Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Buffer
Score 8.0 out of 10
Small Businesses (1-50 employees)
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$15
per month
Mailchimp
Score 8.0 out of 10
N/A
MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.
$10
per month
Pricing
BufferMailchimp
Editions & Modules
Publish Pro
$15
per month
Analyze Pro
$35
per month
Analyze Premium
$50
per month
Publish Premium
$65
per month
Publish Business
$99
per month
No answers on this topic
Offerings
Pricing Offerings
BufferMailchimp
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsHere are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.
More Pricing Information
Community Pulse
BufferMailchimp
Considered Both Products
Buffer
Chose Buffer
I've used Sprout Social for two clients now and find it somewhat difficult to use. I'm sure there are ways to circumvent the issues, but I've even tried talking to/working with customer service and one issue just couldn't be worked out.
Buffer is easy. I've maybe had to contact …
Chose Buffer
Buffer lets us schedule on Instagram even if we have to do it manually while Hootsuite would not even connect to our Instagram page. So we can't use Hootsuite for Instagram postings. Buffer fills that hole although each post has to be posted manually from the Instagram app to …
Chose Buffer
I prefer buffer over Hootsuite and prefer Agorapulse over Buffer. The reason I would recommend Agorapulse over Buffer is that when using more platforms Buffer becomes too expensive.
Chose Buffer
I've previously used Sprout Social and while I think that is a more robust product overall (including its reporting/tracking capabilities), the cost is much more manageable with Buffer. As compared to Hootsuite, Buffer has a far more intuitive interface and makes it simpler to …
Chose Buffer
I used Hootsuite before and it was a good tool, but the UI and overall UX wasn't that great. Hootsuite did the job, but it wasn't as enjoyable to use it as it's with Buffer. So the main reason I selected Buffer is the user experience and it being an easy-to-use product.
Mailchimp
Chose Mailchimp
I really haven't tried any others...I started out with Mailchimp and it's been so easy to use and met all my needs. I wouldn't have a need to go with any others unless/until my list grows much larger. I might consider it then. Emma is one I've heard about that I might look at.
Chose Mailchimp
HubSpot CRM is first and foremost a CRM system whilst MailChimp is a specialised email marketing tool so it's no surprise MailChimp is a clear winner in this category. Had HubSpot been a decent CRM too, we might have stuck with that single solution because it would have …
Top Pros
Top Cons
Features
BufferMailchimp
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
7.8
64 Ratings
Mailchimp
-
Ratings
Content planning and scheduling8.864 Ratings00 Ratings
Content optimization7.157 Ratings00 Ratings
Workflow management7.753 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
7.8
59 Ratings
Mailchimp
-
Ratings
Campaign success analytics7.859 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
8.0
61 Ratings
Mailchimp
-
Ratings
Role-based user permissions & privileges7.649 Ratings00 Ratings
Mobile access8.459 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Buffer
-
Ratings
Mailchimp
8.1
422 Ratings
WYSIWYG email editor00 Ratings8.2392 Ratings
Dynamic content00 Ratings7.8377 Ratings
Ability to test dynamic content00 Ratings8.0362 Ratings
Landing pages00 Ratings7.7291 Ratings
A/B testing00 Ratings8.2323 Ratings
Mobile optimization00 Ratings8.2389 Ratings
Email deliverability reporting00 Ratings8.6627 Ratings
List management00 Ratings8.1412 Ratings
Triggered drip sequences00 Ratings7.8290 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Buffer
-
Ratings
Mailchimp
9.1
2 Ratings
Lead nurturing00 Ratings6.22 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings10.01 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Buffer
-
Ratings
Mailchimp
10.0
1 Ratings
Calendaring00 Ratings10.01 Ratings
Event/webinar marketing00 Ratings10.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Buffer
-
Ratings
Mailchimp
10.0
2 Ratings
Social sharing and campaigns00 Ratings10.02 Ratings
Social profile integration00 Ratings10.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Buffer
-
Ratings
Mailchimp
7.6
407 Ratings
Dashboards00 Ratings7.662 Ratings
Standard reports00 Ratings8.1407 Ratings
Custom reports00 Ratings7.240 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Buffer
-
Ratings
Mailchimp
8.1
2 Ratings
API00 Ratings8.72 Ratings
Role-based workflow & approvals00 Ratings10.01 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings8.12 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.12 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
User Ratings
BufferMailchimp
Likelihood to Recommend
8.2
(84 ratings)
8.1
(445 ratings)
Likelihood to Renew
8.0
(14 ratings)
8.1
(49 ratings)
Usability
8.4
(23 ratings)
8.4
(335 ratings)
Availability
8.2
(4 ratings)
10.0
(8 ratings)
Performance
8.0
(4 ratings)
10.0
(10 ratings)
Support Rating
8.0
(27 ratings)
10.0
(16 ratings)
Implementation Rating
8.0
(3 ratings)
8.8
(40 ratings)
Configurability
10.0
(1 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
9.0
(3 ratings)
Product Scalability
8.6
(2 ratings)
9.3
(4 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
BufferMailchimp
Likelihood to Recommend
Buffer
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
Read full review
Mailchimp
I was first time user of Mailchimp and I really liked the product. Only thing I was looking for was it should have more features in free trial also so that it helps understand this software more while using on daily basis and which would later be converted to paid subscription depending on requirement.
Read full review
Pros
Buffer
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Read full review
Mailchimp
  • Super easy integration to Pipedrive via Zapier, and I'm guessing it integrates seamlessly with hundreds of other CRMs.
  • Intuitive UI when designing the email templates, you don't have to be a designer to use the templates that Mailchimp provides (although using a graphic designer to create newsletters etc. is always a good idea IMO...)
  • Simple functionality when it comes to creating an email marketing funnel - no redundant complications that make your life harder when building the funnel
Read full review
Cons
Buffer
  • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
  • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
Read full review
Mailchimp
  • Not a fan of some of the font choices, it would be nice to have more.
  • How campaigns are organized I would like to see this organized differently so older campaigns are easier to find if you need to refer back to an old one.
  • It would be nice if the reporting gave a little more info on if your email performance with not just open rates but clicks, etc.
Read full review
Likelihood to Renew
Buffer
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
Read full review
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review
Usability
Buffer
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
Read full review
Mailchimp
The user experience, the design, and the simple-to-follow instructions make MailChimp one of the easiest email solutions. The drag-and-drop builder makes it quick to set up, and if you do know some code, there are options to do a bit more customizations.
Read full review
Reliability and Availability
Buffer
Buffer is always on hand and very reliable, their software suite rarely has outages
Read full review
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Read full review
Performance
Buffer
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
Read full review
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
Support Rating
Buffer
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
Read full review
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
Read full review
Implementation Rating
Buffer
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
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Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Read full review
Alternatives Considered
Buffer
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
Read full review
Mailchimp
Mailchimp is pretty comparable to other email marketing software I have used, but I had a better experience designing templates and emails using Campaign Monitor compared to Mailchimp. Mailchimp always seemed to have small little glitches with the design, and my emails never looked exactly like they did when I designed them.
Read full review
Scalability
Buffer
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Read full review
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Return on Investment
Buffer
  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
Read full review
Mailchimp
  • Mailchimp has helped us promote events and fundraisers, providing signups and donations from more than 60% of attendees at an event or online fundraiser.
  • Mailchimp has given us the ability to more easily stay in contact with our volunteers and specific groups of people by messaging using segmentation.
  • Mailchimp is a great tool for testing the effectiveness of emails using A/B testing.
Read full review