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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Buffer

    Score7.6 out of 10
    Small Businesses (1-50 employees)
    Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

    $6

    per month per channel

    Sprout Social

    Score8.4 out of 10
    N/ASprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…

    $249

    per month per user

    Vista Social

    Score9.6 out of 10
    N/AVista Social is a social media management platform that offers features such as schedule of content, managing conversations through a universal inbox, managing reviews, social listening and reporting.

    $79

    per month

    Pricing
    BufferSprout SocialVista Social
    Editions & Modules
    Free
    $0
    Essentials
    $6
    per month per channel
    Team
    $12
    per month per channel
    Essentials
    $79 per seat/per month annual / $99 per seat/per month monthly
    Standard
    $199 annual / $249 monthly
    per user/per month
    Professional
    $299 annual / $399 monthly
    per user/per month
    Advanced
    $399 annual / $499 monthly
    per user/per month
    Free Trial
    Free
    for 30 days
    Professional
    $79
    per month
    Advanced
    $149
    per month
    Scale
    $379
    per month
    Enterprise
    $379
    per month
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    BufferSprout SocialVista Social
    Free Trial
    YesYesYes
    Free/Freemium Version
    YesNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional DetailsA discount is offered for annual billing.—A discount is offered for annual billing.
    More Pricing Information
    Community Pulse
    BufferSprout SocialVista Social
    Considered Multiple Products
    Buffer
    Chose Buffer
    Sprout Social buffers content for accurately then Buffer
    Incentivized
    Chose Buffer
    I think Sprout Social and Hootsuite provide more comprehensive tools and analytics, but they have more expensive plans that don't cater to businesses of all sizes. Plus, all of that complexity can make it hard to find what you're looking for. That's where Buffer excels. It's …
    Incentivized
    Chose Buffer
    Initially we selected Buffer because it is an effective tool for a low cost, especially compared to Sprout Social.

