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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CallRail

    Score9.1 out of 10
    N/ACallRail offers phone call tracking, recording and analytics.

    $50

    per month

    CTM

    Score10 out of 10
    Small Businesses (1-50 employees)
    CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.

    $79

    per month

    Google Voice

    Score7.8 out of 10
    N/AGoogle Voice is a free IP telephony service that provides users with one phone number that can be forwarded to multiple phones or devices. It includes features such as call forwarding, voicemail translation, text messaging, and voice calls. Fees may apply for international calling.

    $10

    per month

    Pricing
    CallRailCTMGoogle Voice
    Editions & Modules
    Call Tracking
    $50
    per month
    Call Tracking + Conversation Intelligence®
    $100
    per month
    Call Tracking + Form Tracking
    $100
    per month
    Call Tracking Complete
    $150
    per month
    Marketing Lite
    $79
    per month
    Marketing Pro
    $179
    per month
    Sales Engage
    $329
    per month
    Enterprise
    $1999
    per month
    Starter
    $10
    per user/per month
    Standard
    $20
    per user/per month
    Premier
    $30
    per user/per month
    Offerings
    Pricing Offerings
    CallRailCTMGoogle Voice
    Free Trial
    YesNoNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoYesNo
    Entry-level Setup FeeNo setup feeOptionalNo setup fee
    Additional DetailsAll plans include unlimited users at no extra cost, while Marketing Pro and higher also include sub-accounts for agencies and multi-location businesses. Discounts of up to two months free for annual agreements.
    More Pricing Information
    Community Pulse
    CallRailCTMGoogle Voice
    Considered Multiple Products
    CallRail
    Chose CallRail
    CallRail seemed to have an easier setup and ease of use for onboarding new staff as well. The overall tracking structure and analytics seemed better with CallRail. CallRail also allows you to understand the call history and understand if this was a first touch or multiple …
    Incentivized
    Chose CallRail
    I quickly used CallTrackingMetrics but we decided to keep using CallRail because of ease of use with new staff.
    Incentivized
    Chose CallRail
    CallRail has offered us the best solutions so far in terms of multiple aspects. #1 is scalability, we are a growing agency, we see clients come and go, CallRail has made it easy and efficient with new accounts being onboarded, UI backs up this process. Also, the multiple …
    Incentivized
    Chose CallRail
    We've found CallRail to be easier to use than other systems that we've used or reviewed for potential purchase. Product support is good and there is a fair amount of users so finding solutions to problems online is relatively easy. Our team has found it easy to setup as well.
    Incentivized
    CTM
    Chose CTM
    I have only used one call tracking platform at the level I am now which is CallTrackingMetrics. I have however, evaluated other call tracking platforms such as Invoca and CallRail. Invoca we quickly stopped demoing as we got into cost as the platform was more expensive that …
    Incentivized
    Chose CTM
    I feel like CallTrackingMetrics is far more user friendly and accessible than CallRail. I said this earlier, but because CallTrackingMetrics has always been so easy to use and work with, I've never felt the need to pursue another function. When I've had to work with CallRail
    Incentivized
    Chose CTM
    They are very similar from functionality from what I have seen. CallRail is a prettier and possibly more user friendly platform, but also has a lot of fluff that CTM seems to cut through.
    Incentivized
    Chose CTM
    By far CTM is my favorite. Price is good, it's easy to use and integrates well with our external reporting software. But most importantly it is accurate and the customer service/chat support is fantastic and very quick to respond.
    Incentivized
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    82%
    Would buy again
    18 Answers
    100%
    Would buy again
    9 Answers
    95%
    Would buy again
    41 Answers
    Delivers good value for the price
    84%
    Delivers good value for the price
    16 Answers
    100%
    Delivers good value for the price
    9 Answers
    98%
    Delivers good value for the price
    41 Answers
    Happy with the feature set
    86%
    Happy with the feature set
    19 Answers
    100%
    Happy with the feature set
    9 Answers
    91%
    Happy with the feature set
    39 Answers
    Lived up to sales and marketing promises
    85%
    Lived up to sales and marketing promises
    17 Answers
    100%
    Lived up to sales and marketing promises
    7 Answers
    93%
    Lived up to sales and marketing promises
    27 Answers
    Implementation went as expected
    85%
    Implementation went as expected
    17 Answers
    100%
    Implementation went as expected
    8 Answers
    97%
    Implementation went as expected
    35 Answers
    Features
    CallRailCTMGoogle Voice
    Cloud PBX
    Comparison of Cloud PBX features of CallRail and CTM and Google Voice
    Feature
    CallRail
    -
    Ratings
    CTM
    -
    Ratings
    Google Voice
    5.3
    53 Ratings
    40% below category average
    Hosted PBX00 Ratings00 Ratings6.025 Ratings
    Multi-level Interactive Voice Response (IVR)00 Ratings00 Ratings3.027 Ratings
    User templates00 Ratings00 Ratings1.419 Ratings
    Call reports00 Ratings00 Ratings7.046 Ratings
    Directory of employee names00 Ratings00 Ratings9.027 Ratings
    Call Management
    Comparison of Call Management features of CallRail and CTM and Google Voice
    Feature
    CallRail
    -
    Ratings
    CTM
    -
    Ratings
    Google Voice
    8.4
    67 Ratings
    2% above category average
