What users are saying about
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Top Rated
327 Ratings
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Top Rated
2189 Ratings

Buffer

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Top Rated
327 Ratings
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Score 8.1 out of 100

Mailchimp

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Top Rated
2189 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Buffer

It is a very interesting tool for entrepreneurs or CEOs of startups who do not have much time to manage social media communication and also have few resources at the beginning of their venture. It can also be convenient for small companies that do not have specific personnel with training in community management and require easy-to-use tools to carry out the basic actions of scheduled publication on social media.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp is well suited for small-to-medium sized organizations that need an email marketing platform. Mailchimp makes it easy for new users to set up email collection to a list and then follow-up with that list via nicely designed email templates. Mailchimp is less appropriate for larger businesses that a more intricate setup and automation
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Publishing

Buffer
8.4
Mailchimp
Content planning and scheduling
Buffer
9.0
Mailchimp
Content optimization
Buffer
8.0
Mailchimp
Workflow management
Buffer
8.3
Mailchimp

Reporting/analytics

Buffer
8.2
Mailchimp
Campaign success analytics
Buffer
8.2
Mailchimp

Account management

Buffer
8.6
Mailchimp
Role-based user permissions & privileges
Buffer
8.6
Mailchimp
Mobile access
Buffer
8.7
Mailchimp

Email & Online Marketing

Buffer
Mailchimp
8.1
WYSIWYG email editor
Buffer
Mailchimp
8.4
Dynamic content
Buffer
Mailchimp
7.9
Ability to test dynamic content
Buffer
Mailchimp
8.0
Landing pages
Buffer
Mailchimp
7.8
A/B testing
Buffer
Mailchimp
8.1
Mobile optimization
Buffer
Mailchimp
8.3
Email deliverability reporting
Buffer
Mailchimp
8.6
List management
Buffer
Mailchimp
8.2
Triggered drip sequences
Buffer
Mailchimp
7.9

Lead Management

Buffer
Mailchimp
9.1
Lead nurturing
Buffer
Mailchimp
6.3
Lead scoring and grading
Buffer
Mailchimp
10.0
Data quality management
Buffer
Mailchimp
10.0
Automated sales alerts and tasks
Buffer
Mailchimp
10.0

Campaign Management

Buffer
Mailchimp
10.0
Calendaring
Buffer
Mailchimp
10.0
Event/webinar marketing
Buffer
Mailchimp
10.0

Social Media Marketing

Buffer
Mailchimp
10.0
Social sharing and campaigns
Buffer
Mailchimp
10.0
Social profile integration
Buffer
Mailchimp
10.0

Reporting & Analytics

Buffer
Mailchimp
7.7
Dashboards
Buffer
Mailchimp
7.7
Standard reports
Buffer
Mailchimp
8.3
Custom reports
Buffer
Mailchimp
7.2

Platform & Infrastructure

Buffer
Mailchimp
8.2
API
Buffer
Mailchimp
8.8
Role-based workflow & approvals
Buffer
Mailchimp
10.0
Customizability
Buffer
Mailchimp
5.7
Integration with Salesforce.com
Buffer
Mailchimp
8.2
Integration with Microsoft Dynamics CRM
Buffer
Mailchimp
8.2
Integration with SugarCRM
Buffer
Mailchimp
8.2

Pros

Buffer

  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Luz Ellis | TrustRadius Reviewer

Mailchimp

  • Lead forms and Landing Pages are easy to create and manage
  • It's possible to customize the email templates within the HTML for a truly custom experience, if wanted.
  • The option to use journeys, which is available in most of the larger email platforms like HubSpot or SalesForce Marketing Cloud, is really handy, and much more affordable than using some of the larger platforms.
  • It easily integrates with most other major digital tools.
Annette Giordano | TrustRadius Reviewer

Cons

Buffer

  • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
  • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
Whitney Knight | TrustRadius Reviewer

Mailchimp

  • Tagging and audiences could be improved upon. while easy to workaround (if you have the brain for that), I do wish I were able to segment subscribers a bit better.
  • While I understand the pricing, I wish it were tiered differently. Getting penalized for being more successful and increasing your audience size is both a blessing and a curse. If anything, I wish the tiers were divided into more levels, allowing for someone to increase subscribers but not have to pay a substantial amount more until they reach the next tier limit
  • marketing automations would be something worth developing more.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Buffer

Buffer 7.5
Based on 14 answers
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
Frankie Heath | TrustRadius Reviewer

Mailchimp

Mailchimp 9.1
Based on 49 answers
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Harrison Pershing | TrustRadius Reviewer

Usability

Buffer

Buffer 8.8
Based on 20 answers
Easy enough to use even my boss got it right away. It helps to off-set the workload to less active times, and we can preschedule way in advance, which also helps to keep the team on track as we know what we have planned and want to reach our milestones before posts go online.
Ann Korb | TrustRadius Reviewer

Mailchimp

Mailchimp 8.6
Based on 267 answers
The UI is not intuitive at first, but once you get going you figure out where things are. When we first started using MailChimp for the onboarding process there was a lot of confusion as they had just changed their terminology and the support team was out of sync with the documentation.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Buffer

Buffer 8.5
Based on 3 answers
Buffer is always on hand and very reliable, their software suite rarely has outages
Len Gordon | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

Buffer

Buffer 8.0
Based on 3 answers
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
Frankie Heath | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

Buffer

Buffer 9.4
Based on 21 answers
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 16 answers
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
Valie Robbins | TrustRadius Reviewer

Implementation Rating

Buffer

Buffer 8.3
Based on 2 answers
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
Frankie Heath | TrustRadius Reviewer

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

Buffer

The reason for selecting Buffer was mainly due to good UI and easy to use functionality. Hootsuite was not that user friendly and a bit complicated. Buffer is more straight forward and easy to use when you compare it with Hootsuite. Also, I like Buffer's mobile friendliness more than Hootsuite.
Harsh Hingorani ⚡️ | TrustRadius Reviewer

Mailchimp

I used MailKitchen earlier but my experience was very bad with it. That was not at all user friendly software. The email bounce rate was very high in that software. After that I signed up in Mailchimp and I was amazed to see its user interface. Its very easy to understand and It has all the features to create a good email campaign.
Vijendr Warankar | TrustRadius Reviewer

Scalability

Buffer

Buffer 8.6
Based on 2 answers
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Len Gordon | TrustRadius Reviewer

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

Buffer

  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
Joseph Kahn | TrustRadius Reviewer

Mailchimp

  • It has allowed us to save over $100/month that we were paying another email platform, wherein we could just use the free version of Mailchimp
  • It has improved communication with reps and therefore less time and money spent on distractions and unnecessary communications.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Buffer

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Buffer Editions & Modules

Edition
Publish Pro$151
Publish Premium$651
Publish Business$991
Analyze Pro$351
Analyze Premium$501
  1. per month
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailchimp Editions & Modules

Additional Pricing Details

Rating Summary

Add comparison