Constant Contact vs. Blackbaud Luminate Online

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact
Score 7.9 out of 10
N/A
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
Blackbaud Luminate Online
Score 5.7 out of 10
Mid-Size Companies (51-1,000 employees)
Luminate Online aims to help non-profits engage more effectively with supporters and raise more money by enabling integrated campaigns for digital, social and mobile channels. According to the vendor, Luminate Online helps non-profits: Better understand online supporters Make the right ask at the right time Launch creative fundraising campaigns Automated campaigns stimulate engagement and action through targeted welcome messages with personalized…N/A
Pricing
Constant ContactBlackbaud Luminate Online
Editions & Modules
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Lead Gen & CRM
Starting at $449.00
per month
Premium
Starting at $80.00
per month
No answers on this topic
Offerings
Pricing Offerings
Constant ContactBlackbaud Luminate Online
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsThe SMS Marketing tool can be added to any Core or Plus Constant Contact account. SMS is only available in the US for Core and Plus paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.Luminate Online is priced based on the number of email addresses on file, modules used and service plan. Our peer to peer offering, TeamRaiser, has a transactional, shared success pricing model.
More Pricing Information
Community Pulse
Constant ContactBlackbaud Luminate Online
Considered Both Products
Constant Contact
Blackbaud Luminate Online
Chose Blackbaud Luminate Online
Previously we utilized Raiser's Edge on in-house servers, and managed email contacts through bulk email providers. The move to LO allowed us to integrate the database with the online outreach and payment processing in a far more effective manner. We have had limited experience …
Chose Blackbaud Luminate Online
Only MailChimp and Constant Contact. Both were long enough ago that I don't think a comparison would be valid. More recently, though, I've used the following P2P resources, which far surpass accessibility from a user-standpoint, of TeamRaiser (though I can't speak to the admin …
Chose Blackbaud Luminate Online
Compared with other email blast systems, LO has incredible flexibility and capabilities, as you might expect form a pay-for-use system. The interface is clunkier than MailChimp but similar in elegance to Constant Contact and Emma. If LO had a MailChimp-like UX, it would be an …
Chose Blackbaud Luminate Online
I would highly recommend Constant Contact over Luminate. The interface is easier, the customer service is better, and it's so much cheaper. We use a separate payment processing system (Stripe) and are now in the process of switching from Luminate to Constant Contact. Constant …
Chose Blackbaud Luminate Online
We've just begun evaluating other programs to see if there is an equivalent to Luminate. We are particularly interested in email management and have looked at Constant Contact, MailChimp, and other similar services. While we like the data management options that these products …
Chose Blackbaud Luminate Online
I have only worked with Blackbaud's other products. I am trained and very familiar with eTapestry. I would not recommend to any nonprofit professional a switch to a company that is not familiar with fundraising/nonprofit sector. I have seen, from afar, switches to products like …
Chose Blackbaud Luminate Online
I find that other products seem to excel in specific areas where Luminate falls short (i.e., just emails or just donations), but we keep coming back to Luminate because it does it all - just not all well. If Luminate were an online dating profile, the headline should read "Jack …
Chose Blackbaud Luminate Online

We have used Blackbaud Sphere.

I have also used in previous positions: LocalVoice, GetActive, Convio, Eventbrite, Emma (Constant Contact).

