What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
209 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
390 Ratings

DiscoverOrg

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Top Rated
209 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

ZoomInfo

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Top Rated
390 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Likelihood to Recommend

DiscoverOrg

DiscoverOrg is well suited for hunters that are prospecting Fortune 1000 companies and ones that need to be strategic about getting into a large organization. It well-suited to see the hierarchy and also to see what the target/prospects are interested in/initiative-wise to be able to speak to what may be a potential pain point for them. It's really great for getting the information you need about a company holistically with budgets/revenues/team sizes/employee counts/industries etc. The information it gathers is very accurate and precise for lead generation and prospecting. DiscoverOrg doesn't make as much sense for a sales team that is focusing on small accounts or startups or company sizes of less than 500 employees. Also, it actually isn't able to filter/find "Strategy" roles or "Corporate Development" roles as much. And it can't pull in lists based on "Previous Companies Worked At".
Tina Lai profile photo

ZoomInfo

ZoomInfo is well suited to provide any additional necessary company and people information that a sales team would need in order to be successful. It should not be treated as an end all be all when assigning leads or moving prospects through the pipeline. Some additional due diligence should be expected to make sure things are correct
Patrick Cormier profile photo

Feature Rating Comparison

Prospecting

DiscoverOrg
7.8
ZoomInfo
8.1
Advanced search
DiscoverOrg
8.2
ZoomInfo
8.6
Identification of new leads
DiscoverOrg
7.4
ZoomInfo
8.0
List quality
DiscoverOrg
7.7
ZoomInfo
8.0
List upload/download
DiscoverOrg
7.8
ZoomInfo
7.8
Ideal customer targeting
DiscoverOrg
7.8
ZoomInfo
8.0
Load time/data access
DiscoverOrg
8.0
ZoomInfo
8.3

Sales Intelligence Data Standards

DiscoverOrg
8.1
ZoomInfo
8.4
Contact information
DiscoverOrg
8.0
ZoomInfo
8.4
Company information
DiscoverOrg
8.2
ZoomInfo
8.4
Industry information
DiscoverOrg
8.1
ZoomInfo
8.3

Data Augmentation & Lead Qualification

DiscoverOrg
7.6
ZoomInfo
8.1
Lead qualification process
DiscoverOrg
7.2
ZoomInfo
8.0
Smart lists and recommendations
DiscoverOrg
7.2
ZoomInfo
7.4
Salesforce integration
DiscoverOrg
8.2
ZoomInfo
8.6
Company/business profiles
DiscoverOrg
7.9
ZoomInfo
8.4
Alerts and reminders
DiscoverOrg
7.4
ZoomInfo
8.6
Data hygiene
DiscoverOrg
7.6
ZoomInfo
7.7
Automatic data refresh
DiscoverOrg
7.6
ZoomInfo
7.7
Tags
DiscoverOrg
7.0
ZoomInfo
8.3
Filters and segmentation
DiscoverOrg
8.1
ZoomInfo
8.4

Sales Intelligence Email Features

DiscoverOrg
7.6
ZoomInfo
6.7
Sales email templates
DiscoverOrg
7.6
ZoomInfo
7.4
Append emails to records
DiscoverOrg
7.7
ZoomInfo
5.9

Pros

DiscoverOrg

  • DiscoverOrg is very good at account and contacts information. Their detail information are very accurate and relevant. This is the strength of DiscoverOrg.
  • DiscoverOrg is great at providing direct phone numbers of your target contacts with ultimate accuracy, this is also a strength of DiscoverOrg.
  • DiscoverOrg dashboards and reports features are just amazing and very informative. This is also a strength of DiscoverOrg.
Asif Ismail profile photo

ZoomInfo

  • Provides background information on organizations. This helped me to get a quick understanding of potential accounts prior to reaching out.
  • Provides an easy solution for getting information on new leads into Salesforce. This saved me time from creating new leads.
  • Provides information on a network of individuals to target your outreach.
Amanda Richards profile photo

Cons

DiscoverOrg

  • DiscoverOrg leads are frequently inaccurate, and the party line that these leads are all being verified every 90 days is simply not accurate. Quite frequently, the leads are found to be very old data. On numerous occasions, the lead information would not have been accurate for several years (sometimes even more than 5 years old).
  • DiscoverOrg does frequently add more leads to their system, but the data quality is an issue with the new leads as well. Users are left wondering what data to trust. Trial and error gets old when you're trying to reach the right person at the right time with the right message, and the data you are trusting is not dependable!
  • DiscoverOrg has to compete with a plethora of other vendors that do the same thing, and they haven't demonstrated a truly significant differentiator that sets them apart from the competition.
Michael J. Towle profile photo

ZoomInfo

  • Often I run into people who are no longer with that company. There is no way to flag for errors or make changes.
  • Often there are people who are not in ZoomInfo.
  • ZoomInfo can't import data from its website on the lower version of Salesforce.
  • The Salesforce version of ZoomInfo is more difficult to use. I find I often have to import one person at a time.
  • I have huge pressure to perform better because the cost is so high for this product.
Dan Sherman profile photo

Likelihood to Renew

DiscoverOrg

DiscoverOrg 7.0
Based on 2 answers
The tool is simply better than most other lead/company data repositories, and they are dedicated to keeping their data clean, even if they are far from accomplishing this task at present. The tool works, and it is relatively easy to use. Overall, DiscoverOrg provides the level of lead/contact, customer, and even industry level data the sales orgs have come to expect from this sort of tool in a format that is fairly easy to use. They do also provide support for sales teams looking to use the tool effectively, which is great!
Michael J. Towle profile photo

ZoomInfo

ZoomInfo 10.0
Based on 10 answers
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Isaac Cabrera profile photo

Alternatives Considered

DiscoverOrg

Hoovers was my go-to back in the day but have not used in a long time so can't speak to its efficacy. I remember when whoever wrote the company descriptions had a bit of sass and it always gave me a laugh. Hard to say the quality now given it has been years.ONESOURCE was pretty terrible in my opinion, outdated/inaccurate information made really dirty lists and I don't recall the system being all that useful.
Matthew Tanner profile photo

ZoomInfo

I honestly haven't used anything quite similar to ZoomInfo except for LinkedIn Sales Navigator (which seems to be the most similar thing to ZoomInfo - but it's still wildly different). I typically find relevant contacts on LinkedIn, but then to actually get their contact info, there's nothing I've ever used that is even close to ZoomInfo in terms of quality or depth of data and accuracy.
David Schwartz profile photo

Return on Investment

DiscoverOrg

  • I am not aware of what it cost for us to use it to answer this effectively.
  • If I were using my time as a cost, the ROI would be negative for using discover.org.
  • Discover.org is never my first choice in trying to find information.
Wendy Cogan profile photo

ZoomInfo

  • I have been able to call more prospects and email them faster since I was able to find their info easily.
  • A lot of times I will spend more time than necessary trying to verify where someone works because I'm not sure of the validity of the data on ZoomInfo.
  • I have been able to grow my own territory's prospect list because I can now add phone numbers and emails in an effective manner.
Erika M. Barth profile photo

Pricing Details

DiscoverOrg

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ZoomInfo

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

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