BrightEdge vs Semrush

What users are saying about

Score 8.7 out of 10

Based on 144 reviews and ratings

Score 9 out of 10

Based on 568 reviews and ratings

Feature Set Ratings

BrightEdge ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

8.6

BrightEdge

86%

8.3

Semrush

83%

BrightEdge ranks higher in 6/8 features

Keyword analysis

9.5

95%

46 Ratings

9.1

91%

142 Ratings

Backlink management

7.4

74%

40 Ratings

8.0

80%

135 Ratings

SERP ranking tracking

9.4

94%

44 Ratings

8.8

88%

138 Ratings

Page grader

8.2

82%

39 Ratings

7.9

79%

118 Ratings

Competitive analysis

9.0

90%

46 Ratings

8.9

89%

138 Ratings

Site audit / diagnostics

8.8

88%

43 Ratings

8.7

87%

138 Ratings

Site recommendations

8.0

80%

46 Ratings

8.1

81%

128 Ratings

Task management

8.6

86%

41 Ratings

7.0

70%

83 Ratings

SEO Channels

8.3

BrightEdge

83%

8.1

Semrush

81%

BrightEdge ranks higher in 3/4 features

Local SEO

8.6

86%

35 Ratings

7.9

79%

118 Ratings

Social SEO

8.0

80%

30 Ratings

7.4

74%

97 Ratings

Mobile SEO

7.2

72%

41 Ratings

8.1

81%

104 Ratings

Global SEO

9.2

92%

34 Ratings

8.9

89%

104 Ratings

SEO Platform & Account Management

9.0

BrightEdge

90%

8.5

Semrush

85%

BrightEdge ranks higher in 2/2 features

Multi-domain support

9.0

90%

35 Ratings

8.5

85%

106 Ratings

Integration with web analytics tools

9.1

91%

43 Ratings

8.5

85%

111 Ratings

Attribute Ratings

BrightEdge is rated higher in 3 areas: Likelihood to Renew, Usability, Implementation Rating
Semrush is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Pros

Strong analytics
Integrates with other tools
Instant provides real time research, ranking and recommendations
The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
Onboard process is very thorough and customized

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Christina Lepore

Brand Voice Specialist

Lincoln Financial GroupFinancial Services, 10,001+ employees

View all 78 answers on this topic

Keyword Research Tool – Large and ever-growing keyword database which covers many countries
Website Auditing Tool – In-depth and accurate website audits which identify everything that needs to be addressed to improve website health including easy to apply solutions
Content Marketing Tool – Endless amount of content topic ideas generated within their content marketing tools

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Joshua Poole

SEO Manager

StudioHawkMarketing & Advertising, 11-50 employees

View all 142 answers on this topic

Cons

The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 5001-10,000 employees

View all 78 answers on this topic

Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
Tracking multiple keywords, across multiple clients can be costly

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Daniel Drummond

Head of Digital Marketing

morphsitesMarketing & Advertising, 11-50 employees

View all 142 answers on this topic

—

Entry-level set up fee?

Optional

Starting Price

$11,995 per month

Semrush Editions & Modules

Edition

Pro	119.95¹
Guru	229.95¹
Business	449.95¹

per month

Additional Pricing Details

—

Likelihood to Renew

BrightEdge 10.0

Based on 35 answers

I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.

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Jay Corcoran

Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

View all 35 answers on this topic

Semrush 9.1

Based on 3 answers

I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.

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Perrine Bettinelli

Online marketing assistant

ShopixFurniture, 201-500 employees

View all 3 answers on this topic

Usability

BrightEdge 10.0

Based on 10 answers

Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.

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Ron Weber

Head of Global SEO

TeradataInformation Technology & Services, 5001-10,000 employees

View all 10 answers on this topic

Semrush 7.3

Based on 4 answers

SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.

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Tim Sleeper

Web Developer Search Engine Optimization

Preferred Care at HomeHospital & Health Care, 51-200 employees

View all 4 answers on this topic

Reliability and Availability

No score

No answers yet

No answers on this topic

Semrush 9.1

Based on 1 answer

Semrush available when you need it!

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Keith Jones

I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin

Keith L. Jones, CPAAccounting, 1-10 employees

View all 1 answers on this topic

Performance

No score

No answers yet

No answers on this topic

Semrush 7.3

Based on 1 answer

SemRush performs well with few errors!

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Keith Jones

I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin

Keith L. Jones, CPAAccounting, 1-10 employees

View all 1 answers on this topic

Support Rating

BrightEdge 9.4

Based on 19 answers

This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.

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Jon Bowers

Senior Account Executive

Forthea Interactive MarketingMarketing & Advertising, 51-200 employees

View all 19 answers on this topic

Semrush 9.5

Based on 30 answers

I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!

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Verified User

Project Manager in Social Media

Marketing & Advertising Company, 1-10 employees

View all 30 answers on this topic

Implementation Rating

BrightEdge 8.3

Based on 4 answers

For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.

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Jay Corcoran

Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

View all 4 answers on this topic

Semrush 7.3

Based on 1 answer

I did it by myself and do not have a comment!

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Keith Jones

I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin

Keith L. Jones, CPAAccounting, 1-10 employees

View all 1 answers on this topic

Alternatives Considered

While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.

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Cole Mauer

VP, Director SEO

TombrasOnline Media, 201-500 employees

View all 78 answers on this topic

I have some experience using Ahrefs and Moz, but I find the interface to be more user-friendly in Semrush.This is particularly useful when we show clients the tool or take screenshots directly from Semrush for client-facing documents. Once again, the Google Docs add-on for the SEO Writing Assistant is what really makes Semrush stand out over and above other tools for me.

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Sacha Crowther

Content Marketing Lead

CTI DigitalMarketing & Advertising, 51-200 employees

View all 142 answers on this topic

Scalability

No score

No answers yet

No answers on this topic

Semrush 9.1

Based on 1 answer

Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.

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Keith Jones

I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin

Keith L. Jones, CPAAccounting, 1-10 employees

View all 1 answers on this topic

Return on Investment

We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.

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Shane Adair

Marketing Manager

TAB BankBanking, 201-500 employees

View all 78 answers on this topic

We have seen our ranking goes up due to the keywords we have discovered.
We have seen our domain authority grow as we have discovered new backlinks.
We have seen less visitor errors since using the technical auditing tool to resolve problems.

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Jeff Moriarty

Digital Strategist

JMoriarty MarketingMarketing & Advertising, 11-50 employees

View all 142 answers on this topic

BrightEdge

Semrush

BrightEdge

Semrush

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

BrightEdge

Semrush

Local SEO

Social SEO

Mobile SEO

Global SEO

BrightEdge

Semrush

Multi-domain support

Integration with web analytics tools

BrightEdge

Semrush

BrightEdge

Semrush

BrightEdge

Semrush

BrightEdge

Semrush

BrightEdge

Semrush

BrightEdge

Semrush

BrightEdge

Semrush

BrightEdge

Semrush

Likelihood to Recommend

BrightEdge

Semrush

Pros

BrightEdge

Semrush

Cons

BrightEdge

Semrush