What users are saying about
114 Ratings
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Top Rated
269 Ratings
114 Ratings
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Score 8.6 out of 100

SEMRush

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Top Rated
269 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

BrightEdge

BrightEdge is a perfect one stop shop SEO tool. Working in Enterprise SEO I find this is my ideal tool, but could see how this tool would also be great for a smaller company or small SEO team. The tool is great for advanced SEO's as well as beginners. Being a team of one in a very large company, I've benefited greatly from using BrightEdge - the time it's saved me and the success we've seen from using this tool has been incredible!
Anonymous | TrustRadius Reviewer

SEMRush

SEMRush is a great tool for any SEO campaign, especially if you are doing a lot of continued research on new keywords to target, if you have competitors to beat, links to acquire or monitor, etc. You can have multiple projects at one time, so it's great for a small to medium size agency that is managing multiple clients. There is a bit of a learning curve with it, but if you get in there and use it frequently, it provides a lot of value.
Lee L Kennedy | TrustRadius Reviewer

Feature Rating Comparison

SEO

BrightEdge
8.1
SEMRush
8.3
Keyword analysis
BrightEdge
8.8
SEMRush
9.4
Backlink management
BrightEdge
7.0
SEMRush
7.8
SERP ranking tracking
BrightEdge
8.9
SEMRush
8.8
Page grader
BrightEdge
7.8
SEMRush
8.0
Competitive analysis
BrightEdge
8.6
SEMRush
8.9
Site audit / diagnostics
BrightEdge
7.2
SEMRush
8.4
Site recommendations
BrightEdge
8.1
SEMRush
7.8
Task management
BrightEdge
8.1
SEMRush
7.2

SEO Channels

BrightEdge
8.3
SEMRush
8.1
Local SEO
BrightEdge
8.0
SEMRush
7.9
Social SEO
BrightEdge
7.9
SEMRush
7.8
Mobile SEO
BrightEdge
8.7
SEMRush
8.2
Global SEO
BrightEdge
8.7
SEMRush
8.6

SEO Platform & Account Management

BrightEdge
8.7
SEMRush
8.2
Multi-domain support
BrightEdge
9.0
SEMRush
8.1
Integration with web analytics tools
BrightEdge
8.5
SEMRush
8.3

Pros

BrightEdge

  • You can track more than the standard SEO basics (search volume, keyword rankings, etc). One of my favorite features to track is user intent. Brightedge can assess the current SERP and give you an insight into what searchers are intending to do with that search. Other tools don't provide the intent.
  • Analytical displays are great. The graphs and charts provided are very easily to read and understand, but still display the data needed to show growth.
  • Keyword tracking is taken to the next level. Typically keyword tracking tools show the data, your current rank, and other general information. With BrightEdge, you get all of that plus keyword intent overtime and a benchmark of where your competitors are at.
Justina Logozzo | TrustRadius Reviewer

SEMRush

  • Site audits: This feature quickly identifies issues and deficiencies found on our client's websites so that we implement fixes to correct the issue(s).
  • Keyword tracking: This feature is great for letting us know what keywords are and aren't performing well for our client's site(s) vs. the competition.
  • Reporting: Reports are quick and easy to pull, and simple for the client to read and understand even if they have limited technical knowledge.
Joseph Lesho | TrustRadius Reviewer

Cons

BrightEdge

  • The set up / implementation was rushed and, in our case, not completed correctly, which caused many issues down the road.
  • Once you make changes to website based on the Recommendations in BrightEdge and wait for the weekly crawl, the Recommendations, many times, don't fall off of your queue, so you waste a lot of time researching things that were already completed.
  • If you want to change a large number of preferred landing pages around after the initial set up, it's a very manual process.
Anonymous | TrustRadius Reviewer

SEMRush

  • I'd like to see better, more customizable dashboard widgets.
  • Pricing based on how many keywords are being tracked is not a great model.
  • I'd like to see reports take into account both mobile and desktop collectively, instead of keeping them separate.
Kyle Moloo | TrustRadius Reviewer

