TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Constant Contact

    Score8 out of 10
    N/AConstant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

    $12

    per month

    Mailigen

    Score7.1 out of 10
    N/AMailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email marketing. Mailigen offers several integration points including online surveys that you can use to segment your audience and send personalized emails.

    $10

    per month

    ReachMail

    Score9.8 out of 10
    N/AReachMail focuses on assisting email marketers in achieving delivery success, and present their services a a guide in the ever-changing world of marketing and transactional email. ReachMail includes tools like optimized time-of-day sending, integrated list hygiene and expert support.

    $9

    per month

    Pricing
    Constant ContactMailigenReachMail
    Editions & Modules
    Lite
    Starting at $12.00
    per month
    Standard
    Starting at $35.00
    per month
    Premium
    Starting at $80.00
    per month
    Mailigen
    $10.00
    per month
    Basic
    $9.00
    per month
    Prro
    $29.00
    per month
    Offerings
    Pricing Offerings
    Constant ContactMailigenReachMail
    Free Trial
    YesYesNo
    Free/Freemium Version
    NoYesNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional DetailsThe SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.
    More Pricing Information
    Community Pulse
    Constant ContactMailigenReachMail
    Considered Multiple Products
    Constant Contact
    No answer on this topic
    Mailigen
    No answer on this topic
    ReachMail, Inc
    Chose ReachMail
    Constant Contact: Program marketing dollars disallowed when organization was absorbed by another entity, so Reachmail's free account was chosen to replace for localized target audiences. Constant Contact is visually more appealing and has more ready-to-use templates, but …
    Incentivized
    Key User Insights
    Would buy again
    85%
    Would buy again
    61 Answers
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    61 Answers
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    85%
    Happy with the feature set
    61 Answers
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    42 Answers
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    46 Answers
    No answers on this topic
    No answers on this topic
    Features
    Constant ContactMailigenReachMail
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Constant Contact and Mailigen and ReachMail
    Feature
    Constant Contact
    9.0
    120 Ratings
    11% above category average
    Mailigen
    7.4
    1 Ratings
    9% below category average
    ReachMail
    9.2
    9 Ratings
    13% above category average
    WYSIWYG email editor9.7102 Ratings8.01 Ratings9.07 Ratings
    Dynamic content9.7104 Ratings8.01 Ratings10.06 Ratings
    Ability to test dynamic content8.582 Ratings7.01 Ratings10.06 Ratings
    Landing pages9.378 Ratings00 Ratings5.04 Ratings
    A/B testing8.373 Ratings6.01 Ratings10.05 Ratings
    Mobile optimization8.686 Ratings8.01 Ratings9.05 Ratings
    Email deliverability reporting9.9116 Ratings9.01 Ratings10.08 Ratings
    List management9.3118 Ratings3.01 Ratings10.09 Ratings
    Triggered drip sequences7.962 Ratings10.01 Ratings10.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Constant Contact and Mailigen and ReachMail
    Feature
    Constant Contact
    8.5
    117 Ratings
    10% above category average
    Mailigen
    3.0
    1 Ratings
    88% below category average
    ReachMail
    9.7
    9 Ratings
    23% above category average
    Dashboards8.488 Ratings3.01 Ratings10.08 Ratings
    Standard reports9.8115 Ratings4.01 Ratings9.09 Ratings
    Custom reports7.558 Ratings2.01 Ratings10.05 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Constant Contact and Mailigen and ReachMail
    Feature
    Constant Contact
    8.4
    69 Ratings
    3% above category average
    Mailigen
    -
    Ratings
    ReachMail
    9.8
    1 Ratings
    18% above category average
    URL Validation8.231 Ratings00 Ratings10.01 Ratings
    Link Tracking7.934 Ratings00 Ratings10.01 Ratings
    Image Validation8.932 Ratings00 Ratings9.01 Ratings
    Inbox Display8.635 Ratings00 Ratings10.01 Ratings
    Email Accessibility Tools7.928 Ratings00 Ratings10.01 Ratings
    Spelling and Grammar Check9.856 Ratings00 Ratings9.01 Ratings
    Spam Testing6.026 Ratings00 Ratings10.01 Ratings
    Email Previews9.968 Ratings00 Ratings10.01 Ratings
    Best Alternatives
    Constant ContactMailigenReachMail
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Constant ContactMailigenReachMail
    Likelihood to Recommend
    9.8
    (135 ratings)
    8.0
    (7 ratings)
    10.0
    (11 ratings)
    Likelihood to Renew
    9.9
    (23 ratings)
    8.6
    (6 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (12 ratings)
    8.2
    (1 ratings)
    10.0
    (2 ratings)
    Availability
    9.0
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (9 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (5 ratings)
    7.3
    (1 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    User Testimonials
    Constant ContactMailigenReachMail
    Likelihood to Recommend
    Constant Contact
    Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
    Incentivized
    Read full review
    Mailigen
    Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!
    Incentivized
    Read full review
    ReachMail, Inc
    The free Reachmail account (which I have used for several small organizations) is a good tool where there are limited or zero email marketing dollars, a contact audience of up to 5,000 subscribers, and a max of 15,000 monthly emails. The pricing levels are really reasonable for volume requirements, including custom plans for infrequent mailings. If there are constraints (time and/or design experience) that require a large choice of ready-made contemporary templates without graphic or font modifications, then this probably isn't a good email marketing tool.
    Incentivized
    Read full review
    Pros
    Constant Contact
    • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
    • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
    • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
    • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
    Read full review
    Mailigen
    • Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
    • Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
    • Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
    • Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.
