What users are saying about
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Top Rated
108 Ratings
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Top Rated
210 Ratings

BrightEdge

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Top Rated
108 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

SEMRush

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Top Rated
210 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.9 out of 101

Likelihood to Recommend

BrightEdge

BrightEdge can be very useful when you need to clean up your site and find some more content for Search Engine Optimization. It is also really good for when you want to show your managers, directors, and or CMOs your success with SEO; it helps you see the keywords that move to page one in Google and also if certain pages are getting more visits.
No photo available

SEMRush

The platform is fantastic, but it is a bit on the pricier side. I would recommend it for mid- to large-sized agencies, but it may be out of the price range for smaller agencies.
Joseph Lesho profile photo

Feature Rating Comparison

SEO

BrightEdge
8.0
SEMRush
8.1
Keyword analysis
BrightEdge
9.0
SEMRush
9.3
Backlink management
BrightEdge
6.5
SEMRush
7.2
SERP ranking tracking
BrightEdge
8.8
SEMRush
8.7
Page grader
BrightEdge
7.6
SEMRush
7.7
Competitive analysis
BrightEdge
8.3
SEMRush
8.7
Site audit / diagnostics
BrightEdge
7.7
SEMRush
8.5
Site recommendations
BrightEdge
8.0
SEMRush
7.8
Task management
BrightEdge
8.0
SEMRush
7.0

SEO Channels

BrightEdge
8.2
SEMRush
7.9
Local SEO
BrightEdge
7.9
SEMRush
7.7
Social SEO
BrightEdge
7.4
SEMRush
7.3
Mobile SEO
BrightEdge
8.7
SEMRush
7.8
Global SEO
BrightEdge
8.7
SEMRush
8.7

SEO Platform & Account Management

BrightEdge
8.8
SEMRush
8.1
Multi-domain support
BrightEdge
9.1
SEMRush
8.0
Integration with web analytics tools
BrightEdge
8.5
SEMRush
8.2

Pros

BrightEdge

  • Datacube is really great, helps you see the performance of some keywords and pick the right ones for specific pages on your site
  • Finding errors in the site in pages you might not see every day that can help you capitalize on SEO
  • Find keywords and topics to create more content for your SEO efforts
  • Showing Keywords that move to page 1 on Google with alerts; shows you when your work is paying off
No photo available

SEMRush

  • Keyword tracking: Shows where you currently ranks, the influx you've experienced in position, CPC and competition, as well as where you rank against competitors. Other tools can provide the same type of information, but I have always found SEMRush to be more accurate.
  • Site Audit: It's great to have an overview of errors, warning, and notices of your site all in one dashboard.
  • Backlink Audit: The dashboard of this feature is what makes me love it. It enables you to simply and quickly see where you're at with backlinks and which ones I should be wary of.
Justina Logozzo profile photo

Cons

BrightEdge

  • Local Search Engines: These are created based on demand, and therefore are not always available for cities or even states that our customers are located in. When these situations arise, we've been told to submit a request. However, we rarely see follow through. This makes it very difficult to provide all customers the same level of insight and reporting.
  • Dashboards vs. Accounts selection/dropdown: These two drop-downs or selections are entirely separate. If a user selects dashboard A, and wants to then click through to the Opportunities tab, they must select Account A. It would be much more user-friendly to have them connected in some way.
  • Oftentimes we want to analyze a chart and create Custom Content that provides more insight for the customer. For instance, when viewing the Share of Voice Analysis, we want to recommend a change in competitors. There is no way to view the SOV tab, while also typing into the dashboard chart. This means that we must open a word or text file to enter the content, then copy/paste it into the dashboard.
Mariam Naghshineh profile photo

SEMRush

  • (Aggregated) Project level reporting and annotation
  • Interface and API speed
  • Correlation of actions/status (competitive/search engine/internal) with SEO changes (position, visibility, etc.)
  • Aggregated program common task identification and prioritization (e.g. how to find template issues from boilerplate from unique)
  • Internal link juice analysis for enterprise
Marston Gould profile photo

Likelihood to Renew

BrightEdge

BrightEdge 9.5
Based on 34 answers
BrightEdge has provided our company with more than any other tool/platform could dream of. We've been extremely happy with its use, and have really tailored our strategies and internal workflow around the data in BrightEdge. I could not imagine having a successful, streamlined SEO service without BrightEdge
Mariam Naghshineh profile photo

SEMRush

No score
No answers yet
No answers on this topic

Usability

BrightEdge

BrightEdge 8.5
Based on 4 answers
Once versed in the navigation and use of the tool it is quite manageable, but the initial training can be difficult for some users.
Jay Corcoran profile photo

SEMRush

SEMRush 9.0
Based on 2 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper profile photo

Support

BrightEdge

BrightEdge 9.2
Based on 4 answers
Our personal account representative is very attentive, cares about our success with the product, is very accommodating to any support request we have.
Jay Corcoran profile photo

SEMRush

SEMRush 4.0
Based on 2 answers
Hard to understand what questions need to be asked. Difficult to get ahold of people by phone though great with email.
Kiara Elder profile photo

Implementation

BrightEdge

BrightEdge 8.3
Based on 2 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Jay Corcoran profile photo

SEMRush

No score
No answers yet
No answers on this topic

Alternatives Considered

BrightEdge

I think the BrightEdge platform outperforms RavenTools as a more complete and encompassing solution for SEO in today's current landscape.
Jay Corcoran profile photo

SEMRush

SEMRush is free to start... we started and stopped with that
Kiara Elder profile photo

Return on Investment

BrightEdge

  • BrightEdge has definitely allowed us to dig deeper into our SEO results, and allows us to catch any hiccups or Google algorithms almost immediately.
  • The platform has increased employee efficiency and help streamline our department's operations.
  • By providing our sales reps with BrightEdge reports monthly, we have improved their customer service as well as their knowledge in SEO.
Jamie Judson profile photo

SEMRush

  • SEMrush has helped our website increase its ranking by about 80%. There were a lot of errors and issues with the website and SEMrush really helped in getting those cleared up and improving our on-page optimization.
Tim Sleeper profile photo

Pricing Details

BrightEdge

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SEMRush

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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