What users are saying about
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Top Rated
244 Ratings
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Top Rated
627 Ratings

DiscoverOrg

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Top Rated
244 Ratings
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Score 8 out of 100

ZoomInfo

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Top Rated
627 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

DiscoverOrg

DiscoverOrg is very well suited for the job I currently am functioning in. I pull specifically targeted lists from a form that our partners complete. These forms include specific audience metrics that I'm able to pull from DiscoverOrg. In pulling these lists, I am able to target the specific audience that my clients are trying to reach, therefore pleasing both those who receive the information (b/c they are looking for this info) and my clients who are looking to distribute their assets.
Maureen C. McInerney | TrustRadius Reviewer

ZoomInfo

ZoomInfo is great for companies looking to add another great tool to your sales, marketing, and potentially data team's arsenal. That said, if you're looking for clients that are startups, are small businesses (less than 10M in revenue, less than 10 employees, etc.) - it may not be the best fit for now
Katie Carlson | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

DiscoverOrg
8.0
ZoomInfo
8.1
Advanced search
DiscoverOrg
8.2
ZoomInfo
8.2
Identification of new leads
DiscoverOrg
7.8
ZoomInfo
8.3
List quality
DiscoverOrg
8.0
ZoomInfo
7.9
List upload/download
DiscoverOrg
8.0
ZoomInfo
7.7
Ideal customer targeting
DiscoverOrg
7.9
ZoomInfo
8.2
Load time/data access
DiscoverOrg
8.1
ZoomInfo
8.2

Sales Intelligence Data Standards

DiscoverOrg
8.1
ZoomInfo
8.3
Contact information
DiscoverOrg
7.9
ZoomInfo
8.5
Company information
DiscoverOrg
8.1
ZoomInfo
8.5
Industry information
DiscoverOrg
8.2
ZoomInfo
8.0

Data Augmentation & Lead Qualification

DiscoverOrg
7.8
ZoomInfo
8.0
Lead qualification process
DiscoverOrg
7.7
ZoomInfo
8.0
Smart lists and recommendations
DiscoverOrg
7.4
ZoomInfo
7.4
Salesforce integration
DiscoverOrg
8.2
ZoomInfo
8.5
Company/business profiles
DiscoverOrg
8.0
ZoomInfo
8.3
Alerts and reminders
DiscoverOrg
7.6
ZoomInfo
8.1
Data hygiene
DiscoverOrg
7.6
ZoomInfo
7.8
Automatic data refresh
DiscoverOrg
7.6
ZoomInfo
8.0
Tags
DiscoverOrg
7.4
ZoomInfo
7.9
Filters and segmentation
DiscoverOrg
8.3
ZoomInfo
8.4

Sales Intelligence Email Features

DiscoverOrg
7.5
ZoomInfo
7.0
Sales email templates
DiscoverOrg
7.7
ZoomInfo
8.0
Append emails to records
DiscoverOrg
7.3
ZoomInfo
5.9

Pros

DiscoverOrg

  • Prospecting Lists/Lead Gen - Discover Org does this very well because of it's ability to provide current information (email/phone) on an individual at a company. It's easy to segment & drill down by categories - to find the right targets to reach out to.
  • Insights - DiscoverOrg is great at providing insights or "scopes" on prospects as well. Meaning it will show who is handling what project (Decision-Maker) and what projects they are particularly interested in at the moment/what initiatives. For example, the scopes may show that they are interested in AI initiatives or a Merger & Acquisition or Digital Transformation & will say who is in charge of the initiative.
  • Stellar filtering capabilities - you can filter lists in so many ways. You can go by function, or even look at companies with small marketing teams (let's say less than 10), or you can search for companies with an "x" amount of $ budget for IT spend. Or even companies that use a specific HR workplace management system.
Tina Lai | TrustRadius Reviewer