    It’s pared down and doesn’t have as many bells and whistles but that is nice when you want to simply accomplish posting.
    Incentivized
    Chose Buffer
    I've always found Hootsuite's user interface to be a bit clunky when compared to Buffer. I find myself troubleshooting issues more often on Hootsuite, as well. I think that you can connect more accounts and add more posts to Hootsuite at a time but have found Buffer's limits to …
    Incentivized
    Chose Buffer
    I like Buffer better than Hootsuite or Sprout Social because it's so much easier to use and their customer service is second to none. I love Buffer support and they are constantly improving. I also love the interface the most. It's clean, simple, and easy to use. Hootsuite is …
    Incentivized
    Chose Buffer
    Buffer is a very cost-friendly tool with similar functionality to the tools above (Hootsuite/Sprout Social). While the other tools may offer more functionality or a better user experience, Buffer is by far the most cost-friendly option that still allows for a good and reliable …
    Incentivized
    Chose Buffer
    I've used Sprout Social for two clients now and find it somewhat difficult to use. I'm sure there are ways to circumvent the issues, but I've even tried talking to/working with customer service and one issue just couldn't be worked out.
    Buffer is easy. I've maybe had to contact …
    Incentivized
    Chose Buffer
    Hootsuite and Sprout Social also allow for multiple account management and easy scheduling of content. However, the functionality of Buffer and the ease of interface make it superior to the rest.
    Incentivized
    Chose Buffer
    I've previously used Sprout Social and while I think that is a more robust product overall (including its reporting/tracking capabilities), the cost is much more manageable with Buffer. As compared to Hootsuite, Buffer has a far more intuitive interface and makes it simpler to …
    Incentivized
    Chose Buffer
    Buffer keeps it simple. It was great for when I worked at smaller companies and also for when I have done freelance social media work. Put it this way, Buffer is an accessible tool. The functionality is basic and intuitive so anyone can learn to use it. They also have a free …
    Incentivized
    Chose Buffer
    Buffer is much more affordable than Hootsuite. Another benefit is that Buffer allows more accounts to be loaded onto the platform. Hootsuite charges in tiered levels based on how many accounts you want to load onto the software. This makes it difficult to schedule and post for …
    Incentivized
    Chose Buffer
    They all solve the same problem. Buffer initially started as a way to post content without worrying about the "when". Just add to the queue, and Buffer would post at a specified cadence. Buffer's price point is very reasonable for the services that it offers. They've grown …
    Incentivized
    Chose Buffer
    Buffer had the best free version, but Zoho Social had the most social media channels available in the price range.
    Hootsuite was the tool we first wanted, but the price was considerably more, for tools we are not sure if we need at this time.
    Incentivized
    Chose Buffer
    We selected this tool to maintain the activity of publication in social networks at a low cost and good productivity, we consider that it adds to our objectives of brand awareness or discovery, since it allows us to keep our channels active with information and content that we …
    Incentivized
    Chose Buffer
    I would recommend Buffer for ease of use, social media intergration and costs, also Buffer rarely has any issues or downtime. If they do they warn you well in advance.
    Incentivized
    Chose Buffer
    I find it easy for a business to implement this versus a larger tool (Hootsuite). Easy to quickly schedule in content and keep it within the dashboard.
    Incentivized
    Chose Buffer
    It comes at a better price and is easier to navigate and learn with.
    Incentivized
    Chose Buffer
    I feel that Buffer is very much an entry level product because it lacks some of the additional functionality offered by other tools. In that sense I recommend it only for small companies, or those just starting out with scheduling. In terms of scheduling content it does that …
    Incentivized
    Chose Buffer
    Buffer is way more intuitive than Hootsuite. While it doesn't have the in-depth reporting or social media inbox Sprout Social offers, it makes up for it in simplicity, cost and customer service. Sprout Social is a great tool with equally good customer service, but the cost is …
    Sprout Social
    Chose Sprout Social
    I didn't select Sprout. Clients selected it. I would recommend Buffer. I also wanted one client to evaluate AgoraPulse. I haven's used Hootsuite enough to know it would stack up. The primary reason the one client selected Sprout was for the approval ability. I definitely feel …
    Incentivized
    Chose Sprout Social
    I've found that Sprout Social has more capabilities than other social platforms, and goes above and beyond in its functionality and support. I also think that Sprout Social has one of the cleanest, easy to use interfaces of all the social platforms. Hootsuite and TweetDeck, for …
    Incentivized
    Chose Sprout Social
    Sprout Social's hashtag trend identification and analysis capabilities, overall real-time analytics, and simple ramp-up were the major draws of the product for our team. By comparison, Hootsuite's column-oriented dashboard is the most customizable and optimal for seeing "the …
    Incentivized
    Chose Sprout Social
    We needed something more thorough than the free products we had tested (Hootsuite and TweetDeck), but the more robust products (Falcon) were out of our budget. Sprout hit the sweet spot of having everything we needed at the time for the right price.
    Incentivized
    Chose Sprout Social
    Well, it depends on what you're looking for. If you want a one-stop shop social media management tool, then it's better than Hootsuite, but Buffer beats Sprout Social's scheduling features. TweetDeck beats Sprout's social listening features. Twitter provides way better Twitter …
    Incentivized
    Vista Social
    Chose Vista Social
    Basically blends Hootsuite and Sprout Social tools.
    Incentivized
    Chose Vista Social
