BrightEdge vs. Semrush vs. Whitespark Local Rank Tracker

Whitespark Local Rank Tracker

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
BrightEdge	Score 7.5 out of 10	N/A	BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.	$0 per month
Semrush	Score 8.6 out of 10	N/A	Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…	$139.95 per month
Whitespark Local Rank Tracker	Score 7.8 out of 10	N/A	Track Local SEO Success With Local Rank Tracker The Local Rank Tracker helps companies monitor their performance in search engines and discover new opportunities for improving online visibility. Users can discover where a business dominates in local search results, and track its top competitors to make informed decisions. The vendor states agencies, SMBs, and multi-location businesses use Whitespark's Local Rank Tracker to gain critical insights into their online…	$25 per month

Pricing

BrightEdge

Semrush

Whitespark Local Rank Tracker

Editions & Modules

No answers on this topic

Pro: $139.95
per month
Guru: $249.95
per month
Business: $499.95
per month

Small Business: $25
per month
Specialist: $50
per month
Agency: $100
per month
Enterprise: $200
per month

Offerings

Pricing Offerings
BrightEdge	Semrush	Whitespark Local Rank Tracker
Free Trial
No	Yes	Yes
Free/Freemium Version
No	Yes	No
Premium Consulting/Integration Services
No	No	No

Entry-level Setup Fee

No setup fee

Optional

No setup fee

Additional Details

—

17% discount for annual pricing.

The pricing table above is based on tracking daily rakings, however, users also have the option to track rankings weekly. Small Business $17 per month Specialist $35 per month Agency $70 per month Enterprise $140 per month