ZoomInfo

  • Provides background information on organizations. This helped me to get a quick understanding of potential accounts prior to reaching out.
  • Provides an easy solution for getting information on new leads into Salesforce. This saved me time from creating new leads.
  • Provides information on a network of individuals to target your outreach.
Amanda Richards | TrustRadius Reviewer

Cons

DiscoverOrg

  • DiscoverOrg is very expensive, small startups may not able to afford this, so they need to think about it and start providing the solution to those small companies as well.
  • When you need companies having employee size less than 30, DiscoverOrg will fail you, yes DiscoverOrg does not have a very huge amount of data for small and funded startups, this is the area where I think they must improve.
  • DiscoverOrg is good at providing technology stack of a particular internet product companies but not great I say, because when I want technology stack of small companies like 30 to 50 employee size, DiscoverOrg not able to give a great result.
Asif Ismail | TrustRadius Reviewer

ZoomInfo

  • Often I run into people who are no longer with that company. There is no way to flag for errors or make changes.
  • Often there are people who are not in ZoomInfo.
  • ZoomInfo can't import data from its website on the lower version of Salesforce.
  • The Salesforce version of ZoomInfo is more difficult to use. I find I often have to import one person at a time.
  • I have huge pressure to perform better because the cost is so high for this product.
Dan Sherman | TrustRadius Reviewer

Likelihood to Renew

DiscoverOrg

DiscoverOrg 7.0
Based on 2 answers
The tool is simply better than most other lead/company data repositories, and they are dedicated to keeping their data clean, even if they are far from accomplishing this task at present. The tool works, and it is relatively easy to use. Overall, DiscoverOrg provides the level of lead/contact, customer, and even industry level data the sales orgs have come to expect from this sort of tool in a format that is fairly easy to use. They do also provide support for sales teams looking to use the tool effectively, which is great!
Michael J. Towle | TrustRadius Reviewer

ZoomInfo

ZoomInfo 10.0
Based on 10 answers
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Isaac Cabrera | TrustRadius Reviewer

Alternatives Considered

DiscoverOrg

Hoovers was my go-to back in the day but have not used in a long time so can't speak to its efficacy. I remember when whoever wrote the company descriptions had a bit of sass and it always gave me a laugh. Hard to say the quality now given it has been years.ONESOURCE was pretty terrible in my opinion, outdated/inaccurate information made really dirty lists and I don't recall the system being all that useful.
Matthew Tanner | TrustRadius Reviewer

ZoomInfo

I honestly haven't used anything quite similar to ZoomInfo except for LinkedIn Sales Navigator (which seems to be the most similar thing to ZoomInfo - but it's still wildly different). I typically find relevant contacts on LinkedIn, but then to actually get their contact info, there's nothing I've ever used that is even close to ZoomInfo in terms of quality or depth of data and accuracy.
David Schwartz | TrustRadius Reviewer

Return on Investment

DiscoverOrg

  • Created a great sales funnel by using data provide by DiscoverOrg.
  • Helped bringing new logos using data fetched from DiscoverOrg.
  • Not regretting at all since we start using it
  • Timely scoops help to prepare well in advance before start pitching any prospect.
Siddarth Upadhya | TrustRadius Reviewer

ZoomInfo

  • I have been able to call more prospects and email them faster since I was able to find their info easily.
  • A lot of times I will spend more time than necessary trying to verify where someone works because I'm not sure of the validity of the data on ZoomInfo.
  • I have been able to grow my own territory's prospect list because I can now add phone numbers and emails in an effective manner.
Erika M. Barth | TrustRadius Reviewer

Screenshots

Pricing Details

DiscoverOrg

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ZoomInfo

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

DiscoverOrg
8.3
ZoomInfo
8.4

Likelihood to Renew

DiscoverOrg
7.0
ZoomInfo
10.0

Usability

DiscoverOrg
9.0
ZoomInfo
9.0

Support Rating

DiscoverOrg
9.0
ZoomInfo

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