Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact
Score 8.0 out of 10
N/A
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
Totango
Score 7.8 out of 10
N/A
Totango customer success software, now with Catalyst, helps enterprise businesses and cross-functional teams accelerate customer outcomes in productivity, retention, and expansion. Totango and Catalyst will become a unified product, following the merger in February 2024.N/A
Twilio SendGrid
Score 6.8 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
Constant ContactTotangoTwilio SendGrid
Editions & Modules
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Premium
Starting at $80.00
per month
No answers on this topic
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
Constant ContactTotangoTwilio SendGrid
Free Trial
YesNoNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoYesNo
Entry-level Setup FeeNo setup feeOptionalNo setup fee
Additional DetailsThe SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.Each package gives teams a 360° customer account profile, customer health scoring, customer journey program templates (SuccessBLOCS), automated workflows (SuccessPlays), email campaigns, self-paced onboarding, and customer support.
More Pricing Information
Community Pulse
Constant ContactTotangoTwilio SendGrid
Considered Multiple Products
Constant Contact
Chose Constant Contact
Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to …
Chose Constant Contact
Simplest to use, great GUI, and awesome support! For SMB and startups, email marketing isn't their specialty, so having support is essential.
To design a beautiful email can be challenging, but with CC, you put in your website and it can create custom emails using the colors …
Totango