More Pricing Information

Community Pulse
	BrightEdge	Semrush	Whitespark Local Rank Tracker
Considered Multiple Products	BrightEdge Verified User Manager Chose BrightEdge BrightEdge has been around longer and you can be trained/certified within the scope of work plus very large companies trust BrightEdge. SEMRush does a lot of the same tasks but has a little less content. Incentivized Helpful? DS Danielle Smyth President Chose BrightEdge BrightEdge is a more robust program and offers better analytics in real time. It is worth the money if you are using it a lot. Semrush offers a lot of great information and functionality, but it cannot offer the depth of BrightEdge. Ubersuggest is better for beginners or … Incentivized Helpful? NP Neelav Patel SEO Analyst Chose BrightEdge I see a lot of similarities with the other two products. Personally, I think a big aspect of using BrightEdge is familiarity with the platform. Just like any of these SEO tools, the value from these comes with how efficient users can be with the interface. BrightEdge has a … Helpful? Verified User Manager Chose BrightEdge BrightEdge has better reports and customizable charts and is better for larger teams. Semrush, you have to pay per user, but it does give you access to a variety of tools. BrightEdge is more focused on SEO, but the tools they have are great, and some of them are the most … Incentivized Helpful? Verified User Employee Chose BrightEdge BrightEdge is much more advanced than Moz or SpyFu. The amount of tools is staggering and simply surpasses the others with their offering. Incentivized Helpful? Mike Emerson E-Commerce Marketing Manager Chose BrightEdge Overall the best tool I’ve used. Missing parts that I like from other tools like search intent category, content writing AI, etc. but as an experienced SEO I really love it. Helpful? Cole Mauer VP, Director SEO Chose BrightEdge While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. … Helpful? Jane Phelps CEO Chose BrightEdge I found the folks at Conductor to be very slimy and spent more time saying bad things about other platforms rather than good things about what they do. Very deceptive and their platform is underwhelming. Incentivized Helpful? Bettyann Fritz (Nowak) Manager, Global Web Operations Chose BrightEdge Multiple great experiences with the Client Success team. It always felt like they are an extension of the team that helps drive noticeable results. Helpful? Andy Seguin Director of Digital Marketing Chose BrightEdge I found BrightEdge to be more intuitive to use and that the onboard training offered matched my team's learning style. They are an innovative SEO leader that takes time, energy, and effort to learn your unique business and challenges. Purchasing an enterprise level SEO platform … Helpful? Ron Weber Head of Global SEO Chose BrightEdge All SEO tools offer something a little different but BrightEdge comes pretty close to having everything I need. I can track links, review technical issues, and assign them to my staff. Reporting is top-notch too. I chose them because of my familiarity with them on the … Helpful? RC Rex Camposagrado Director of Digital Marketing Chose BrightEdge BrightEdge is easier to use compared to Conductor. seoClarity was my second option, but I only had a demo and haven't worked with it deeply. It seemed like a good tool. Botify looked like it was better for Technical SEO and looks more advanced for that feature, but it didn't … Helpful? Verified User Manager Chose BrightEdge While they all do some of what BrightEdge does, they come nowhere near to everything BrightEdge can do. These tools are all very high level and simple, whereas BrightEdge gives SEO professionals a much more in-depth insight which enables us to take actions or make changes … Incentivized Helpful? Verified User Director Chose BrightEdge BrightEdge stacks up against competitors because of the quality of the direction given to optimize content. It actually tell you which keyword/paragraph/h1/h3 add and where to match within a market opportunity or a competitor similar content, always considering the SERP and the … Incentivized Helpful? Verified User Account Manager Chose BrightEdge BrightEdge is the best tool for overall needs. It has a clear interface and clients really enjoy looking at the data. It is not the most specialized or in depth tool, like SEMRush or Moz are, so certain capabilities are limited (link profiling is not as strong, recommendations … Helpful?	Semrush Verified User Employee Chose Semrush SEMRush has more limited functionality than some of the full-suite options like BrightEdge and Searchmetrics, but the tool is more affordable and still performs to our expectations. We find it to be a good medium-use tool, and combined with some additional keyword-tracking … Incentivized Helpful? Emanuele Pagani Creative Director Chose Semrush Price is competitive against BrightEdge but doesn't offer a good keyword/content optimization per page like BrightEdge does. DeepCrawl and WordStream are more technical and not suitable for non-experts. Incentivized Helpful? AH Annie Hathaway Sr. Manager, Digital Marketing Chose Semrush Compared to Moz: SEMRush is more down to the nitty-gritty. Less fluff. Compared to SpyFu: SEMRush has more functionality and is easier to use. Compared to BrightEdge: in an ideal world I'd want both SEMRush and BrightEdge in my MarTech stack, but SEMRush is inexpensive, and Brig… Incentivized Helpful? Daniel Berry SEO Strategy Specialist Chose Semrush As I mentioned earlier, Semrush is my favorite tool for SEO strategy and optimization. I think it's the very best in this particular area. It doesn't have the other features (e.g., email marketing, user management, etc.) of a tool like HubSpot, but it's ideal for marketers like … Incentivized Helpful? Nadene Evans Senior Manager, Growth Marketing Chose Semrush [Semrush] is a great tool for the price. Robust feature set compared to similarly priced tools[.] Incentivized Helpful? Max Pollak Director of Marketing Technology Chose Semrush They're all really similar and perform a lot of the same functions. We use Semrush because we've had it for years and our grandfathered cost makes it more affordable than the other tools, plus we're all trained in it and ingrained in it. All of these tools are solid at older … Incentivized Helpful? Gerry White SEO & Analytics Consultant Chose Semrush Semrush was more comprehensive than the other tools and better maintained. Our key requirements for a product were that we could use the data and that it was cheap enough for us to use across the business. The competitors either weren't well maintained, had poor quality … Helpful? Andrew Shotland CEO Chose Semrush In general SEMRush is a great value compared to most of these tools, particularly the very expensive "enterprise" tools. Helpful? Ryan Olsen 📱 Digital Marketing Manager Chose Semrush This tool was the perfect middle ground for what the old solution had to offer and doing everything manually. The price comparison to other similar tools shows just how much you get with this. The choice was clear, SEMRush did everything I could want it to do and much, much … Incentivized Helpful? Joseph Lesho Team Lead, Digital Marketing Services Chose Semrush SEMRush is simpler and easier to use compared to other platforms, yet is just as powerful. Incentivized Helpful? Verified User Executive Chose Semrush SEMRush was my preferred competitive analysis tool, outperforming other services for this specific purpose. I used it in conjunction with competitors who had strengths in other areas — Moz, for instance, was my preferred overall SEO management tool, but Moz didn’t have the … Incentivized Helpful? Marston Gould Director SEO Chose Semrush First - SEMRush doesn't spend very much of their money on sales. They don't have a big sales staff to support, so they invest that into top notch product managers and developers - who actually reach out to clients to ask them to give them feedback on alpha/beta versions. Second … Helpful?	Whitespark Local Rank Tracker Mike Blumenthal Author - Understanding Google Places and Local Search Chose Whitespark Local Rank Tracker The visuals on Whitespark Local Rank Tracker are compelling Incentivized Helpful?

Features

BrightEdge

Semrush

Whitespark Local Rank Tracker

SEO

Comparison of SEO features of Product A and Product B
	BrightEdge 7.3 48 Ratings 5% below category average	Semrush 8.0 154 Ratings 4% above category average	Whitespark Local Rank Tracker - Ratings
Keyword analysis	7.348 Ratings	8.6154 Ratings	00 Ratings
Backlink management	7.041 Ratings	8.3147 Ratings	00 Ratings
SERP ranking tracking	8.045 Ratings	8.3150 Ratings	00 Ratings
Page grader	5.040 Ratings	7.8129 Ratings	00 Ratings
Competitive analysis	7.448 Ratings	8.5149 Ratings	00 Ratings
Site audit / diagnostics	8.345 Ratings	8.0150 Ratings	00 Ratings
Site recommendations	6.348 Ratings	7.7139 Ratings	00 Ratings
Task management	8.941 Ratings	6.591 Ratings	00 Ratings

SEO Channels

Comparison of SEO Channels features of Product A and Product B
	BrightEdge 9.0 46 Ratings 17% above category average	Semrush 8.2 140 Ratings 8% above category average	Whitespark Local Rank Tracker - Ratings
Local SEO	9.037 Ratings	8.1128 Ratings	00 Ratings
Social SEO	9.031 Ratings	8.0106 Ratings	00 Ratings
Mobile SEO	9.042 Ratings	8.4113 Ratings	00 Ratings
Global SEO	9.035 Ratings	8.1114 Ratings	00 Ratings

SEO Platform & Account Management

Comparison of SEO Platform & Account Management features of Product A and Product B
	BrightEdge 8.7 46 Ratings 3% above category average	Semrush 8.4 125 Ratings 0% below category average	Whitespark Local Rank Tracker - Ratings
Multi-domain support	9.036 Ratings	8.1115 Ratings	00 Ratings
Integration with web analytics tools	8.345 Ratings	8.7119 Ratings	00 Ratings

Best Alternatives
	BrightEdge	Semrush	Whitespark Local Rank Tracker
Small Businesses	Nozzle Score 10.0 out of 10	Nozzle Score 10.0 out of 10	Google Business Profile Score 8.3 out of 10
Medium-sized Companies	Advanced Web Ranking Score 8.2 out of 10	Advanced Web Ranking Score 8.2 out of 10	Google Business Profile Score 8.3 out of 10
Enterprises	Dupli Checker (DupliChecker.com) Score 8.5 out of 10	Dupli Checker (DupliChecker.com) Score 8.5 out of 10	No answers on this topic
All Alternatives	View all alternatives	View all alternatives	View all alternatives

User Ratings
	BrightEdge	Semrush	Whitespark Local Rank Tracker
Likelihood to Recommend	8.7 (80 ratings)	8.2 (154 ratings)	10.0 (2 ratings)
Likelihood to Renew	10.0 (35 ratings)	9.1 (3 ratings)	- (0 ratings)
Usability	8.0 (12 ratings)	8.1 (10 ratings)	- (0 ratings)
Availability	- (0 ratings)	9.1 (1 ratings)	- (0 ratings)
Performance	- (0 ratings)	7.3 (1 ratings)	- (0 ratings)
Support Rating	9.0 (14 ratings)	9.9 (17 ratings)	- (0 ratings)
Implementation Rating	8.3 (2 ratings)	7.3 (1 ratings)	- (0 ratings)
Product Scalability	- (0 ratings)	9.1 (1 ratings)	- (0 ratings)

