recommend this more for someone whose team is willing to pay for at least the Business level. A lot of the better, more unique functions, like Position Tracking for more than 10 keywords, costs more.
Katie Wojciechowski | TrustRadius Reviewer

Pros

BrightEdge

  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
Christina Lepore | TrustRadius Reviewer

Semrush

  • Keyword Research Tool – Large and ever-growing keyword database which covers many countries
  • Website Auditing Tool – In-depth and accurate website audits which identify everything that needs to be addressed to improve website health including easy to apply solutions
  • Content Marketing Tool – Endless amount of content topic ideas generated within their content marketing tools
Joshua Poole | TrustRadius Reviewer

Cons

BrightEdge

  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
Anonymous | TrustRadius Reviewer

Semrush

  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Daniel Drummond | TrustRadius Reviewer

Pricing Details

BrightEdge

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

BrightEdge Editions & Modules

Additional Pricing Details

Semrush

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Starting Price

$11,995 per month

Semrush Editions & Modules

Edition
Pro119.951
Guru229.951
Business449.951
  1. per month
Additional Pricing Details

Likelihood to Renew

BrightEdge

BrightEdge 10.0
Based on 35 answers
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Jay Corcoran | TrustRadius Reviewer

Semrush

Semrush 9.1
Based on 3 answers
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Perrine Bettinelli | TrustRadius Reviewer

Usability

BrightEdge

BrightEdge 10.0
Based on 10 answers
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
Ron Weber | TrustRadius Reviewer

Semrush

Semrush 7.3
Based on 4 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

Reliability and Availability

BrightEdge

No score
No answers yet
No answers on this topic

Semrush

Semrush 9.1
Based on 1 answer
Semrush available when you need it!
Keith Jones | TrustRadius Reviewer

Performance

BrightEdge

No score
No answers yet
No answers on this topic

Semrush

Semrush 7.3
Based on 1 answer
SemRush performs well with few errors!
Keith Jones | TrustRadius Reviewer

Support Rating

BrightEdge

BrightEdge 9.4
Based on 19 answers
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
Jon Bowers | TrustRadius Reviewer

Semrush

Semrush 9.5
Based on 30 answers
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
Anonymous | TrustRadius Reviewer

Implementation Rating

BrightEdge

BrightEdge 8.3
Based on 4 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Jay Corcoran | TrustRadius Reviewer

Semrush

Semrush 7.3
Based on 1 answer
I did it by myself and do not have a comment!
Keith Jones | TrustRadius Reviewer

Alternatives Considered

BrightEdge

While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
Cole Mauer | TrustRadius Reviewer

Semrush

I have some experience using Ahrefs and Moz, but I find the interface to be more user-friendly in Semrush.This is particularly useful when we show clients the tool or take screenshots directly from Semrush for client-facing documents. Once again, the Google Docs add-on for the SEO Writing Assistant is what really makes Semrush stand out over and above other tools for me.
Sacha Crowther | TrustRadius Reviewer

Scalability

BrightEdge

No score
No answers yet
No answers on this topic

Semrush

Semrush 9.1
Based on 1 answer
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Keith Jones | TrustRadius Reviewer

Return on Investment

BrightEdge

  • We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
  • With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
Shane Adair | TrustRadius Reviewer

Semrush

  • We have seen our ranking goes up due to the keywords we have discovered.
  • We have seen our domain authority grow as we have discovered new backlinks.
  • We have seen less visitor errors since using the technical auditing tool to resolve problems.
Jeff Moriarty | TrustRadius Reviewer

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