    Read full review
    ReachMail, Inc
    • I have a $10 account, but customer support treat me like a princess. They even added a feature to one page to remedy a problem I was having with that page. They care about their customers.
    • ReachMail Features (or at least, these are the ones I know they have): WYSIWYG Email Editor, Template Management, Mobile Optimized Emails, Dynamic Content, Subscribe/Unsubscribe, Mailing List Management, Drip Campaigns, Auto-Responders, Image Library, A/B Testing, Customer Surveys, CAN SPAM Compliance, Reporting/Analytics.
    • These folks know what they’re doing. I can’t speak highly enough about ReachMail.
    Incentivized
    Read full review
    Cons
    Constant Contact
    • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
    • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
    Incentivized
    Read full review
    Mailigen
    • Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
    • It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.
    Read full review
    ReachMail, Inc
    • There are no batch report downloads. When I have multiple variations and waves in a campaign, I have to download reports individually. I'd like for a way to download one report of all sends during a certain time period, or given another set of parameters.
    • It would save a lot of time if we had the ability to upload multiple images or assets at once.
    • There's only a two-level "tree" of organization of lists and suppression lists. It would be great if we had the abililty to nest lists into better categories, rather than having to scroll through one giant list of suppressions or deployment lists. Something like a 2015 folder, then inside that a Business Unit folder, then inside that, a Campaign folder, etc. This would make things much easier to find.
    Incentivized
    Read full review
    Likelihood to Renew
    Constant Contact
    There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
    Read full review
    Mailigen
    We are satisfied with this cooperation and we don't see why we should change email marketing service provider at this point. Excellent service and rapid new feature development keeps us very satisfied.
    Read full review
    ReachMail, Inc
    No answers on this topic
    Usability
    Constant Contact
    There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
    Read full review
    Mailigen
    Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.
    Read full review
    ReachMail, Inc
    Their team is knowledgable and willing to help offer insight and support to build out the right campaigns to fit our business needs and goals
    Incentivized
    Read full review
    Reliability and Availability
    Constant Contact
    No major problems in sending out the email campaigns and accessing the analytics
    Incentivized
    Read full review
    Mailigen
    No answers on this topic
    ReachMail, Inc
    No answers on this topic
    Performance
    Constant Contact
    The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
    Read full review
    Mailigen
    No answers on this topic
    ReachMail, Inc
    No answers on this topic
    Support Rating
    Constant Contact
    I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
    Read full review
    Mailigen
    Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.
    Read full review
    ReachMail, Inc
    No answers on this topic
    Implementation Rating
    Constant Contact
    Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
    Read full review
    Mailigen
    With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.
    Read full review
    ReachMail, Inc
    No answers on this topic
    Alternatives Considered
    Constant Contact
    Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
    Read full review
    Mailigen
    Mailigen falls short to Listrak due to Listrak's far superior contact, conversion, and message analytics. Some features are unavailable or not easily integrated with the Mailigen platform compared to its competition, but features such as model acquisition & shopping cart abandonment are available. The ability to integrate such features into your website may be easier when using a competitors platform, but easy usability comes with a price. Extra perks such Coupon managers & etc. are useful features that allow you to generate Barcodes & QR codes, as well as track various data analytics when implementing this feature. Small items as such are what Mailigen lacks in comparison to its competitors, but their price point kicks the rest out of the water if you can live without some of the bells and whistles.
    Incentivized
    Read full review
    ReachMail, Inc
    In my opinion, ReachMail is a good competitor to Mailchimp, probably has more features though and analytics to help organize information. There are also a lot more third party integrations that have helped us compared to other apps that we've tried before, but ReachMail has been the most useful, for me personally and my team
    Incentivized
    Read full review
    Scalability
    Constant Contact
    Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
    Incentivized
    Read full review
    Mailigen
    No answers on this topic
    ReachMail, Inc
    No answers on this topic
    Return on Investment
    Constant Contact
    • I have had nothing but positive impacts from using Constant Contact.
    • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
    • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
    Incentivized
    Read full review
    Mailigen
    • Better delivery of mail campaigns giving better ROI numbers
    • Better stats so that we can assess what works and what does not.
    Read full review
    ReachMail, Inc
    • None. I signed up for a pay account so only had to spend a dollar for the first month. Even that was a waste as I simply can't send emails out with their forced unsubscribe header. If it was the typical CAN-SPAM footer it would be fine, but it just looks awful.
    Incentivized
    Read full review
    ScreenShots

    Constant Contact Screenshots

    Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.Screenshot of an example automation workflow. These help to ensure a business's marketing is always on.Screenshot of some of the available pre-built email templates, that can be edited with the included drag-and-drop email editor.Screenshot of the Social Posting tool, used to plan and post social media messaging across platforms.Screenshot of the SMS Marketing feature.Screenshot of some of Constant Contact's available integrations.