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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Eventbrite

    Score7.1 out of 10
    N/AEventbrite is a global ticketing and event technology platform that provides creators of events with tools and resources to plan, promote, and produce live experiences. The vendor says event organizers can benefit from Eventbrite’s self-service event planning tools including email invitation creation, RSVP tracking, and ticket selling. Ticket sales can be managed online via the ticketing website or through integration with social media sites including Facebook, and real-time sales data…N/A

    PathFactory

    Score8.3 out of 10
    N/APathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.N/A
    Pricing
    EventbritePathFactory
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    EventbritePathFactory
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsOnly pay when ticket sales are made Essentials plan: 2% + $0.79/ paid ticket Professional plan: 3.5% + $1.59/ paid ticket Premium plan: contact Eventbrite for a custom pricing plan Free for free events—
    More Pricing Information
    Community Pulse
    EventbritePathFactory
    Considered Both Products
    Eventbrite
    No answer on this topic
    PathFactory
    No answer on this topic
    Key User Insights
    Would buy again
    90%
    Would buy again
    28 Answers
    93%
    Would buy again
    67 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    28 Answers
    96%
    Delivers good value for the price
    50 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    29 Answers
    93%
    Happy with the feature set
    67 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    27 Answers
    98%
    Lived up to sales and marketing promises
    45 Answers
    Implementation went as expected
    97%
    Implementation went as expected
    29 Answers
    92%
    Implementation went as expected
    47 Answers
    Features
    EventbritePathFactory
    Online Meetings / Events
    Comparison of Online Meetings / Events features of Eventbrite and PathFactory
    Feature
    Eventbrite
    8.6
    2 Ratings
    3% above category average
    PathFactory
    -
    Ratings
    Calendar integration10.01 Ratings00 Ratings
    Integrates with social media10.01 Ratings00 Ratings
    Event registration5.72 Ratings00 Ratings
    Online Events Marketing
    Comparison of Online Events Marketing features of Eventbrite and PathFactory
    Feature
    Eventbrite
    9.5
    1 Ratings
    12% above category average
    PathFactory
    -
    Ratings
    Branding options9.01 Ratings00 Ratings
    Attendee list export10.01 Ratings00 Ratings
    Virtual Event
    Comparison of Virtual Event features of Eventbrite and PathFactory
    Feature
    Eventbrite
    4.0
    2 Ratings
    67% below category average
    PathFactory
    -
    Ratings
    Registration, RSVP, and ticketing5.72 Ratings00 Ratings
    Email marketing1.01 Ratings00 Ratings
    Audience engagement7.01 Ratings00 Ratings
    Event recording1.01 Ratings00 Ratings
    Event analytics5.12 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Eventbrite and PathFactory
    Feature
    Eventbrite
    -
    Ratings
    PathFactory
    8.2
    158 Ratings
    5% above category average
    Content hub00 Ratings8.4150 Ratings
    Forms / Gated content00 Ratings7.5150 Ratings
    Embedded CTAs00 Ratings8.0135 Ratings
    Content distribution00 Ratings9.09 Ratings
    Content promotion00 Ratings9.06 Ratings
    Content automation00 Ratings7.0120 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Eventbrite and PathFactory
    Feature
    Eventbrite
    -
    Ratings
    PathFactory
    8.2
    158 Ratings
    11% above category average
    Audience profiling and targeting00 Ratings7.7132 Ratings
    Closed-loop tracking and reporting00 Ratings7.8125 Ratings
    Content performance analytics00 Ratings8.3157 Ratings
    Campaign optimization dashboard00 Ratings8.98 Ratings
    Best Alternatives
    EventbritePathFactory
    Small Businesses
    Whova
    Score9.6 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Splash
    Score7.7 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Webex Events (formerly Socio)
    Score8.9 out of 10
    Contently
    Score9.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EventbritePathFactory
    Likelihood to Recommend
    5.7
    (58 ratings)
    8.5
    (158 ratings)
    Likelihood to Renew
    9.5
    (5 ratings)
    9.0
    (7 ratings)
    Usability
    5.9
    (8 ratings)
    9.3
    (3 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (8 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (8 ratings)
    Support Rating
    7.5
    (23 ratings)
    9.1
    (4 ratings)
    In-Person Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (7 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    10.0
    (7 ratings)
    Configurability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    9.3
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.6
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.3
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (2 ratings)
    User Testimonials
    EventbritePathFactory
    Likelihood to Recommend
    Eventbrite
    We're a nonprofit organization so we have a very lean time, labor, and money so the super easy self-explanatory nature makes it easy for our team to admin an event. The simple UI [of Eventbrite] keeps our focus on the event and avoids any headache-inducing tech hurdles. There're just enough user roles to handle multi-staffer admin. A less appropriate situation is an event that is huge in complexity with a custom workflow and processing which Eventbrite's not built to handle in-house such as multi-step registration, multiple item and category all-select options during registration, multi-event type (not just physical or ticket but virtual goods tracking), more HootSuite-like social media refinery, etc.
    Incentivized
    Read full review
    PathFactory
    It's a great tool if you want to create experiences on web and share content with your audience - especially if you want to create bingeable content. For a microsite, I would like to see more modules that build up a page, and great examples for inspiration
    Incentivized
    Read full review
    Pros
    Eventbrite
    • Event management--providing a detailed description of the event (date, time, place) plus details of the event (speakers, topic, sponsors, etc.)
    • Registrations--provides enough details about people who register, and tools to manage those registrations (add people manually who didn't pre-register, cancel orders, check-in of attendees)
    • Event promotion--events created using Eventbrite can be found by searching Eventbrite for local events
    Incentivized
    Read full review
    PathFactory
