Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Custify
Score 9.7 out of 10
Small Businesses (1-50 employees)
Custify is a customer success platform designed for B2B SaaS businesses. It helps users better meet customers' needs, reduce churn and increase lifetime value. The user can see in-product usage insights as well as data from CRM, support, billing, and other systems in one place. Relevant customer success KPIs and client interactions are displayed in its dashboard. Custify also identifies clients that get stuck during onboarding, those whose trial is about to expire, and those whose usage has…N/A
Google Forms
Score 8.5 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
Intuit Mailchimp
Score 8.3 out of 10
N/A
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
$0
per month
Pricing
CustifyGoogle FormsIntuit Mailchimp
Editions & Modules
No answers on this topic
No answers on this topic
Free
$0
Essentials
starts at $13
per month
Standard
starts at $20
per month
Premium
starts at $350
per month
Offerings
Pricing Offerings
CustifyGoogle FormsIntuit Mailchimp
Free Trial
NoNoYes
Free/Freemium Version
NoNoYes
Premium Consulting/Integration Services
YesNoYes
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CustifyGoogle FormsIntuit Mailchimp
Considered Multiple Products
Custify

No answer on this topic

Google Forms
Chose Google Forms
Google Forms is my favorite platform. If I'm not in charge of a project, I've been asked to use other services, but none of them are as good as Google Forms. I appreciate the integration with other Google apps as well.
Chose Google Forms
Google Forms is cheaper, but it doesn't have all of the bells and whistles as Qualtrics. I selected Google Forms because of the cost, but it also had 80% of the features I needed to make it work for my given situation. I like the collaboration feature and the connection to …
Chose Google Forms
Google Forms is a more effective and efficient solution for our company. We have used a few different options, and Google always seems to work out for the best. It seems like they have more templates to choose from and is easier to set up. Also, I can trust a more novice …
Chose Google Forms
From my usage, functionality has been very similar in terms of creating different surveys. Typeform is definitely more attractive in terms of overall design, and also has a good balance of function and usability. However, data reporting is more seamless with Google Forms so we …
Intuit Mailchimp
Chose Intuit Mailchimp
Qualtrics is more advanced than I need, so I didn’t choose that. And Google Forms is handy but doesn’t have as professional and clean an appearance, plus it isn’t as easy to send out many surveys cleanly at once and track data.
Chose Intuit Mailchimp
For us, Mailchimp was the right choice because of a variable of reasons but ultimately price. For the features that Mailchimp has, we weren't able to find a comparable solution within our price range. Our decision was also influenced by our experience with Mailchimp using its …
Chose Intuit Mailchimp
Mailchimp is better than many other similar tools because of the ease of use and the detailed information received.
Features
CustifyGoogle FormsIntuit Mailchimp
Security
Comparison of Security features of Product A and Product B
Custify
7.0
11 Ratings
22% below category average
Google Forms
-
Ratings
Intuit Mailchimp
-
Ratings
Role-based user permissions7.011 Ratings00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Custify
8.0
11 Ratings
8% below category average
Google Forms
-
Ratings
Intuit Mailchimp
7.7
124 Ratings
3% above category average
API8.011 Ratings00 Ratings7.999 Ratings
Integration with Salesforce.com8.01 Ratings00 Ratings8.351 Ratings
Role-based workflow & approvals00 Ratings00 Ratings8.264 Ratings
Customizability00 Ratings00 Ratings5.62 Ratings
Integration with Microsoft Dynamics CRM00 Ratings00 Ratings8.044 Ratings
Integration with SugarCRM00 Ratings00 Ratings8.12 Ratings
Third-party software integrations00 Ratings00 Ratings8.0103 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
Custify
9.0
11 Ratings
3% above category average
Google Forms
-
Ratings
Intuit Mailchimp
-
Ratings
Product usage9.011 Ratings00 Ratings00 Ratings
Help desk / support tickets9.11 Ratings00 Ratings00 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
Custify
8.3
11 Ratings
3% below category average
Google Forms
-
Ratings
Intuit Mailchimp
-
Ratings
NPS surveys8.01 Ratings00 Ratings00 Ratings
Sponsor tracking8.02 Ratings00 Ratings00 Ratings
Customer profiles8.011 Ratings00 Ratings00 Ratings
Automated workflow9.011 Ratings00 Ratings00 Ratings
Internal collaboration7.011 Ratings00 Ratings00 Ratings
Customer health scoring9.011 Ratings00 Ratings00 Ratings
Customer segmentation9.011 Ratings00 Ratings00 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
Custify
9.0
11 Ratings
6% above category average
Google Forms
-
Ratings
Intuit Mailchimp
-
Ratings
Customer health trends9.011 Ratings00 Ratings00 Ratings
Engagement analytics9.011 Ratings00 Ratings00 Ratings
Dashboards9.03 Ratings00 Ratings00 Ratings
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Custify
-
Ratings
Google Forms
6.6
122 Ratings
19% below category average
Intuit Mailchimp
-
Ratings
Survey templates00 Ratings7.7113 Ratings00 Ratings
Themes00 Ratings6.0111 Ratings00 Ratings
Custom logo/branding00 Ratings6.199 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Custify
-
Ratings
Google Forms
8.1
120 Ratings
5% below category average
Intuit Mailchimp
-
Ratings
Changes to live survey00 Ratings9.0114 Ratings00 Ratings
Question design help00 Ratings7.297 Ratings00 Ratings
Multiple question types00 Ratings7.9119 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Custify
-
Ratings
Google Forms
7.0
109 Ratings
17% below category average
Intuit Mailchimp
-
Ratings
Survey logic flexibility00 Ratings7.0109 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Custify
-
Ratings
Google Forms
8.4
121 Ratings
4% above category average
Intuit Mailchimp
-
Ratings
Response tracking00 Ratings8.2119 Ratings00 Ratings
Data export00 Ratings8.1115 Ratings00 Ratings
Standard reports00 Ratings7.9112 Ratings00 Ratings
Custom reports00 Ratings9.285 Ratings00 Ratings
Analytics00 Ratings8.493 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Custify
-
Ratings
Google Forms
8.1
115 Ratings
6% below category average
Intuit Mailchimp
-
Ratings
Access controls00 Ratings8.0112 Ratings00 Ratings
Compliance00 Ratings8.189 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Custify
-
Ratings
Google Forms
7.7
89 Ratings
5% below category average
Intuit Mailchimp
-
Ratings
Vendor-offered crowdsourcing00 Ratings7.941 Ratings00 Ratings
Respondent restrictions00 Ratings7.687 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Custify
-
Ratings
Google Forms
-
Ratings
Intuit Mailchimp
8.2
575 Ratings
7% above category average
WYSIWYG email editor00 Ratings00 Ratings8.4527 Ratings
Dynamic content00 Ratings00 Ratings8.0509 Ratings
Ability to test dynamic content00 Ratings00 Ratings8.0489 Ratings
Landing pages00 Ratings00 Ratings8.2396 Ratings
A/B testing00 Ratings00 Ratings7.8425 Ratings
Mobile optimization00 Ratings00 Ratings8.2525 Ratings
Email deliverability reporting00 Ratings00 Ratings8.6558 Ratings
List management00 Ratings00 Ratings8.2554 Ratings
Triggered drip sequences00 Ratings00 Ratings8.0378 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Custify
-
Ratings
Google Forms
-
Ratings
Intuit Mailchimp
8.9
68 Ratings
13% above category average
Lead nurturing automation00 Ratings00 Ratings7.559 Ratings
Lead scoring and grading00 Ratings00 Ratings10.01 Ratings
Data quality management00 Ratings00 Ratings8.365 Ratings
Automated sales alerts and tasks00 Ratings00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Custify
-
Ratings
Google Forms
-
Ratings
Intuit Mailchimp
8.1
119 Ratings
9% above category average
Calendaring00 Ratings00 Ratings7.748 Ratings
Event/webinar marketing00 Ratings00 Ratings8.5105 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Custify
-
Ratings
Google Forms
-
Ratings
Intuit Mailchimp
8.1
117 Ratings
9% above category average
Social sharing and campaigns00 Ratings00 Ratings8.1109 Ratings
Social profile integration00 Ratings00 Ratings8.1102 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Custify
-
Ratings
Google Forms
-
Ratings
Intuit Mailchimp
8.3
555 Ratings
12% above category average
Dashboards00 Ratings00 Ratings8.5219 Ratings
Standard reports00 Ratings00 Ratings8.5550 Ratings
Custom reports00 Ratings00 Ratings7.9121 Ratings
Best Alternatives
CustifyGoogle FormsIntuit Mailchimp
Small Businesses
ChurnZero
ChurnZero
Score 8.4 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.7 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
Qualaroo
Qualaroo
Score 6.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Gainsight CS
Gainsight CS
Score 8.8 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
CustifyGoogle FormsIntuit Mailchimp
Likelihood to Recommend
9.0
(11 ratings)
9.7
(116 ratings)
8.6
(565 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(3 ratings)
10.0
(53 ratings)
Usability
9.0
(2 ratings)
9.2
(56 ratings)
8.5
(434 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
9.5
(6 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
8.9
(7 ratings)
Support Rating
9.0
(2 ratings)
8.0
(48 ratings)
8.8
(19 ratings)
Implementation Rating
-
(0 ratings)
-
(0 ratings)
7.4
(22 ratings)
Configurability
-
(0 ratings)
-
(0 ratings)
10.0
(2 ratings)
Ease of integration
-
(0 ratings)
-
(0 ratings)
8.0
(4 ratings)
Product Scalability
-
(0 ratings)
3.0
(1 ratings)
9.5
(6 ratings)
Vendor post-sale
-
(0 ratings)
-
(0 ratings)
10.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
CustifyGoogle FormsIntuit Mailchimp
Likelihood to Recommend
Custify
Two big use cases where it's very well suited: onboarding of our clients and churn prevention. It just saves me so much time and helps me recommend more strategic suggestions. At the end of the day I can see my productivity being a lot higher than before having Custify.
Read full review
Google
Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though.
Read full review
Intuit
For any E-commerce related needs, like you need to see a list of customers who have added products to cart but did not purchase, this can be done really easily, but if your e-commerce provider provides integration, then it is best suited. Most of the systems in the Market provide out-of-the-box integration. Their API is also very easy it can be integrated to any language. You can integrate it into your custom developed system and use the features, like adding customers to specific lists. Also, if your lists become really big, then their system can get a bit slow to respond via API, so you might need a strategy for how you are gonna fetch the data using API.
Read full review
Pros
Custify
  • 360 degree view of anything that has to do with a single account, including health score history across many elements, all the lifecycles of that account, different usage and adoption trends on multiple users in the same account, and more.
  • Getting multiple health scores and trends on one screen.
Read full review
Google
  • Live results: When a user completes the form the results are added instantly.
  • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
  • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
  • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
Read full review
Intuit
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Cons
Custify
  • There was a problem integrating our CRM at first, and to be honest, I almost switched to another product because it's a big deal for us, but they got it worked out significantly faster than any of us guessed it would take, so we stayed, and I'm glad it worked out.
  • The main data point still missing is global revenue. I reached out and they said it's in the works. The software is making us money, so we're staying and hope this works out as fast as the CRM issue.
Read full review
Google
  • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
  • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
Read full review
Intuit
  • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
  • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
  • Customer support can be a bit lacking at times and their docs aren't always the best
Read full review
Likelihood to Renew
Custify
No answers on this topic
Google
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
Read full review
Intuit
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review
Usability
Custify
I like custify because it does exactly what you think it would. It's reliable and delivers quality organization and analytics for our usage. It's only downfall is it's lack of specific analytics and combination with sales tools that make customer transferring easy. Overall highly recommend using custify and are in a smaller business.
Read full review
Google
Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.
Read full review
Intuit
The interface is a bit complicated, and I need to spend some time to learn new functions and understanding how it works. I don't like working with email templates because of the limited customization options. However, functions like AI for generating emails, segmentation, and analytics still work well and are very useful.
Read full review
Reliability and Availability
Custify
No answers on this topic
Google
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
Read full review
Intuit
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Read full review
Performance
Custify
No answers on this topic
Google
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
Read full review
Intuit
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
Support Rating
Custify
Philipp has been there for us throughout the process. Very nice guy and a great help. He guided us in setting KPIs, goals, healthscores. Really gave us a lot more than we wanted. We also had some custom integrations and even though they did not support them, their team released a patch for our CRM so we could integrate it
Read full review
Google
We haven't used much official support for Google Forms. However, because it is so widely used, there are a ton of articles and guides available online to help administrators of varying technical abilities to work through problems that arise. Additionally, Google provides an official support forum where there are discussions with other users as well as Google developers that can help address issues if needed.
Read full review
Intuit
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
Read full review
Implementation Rating
Custify
No answers on this topic
Google
Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
Read full review
Intuit
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Read full review
Alternatives Considered
Custify
This software makes it easy to analyze your data and optimize your onboarding - maybe the easiest I've seen, but you've got to be willing to dig into its features and setting. And of course without their Concierge Onboarding this is not so easy.
Read full review
Google
Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment allows to perform work efficiently and without affecting the quality of it.
Read full review
Intuit
I don't think they are comparable; we use Google Ads to put our website at the top of the list when someone googles certain words. We use meta business to manage our social media. Google aims to gain customers, while Mailchimp is used to interact with both existing and new customers.
Read full review
Scalability
Custify
No answers on this topic
Google
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
Read full review
Intuit
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Read full review
Return on Investment
Custify
  • Free to paid conversions have gone up, and we see more customers choosing premium options than before, since we're using the automatic workflows to make sure the trial is a lot more focused on helping them see results before they pay a single dollar.
Read full review
Google
  • High positive impact and return of investment; easy to use and seamlessly integrated with current Google Drive and Suite
  • Ability to create surveys on demand and quickly, saving time and energy
  • Easy to train others in using Google Forms so that there is not a bottleneck of knowledge
Read full review
Intuit
  • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
  • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
Read full review
ScreenShots

Custify Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Intuit Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.