Constant Contact vs Luminate

• We are a huge fan of the numerous templates that may be used for designing emails.
• Constant Contact also allows for our organization's brand (logo, colors, and fonts) to be easily incorporated into designs.
• The metrics and data gathered from email campaigns is very detailed and helpful.

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• The donation forms are easy to set up to start collecting donations instantly.
• Getting an e-mail out the door is fairly straightforward.
• The TeamRaiser module is great for fundraising for big events with multiple registration levels and allowing participants to fundraise on your behalf.
• Constituent management is fairly easy.

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• This system is great and I do not have much to say against, I just wish they could improve the search filter of email campaigns made previously, and include a search field that allows you to find campaigns related to the phrase name included in that field of search.
• I really don't have any dislikes with the software now that I am familiar with the product.

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• Email management is limited. Constituents are only able to have a primary email address and a secondary address which is only mailed to when using the CC function. Sending to the correct and preferred email address is difficult to discern and effective use in Luminate requires extensive data cleanup.
• Reports are not as user-friendly as in other programs. It has occurred multiple times where users are unsure how to get specific fields to pull in reports.
• TeamRaiser is a challenging addition to Luminate. Campaigns within it require extensive work and management.

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• Many of our clients use a variety of email management services, and Constant Contact is usually chief among them. This keeps our team sharp and up to date for customer service inquiries.
• Constant Contact is extremely reliable. It's been applicable and has grown with trends in digital marketing over the last decade to stay at the top as a best-in-class provider.
• The reporting tools help to give a sense of how well campaigns are performing (or not performing) and gives insight on how to create future campaigns in more effective ways.
• The lack of Google Analytics integration on the app is a hinderance for marketing managers who use the robust API on a variety of other platforms that seamlessly integrate with the service.
• Higher pricing for integrating social media and surveys, and other additional service, is a drawback for the average user on a budget – especially when competitors offer those services for free.

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• There's no denying that as a long term Convio client (now Luminate Online) that we have significantly grown our NPO with these tools. And our ROI is in the positive range.
• The negative impact has been the cost of related services we must engage to configure and maintain and deploy many areas of Luminate Online with a small staff. There is just too much "specialized," insider-work-around knowledge to make it a stand-alone product without large additional costs to use the product to it's full potential.
• This product used to set the trends and now it holds us back from being able to take advantage of the trends in many ways. An integrated system can become a limitation in this current social web environment. Staff coming in from outside the Luminate/Convio environment often complain about the system because they are used to the "ease-of-use" of many of today's offerings in the marketplace.

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