BrightEdge vs SEMRush

• You can track more than the standard SEO basics (search volume, keyword rankings, etc). One of my favorite features to track is user intent. Brightedge can assess the current SERP and give you an insight into what searchers are intending to do with that search. Other tools don't provide the intent.
• Analytical displays are great. The graphs and charts provided are very easily to read and understand, but still display the data needed to show growth.
• Keyword tracking is taken to the next level. Typically keyword tracking tools show the data, your current rank, and other general information. With BrightEdge, you get all of that plus keyword intent overtime and a benchmark of where your competitors are at.

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• Site audits: This feature quickly identifies issues and deficiencies found on our client's websites so that we implement fixes to correct the issue(s).
• Keyword tracking: This feature is great for letting us know what keywords are and aren't performing well for our client's site(s) vs. the competition.
• Reporting: Reports are quick and easy to pull, and simple for the client to read and understand even if they have limited technical knowledge.

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• The set up / implementation was rushed and, in our case, not completed correctly, which caused many issues down the road.
• Once you make changes to website based on the Recommendations in BrightEdge and wait for the weekly crawl, the Recommendations, many times, don't fall off of your queue, so you waste a lot of time researching things that were already completed.
• If you want to change a large number of preferred landing pages around after the initial set up, it's a very manual process.

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• I'd like to see better, more customizable dashboard widgets.
• Pricing based on how many keywords are being tracked is not a great model.
• I'd like to see reports take into account both mobile and desktop collectively, instead of keeping them separate.

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• It has helped us find some errors that could take us much more time to find, this can lead us to get new traffic, therefore new customers
• BrightEdge has helped us find and create new content to also get some more new traffic to our site
• Some negative impact might be the setup process; sometimes it felt that spending so much time was not worth it at some points. The setting up process has to be more streamlined

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• SEMRush has allowed for our marketing team to have a better focus on what keywords make sense for our pages to rank for, giving us data-backed decisions and saving us time.
• We have also been able to easily track the changes in our organic traffic month to month, especially by keyword. Having the ability to see which keywords are providing the most value has influenced our content strategy as well as our backlink pursuits

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