BrightEdge vs Semrush

• Datacube is super easy to use compared to other Enterprise SEO tools
• Amazon search results and rankings- this is HUGE. This feature is a huge time saver for us and BE is the first SEO tool I've seen to have this feature!
• Easy to create the customized dashboards and reports
• Opportunity forecasting- this is an awesome tool to use when creating new content to tie to revenue goals
• In addition to the tool itself, the BE teams and customer service are second to none!

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• Competitive organic research. They do a great job of showing you what any website ranks for, what keywords they bid on in PPC, what ads they are showing display-wise, etc.
• Organic keyword research. You can see related terms to a specific keyword and get estimated volume, historical volume trends, "difficulty" scores, etc.
• Link analysis. They have a great suite of tools that find links to your website automatically, track links you currently have and measure their "toxicity" levels, traffic volume, etc.

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• The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
• I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
• The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.

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• It would be nice to be able to track a specific URL and have that saved so I can go back and look at specific pages I want to follow, not just highest traffic or top keywords without haveing to go to the next level. Post tracking is limited to 3 at the first level.
• Pricing is on tiers, so some features just are out of reach for a small company.
• It has a bit of a learning curve so if you aren't ready to learn it, you might not use it.

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• It has helped us find some errors that could take us much more time to find, this can lead us to get new traffic, therefore new customers
• BrightEdge has helped us find and create new content to also get some more new traffic to our site
• Some negative impact might be the setup process; sometimes it felt that spending so much time was not worth it at some points. The setting up process has to be more streamlined

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• ROI for us is proven pretty quickly with SEMrush internally, as when we use it for our clients it supports the agency services that we offer and perform.
• For our organization, internally, it allows us to better market ourselves, which leads to net new leads and clients.
• The spend for this tool is minimal compared to the insights it helps us gain, so it's a no-brainer. It's been one of the software we've kept a subscription to for the longest time, and we have no plan on discontinuing it at any point.

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