Constant Contact vs. Klaviyo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact
Score 7.9 out of 10
N/A
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
Klaviyo
Score 9.0 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…
$20
per month
Pricing
Constant ContactKlaviyo
Editions & Modules
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Premium
Starting at $80.00
per month
No answers on this topic
Offerings
Pricing Offerings
Constant ContactKlaviyo
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.Paid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
More Pricing Information
Community Pulse
Constant ContactKlaviyo
Considered Both Products
Constant Contact
Chose Constant Contact
Along with Constant Contact, I've also used Mailchimp, Klaviyo, HubSpot, and others -- but these are the main email tools I felt that it could compare to overall.
Chose Constant Contact
Mailchimp is pretty comparable in a lot of ways to Constant Contact, but Constant Contact just continues to win when it comes to deliver-ability and user-interface. It's clean, simple, and intuitive.
There are other platforms like ActiveCampaign and Klaviyo that have some …
Chose Constant Contact
Constant contact was perfect for our needs for many clients, it wasn’t overly robust, but powerful enough to see strong ROI. With regards to the competitor tools, amongst standard ESP there’s not a huge difference as they all essentially work the same, it’s just about pricing …
Klaviyo
Chose Klaviyo
Klaviyo is very user friendly compared Mailchimp, Privy, and Constant Contact though there is a learning curve for some aspects of it especially the automation aspects it is well worth learning the ins and outs of Klaviyo. We are pretty happy with Klaviyo which does everything …
Chose Klaviyo
We selected Klaviyo in 2018 when they were disrupting the space. They provided a lot of offerings for a value price.
Chose Klaviyo
Klaviyo provides much more insight into customer data than other email marketing software. For this reason, they are much stronger for e-commerce businesses as the data it provides is very beneficial for e-commerce businesses.
Chose Klaviyo
Better UI and functionality (segmentation, campaign builder, reporting)
Chose Klaviyo
Klaviyo is an excellent resource for aspiring marketers who want to be more data-driven.
Chose Klaviyo
I have used several platforms and by far the one with the most design features is Klaviyo. It lets you edit both desktop and mobile versions which is a must considering most people look at their emails on their phones. It is also great at segmenting and creating flows. I do …
Chose Klaviyo
Honestly Klaviyo is far better than the others. Having worked with others they don’t provide half of what Klaviyo does. Klaviyo provides better reporting, better analytics and helps us reach the customers we want to reach at all times. When you want to work and step up email …
Chose Klaviyo
Klaviyo compares favorably to other similar products but really stands out when looking at specific integrations. If you're running Shopify then Klaviyo makes too much sense when deciding on a CRM system. It's literally built to work with the Shopify platform and makes life …
Chose Klaviyo
Klaviyo is much more advanced than the other ones we evaluated. From the user interface to the triggers and segmentation. It also integrates with far more apps than the other two platforms. We are able to do some unique things with Klaviyo just because it integrates so well …
Chose Klaviyo
Klaviyo has been recommended to us by a customer who was working with the company for a month. The company who has recommended us to the service has reached the same conclusion - do not even bother with Klaviyo as on the other side of the screen there's a company you cannot …
Chose Klaviyo
We selected Klaviyo primarily for its e-commerce automation capabilities. It was the best platform we evaluated for sending out targeted and personalized emails and SMS campaigns based on Customer online purchase history and interactions with online products.
Chose Klaviyo
I've mostly used Mailchimp in the past for email marketing campaigns, albeit very basic ones. I did look into what options there were for automation, and there were some very basic options like transactional emails and welcome series flows, but there was very little …
Chose Klaviyo
Klaviyo makes a/b testing drip campaigns very intuitive to the average, non-technical user, which is something that other platforms fail to do. While more expensive, it more than pays for itself due to the ease of testing. You can test and deploy content faster and in a more …
Top Pros
Top Cons
Features
Constant ContactKlaviyo
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact
8.1
118 Ratings
0% above category average
Klaviyo
8.6
87 Ratings
11% above category average
WYSIWYG email editor8.2101 Ratings8.677 Ratings
Dynamic content7.8102 Ratings8.682 Ratings
Ability to test dynamic content8.482 Ratings8.477 Ratings
Landing pages8.076 Ratings8.02 Ratings
A/B testing7.171 Ratings8.878 Ratings
Mobile optimization8.586 Ratings9.083 Ratings
Email deliverability reporting9.0114 Ratings8.285 Ratings
List management8.4116 Ratings8.585 Ratings
Triggered drip sequences7.260 Ratings8.976 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact
8.1
115 Ratings
5% above category average
Klaviyo
8.6
83 Ratings
14% above category average
Dashboards8.488 Ratings8.783 Ratings
Standard reports8.3113 Ratings8.680 Ratings
Custom reports7.558 Ratings8.444 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Constant Contact
8.1
67 Ratings
2% below category average
Klaviyo
-
Ratings
URL Validation8.231 Ratings00 Ratings