    Answering rules00 Ratings00 Ratings8.546 Ratings
    Call recording00 Ratings00 Ratings8.152 Ratings
    Call park00 Ratings00 Ratings6.422 Ratings
    Call screening00 Ratings00 Ratings10.060 Ratings
    Message alerts00 Ratings00 Ratings9.065 Ratings
    VoIP system collaboration
    Comparison of VoIP system collaboration features of CallRail and CTM and Google Voice
    Feature
    CallRail
    -
    Ratings
    CTM
    -
    Ratings
    Google Voice
    7.5
    44 Ratings
    6% below category average
    Video conferencing00 Ratings00 Ratings6.022 Ratings
    Audio conferencing00 Ratings00 Ratings8.039 Ratings
    Video screen sharing00 Ratings00 Ratings8.014 Ratings
    Instant messaging00 Ratings00 Ratings8.027 Ratings
    Mobile apps
    Comparison of Mobile apps features of CallRail and CTM and Google Voice
    Feature
    CallRail
    -
    Ratings
    CTM
    -
    Ratings
    Google Voice
    7.2
    63 Ratings
    9% below category average
    Mobile app for iOS00 Ratings00 Ratings6.945 Ratings
    Mobile app for Android00 Ratings00 Ratings7.451 Ratings
    Best Alternatives
    CallRailCTMGoogle Voice
    Small Businesses
    Invoca
    Score9.9 out of 10
    Invoca
    Score9.9 out of 10
    CallFire
    Score9.7 out of 10
    Medium-sized Companies
    No answers on this topic
    CallRail
    Score9.1 out of 10
    Fuze
    Score8.2 out of 10
    Enterprises
    Invoca
    Score9.9 out of 10
    Invoca
    Score9.9 out of 10
    Cisco Unified Communications Manager (Call Manager)
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    CallRailCTMGoogle Voice
    Likelihood to Recommend
    10.0
    (35 ratings)
    10.0
    (9 ratings)
    7.5
    (73 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    -
    (0 ratings)
    9.3
    (7 ratings)
    Usability
    8.5
    (7 ratings)
    -
    (0 ratings)
    8.0
    (11 ratings)
    Support Rating
    8.5
    (7 ratings)
    -
    (0 ratings)
    7.0
    (35 ratings)
    Implementation Rating
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    -
    (0 ratings)
    7.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    -
    (0 ratings)
    7.0
    (1 ratings)
    User Testimonials
    CallRailCTMGoogle Voice
    Likelihood to Recommend
    CallRail
    This is great software for differentiating where phone traffic is coming from. Whether it's paid/organic search, you can see exactly where the calls are coming in from. I'd love to see them add text/SMS features in the future, but it does what it claims. I'd also like to see more CRM integrations, but not sure that other users share the same sentiment
    Incentivized
    Read full review
    CTM
    [CallTrackingMetrics] is well suited for HIPAA Compliant Call Tracking when working with medical clients and is great for all clients who do online sales or patient intake. Clients with low volume of calls may not get enough value for the cost of this platform.
    Incentivized
    Read full review
    Google
    I do think Google Voice works well for organizations that do not have a support team meant to provide regular telephone support, and instead do so on an ad hoc basis. I would not recommend it for high-volume call activities, such as SDR motions.
    Incentivized
    Read full review
    Pros
    CallRail
    • Tracking phone calls first & foremost! Being able to have a running tally of the phone calls made and listening to the recorded calls throughout the month and providing that information back to our clients is vital!
    • Their UI is exceptionally easy to use & navigate. This is important when we have many clients running at the same time and we are able to always determine what report is for which client.
    • The ease of setting up a brand new client & their tracking phone number is fantastic! Saves a lot of time when it walks you through everything you need to know & do step by step.
    Incentivized
    Read full review
    CTM
    • Very easy to set up and use. You can create as many tracking numbers and sources as you need. Easily organize and filter them for results and placing the code is so simple. Anyone can use this software.
    • Listening to the calls makes life simple. We can hear what the potential lead said and record feedback to better our marketing efforts. You can even flag or email the call recordings if you need to share inside or outside your organization.
    • Call reporting is a breeze! You can easily filter your sources, call duration, time and more and reports are extremely accurate.
    • Cost is well worth what you get from the software.
    Incentivized
    Read full review
    Google
    • Google Voice has been great for setting up additional phone lines and numbers.
    • The voicemail inbox is a great feature and you can see when messages come in online and listen to the messages from your computer.
    • Google Voice allows us to have multiple phone numbers and lines for specific business purposes.
    Incentivized
    Read full review
    Cons
    CallRail
    • The integration with Hubspot is not as seemless as I would have liked. We had an issue where a person who was already in Hubspot called in, and their contact information was not matched to the caller ID correctly which created some duplicate entries. A little bit of a bummer, but from what I understand they may have fixed this. We had to stop using them for a little while because our outsourced sales team was more confused by adding CallRail, so we'll be re-implementing this once our new sales team is fully trained. Hopefully the record miss-match issue gets fixed.
    Incentivized
    Read full review
    CTM
    • Can get pricy.
    • More complex integrations may need professional services.
    • No push notifications for incoming SMS on mobile app (non agent).
    Incentivized
    Read full review
    Google
    • There has not been much innovation since the initial release.
    • It doesn't handle SMS well.