    Vista Social was just more convenient in terms of having everything in one page for a lot of functionalities. The other platforms, sometimes it could get too overwhelming as you add more features. It would also get more expensive because of those necessary add-ons, whereas with …
    Incentivized
    Chose Vista Social
    I chose Vista Social because it offers all the tools I need in one place, at a much better price than competitors. Its capabilities are stronger and more complete than what I found in the other ones.
    Incentivized
    Chose Vista Social
    this is a tool that has a bunch of features that you can only find in specific tools, so you often have to have several of them.
    Incentivized
    Chose Vista Social
    The fact that you can customize every piece of content on the platform with demographics, captions, creative and the listening tool has been the most effective for me and my business.
    Incentivized
    Chose Vista Social
    I used to juggle tools like Buffer for scheduling and Hootsuite for monitoring, but it got expensive and messy. Vista Social brought everything into one clean system, and it’s way more affordable. It’s cut down on how many platforms I use daily. I can monitor, engage, and …
    Incentivized
    Chose Vista Social
    It is genuinely just a better deal for your money, trust me!
    Incentivized
    Chose Vista Social
    I found out about Vista Social from a colleague and decided to try it out, I'm so glad that I made that decision! This program is definitely more advanced than the other two I used in the past, and much more convenient as a whole.
    Incentivized
    Chose Vista Social
    First, the prices, and second, I couldn't find a tool that would bridge the gap between entrepreneurs and large companies. Social Vista has it. I thinks this is a win for small companies like mine. It's very helpful if you lead the whole marketing and communications team. I …
    Incentivized
    Chose Vista Social
    More variety of features in the same place and easier to start with.
    Incentivized
    Chose Vista Social
    Vista Social works great for us , as a small team we can easily schedule content and stay organized across platforms.
    Incentivized
    Chose Vista Social
    Better pricing vs. available features. It was a no brainer in the end
    Incentivized
    Chose Vista Social
    For me, the main reason why I choose Vista Social is the ability to generate content ideas completely. It saves me time by reducing the effort needed to come up with content ideas and write them.
    Incentivized
    Key User Insights
    Would buy again
    91%
    Would buy again
    30 Answers
    94%
    Would buy again
    106 Answers
    99%
    Would buy again
    75 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    28 Answers
    94%
    Delivers good value for the price
    93 Answers
    97%
    Delivers good value for the price
    72 Answers
    Happy with the feature set
    85%
    Happy with the feature set
    28 Answers
    96%
    Happy with the feature set
    108 Answers
    99%
    Happy with the feature set
    75 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    26 Answers
    96%
    Lived up to sales and marketing promises
    86 Answers
    99%
    Lived up to sales and marketing promises
    66 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    29 Answers
    96%
    Implementation went as expected
    92 Answers
    99%
    Implementation went as expected
    72 Answers
    Features
    BufferSprout SocialVista Social
    Publishing
    Comparison of Publishing features of Buffer and Sprout Social and Vista Social
    Feature
    Buffer
    7.8
    77 Ratings
    4% below category average
    Sprout Social
    8.2
    145 Ratings
    1% above category average
    Vista Social
    9.6
    74 Ratings
    16% above category average
    Content planning and scheduling8.677 Ratings9.2145 Ratings9.974 Ratings
    Content optimization7.370 Ratings8.2126 Ratings9.569 Ratings
    Workflow management7.666 Ratings8.4126 Ratings9.469 Ratings
    Audience targeting00 Ratings7.2110 Ratings9.666 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Buffer and Sprout Social and Vista Social
    Feature
    Buffer
    7.0
    70 Ratings
    10% below category average
    Sprout Social
    8.2
    146 Ratings
    6% above category average
    Vista Social
    9.5
    68 Ratings
    21% above category average
    Campaign success analytics7.070 Ratings8.6138 Ratings9.665 Ratings
    Real-time tracking00 Ratings8.1134 Ratings9.565 Ratings
    Competitor analysis00 Ratings7.8120 Ratings9.555 Ratings
    Account management
    Comparison of Account management features of Buffer and Sprout Social and Vista Social
    Feature
    Buffer
    8.1
    72 Ratings
    2% above category average
    Sprout Social
    8.0
    138 Ratings
    1% above category average
    Vista Social
    9.4
    64 Ratings
    17% above category average
    Role-based user permissions & privileges8.359 Ratings8.7132 Ratings9.658 Ratings
    Mobile access7.968 Ratings7.3124 Ratings9.160 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Buffer and Sprout Social and Vista Social
    Feature
    Buffer
    -
    Ratings
    Sprout Social
    7.2
    114 Ratings
    6% below category average
    Vista Social
    9.5
    66 Ratings
    22% above category average
    Boolean keyword searches00 Ratings6.980 Ratings9.552 Ratings
    Filtering out noise/spam00 Ratings7.196 Ratings9.552 Ratings
    Sentiment analysis00 Ratings7.077 Ratings9.559 Ratings
    Broad channel coverage00 Ratings8.090 Ratings9.761 Ratings
    Engagement
    Comparison of Engagement features of Buffer and Sprout Social and Vista Social
    Feature
    Buffer
    -
    Ratings
    Sprout Social
    7.9
    132 Ratings
    3% below category average
    Vista Social
    9.4
    69 Ratings
    14% above category average
    Automated routing and prioritization00 Ratings7.687 Ratings9.464 Ratings
    Customer interaction histories00 Ratings8.1116 Ratings9.567 Ratings
    Bulk actions00 Ratings8.1115 Ratings9.464 Ratings
    Marketing
    Comparison of Marketing features of Buffer and Sprout Social and Vista Social
    Feature
    Buffer
    -
    Ratings
    Sprout Social
    7.1
    96 Ratings
    8% below category average
    Vista Social
    9.5
    66 Ratings
    21% above category average
    Lead generation00 Ratings6.869 Ratings9.354 Ratings
    Content marketing00 Ratings8.192 Ratings9.763 Ratings
    Paid media management00 Ratings6.23 Ratings9.454 Ratings