Chose Blackbaud Luminate Online
I looked primarily at iModules as an alternative and thought both were similar. While Blackbaud (then Convio) was a bit more expensive it had a bit more functionality with the constituent database that we needed, but I don't know that one is clearly better than the other.
Top Pros
Top Cons
Features
Constant ContactBlackbaud Luminate Online
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact
8.0
116 Ratings
2% below category average
Blackbaud Luminate Online
-
Ratings
WYSIWYG email editor8.199 Ratings00 Ratings
Dynamic content7.9100 Ratings00 Ratings
Ability to test dynamic content8.482 Ratings00 Ratings
Landing pages8.074 Ratings00 Ratings
A/B testing7.070 Ratings00 Ratings
Mobile optimization8.586 Ratings00 Ratings
Email deliverability reporting9.0112 Ratings00 Ratings
List management8.3114 Ratings00 Ratings
Triggered drip sequences7.258 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact
8.0
113 Ratings
3% above category average
Blackbaud Luminate Online
-
Ratings
Dashboards8.388 Ratings00 Ratings
Standard reports8.3111 Ratings00 Ratings
Custom reports7.458 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Constant Contact
8.1
65 Ratings
5% below category average
Blackbaud Luminate Online
-
Ratings
URL Validation8.231 Ratings00 Ratings
Link Tracking7.934 Ratings00 Ratings
Image Validation8.832 Ratings00 Ratings
Inbox Display8.635 Ratings00 Ratings
Email Accessibility Tools7.928 Ratings00 Ratings
Spelling and Grammar Check8.052 Ratings00 Ratings
Spam Testing6.026 Ratings00 Ratings
Email Previews9.164 Ratings00 Ratings
Best Alternatives
Constant ContactBlackbaud Luminate Online
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
OneCause
OneCause
Score 9.2 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
OneCause
OneCause
Score 9.2 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Blackbaud CRM
Blackbaud CRM
Score 7.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Constant ContactBlackbaud Luminate Online
Likelihood to Recommend
8.0
(131 ratings)
7.6
(85 ratings)
Likelihood to Renew
9.8
(23 ratings)
9.0
(21 ratings)
Usability
9.0
(10 ratings)
6.0
(26 ratings)
Availability
9.0
(2 ratings)
10.0
(3 ratings)
Performance
10.0
(2 ratings)
9.2
(9 ratings)
Support Rating
10.0
(9 ratings)
5.0
(32 ratings)
In-Person Training
-
(0 ratings)
8.0
(2 ratings)
Online Training
10.0
(1 ratings)
7.3
(14 ratings)
Implementation Rating
10.0
(5 ratings)
3.0
(4 ratings)
Configurability
10.0
(1 ratings)
6.6
(9 ratings)
Ease of integration
-
(0 ratings)
6.0
(1 ratings)
Product Scalability
10.0
(1 ratings)
9.8
(11 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
Constant ContactBlackbaud Luminate Online
Likelihood to Recommend
Constant Contact
Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
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Blackbaud
Blackbaud Luminate Online is an excellent solution for online giving, providing a wealth of tools for producing donation forms. It also is outstanding for peer-to-peer fundraising, such as event-based efforts like walks, cycling tours, and so forth. The Email module is outstanding if you need an internal solution for communicating with your donors and supporters. It provides a wealth of tools for crafting emails, and for reporting on the results.
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Pros
Constant Contact
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
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Blackbaud
  • House Donor Information. Easy report pulling. Queries and lists.
  • I like how everything is housed on one platform. Webpages, emails and donor profiles. User friendly.
  • It works nicely with other blackbaud products such as Raiser's Edge. Easy importing and exporting options.
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Cons
Constant Contact
  • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
  • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
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Blackbaud
  • Reporting needs some work, this is being worked on in their new BETA program.
  • The eCommerce module needs some work. It would be great to have more ability to customize parts of it without having to rewrite the code.
  • The Events module could use some improvements as well.
  • The Personal Fundraising module needs a lot of work. It really cannot work as needed right now. We started using TeamRaiser to handle this, but it could be great.
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Likelihood to Renew
Constant Contact
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
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Blackbaud
We’ve decided to leave Luminate and are moving to a system that better caters to our and our users needs. Luminate has proven difficult to use and has limited abilities when it comes to data management, events, and peer-to-peer functionality. Reporting is also very complicated and requires a great deal of time to utilize properly.
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Usability
Constant Contact
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
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Blackbaud
You have to be very tech savvy to use Luminate to its fullest potential. You can get buy with the training, but there is a steep learning curve and you almost need 6 months to 1 year of in-person training to really be able to anything substantial. The online training lessons are not going to cut it while learning this program.
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Reliability and Availability
Constant Contact
No major problems in sending out the email campaigns and accessing the analytics
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Blackbaud