Link Tracking7.934 Ratings00 Ratings
Image Validation8.832 Ratings00 Ratings
Inbox Display8.635 Ratings00 Ratings
Email Accessibility Tools7.928 Ratings00 Ratings
Spelling and Grammar Check8.154 Ratings00 Ratings
Spam Testing6.026 Ratings00 Ratings
Email Previews9.266 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Constant Contact
-
Ratings
Klaviyo
8.5
66 Ratings
9% above category average
Lead nurturing automation00 Ratings9.064 Ratings
Lead scoring and grading00 Ratings8.322 Ratings
Data quality management00 Ratings8.429 Ratings
Automated sales alerts and tasks00 Ratings8.227 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Constant Contact
-
Ratings
Klaviyo
8.3
9 Ratings
9% above category average
Calendaring00 Ratings8.39 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Constant Contact
-
Ratings
Klaviyo
8.8
64 Ratings
15% above category average
API00 Ratings8.960 Ratings
Role-based workflow & approvals00 Ratings8.727 Ratings
Customizability00 Ratings8.835 Ratings
Integration with Salesforce.com00 Ratings8.86 Ratings
Third-party software integrations00 Ratings9.09 Ratings
Best Alternatives
Constant ContactKlaviyo
Small Businesses
ReachMail
ReachMail
Score 8.4 out of 10
Vbout
Vbout
Score 9.7 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Constant ContactKlaviyo
Likelihood to Recommend
8.1
(133 ratings)
9.3
(87 ratings)
Likelihood to Renew
9.8
(23 ratings)
10.0
(2 ratings)
Usability
9.0
(10 ratings)
8.0
(3 ratings)
Availability
9.0
(2 ratings)
-
(0 ratings)
Performance
10.0
(2 ratings)
-
(0 ratings)
Support Rating
10.0
(9 ratings)
9.0
(1 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(5 ratings)
10.0
(1 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Constant ContactKlaviyo
Likelihood to Recommend
Constant Contact
Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
Read full review
Klaviyo
E-commerce stores and service-based businesses can really benefit from Klaviyo, as it is quite a versatile tool for emailing customers and keeping them updated about what is happening with the business. It is great for customer retention, creating a community for your product, and boosting engagement with your business.
Read full review
Pros
Constant Contact
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
Read full review
Klaviyo
  • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
  • Klaviyo helps me to measure the success of email campaigns.
  • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
Read full review
Cons
Constant Contact
  • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
  • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
Read full review
Klaviyo
  • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
  • Can be pricey depending on company and email list.
  • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
Read full review
Likelihood to Renew
Constant Contact
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Read full review
Klaviyo
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
Read full review
Usability
Constant Contact
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Read full review
Klaviyo
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
Read full review
Reliability and Availability
Constant Contact
No major problems in sending out the email campaigns and accessing the analytics
Read full review
Klaviyo
No answers on this topic
Performance
Constant Contact
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Read full review
Klaviyo
No answers on this topic
Support Rating
Constant Contact
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
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Klaviyo
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
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Implementation Rating
Constant Contact
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Read full review
Klaviyo
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
Read full review
Alternatives Considered
Constant Contact
Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
Read full review
Klaviyo
Mailchimp was used early in the business when we didn't have as many customers and weren't segmenting. We've used Yotpo for loyalty, reviews, and, most recently, SMS. We have yet to try Klaviyo reviews or SMS, but it would be nice to have all of these items in one suite
Read full review
Scalability
Constant Contact
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Read full review
Klaviyo
No answers on this topic
Return on Investment
Constant Contact
  • I have had nothing but positive impacts from using Constant Contact.
  • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
  • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
Read full review
Klaviyo
  • ROI was over 300%
  • Increased repeat sales by 33%
  • Increase AOV on orders by targeting persons with historically high purchases
  • Increase customer acquisition volume by converting email prospects into customers
  • Increase customer retention by integrating test (SMS) messaging to many customers. The result was a higher response rate.
Read full review
ScreenShots

Constant Contact Screenshots

Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.Screenshot of the advanced automation workflows that make sure marketing is always on.Screenshot of some of the pre-built email templates that are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of the Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing generated with Constant Contact, used reach customers wherever they are.Screenshot of the e-commerce tools that can be integrated with Constant Contact to sell more.

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers