Capabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.
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ZoomInfo Operations
Score 8.5 out of 10
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ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.
ZoomInfo is our favorite contact database we've found, with the ability to query complex title strings as well as layer on all the usual contact-lvl filters. That said, it doesn't help much with knowing who to target, you just consistently find who you're looking for once …
Verified User
Account Manager
Chose ZoomInfo Operations
I did not have any evaluation into the selection process here at Acquia. We do have ZoomInfo accounts as well as DiscoverOrg, although those accounts are spread out within the organization. I have used DiscoverOrg at my previous employer and to me, that is far and away the best …
Discover is very pricey and makes you feel like you are unable to leave because their data integrity is superior to other solutions. This is simply not true!
Also, after we informed Discover that we would be taking our business elsewhere, they started to treat us poorly and …
I personally would never have chosen EverString had I been a part of the decisionmaking process. Clearbit is a much better platform for the same type of information, and Hoovers has more accurate account-level information.
We currently use Zoom Info to search contact data once we find accounts through Everstring that we want to reach out to. We are finding that the contact data from Zoom Info is slightly better than that of Everstring however Everstring is getting better with their new …
We primarily chose EverString because of the quality integrations with the software we use, the ease of use and the breadth of data available during our searches.
Other technologies that were "similar" all had slightly different use cases that I think were or are relevant to our company at different times. For example, ZenProspect is great in terms of providing actual leads and email addresses into our database. However, when we relied …
Uses [of DiscoverOrg] include searching for prospects in accounts. Getting all of the relevant contact information in one place. Using the export button saves time by allowing you to select one or more leads to import into CRM. Sophisticated search allows for you to build lists, and export as above. Good support with various experts available to help you get started and get better at using it.
ZoomInfo Operations is very well suited for bulk record updates, list imports, and record ownership assignments and reassignments. The intuitive user interface makes it easy to explore as many scenarios as possible to use the platform. The platform is extremely powerful as well - the volume of scheduled/automated bulk updates that we have running hourly and daily has never seemed to cause any issues with the system. All expected tasks are completed every time, and if any records couldn't be updated, the system does a great job of highlighting those errors for you. Based on my experience, scenarios that would be less appropriate include automated enrichment, specifically for contacts who may have moved to another company. Also, they need to keep up with Salesforce capabilities regarding what objects can be added as Campaign Members - we have to come up with a workaround when we want to add Accounts to campaigns.
Prospecting Lists/Lead Gen - Discover Org does this very well because of it's ability to provide current information (email/phone) on an individual at a company. It's easy to segment & drill down by categories - to find the right targets to reach out to.
Insights - DiscoverOrg is great at providing insights or "scopes" on prospects as well. Meaning it will show who is handling what project (Decision-Maker) and what projects they are particularly interested in at the moment/what initiatives. For example, the scopes may show that they are interested in AI initiatives or a Merger & Acquisition or Digital Transformation & will say who is in charge of the initiative.
Stellar filtering capabilities - you can filter lists in so many ways. You can go by function, or even look at companies with small marketing teams (let's say less than 10), or you can search for companies with an "x" amount of $ budget for IT spend. Or even companies that use a specific HR workplace management system.
EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).
Improvement on the search capabilities - since there is so much to search (which is a plus) it makes it harder to do this in a timely manner. You have to dedicate a certain amount of time to be able to pull a proper, useful and clean list.
Make it more user friendly - there are so many different tabs, search buttons, pull down, etc. I think it can be quite confusing to a new user.
The tool is simply better than most other lead/company data repositories, and they are dedicated to keeping their data clean, even if they are far from accomplishing this task at present. The tool works, and it is relatively easy to use. Overall, DiscoverOrg provides the level of lead/contact, customer, and even industry level data the sales orgs have come to expect from this sort of tool in a format that is fairly easy to use. They do also provide support for sales teams looking to use the tool effectively, which is great!
I give this rating because I feel that ZoomInfo has made our work easier and smoother than before. Like now we manage our sales leads, new engagements, easily, and the data we get from ZoomInfo helps us a lot to move in the right direction. Our customer success rate is higher than before after implementing it.
ZommInfo OPerations is pretty intuitive once you get the hang of it. I like that the current integrations make it easier to work within our existing flows and processes. Some of the more advanced features take a bit more training to fully understand and use correctly. And the interface could maybe be updated.
If I talk about the operation's availibility, it is always available whenever I need it. Yeah, once in a while, I have seen an outage, but that was quickly resolved, so I would say they have a strong team that keeps the tool running, no matter if it is updating itself.
I would rate its performance 9. I do not doubt its performance, the pages load quickly withour laging or error. It gives a report within the time frame without errors, no matter how complex the report is. We integrated it with our CRM; at first, it tended to slow a little, but later it was fixed and ran smoothly.
I give this rating because I never feel they deserve less than it. Their commitment towards the customer is outstanding, whenever I need to reach out to the supprot, I feel like I am just talking to a person who is sitting beside me. They respond quickly and solve the problems easily, even guiding us on how not to get into the same problem again and again, so we can avoid going back to support.
Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
ZoomInfo acquired DiscoverOrg and I believe legacy DiscoverOrg will phase out in the near future. ZoomInfo is 100x better than DiscoverOrg and are very pleased with it's functionality and easy of use. We only selected DiscoverOrg because we were on an auto-renewal contract and did not unsubscribe in time. We did not plan to renew DiscoverOrg. But since then we have been upgraded to ZoomInfo and are finding much more value in that platform than we did in DiscoverOrg.
I haven't tried stacking it against any competition as I feel no need to. ZoomInfo blows me away like it first did in 2018, and I don't want something different. I hear Clay is good, but I just haven't felt the need to try it out or replace ZoomInfo at all.
This is the most important and beautiful thing about this tool: it has strong scalability across teams and use cases. It allows us to expand from a single thing to multiple things, like sales to multiple departments, e.g., marketing, Data Accuracy, and Customer Success, without needing complex changes in the setup.
After using DiscoverOrg, our lead are now well qualified and suitable. We are able to generate good and qualified. This is the positive impact.
After using DiscoverOrg, our sales team is now able to cold call the target contacts, the number provided by DiscoverOrg, the interaction held is now increased and we are able to produce good leads.
After using DiscoverOrg, we are able to understand better because of their reports and dashboards which is very informative.
Generate more pipeline - indirectly. Data from anywhere still needs to be transformed and used for a business objective.
Saved time in doing research and data population.
Assuming a business will purchase a data vendor, the comparison between other vendors is a factor of cost, functionality, and data quality. ZoomInfo has higher costs typically - which would lower the ROI - but with proper incentives or discounts, the comparative ROI grows.