No answer on this topic

Twilio SendGrid
Chose Twilio SendGrid
My company had been using Postmark which was cheap but extremely limited. It was great for transactional email but not marketing. We also used ActiveCampaign for marketing emails but our list size made using that tool too expensive. We thought we were getting the best of both …
Chose Twilio SendGrid
Some of the other platforms we have used in the past appeared to be cheaper up front, but in the long run... they were a lot more costly than Twilio SendGrid. Some of the other email marketing tools did not offer drag and drop features that make building an email campaign easy …
Chose Twilio SendGrid
All of the aforementioned competing services don't have a transactional email component along with their email marketing campaign services. Also, SendGrid is the most economical value of the 4, while 2nd place goes to MailChimp with regard to pricing. I liked SendGrid out of …
Chose Twilio SendGrid
For transactional email, SendGrid is hard to beat. When your use case includes transactional emails as well as marketing email sends, SendGrid is a one-stop shop.
Chose Twilio SendGrid
Most cost effective was the reason we chose this one. It is absolutely the most bang for your buck without spending a lot of money. This also comes at a cost as there are less templates, less features, and the customer service can be difficult to utilize.
Features
Constant ContactTotangoTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact
8.8
120 Ratings
10% above category average
Totango
-
Ratings
Twilio SendGrid
7.0
50 Ratings
13% below category average
WYSIWYG email editor9.3102 Ratings00 Ratings8.937 Ratings
Dynamic content9.3104 Ratings00 Ratings6.940 Ratings
Ability to test dynamic content8.582 Ratings00 Ratings5.038 Ratings
Landing pages9.078 Ratings00 Ratings8.024 Ratings
A/B testing8.173 Ratings00 Ratings8.930 Ratings
Mobile optimization8.686 Ratings00 Ratings8.538 Ratings
Email deliverability reporting9.6116 Ratings00 Ratings5.850 Ratings
List management9.1118 Ratings00 Ratings5.544 Ratings
Triggered drip sequences7.862 Ratings00 Ratings5.424 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact
8.4
117 Ratings
9% above category average
Totango
-
Ratings
Twilio SendGrid
6.6
50 Ratings
16% below category average
Dashboards8.488 Ratings00 Ratings5.548 Ratings
Standard reports9.4115 Ratings00 Ratings6.048 Ratings
Custom reports7.558 Ratings00 Ratings8.231 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Constant Contact
8.3
69 Ratings
3% above category average
Totango
-
Ratings
Twilio SendGrid
8.2
12 Ratings
1% above category average
URL Validation8.231 Ratings00 Ratings7.711 Ratings
Link Tracking7.934 Ratings00 Ratings7.712 Ratings
Image Validation8.932 Ratings00 Ratings8.39 Ratings
Inbox Display8.635 Ratings00 Ratings7.911 Ratings
Email Accessibility Tools7.928 Ratings00 Ratings8.712 Ratings
Spelling and Grammar Check9.456 Ratings00 Ratings8.19 Ratings
Spam Testing6.026 Ratings00 Ratings8.111 Ratings
Email Previews9.868 Ratings00 Ratings8.912 Ratings
Security
Comparison of Security features of Product A and Product B
Constant Contact
-
Ratings
Totango
8.5
182 Ratings
3% below category average
Twilio SendGrid
-
Ratings
Role-based user permissions00 Ratings8.5182 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Constant Contact
-
Ratings
Totango
8.5
216 Ratings
2% below category average
Twilio SendGrid
-
Ratings
API00 Ratings6.9149 Ratings00 Ratings
Integration with Salesforce.com00 Ratings9.4173 Ratings00 Ratings
Integration with Marketo00 Ratings9.035 Ratings00 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
Constant Contact
-
Ratings
Totango
8.1
247 Ratings
8% below category average
Twilio SendGrid
-
Ratings
Product usage00 Ratings8.1243 Ratings00 Ratings
Help desk / support tickets00 Ratings8.2160 Ratings00 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
Constant Contact
-
Ratings
Totango
8.1
260 Ratings
6% below category average
Twilio SendGrid
-
Ratings
NPS surveys00 Ratings9.4124 Ratings00 Ratings
Sponsor tracking00 Ratings6.16 Ratings00 Ratings
Customer profiles00 Ratings7.9251 Ratings00 Ratings
Automated workflow00 Ratings9.1240 Ratings00 Ratings
Internal collaboration00 Ratings7.7226 Ratings00 Ratings
Customer health scoring00 Ratings7.5253 Ratings00 Ratings
Customer segmentation00 Ratings8.7243 Ratings00 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
Constant Contact
-
Ratings
Totango
8.3
254 Ratings
2% below category average
Twilio SendGrid
-
Ratings
Customer health trends00 Ratings8.4243 Ratings00 Ratings
Engagement analytics00 Ratings8.8229 Ratings00 Ratings
Revenue forecasting00 Ratings7.7175 Ratings00 Ratings
Dashboards00 Ratings8.4237 Ratings00 Ratings
Best Alternatives
Constant ContactTotangoTwilio SendGrid
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
ChurnZero
ChurnZero
Score 8.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
Gainsight CS
Gainsight CS
Score 8.8 out of 10
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
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User Ratings
Constant ContactTotangoTwilio SendGrid
Likelihood to Recommend
9.4
(135 ratings)
9.1
(261 ratings)
5.6
(61 ratings)
Likelihood to Renew
9.9
(23 ratings)
7.3
(8 ratings)
7.0
(1 ratings)
Usability
10.0
(12 ratings)
8.6
(95 ratings)
5.7
(8 ratings)
Availability
9.0
(2 ratings)
9.9
(3 ratings)
-
(0 ratings)
Performance
10.0
(2 ratings)
8.8
(2 ratings)
-
(0 ratings)
Support Rating
10.0
(9 ratings)
7.7
(93 ratings)
3.0
(9 ratings)
Online Training
10.0
(1 ratings)
7.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(5 ratings)
10.0
(12 ratings)
-
(0 ratings)
Configurability
10.0
(1 ratings)
8.2
(4 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
8.0
(8 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
9.8
(3 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Constant ContactTotangoTwilio SendGrid
Likelihood to Recommend
Constant Contact
Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
Read full review
Totango
for a CSM it´s marvelous, you have in one window everything,the agenda for your day by day work, the workload you have in a day,all the customers database and call history added by tasks and toutch points, the to do thing in each customer you know what to do next, with renewal you hace an digital engadgement with customers inform they need to renew in order to keep using the app.
Read full review
Twilio
If you're prepared to build out your whole staff UX, audience creation, email production, and analytics on your own using API, this tool may have that flexibility. If you require a sturdy drag and drop production tool, this tool has it but at the expense of a lot of other critical functionality. Out of the box analytics/reporting, is extremely limited. Complex queries, even something like pulling those who haven't engaged in email within a certain time period, is clunky. If you require any support at all, this is not the tool for you. I'm a deliverability consultant and have used many of the top email marketing tools and SendGrid has been extremely difficult for my team. I do not recommend it. Shiny and bright during sales, pretty disappointing thereafter.
Read full review
Pros
Constant Contact
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
Read full review
Totango
  • Enables us to easily send and collect NPS & CSAT scores regularly.
  • Syncs with HubSpot to bring in updated client data and deals automatically.
  • Allows us to manage clients based on health score which is multi-dimensional.
