Constant Contact vs Blackbaud Luminate Online

• You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
• Easy to use for folks who are not tech savvy.
• Very quick upload speed for contact lists when compared with other email marketing vendors.
• Easy to customize contact lists.
• Displays much more consistently across different email clients when compared with other email marketing vendors.

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• The donation forms are easy to set up to start collecting donations instantly.
• Getting an e-mail out the door is fairly straightforward.
• The TeamRaiser module is great for fundraising for big events with multiple registration levels and allowing participants to fundraise on your behalf.
• Constituent management is fairly easy.

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• The interface is definitely a bit difficult to use and it takes some getting used to.
• More customization and exporting of html would be awesome.
• They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.

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• Email management is limited. Constituents are only able to have a primary email address and a secondary address which is only mailed to when using the CC function. Sending to the correct and preferred email address is difficult to discern and effective use in Luminate requires extensive data cleanup.
• Reports are not as user-friendly as in other programs. It has occurred multiple times where users are unsure how to get specific fields to pull in reports.
• TeamRaiser is a challenging addition to Luminate. Campaigns within it require extensive work and management.

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• Good email marketing option that we need to expand on
• We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
• Very affordable and we plan in keeping it as a resource

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• There's no denying that as a long term Convio client (now Luminate Online) that we have significantly grown our NPO with these tools. And our ROI is in the positive range.
• The negative impact has been the cost of related services we must engage to configure and maintain and deploy many areas of Luminate Online with a small staff. There is just too much "specialized," insider-work-around knowledge to make it a stand-alone product without large additional costs to use the product to it's full potential.
• This product used to set the trends and now it holds us back from being able to take advantage of the trends in many ways. An integrated system can become a limitation in this current social web environment. Staff coming in from outside the Luminate/Convio environment often complain about the system because they are used to the "ease-of-use" of many of today's offerings in the marketplace.

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