What users are saying about

Constant Contact vs Klaviyo

Constant Contact
Top Rated
722 Ratings
Klaviyo
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Top Rated
140 Ratings

Constant Contact

Top Rated
722 Ratings
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Score 8.1 out of 100

Based on 722 reviews and ratings

Klaviyo

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Top Rated
140 Ratings
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Score 9.2 out of 100

Based on 140 reviews and ratings

Feature Set Ratings

  • Constant Contact ranks higher in 1 feature set: Reporting & Analytics
  • Klaviyo ranks higher in 1 feature set: Email & Online Marketing

Email & Online Marketing

7.7

Constant Contact

77%
8.1

Klaviyo

81%
Klaviyo ranks higher in 7/9 features
Klaviyo ranks higher in 7/9 features

WYSIWYG email editor

7.8
78%
82 Ratings
8.1
81%
54 Ratings

Dynamic content

7.6
76%
82 Ratings
7.6
76%
57 Ratings

Ability to test dynamic content

7.5
75%
81 Ratings
7.3
73%
53 Ratings

Landing pages

7.6
76%
56 Ratings
8.0
80%
2 Ratings

A/B testing

7.4
74%
52 Ratings
8.2
82%
55 Ratings

Mobile optimization

8.0
80%
85 Ratings
8.1
81%
58 Ratings

Email deliverability reporting

8.6
86%
135 Ratings
8.4
84%
74 Ratings

List management

8.4
84%
90 Ratings
8.6
86%
60 Ratings

Triggered drip sequences

6.7
67%
47 Ratings
8.8
88%
53 Ratings

Reporting & Analytics

7.8

Constant Contact

78%
7.5

Klaviyo

75%
Constant Contact ranks higher in 2/3 features
Constant Contact ranks higher in 2/3 features

Dashboards

7.8
78%
87 Ratings
7.9
79%
58 Ratings

Standard reports

8.2
82%
87 Ratings
7.8
78%
55 Ratings

Custom reports

7.5
75%
58 Ratings
6.9
69%
24 Ratings

Pre-Send Testing

8.1

Constant Contact

81%

Klaviyo

Feature Set Not Supported
N/A
Constant Contact ranks higher in 8/8 features
Constant Contact ranks higher in 8/8 features

URL Validation

8.4
84%
31 Ratings
N/A
0 Ratings

Link Tracking

8.0
80%
34 Ratings
N/A
0 Ratings

Image Validation

8.2
82%
31 Ratings
N/A
0 Ratings

Inbox Display

8.0
80%
34 Ratings
N/A
0 Ratings

Email Accessibility Tools

8.0
80%
28 Ratings
N/A
0 Ratings

Spelling and Grammar Check

7.8
78%
31 Ratings
N/A
0 Ratings

Spam Testing

7.8
78%
26 Ratings
N/A
0 Ratings

Email Previews

8.6
86%
40 Ratings
N/A
0 Ratings

Lead Management

Constant Contact

Feature Set Not Supported
N/A
6.8

Klaviyo

68%
Klaviyo ranks higher in 4/4 features
Klaviyo ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
8.2
82%
43 Ratings

Lead scoring and grading

N/A
0 Ratings
6.7
67%
11 Ratings

Data quality management

N/A
0 Ratings
5.8
58%
13 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
6.7
67%
12 Ratings

Platform & Infrastructure

Constant Contact

Feature Set Not Supported
N/A
7.5

Klaviyo

75%
Klaviyo ranks higher in 3/3 features
Klaviyo ranks higher in 3/3 features

API

N/A
0 Ratings
8.1
81%
41 Ratings

Role-based workflow & approvals

N/A
0 Ratings
6.3
63%
14 Ratings

Customizability

N/A
0 Ratings
8.0
80%
18 Ratings

Attribute Ratings

  • Constant Contact is rated higher in 2 areas: Usability, Support Rating
  • Klaviyo is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
  • Constant Contact and Klaviyo are tied in 1 area: Implementation Rating

Likelihood to Recommend

8.4

Constant Contact

84%
106 Ratings
9.2

Klaviyo

92%
61 Ratings

Likelihood to Renew

9.0

Constant Contact

90%
21 Ratings
10.0

Klaviyo

100%
2 Ratings

Usability

10.0

Constant Contact

100%
9 Ratings
7.9

Klaviyo

79%
3 Ratings

Availability

9.0

Constant Contact

90%
4 Ratings

Klaviyo

N/A
0 Ratings

Performance

10.0

Constant Contact

100%
4 Ratings

Klaviyo

N/A
0 Ratings

Support Rating

10.0

Constant Contact

100%
17 Ratings
9.0

Klaviyo

90%
1 Rating

Online Training

10.0

Constant Contact

100%
1 Rating

Klaviyo

N/A
0 Ratings

Implementation Rating

10.0

Constant Contact

100%
9 Ratings
10.0

Klaviyo

100%
1 Rating

Product Scalability

10.0

Constant Contact

100%
1 Rating

Klaviyo

N/A
0 Ratings

Likelihood to Recommend

Constant Contact

Constant Contact is great when trying to target specific market segments. We typically like to segment our master list by region, but also have product segments, as well. They do provide pre-made segments to start you off too.We don't usually use their email builder, we find others to be more flexible, intuitive, and have more variety. We do prefer emailing from Constant Contact, however.

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Anonymous | TrustRadius Reviewer
Verified User
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Klaviyo

Klaviyo is really built for converting so if you are sending informational content either to your subscribers or internal comms, it is better to look elsewhere. If you send an email of this kind, people will not click and purchase and it will bring down your overall analytics to seem like your click-through, purchase values, etc. rates are low. Klaviyo is great however at flows and getting people engaged when they first subscribe or take certain actions (browse abandonment, cart abandonment, welcome series, etc.)

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Anonymous | TrustRadius Reviewer
Verified User
View all 61 answers on this topic

Pros

Constant Contact

  • You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
  • Easy to use for folks who are not tech savvy.
  • Very quick upload speed for contact lists when compared with other email marketing vendors.
  • Easy to customize contact lists.
  • Displays much more consistently across different email clients when compared with other email marketing vendors.

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Anonymous | TrustRadius Reviewer
Verified User
View all 106 answers on this topic

Klaviyo

  • Email automation that nurtured new prospects with education and promotion content.
  • List segmentation. We could segment our list by behavior, purchase history and by demographics. This gave us more views into the customer segmentation.
  • Promotion emails. the high delivery rate of Flash sales, discounts, and promotions that drove sales
  • SMS messaging. We could time SMS messaging to be aligned with email promotion to give a more omni marketing approach to CRM
  • Reporting. Klavio provided excellent reporting by campaign and marketing period. It was able to track open rate, CTR, conversion and revenue.
  • Creative Management. Klavio allowed us to store graphics from previous campaigns and use them in future marketing efforts
  • Campaign Builder. the email builder mechanism is outstanding allowing for graphic, text, shapes and images all to be incorporated in HTML emails
  • Testing. The AB testing function allowed for campaign optimization

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Michael Dell'Arciprete | TrustRadius Reviewer
Michael Dell'Arciprete
View all 61 answers on this topic

Cons

Constant Contact

  • The interface is definitely a bit difficult to use and it takes some getting used to.
  • More customization and exporting of html would be awesome.
  • They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.

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Anonymous | TrustRadius Reviewer
Verified User
View all 106 answers on this topic

Klaviyo

  • more access to customer service via phone that instead of live chat
  • segments could be easier to create if there was a clone functionality! I waste a lot of time creating segments that would be saved if I could clone and make edits from previous work I've done
  • there should be functionality to show the over email size before sending, to ensure emails aren't cut off at the end

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Anonymous | TrustRadius Reviewer
Verified User
View all 61 answers on this topic

Pricing Details

Constant Contact

General

Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

$9.99 per month

Constant Contact Editions & Modules

Edition
Core$9.991
Plus$45.001
CRM Platform by SharpSpring$449.001
  1. per month
Additional Pricing Details
—

Klaviyo

General

Free Trial
—
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

$0 per month

Klaviyo Editions & Modules

Edition
Email Free$01
SMS.012
EmailStarting at $203
  1. per month
  2. per message
  3. per month
Additional Pricing Details
With Klaviyo SMS, you are charged monthly based on the number of contacts that receive at least one SMS/MMS message during your billing cycle. Your first 50 contacts are free. Then, you can upgrade to a paid plan as your list grows. Each plan includes a maximum number of text messages you can send your contacts during your billing period.

Likelihood to Renew

Constant Contact

Constant Contact 9.0
Based on 21 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.

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Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer
Ty Swartz, CPP, USN Ret.
View all 21 answers on this topic

Klaviyo

Klaviyo 10.0
Based on 2 answers
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.

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page V | TrustRadius Reviewer
page V
View all 2 answers on this topic

Usability

Constant Contact

Constant Contact 10.0
Based on 9 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome

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Giselle Aguiar | TrustRadius Reviewer
Giselle Aguiar
View all 9 answers on this topic

Klaviyo

Klaviyo 7.9
Based on 3 answers
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it

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Anonymous | TrustRadius Reviewer
Verified User
View all 3 answers on this topic

Reliability and Availability

Constant Contact

Constant Contact 9.0
Based on 4 answers
No major problems in sending out the email campaigns and accessing the analytics

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Anonymous | TrustRadius Reviewer
Verified User
View all 4 answers on this topic

Klaviyo

No score
No answers yet
No answers on this topic

Performance

Constant Contact

Constant Contact 10.0
Based on 4 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

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Anonymous | TrustRadius Reviewer
Verified User
View all 4 answers on this topic

Klaviyo

No score
No answers yet
No answers on this topic

Support Rating

Constant Contact

Constant Contact 10.0
Based on 17 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

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Anonymous | TrustRadius Reviewer
Verified User
View all 17 answers on this topic

Klaviyo

Klaviyo 9.0
Based on 1 answer
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Implementation Rating

Constant Contact

Constant Contact 10.0
Based on 9 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

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Anonymous | TrustRadius Reviewer
Verified User
View all 9 answers on this topic

Klaviyo

Klaviyo 10.0
Based on 1 answer
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level

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Anonymous | TrustRadius Reviewer
Verified User
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Alternatives Considered

Constant Contact

We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.

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Anonymous | TrustRadius Reviewer
Verified User
View all 106 answers on this topic

Klaviyo

While Mailchimp was easy to use, Klaviyo allowed much more customization and flexibility. Klaviyo integrated with all of our apps through Shopify, so it was really a no-brainer when it came down to deciding. The ease of setting up a drip campaign and segmenting the customer base was the icing on the cake, but we were already going to go with Klaviyo.

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Anonymous | TrustRadius Reviewer
Verified User
View all 61 answers on this topic

Scalability

Constant Contact

Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Klaviyo

No score
No answers yet
No answers on this topic

Return on Investment

Constant Contact

  • Good email marketing option that we need to expand on
  • We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
  • Very affordable and we plan in keeping it as a resource

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Terri Betts | TrustRadius Reviewer
Terri Betts
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Klaviyo

  • It must reduce its cost.
  • It is a digital marketing tool with so many amazing features that have helped me connect with my audience personally because the data it provides me is always authentic which also helps me to understand what they exactly need.

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Alison Crivlare | TrustRadius Reviewer
Alison Crivlare
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Screenshots

Constant Contact

—

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