  • I can log touch points directly in Totango from Gmail so easily..
  • As we improve and develop our non SaaS business client experience, Totango continues to develop more functionality that we can benefit from.
Read full review
Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
Read full review
Cons
Constant Contact
  • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
  • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
Read full review
Totango
  • Integrations -- in my experience, they constantly break and disconnect.
  • Implementation -- I feel it was a HUGE challenge to set-up our environment. It took over 200 hours and it didn't work.
  • Communication -- during implementation/onboarding, in my opinion, we were mislead on how to create some of our custom data objects and it ended up being a big waste of time since the approach we were instructed to use ended up being incorrect.
Read full review
Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
Read full review
Likelihood to Renew
Constant Contact
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Read full review
Totango
I personally believe Totango is the right Customer Success Tool for me, my team, and my organization. I couldn't find limitations until now, it's capabilities are on point and it's very scalable. of course, transitioning to another tool would mean a lot of hours and training, and would expose risks
Read full review
Twilio
No answers on this topic
Usability
Constant Contact
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Read full review
Totango
It is easy to use and understand, and simple to follow day to day. Logging notes and tasks is one of the key areas this is utilised along with tracking reports and accessing key data points for conversations with customers which is helpful. Mobile app helps too to access information on the go.
Read full review
Twilio
It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.
Read full review
Reliability and Availability
Constant Contact
No major problems in sending out the email campaigns and accessing the analytics
Read full review
Totango
I have yet to experience any downtime with Totango (knock on wood) so reliability has been really top tier since we were onboarded. Given that the support team has been really helpful so far, I can imagine should downtime every be the case, they'll be able to communicate proactively/effectively on the current state of the platform
Read full review
Twilio
No answers on this topic
Performance
Constant Contact
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Read full review
Totango
At times the integration sync can be really slow when it comes to touchpoints. I can't say the same for customer health syncing, but I do tend to notice the lag from email syncing, and in those cases, I will need to refresh the Totango page a couple of times or wait a couple of extra seconds/minutes for it to show up.
Read full review
Twilio
No answers on this topic
Support Rating
Constant Contact
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
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Totango
I give Totango a support rating of 10 because I can always get support whenever needed. If its a technical issue, I know I can email their support team for help. If it's a more in depth question with respect to our instance of Totango, I can reach out to our CSM and always get help in a very reasonable amount of time. I always look to Totango as the standard when I think of how to best communicate and support our own customers.
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Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
Read full review
Online Training
Constant Contact
No answers on this topic
Totango
Our CSM did a great job of conducting the training so we understand, at the very least, the functionality that is directly relevant to us. This also allowed us to train our own new team mates when onboarding based on the training flow that was first presented to us. This was also conducted as a interactive sessions, as training are notoriously known to be dry
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Twilio
No answers on this topic
Implementation Rating
Constant Contact
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
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Totango
Totango has been easy for our team to integrate most of our new features into, which is great considering we have to factor in the customers' usage of the new features into all of the health and usage metrics we have. It has taken a while to integrate our second product however, which is why I would rank this a 7.
Read full review
Twilio
No answers on this topic
Alternatives Considered
Constant Contact
Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
Read full review
Totango
Pipedrive is a great CRM for Sales purposes but it doesnt give much tools for CX management. Totango is all the opposite, it is an excellent product for Customer Management . We currently use both platforms integrated with each other and it gives great results to both Sales and Customer Success teams
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Twilio
Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
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Scalability
Constant Contact
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Read full review
Totango
Information keeps missing and changing in totango . Because of that there is are lot of problems with it. We need to manually keep the backup in an another file. More over if in case we take the backup its so hard to track since its all in numbers. Totango can be much better if the cloud storage is working fine. My company is planning to discontinue due to this factor
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Twilio
No answers on this topic
Return on Investment
Constant Contact
  • I have had nothing but positive impacts from using Constant Contact.
  • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
  • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
Read full review
Totango
  • Since using Totango we have seen our engagement numbers go up as we are better able to identify the groups that are struggling.
  • We have also seen an increase in retention as we are more consistent in messaging and not missing any data.
Read full review
Twilio
  • As it was cheaper than the transactional service we previously used, it saved costs.
  • The API was relatively easy to work with so it helped us ship the service and test it quickly.
  • We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.
Read full review
ScreenShots

Constant Contact Screenshots

Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.Screenshot of an example automation workflow. These help to ensure a business's marketing is always on.Screenshot of some of the available pre-built email templates, that can be edited with the included drag-and-drop email editor.Screenshot of the Social Posting tool, used to plan and post social media messaging across platforms.Screenshot of the SMS Marketing feature.Screenshot of some of Constant Contact's available integrations.

Totango Screenshots

Screenshot of collaboration tools to manage a customer portfolioScreenshot of a 360° view of customer healthScreenshot of the dashboard to monitor customer metricsScreenshot of engaging in-app experiences and email campaigns to improve customer retentionScreenshot of integrated data in the Customer Data Hub