It's a very rare occurrence if the system isn't available when I want it. I can easily log in from home after hours if need be, and the security is enforced, but simple when you're legit! They are very good about sending email reminders and updates when system maintenance will be performed, and it's always during middle of the night hours when you likely wouldn't be using it anyways
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Performance
Constant Contact
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
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Blackbaud
Pages load fast and 98% of the reports do run in a matter of secons/minutes. There is this one report I have that can take hours to run, but this is due to the amount of transactions being requested for one of our biggest online fundraising events (Transaction report)
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Support Rating
Constant Contact
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
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Blackbaud
Support staff are usually incredibly helpful and responsive. There are several ways to contact them (chat, logging a ticket, phone) which makes it easy to get help when you need it. Once in a while I get a support staff member who isn't quite as helpful, which is why I gave it a 9 instead of a 10, but that is rare and if I follow up with someone else, I get what I need.
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In-Person Training
Constant Contact
No answers on this topic
Blackbaud
Initial training was great and the instructor was very patient and helpful during the set up process. Blackbaud has a variety on online self-paced classes that supplement the training you receive. The only downfall is after training is complete. I've found the support for Luminate to be a tad lackluster. We often encounter issues that aren't on Luminate's development road map and have had a series of cases be opened.
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Online Training
Constant Contact
No answers on this topic
Blackbaud
When I used the training, I had actually been using Luminate Online but figured it might help me learn to use the tools more effectively. And it did. The sessions were helpful and even as a current user I felt like I learned how to use the tools more effectively.
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Implementation Rating
Constant Contact
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
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Blackbaud
Implementation of Luminate itself was rather smooth, but the process involved for TeamRaiser was very difficult. Even after implementation we relied on support to help with various aspects of TeamRaiser from page design to reporting and front end user issues. The support offered for issues with Luminate was very good, but again TeamRaiser support was lacking.
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Alternatives Considered
Constant Contact
Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
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Blackbaud
The only other product I have used for this type of fundraising work is NetCommunity and it hasn't been as scalable or versatile. It doesn't really offer the peer to peer fundraising of Luminate or the constituent management, web page development and considered donation forms. NetCommunity didn't even come close which is why we replaced it with Luminate.
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Scalability
Constant Contact
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
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Blackbaud
Luminate Online is a great scalable product as it provides various price points dependent on your quantity of email addresses. This allows both small and large organizations to utilize the product, which has strong email capabilities. It also means smaller organizations aren't forced to pay astronomical fees in order to have access to a quality product.
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Return on Investment
Constant Contact
  • I have had nothing but positive impacts from using Constant Contact.
  • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
  • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
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Blackbaud
  • We've increased our online giving +200% although this is due in part to our focus on the channel and not entirely on the product.
  • We've been able to increase employee efficiency by selecting email lists per message within Luminate Online. With our prior solution we needed to request data be pulled from our database for event email.
  • We've really done a great job of growing our online tribute and memorial giving through the use of custom links and the pre-populated information has really helped with the back end processing.
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ScreenShots

Constant Contact Screenshots

Screenshot of The AI Content Generator can be used to create content for emails, social posts, or SMS.Screenshot of Advanced Automation workflows make sure marketing is always on.Screenshot of Hundreds of pre-built email templates are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of The Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing can reach customers wherever they are.Screenshot of E-commerce tools can be integrated with Constant Contact to sell more.

Blackbaud Luminate Online Screenshots

Screenshot of Email Overview DashboardScreenshot of Luminate allows you to enable multiple types of giving - from recurring to matching and everything between.Screenshot of Luminate enables you to reach out to supporters in multiple waysScreenshot of Luminate Peer to Peer fundraising with DIY events, also enables your supporters to fundraising on their behalf.