Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Buffer
Score 7.7 out of 10
Small Businesses (1-50 employees)
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$6
per month per channel
Intuit Mailchimp
Score 8.3 out of 10
N/A
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
$0
per month
Pricing
BufferIntuit Mailchimp
Editions & Modules
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
Free
$0
Essentials
starts at $13
per month
Standard
starts at $20
per month
Premium
starts at $350
per month
Offerings
Pricing Offerings
BufferIntuit Mailchimp
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA discount is offered for annual billing.
More Pricing Information
Community Pulse
BufferIntuit Mailchimp
Considered Both Products
Buffer
Chose Buffer
Hootsuite is good if you have the budget for social media baked into your communications budget/a communications budget in and of itself. Buffer is better for small teams, teams that may have a more limited budget or organizations that don't have a large social media …
Chose Buffer
I've used Sprout Social for two clients now and find it somewhat difficult to use. I'm sure there are ways to circumvent the issues, but I've even tried talking to/working with customer service and one issue just couldn't be worked out.
Buffer is easy. I've maybe had to contact …
Chose Buffer
Buffer lets us schedule on Instagram even if we have to do it manually while Hootsuite would not even connect to our Instagram page. So we can't use Hootsuite for Instagram postings. Buffer fills that hole although each post has to be posted manually from the Instagram app to …
Chose Buffer
I prefer buffer over Hootsuite and prefer Agorapulse over Buffer. The reason I would recommend Agorapulse over Buffer is that when using more platforms Buffer becomes too expensive.
Chose Buffer
I've previously used Sprout Social and while I think that is a more robust product overall (including its reporting/tracking capabilities), the cost is much more manageable with Buffer. As compared to Hootsuite, Buffer has a far more intuitive interface and makes it simpler to …
Chose Buffer
I used Hootsuite before and it was a good tool, but the UI and overall UX wasn't that great. Hootsuite did the job, but it wasn't as enjoyable to use it as it's with Buffer. So the main reason I selected Buffer is the user experience and it being an easy-to-use product.
Intuit Mailchimp
Chose Intuit Mailchimp
I really haven't tried any others...I started out with Mailchimp and it's been so easy to use and met all my needs. I wouldn't have a need to go with any others unless/until my list grows much larger. I might consider it then. Emma is one I've heard about that I might look at.
Chose Intuit Mailchimp
HubSpot CRM is first and foremost a CRM system whilst MailChimp is a specialised email marketing tool so it's no surprise MailChimp is a clear winner in this category. Had HubSpot been a decent CRM too, we might have stuck with that single solution because it would have …
Features
BufferIntuit Mailchimp
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
7.9
77 Ratings
2% below category average
Intuit Mailchimp
-
Ratings
Content planning and scheduling8.677 Ratings00 Ratings
Content optimization7.470 Ratings00 Ratings
Workflow management7.866 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
7.2
70 Ratings
7% below category average
Intuit Mailchimp
-
Ratings
Campaign success analytics7.270 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
8.3
72 Ratings
4% above category average
Intuit Mailchimp
-
Ratings
Role-based user permissions & privileges8.559 Ratings00 Ratings
Mobile access8.168 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Buffer
-
Ratings
Intuit Mailchimp
8.2
575 Ratings
7% above category average
WYSIWYG email editor00 Ratings8.4527 Ratings
Dynamic content00 Ratings8.0509 Ratings
Ability to test dynamic content00 Ratings8.0489 Ratings
Landing pages00 Ratings8.2396 Ratings
A/B testing00 Ratings7.8425 Ratings
Mobile optimization00 Ratings8.2525 Ratings
Email deliverability reporting00 Ratings8.6558 Ratings
List management00 Ratings8.2554 Ratings
Triggered drip sequences00 Ratings8.0378 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Buffer
-
Ratings
Intuit Mailchimp
8.9
68 Ratings
13% above category average
Lead nurturing automation00 Ratings7.559 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings8.365 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Buffer
-
Ratings
Intuit Mailchimp
8.1
119 Ratings
9% above category average
Calendaring00 Ratings7.748 Ratings
Event/webinar marketing00 Ratings8.5105 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Buffer
-
Ratings
Intuit Mailchimp
8.1
117 Ratings
9% above category average
Social sharing and campaigns00 Ratings8.1109 Ratings
Social profile integration00 Ratings8.1102 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Buffer
-
Ratings
Intuit Mailchimp
8.3
555 Ratings
12% above category average
Dashboards00 Ratings8.5219 Ratings
Standard reports00 Ratings8.5550 Ratings
Custom reports00 Ratings7.9121 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Buffer
-
Ratings
Intuit Mailchimp
7.7
124 Ratings
3% above category average
API00 Ratings7.999 Ratings
Role-based workflow & approvals00 Ratings8.264 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings8.351 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.044 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
Third-party software integrations00 Ratings8.0103 Ratings
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BufferIntuit Mailchimp
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
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User Ratings
BufferIntuit Mailchimp
Likelihood to Recommend
7.9
(96 ratings)
8.6
(565 ratings)
Likelihood to Renew
8.0
(15 ratings)
10.0
(53 ratings)
Usability
8.4
(33 ratings)
8.5
(434 ratings)
Availability
8.2
(2 ratings)
9.5
(6 ratings)
Performance
8.0
(2 ratings)
8.9
(7 ratings)
Support Rating
7.0
(24 ratings)
8.8
(19 ratings)
Implementation Rating
8.0
(3 ratings)
7.4
(22 ratings)
Configurability
10.0
(1 ratings)
10.0
(2 ratings)
Ease of integration
-
(0 ratings)
8.0
(4 ratings)
Product Scalability
8.6
(2 ratings)
9.5
(6 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
BufferIntuit Mailchimp
Likelihood to Recommend
Buffer
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
Read full review
Intuit
For any E-commerce related needs, like you need to see a list of customers who have added products to cart but did not purchase, this can be done really easily, but if your e-commerce provider provides integration, then it is best suited. Most of the systems in the Market provide out-of-the-box integration. Their API is also very easy it can be integrated to any language. You can integrate it into your custom developed system and use the features, like adding customers to specific lists. Also, if your lists become really big, then their system can get a bit slow to respond via API, so you might need a strategy for how you are gonna fetch the data using API.
Read full review
Pros
Buffer
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Read full review
Intuit
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Cons
Buffer
  • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
  • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
Read full review
Intuit
  • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
  • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
  • Customer support can be a bit lacking at times and their docs aren't always the best
Read full review
Likelihood to Renew
Buffer
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
Read full review
Intuit
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review
Usability
Buffer
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
Read full review
Intuit
The interface is a bit complicated, and I need to spend some time to learn new functions and understanding how it works. I don't like working with email templates because of the limited customization options. However, functions like AI for generating emails, segmentation, and analytics still work well and are very useful.
Read full review
Reliability and Availability
Buffer
Buffer is always on hand and very reliable, their software suite rarely has outages
Read full review
Intuit
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Read full review
Performance
Buffer
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
Read full review
Intuit
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
Support Rating
Buffer
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
Read full review
Intuit
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Implementation Rating
Buffer
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
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Intuit
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Alternatives Considered
Buffer
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
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Intuit
I don't think they are comparable; we use Google Ads to put our website at the top of the list when someone googles certain words. We use meta business to manage our social media. Google aims to gain customers, while Mailchimp is used to interact with both existing and new customers.
Read full review
Scalability
Buffer
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Read full review
Intuit
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Return on Investment
Buffer
  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
Read full review
Intuit
  • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
  • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
Read full review
ScreenShots

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

Intuit Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.