    • It does not natively integrate with CRM without legacy complication
    • It is not supported by Google as it once was
    • Call Recording is non-existent
    • Call-Tree or Virtual Auto-Attendant needs are not available
    Incentivized
    Read full review
    Likelihood to Renew
    CallRail
    No answers on this topic
    CTM
    No answers on this topic
    Google
    Google Voice has been invaluable for us in our effort to provide exceptional customer service. With Google Voice, we have been able to increase our customer interactions while reducing the wait time to reach a live person on our team. We couldn't be more pleased with the way things have worked out since implementing Google Voice.
    Incentivized
    Read full review
    Usability
    CallRail
    The platform is easy to use and we really don't have any complaints with using it so far. The information is invaluable for clients that rely on phone calls to drive more business. Not much negative to say about it at this point. We're actually really happy with it so far and the cost is manageable.
    Incentivized
    Read full review
    CTM
    No answers on this topic
    Google
    I think it works really well in the arena it operates in, but not so well in areas where an enterprise system would be more appropriate. It's great for quick solutions that just work, but not so much for more complex call management tasks.
    Incentivized
    Read full review
    Support Rating
    CallRail
    CallRail support normally gets back to us pretty quickly when we submit a ticket and they have a good knowledge base for common questions. I've heard mixed reviews from other local marketing agencies that use this tool, but overall in my experience, support has been knowledgeable and quick working through our problems.
    Incentivized
    Read full review
    CTM
    No answers on this topic
    Google
    They do not offer support unless you have the Business account for Google Voice under G Suite. This is tough, because Google doesn't really have a customer support team for this service, so when it gets shut down for a few hours, we have no choice but to wait it out. But this doesn't happen that often, which is great.
    Incentivized
    Read full review
    Implementation Rating
    CallRail
    No answers on this topic
    CTM
    No answers on this topic
    Google
    It is a pretty seamless program to transfer to, even for people who either have little experience with these programs or people who were stuck on Skype
    Incentivized
    Read full review
    Alternatives Considered
    CallRail
    Callrail has a very seamless and easy to use Dynamic Number Swap function. In other call tracking that we looked into the integration was either not as easy to use or required much more work to implement. Setting up CallRail has been so easy even our entry-level employees need very little training to master the platform.
    Incentivized
    Read full review
    CTM
    CallTrackingMetrics has stood up well compared to Salesforce. Being that we are a high volume call center for schools, it has been very good for the company. I feel that CallTrackingMetrics is really good for our company compared to Salesforece CMS.
    Incentivized
    Read full review
    Google
    The integrations of Google Voice with all our devices are flawless, Android, iOS, Windows, Linux and Mac. Also, the call performance is far superior on wifi as well as on mobile data. With Skype, we had several problems with personal accounts, performance issues, and in general, it felt awkward to use it.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    CallRail
    No answers on this topic
    CTM
    No answers on this topic
    Google
    Google Voice should be also be use to those who have difficulty in speaking English. So the contract term will need to be a little strict as Google Voice is used in navigations as the part of GPRS navigation is personal. The private data need to be in control much more securely and safely.
    Read full review
    Professional Services
    CallRail
    No answers on this topic
    CTM
    No answers on this topic
    Google
    It help to connect with the products that we use as a part. We need to get in touch with our professional world. It is like a tool that helps us to get in touch with everything from A to Z in our professional careers. So we need to be in touch with everything as linearly as the jpb can be done.
    Read full review
    Return on Investment
    CallRail
    • It is useful to monitor our calls weekly. We can give our employees feedback on the quality of the calls which helps our overall sales and conversions.
    • By knowing which campaigns perform best, we can shift our budget to target those campaigns specifically which saves us revenue and increases sales.
    Incentivized
    Read full review
    CTM
    • Fits nicely into the % of budget dedicated to Analytics
    • CallTrackingMetrics is our system of truth for source of calls for Local Service business
    • CallTrackingMetrics is our system of truth for CSR staffing plans at Supplier / Distributor
    Incentivized
    Read full review
    Google
    • Cost for Google Voice is stellar, starting at $10/mo per user.
    • While it doesn't offer a new Audio/Video conferencing solution it does integrate with GSuite so it makes use of Google Calendar and Hangouts/ Google Meet.
    • Gets the employee's to use their company phone numbers more as texting is easy and deployment is simple.
    • The cell phone app is reliable and easy to deploy.
    Incentivized
    Read full review
    ScreenShots

    CallRail Screenshots

    Screenshot of Activity DashboardScreenshot of Integrations PageScreenshot of Call LogScreenshot of Lead CenterScreenshot of Call Attribution ReportScreenshot of Activity Dashboard

    CTM Screenshots

    Screenshot of Activity LogScreenshot of Softphone Interface