    • Create Visually appealing performance report
    • Give more in-depth information about performance metrics than most alternatives
    • Ability to track performance over time and compare this performance across time periods
    • Provide and send auto-run reports to top level management based on predefined criteria and timeframes
    Incentivized
    Read full review
    Cons
    Eventbrite
    • I'd like to see Eventbrite add more customization to the event page layout. It would be nice to be able to differentiate our event through more specific design.
    • I've had occasional problems with email formatting in the Eventbrite email builder. It would be nice to have a slightly more trustworthy builder.
    • Other than those two things, I think Eventbrite does exactly what it needs to do.
    Incentivized
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    PathFactory
    • Microsite was very hard to build ourselves. Changing the site can be really confusing and is not always intuitive. We have trouble knowing how to update items to get it to work the way we want it to.
    • Better instructions on how to customize tracks and use the different tools.
    • Users that come in without UTM parameters should still be included in all data reporting.
    • The reporting is confusing.
    Incentivized
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    Likelihood to Renew
    Eventbrite
    Excellent platform and easy to use to create events. Eventbrite sets the standard for simple, effective and safe ticketing platforms. Our customers trust Eventbrite and we've always done well when we use this platform for ticketing. They have recently updated some of the virtual connectivity tools which make it even easier to set up and promote virtual events.
    Incentivized
    Read full review
    PathFactory
    We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
    Incentivized
    Read full review
    Usability
    Eventbrite
    Great platform with so many incredible features. It streamlines workflow, communication, messaging, and analyzing data. I know of no other platform that can do what Eventbrite can do for the price or user-friendliness. They also offer great support for new users and integrate well with other platforms (i.e., social media and Sched).
    Incentivized
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    PathFactory
    Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
    Incentivized
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    Reliability and Availability
    Eventbrite
    No answers on this topic
    PathFactory
    I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
    Incentivized
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    Performance
    Eventbrite
    No answers on this topic
    PathFactory
    The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
    Incentivized
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    Support Rating
    Eventbrite
    I haven't yet needed to contact customer support, but the information provided next to the various features has been exceptionally helpful. This info is located just to the right of most options, and it provides answers to frequently asked questions. At this point, that information has been enough to keep me from having to contact anyone.
    Incentivized
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    PathFactory
    We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.
    Incentivized
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    In-Person Training
    Eventbrite
    No answers on this topic
    PathFactory
    I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
    Incentivized
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    Online Training
    Eventbrite
    No answers on this topic
    PathFactory
    The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
    Incentivized
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    Implementation Rating
    Eventbrite
    Just jump in, don't over thinking it, doing it will net the very few basic questions you'll have. There's not much complexity so one doesn't need to plan as if moving a canal. It's as simple as can be.
    Incentivized
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    PathFactory
    The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
    Incentivized
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    Alternatives Considered
    Eventbrite
    My "go to" for event registration has always been Constant Contact because they don't charge additional processing fees above the standard transaction. If it's a more basic event where I just need to capture name, email, and payment, I'll continue to use Constant Contact over Eventbrite. However, if it's more complex and requires marketing, I would choose Eventbrite.
    Incentivized
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    PathFactory
    I used Uberflip in a past company. I think they are pretty comparable. From what I remember, Uberflip was more intuitive to use, but I think PathFactory might have more capabilities. Although this was years ago, I am not aware of Uberflip's functionality now. I have had good experiences with both.
    Incentivized
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    Scalability
    Eventbrite
    No answers on this topic
    PathFactory
    Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
    Incentivized
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    Return on Investment
    Eventbrite
    • A dedicated URL for each event has been easy to use for tying events to editorial content, promotion and marketing.
    • For ticketed events, it has been an easy -to-use system without requiring a lot of training on a complicated technology. It is also competitively priced for transaction management.
    • Whether we have discovered any Eventbrite users via the Eventbrite site promotion, we appreciate it as a recommendation of our event for like-minded event attendees.
    Incentivized
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    PathFactory
    • We saw ROI within the first 9 months of using PathFactory.
    • Our onboarding team saw quicker adoption of our product while using PathFactory to engage them during the onboarding process.
    • We've been able to more accurately understand our content needs and what works best when prospecting for specific segments. (eg. SMB, mid-market, and enterprise)
    Incentivized
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    ScreenShots

    Eventbrite Screenshots

    Screenshot of Organizer Resource BlogScreenshot of Facebook IntegrationScreenshot of Mobile OptimizedScreenshot of Organizer AppScreenshot of Event Dashboard

    PathFactory Screenshots

    Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.