User Testimonials
	BrightEdge	Semrush	Whitespark Local Rank Tracker
Likelihood to Recommend	BrightEdge BrightEdge is great for large companies and large SEO teams since it's pricey but worth it if you have a large team or organization using it. For small businesses, I would use a different tool like Semrush because of the price and the variety of tools it offers. Incentivized Verified User Anonymous Read full review	Semrush This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results. Incentivized Verified User Anonymous Read full review	Whitespark They are a time saver for any agency looking to understand the impact of their local and organic SEO. Incentivized Mike Blumenthal Author - Understanding Google Places and Local Search Read full review
Pros	BrightEdge Instant - Keyword research tool is by far our team's favorite item on the platform DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute. Professional services have been attentive when asking for changes Alissa Steingraber Search Marketing Manager - SEO Read full review	Semrush Great visuals for keyword position tracking, love that you can see the page that is ranking Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking) Shows many different and useful views for competitive research Great templated keyword research tools for those who are not as hands-on with SEO I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords Katie Wojciechowski SEO Copywriter Read full review	Whitespark Finds listings on directories Finds press releases that mention brands or business names Helps find bad data Incentivized Mary Silva Internet Marketing Lead Read full review
Cons	BrightEdge The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio. I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve. The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches. Incentivized Verified User Anonymous Read full review	Semrush Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT) Tracking multiple keywords, across multiple clients can be costly Daniel Drummond Head of Digital Marketing Read full review	Whitespark It would be nice to see a geo-grid of ranking around a location Incentivized Mike Blumenthal Author - Understanding Google Places and Local Search Read full review
Likelihood to Renew	BrightEdge I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued. Jay Corcoran Search Marketing Strategist Read full review	Semrush I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use. Incentivized PB Perrine Bettinelli Online marketing assistant Read full review	Whitespark No answers on this topic
Usability	BrightEdge Because it depends on the feature, it's either easier or not to use. Some of them, not being particularly friendly, I no longer use, and I focus on the ones where insights are easy to understand and data seems well-elaborated. Incentivized Verified User Anonymous Read full review	Semrush The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast. Incentivized Verified User Anonymous Read full review	Whitespark No answers on this topic
Reliability and Availability	BrightEdge No answers on this topic	Semrush Semrush available when you need it! Keith Jones I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin Read full review	Whitespark No answers on this topic
Performance	BrightEdge No answers on this topic	Semrush SemRush performs well with few errors! Keith Jones I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin Read full review	Whitespark No answers on this topic
Support Rating	BrightEdge This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could. Jon Bowers Senior Account Executive Read full review	Semrush I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group! Verified User Anonymous Read full review	Whitespark No answers on this topic
Implementation Rating	BrightEdge For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy. Jay Corcoran Search Marketing Strategist Read full review	Semrush I did it by myself and do not have a comment! Keith Jones I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin Read full review	Whitespark No answers on this topic
Alternatives Considered	BrightEdge While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well. Cole Mauer VP, Director SEO Read full review	Semrush We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space. Incentivized Joshua Poole SEO Manager Read full review	Whitespark I prefer Link Research Tools' CBLT tool for competitive backlink reports. Incentivized Mary Silva Internet Marketing Lead Read full review
Scalability	BrightEdge No answers on this topic	Semrush Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed. Keith Jones I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin Read full review	Whitespark No answers on this topic
Return on Investment	BrightEdge We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings. With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018. Incentivized Shane Adair Marketing Manager Read full review	Semrush Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries. The site checks available with Semrush have helped us to pitch and sell our services, securing new clients. Incentivized SC Sacha Crowther Content Marketing Lead Read full review	Whitespark The results are compelling for my presentations Incentivized Mike Blumenthal Author - Understanding Google Places and Local Search Read full review
ScreenShots			Whitespark Local Rank Tracker Screenshots