Likelihood to Renew

BrightEdge

BrightEdge 9.5
Based on 34 answers
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Jay Corcoran | TrustRadius Reviewer

SEMRush

No score
No answers yet
No answers on this topic

Usability

BrightEdge

BrightEdge 8.6
Based on 4 answers
I've used and had demos of other SEO Enterprise tools and by far BrightEdge is the easiest to use. This is especially helpful when I have non-technical people involved like content writers, traditional marketing people, or management as users. If I were to introduce other SEO Enterprise tools other than BrightEdge, they would lose interest fast because those tools are too complicated for the average layman.
Rex Camposagrado | TrustRadius Reviewer

SEMRush

SEMRush 9.0
Based on 2 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

Support Rating

BrightEdge

BrightEdge 9.4
Based on 6 answers
I have had ZERO negative interactions with BE. Everyone has been incredibly helpful and timely. OUR CSM is very attentive to our success as was our on-boarding specialist. Whenever I have questions or concerns they are quick to respond and always have a solution for our issues or have answers to my questions. They have been p[patient and understanding of my non-workable knowledge coming into this and have helped me grow my skill set and understanding of SEO strategies.
Shane Adair | TrustRadius Reviewer

SEMRush

SEMRush 7.6
Based on 13 answers
Their response is a little bit slow, but they respond in between 48 hours. I feel they should respond within minutes and provide build better communications with customers. This will help customers, and by this, SEMRush can quickly gain loyal customers. They can respond through the mail by which customers or users can understand ye the query is in progress.
Deepak narsaria | TrustRadius Reviewer

Implementation Rating

BrightEdge

BrightEdge 8.3
Based on 2 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Jay Corcoran | TrustRadius Reviewer

SEMRush

No score
No answers yet
No answers on this topic

Alternatives Considered

BrightEdge

When you signup for a platform - you don't just have access to the platform. You get a person that is there with you the entire time! A person that you can call and say - Hey the SERPs changed - what does this mean? BrightEdge has never let me down in this light. Yet when I have spoken with Conductor folks in the past - I was really disappointed in the amount of experience the reps had in explaining their own software. How can I trust another platform - when their own reps can't explain how something works. Any platform I use - sure they can come up with their own algo and put their own values to it - but as an SEO manager - I need to understand that process. Also the UX in BrightEdge is fantastic when you stack it up against Conductor. I believe even the number of features BrightEdge has dwarfs Conductor.
Eugene Feygin | TrustRadius Reviewer

SEMRush

I have not used another product like SEMRush. Although I do not have anything to compare it to, I think this platform is the total package! Even if you are only using the Keyword Magic Tool or using Domain Overview to look at competitor metrics, this platform with provide you with more insight, clarity, and information you need to create your best campaign / marketing strategy
Whitney Slothower | TrustRadius Reviewer

Return on Investment

BrightEdge

  • It has helped us find some errors that could take us much more time to find, this can lead us to get new traffic, therefore new customers
  • BrightEdge has helped us find and create new content to also get some more new traffic to our site
  • Some negative impact might be the setup process; sometimes it felt that spending so much time was not worth it at some points. The setting up process has to be more streamlined
Anonymous | TrustRadius Reviewer

SEMRush

  • SEMRush has allowed for our marketing team to have a better focus on what keywords make sense for our pages to rank for, giving us data-backed decisions and saving us time.
  • We have also been able to easily track the changes in our organic traffic month to month, especially by keyword. Having the ability to see which keywords are providing the most value has influenced our content strategy as well as our backlink pursuits
Anonymous | TrustRadius Reviewer

Pricing Details

BrightEdge

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SEMRush

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

BrightEdge
8.9
SEMRush
8.8

Likelihood to Renew

BrightEdge
9.5
SEMRush

Usability

BrightEdge
8.6
SEMRush
9.0

Support Rating

BrightEdge
9.4
SEMRush
7.6

Implementation Rating

BrightEdge
8.3
SEMRush

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