    Campaigns and promotions00 Ratings7.24 Ratings9.654 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Buffer and Sprout Social and Vista Social
    Feature
    Buffer
    -
    Ratings
    Sprout Social
    8.4
    144 Ratings
    1% above category average
    Vista Social
    9.7
    70 Ratings
    15% above category average
    Twitter00 Ratings8.8126 Ratings9.766 Ratings
    Facebook00 Ratings8.7143 Ratings9.870 Ratings
    LinkedIn00 Ratings8.6130 Ratings9.969 Ratings
    Google+00 Ratings7.846 Ratings9.652 Ratings
    Instagram00 Ratings8.6132 Ratings9.868 Ratings
    Pinterest00 Ratings8.246 Ratings9.660 Ratings
    YouTube00 Ratings8.01 Ratings9.862 Ratings
    Best Alternatives
    BufferSprout SocialVista Social
    Small Businesses
    Sendible
    Score7.1 out of 10
    Sendible
    Score7.1 out of 10
    Sendible
    Score7.1 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Emplifi
    Score8.9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    BufferSprout SocialVista Social
    Likelihood to Recommend
    7.5
    (97 ratings)
    8.4
    (203 ratings)
    9.6
    (75 ratings)
    Likelihood to Renew
    8.0
    (15 ratings)
    9.2
    (67 ratings)
    9.5
    (3 ratings)
    Usability
    8.4
    (33 ratings)
    8.5
    (130 ratings)
    9.6
    (67 ratings)
    Availability
    8.2
    (2 ratings)
    7.7
    (8 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (2 ratings)
    8.0
    (7 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (24 ratings)
    1.8
    (39 ratings)
    10.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    7.3
    (3 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (3 ratings)
    1.0
    (12 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    8.1
    (42 ratings)
    -
    (0 ratings)
    Product Scalability
    8.6
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    BufferSprout SocialVista Social
    Likelihood to Recommend
    Buffer
    It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
    Read full review
    Sprout Social
    Sprout is typically the first platform that comes to mind when I think of social media content scheduling/platform management/social media management. However, Sprout is very pricey, and I don’t think there’s an obvious standout element that helps differentiate it from other scheduling platforms. For organizations with only a few social media profiles, I’d be more likely to recommend lower-cost or free platforms as opposed to Sprout. I’d probably only recommend Sprout for organizations with dozens or hundreds of social media accounts
    Incentivized
    Read full review
    Vista Social
    Vista Social is well-suited for small to mid-sized teams that manage multiple social platforms and need to handle messages, comments, and mentions efficiently from a single inbox, while automating to reduce manual work. It may be less appropriate for very large enterprises that require highly customized reporting or complex approval workflows across large, distributed teams.
    Read full review
    Pros
    Buffer
    • I can plan and publish content on social channels.
    • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
    • It has a special price; it is pretty affordable.
    • It has the possibility of integrating with other tools to improve its functions.
    Incentivized
    Read full review
    Sprout Social
    • Social Scheduling: Sprout Social makes it easier than any platform I've used to schedule posts with each, and to batch-schedule the same post to run on multiple dates. The scheduling platform is intuitive and easy to understand.
    • Social Reporting: With just a few clicks of the button, you can easily export reports that are easy for both social media experts and complete novices to understand. I like how you can get a report within 60 seconds or so if needed.
    • Customer Service/Help: Whenever I've had a question, both my Sprout Social rep and the Help Center have been extremely easy to contact and quick to reply. Problems are solved very fast and it's made easy to understand.
    Incentivized
    Read full review
    Vista Social
    • The design and layout of the site is simple, with the options to click through the different tools on the left hand side of the page. What I liked most about Vista Social is the ability to combine all the different tools that a social media manager needs into one platform.
    • I typically use various different apps and platforms to write down notes, assign tasks to different team members, and look at my overall content calendar for the month. It is brilliant that Vista Social is able to combine all of these into one platform.
    • When first signing up to Vista Social and exploring the platform, each page offers you a walkthrough of all of the tools available to you, which is really handy, as well as a customer support section on the right bottom hand corner.
    Read full review
    Cons
    Buffer
    • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
    • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
    Incentivized
    Read full review
    Sprout Social
    • I would like for Personal Instagram Accounts to be able to integrate with Sprout Social's Employee Advocacy platform. You are able to connect personally accounts to Sprout Social itself, which is great, but for employee re-sharing internal stories, this is not possible unless it is with a Business Instagram account.
    • I would like for the left hand tool bar to be more user friendly. There are so many tools and settings that are available, and I would like for it to be simplified in a way that makes it less cluttered.
    • An improvement can be made with the Sprout Social Mobile App. The user friendliness of the app does not allow as much autonomy as the regular webpage.
    Incentivized
    Read full review
    Vista Social
    • I think the price is quite high compared to hiring a person for the same task. This may put one off from purchasing as with a bit more time you can do the same job yourself or with an employee for much less
    • In my opinion, the interface is rather complicated visually and doesn't have an appeal. It is cramped with so many features that provide a sense of confusion whilst starting off
    • In my experience, the tutorials do leave a few questions afterwards regarding set up and this can take more time to figure out by yourself.
    Read full review
    Likelihood to Renew
    Buffer
    I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
    Incentivized
    Read full review
    Sprout Social
    Sprout Social is the best platform out there for social-media management, and now that I have all my clients using Sprout Social, it would be sort of silly for me to walk away format at this juncture. The only cloud on the horizon would be if Salesforce bought it (as has been rumored) and put it inside its walled garden.
    Incentivized
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    Vista Social
    Very effective, efficient and an integral part of our daily work. Our team members are more productive and motivated to finish projects.
    Read full review
    Usability
    Buffer
    We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
    Incentivized
    Read full review
    Sprout Social
    Sprout Social is straightforward to use - built for anyone regardless of tech experience to be able to navigate. It integrates pretty seamlessly to the native platforms and brings a lot of things together to make a seamlessly experience for seasoned social media managers.
    Incentivized
    Read full review
    Vista Social
    Since the platform is user-friendly and easy to navigate, start using it and making content creation feel effortless. The dashboard and each module for content management and creation it has the visual hierarchies in place. Building, customizing and exporting reports to PDF facilitate the journey with the clients. Its overall usability is well rounded for such large and powerful tool.
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    Reliability and Availability
    Buffer
    Buffer is always on hand and very reliable, their software suite rarely has outages
    Incentivized
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    Sprout Social
    Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
    Read full review
    Vista Social
    No answers on this topic
    Performance
    Buffer
    Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
    Incentivized
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    Sprout Social
    It is quick to post, however you have to refresh the page every time you add a new scheduled item.
    Read full review
    Vista Social
    No answers on this topic
    Support Rating
    Buffer
    1. It really helped to my business to grow online.
    2. I was able to take actions mindfully as the analytics are damn good.
    3. Also used for managing clients social media accounts and it proved to be a best resource.
    4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
    5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
    Incentivized
    Read full review
    Sprout Social
    The chat and online resources are great. The managers are too. They go through account reps pretty fast. Also, not a lot of onboarding once a product or service is sold. The ticket request system is terrible, they have too many people switching off roles, they take a long time to get back to you and don't plan on anything being fixed over a weekend - even if you have a problem. Their customer service via tickets is the worst.
    Incentivized
    Read full review
    Vista Social
    No answers on this topic
    Online Training
    Buffer
    No answers on this topic
    Sprout Social
    Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
    Read full review
    Vista Social
    No answers on this topic
    Implementation Rating
    Buffer
    We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
    Incentivized
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    Sprout Social
    Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
    Read full review
    Vista Social
    No answers on this topic
    Alternatives Considered
    Buffer
    I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
    Incentivized
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    Sprout Social
    We started this agency using Later and switched to Iconosqaure because we needed more in-depth reporting. We switched from Iconosquare to Sprout Social because of the continuous scheduling bugs/issues we were having with our account and our terrible experience with their Customer Service team. We are planning to close our Sprout Social account and move to HeyOrca because of cost, ease of use, and the basic scheduling features Sprout Social doesn't offer.
    Incentivized
    Read full review
    Vista Social
    While they all offer basic scheduling and publishing, Vista Social stands out by combining content creation (with Canva), AI-powered captions, inbox management, task organization, and performance tracking , all in one platform. It saves time and gives me more control, without needing to jump between multiple tools.
    Read full review
    Scalability
    Buffer
    Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
    Incentivized
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    Sprout Social
    No answers on this topic
    Vista Social
    No answers on this topic
    Return on Investment
    Buffer
    • It has saved money by allowing us to automate our social using one person
    • It allows us to connect one channel at a time instead of wasting money on larger account management tools
    • We are making money, because it has already delivered several clients
    Incentivized
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    Sprout Social
    • One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
    • Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
    • One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.
    Incentivized
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    Vista Social
    • The DM automation feature means we're not missing out on important messages when we're off the clock (after hours essentially), which is a huge advantage in hospitality where response time is everything.
    • In most cases, time is money, and being able to manage all our platforms from one place has cut down hours of switching between apps and tabs. That in itself has boosted our company's productivity and allowed the team to respond faster to guests and potential leads.
    • The real-time insights and mentions helps us tweak content and react to trends quicker, which has increased our visibility and bookings.
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    ScreenShots

    Buffer Screenshots

    Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

    Sprout Social Screenshots

    Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.