FormAssembly vs. Kantar Research Services vs. SnapSurveys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FormAssembly
Score 9.3 out of 10
N/A
FormAssembly is an enterprise data collection and automation platform that enables organizations to capture clean, compliant data from the start. With the latest edition of the platform, FormAssembly Atlas, and its built-in AI assistant, Fai, forms and workflows build themselves, connect to Salesforce and other systems in just a few clicks, and ensure every record is structured, secure, and ready for automation or AI. In short, FormAssembly is designed to eliminate…
$59
per month
Kantar Research Services
Score 8.0 out of 10
N/A
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.N/A
SnapSurveys
Score 8.3 out of 10
N/A
Snap Surveys offers both Survey Software and Feedback Management Solutions, including desktop survey software, online feedback management solutions, and survey research services. Snap Surveys offers complete tools for survey design, administration, data collection, and analysis. Snap Surveys supports all survey modes, including: Online, Mobile (including iPad/iPhone/Android), Paper, Kiosk, Phone, Scanning, and Tablet PC, in any language with robust analysis and reporting capabilities,…
$695
per year
Pricing
FormAssemblyKantar Research ServicesSnapSurveys
Editions & Modules
Atlas Explorer
Starting at $59.00
per month
Atlas Team
Contact sales
Gov Cloud
Contact sales
Atlas Enterprise
Contact Sales
No answers on this topic
Online/Mobile
$695
per year
Paper Scanning
$2,395
per year
Paper Scanning - Perpetual License
3,995
Online/Mobile - Perpetual License
5,995
Offerings
Pricing Offerings
FormAssemblyKantar Research ServicesSnapSurveys
Free Trial
YesNoYes
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
YesNoYes
Entry-level Setup FeeOptionalNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FormAssemblyKantar Research ServicesSnapSurveys
Features
FormAssemblyKantar Research ServicesSnapSurveys
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
FormAssembly
8.9
34 Ratings
11% above category average
Kantar Research Services
-
Ratings
SnapSurveys
8.0
2 Ratings
0% above category average
Survey templates9.020 Ratings00 Ratings8.02 Ratings
Themes8.429 Ratings00 Ratings8.02 Ratings
Custom logo/branding9.332 Ratings00 Ratings8.02 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
FormAssembly
8.8
32 Ratings
4% above category average
Kantar Research Services
-
Ratings
SnapSurveys
8.0
2 Ratings
6% below category average
Changes to live survey8.824 Ratings00 Ratings8.02 Ratings
Question design help8.326 Ratings00 Ratings8.02 Ratings
Multiple question types9.432 Ratings00 Ratings8.02 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
FormAssembly
9.6
29 Ratings
15% above category average
Kantar Research Services
-
Ratings
SnapSurveys
8.0
2 Ratings
4% below category average
Survey logic flexibility9.629 Ratings00 Ratings8.02 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
FormAssembly
8.2
33 Ratings
2% above category average
Kantar Research Services
-
Ratings
SnapSurveys
8.0
2 Ratings
1% below category average
Response tracking9.131 Ratings00 Ratings8.02 Ratings
Data export9.131 Ratings00 Ratings8.02 Ratings
Standard reports8.023 Ratings00 Ratings8.02 Ratings
Custom reports7.321 Ratings00 Ratings8.02 Ratings
Analytics7.56 Ratings00 Ratings8.02 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
FormAssembly
8.7
29 Ratings
1% above category average
Kantar Research Services
-
Ratings
SnapSurveys
8.0
2 Ratings
7% below category average
Access controls8.226 Ratings00 Ratings8.02 Ratings
Compliance9.226 Ratings00 Ratings8.02 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
FormAssembly
7.1
18 Ratings
13% below category average
Kantar Research Services
-
Ratings
SnapSurveys
8.0
1 Ratings
1% below category average
Vendor-offered crowdsourcing6.01 Ratings00 Ratings8.01 Ratings
Respondent restrictions8.118 Ratings00 Ratings8.01 Ratings
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FormAssemblyKantar Research ServicesSnapSurveys
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Score 9.7 out of 10
Alchemer
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Score 9.0 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.7 out of 10
Medium-sized Companies
Qualaroo
Qualaroo
Score 6.1 out of 10
Alchemer
Alchemer
Score 9.0 out of 10
Qualaroo
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Score 6.1 out of 10
Enterprises
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.3 out of 10
Alchemer
Alchemer
Score 9.0 out of 10
Verint Voice of the Customer
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Score 9.3 out of 10
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User Ratings
FormAssemblyKantar Research ServicesSnapSurveys
Likelihood to Recommend
9.8
(28 ratings)
7.6
(3 ratings)
8.0
(8 ratings)
Likelihood to Renew
7.7
(2 ratings)
-
(0 ratings)
9.3
(6 ratings)
Usability
9.5
(18 ratings)
-
(0 ratings)
8.0
(2 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
FormAssemblyKantar Research ServicesSnapSurveys
Likelihood to Recommend
FormAssembly
FA serves as the main platform for global students and staff to submit requests, with information sent to connected systems, primarily Salesforce. It is used by all current Oxford University students, not just those at SBS. Teams such as the CRM Team, Web Team, Entrepreneurship Centre, Goldman Sachs Team, and Programme Recruitment and BD teams use FA for various purposes, including degree programmes, open programmes, online programmes, and summer school. The MBA portal also uses FA. The system is user-friendly, easy to configure, supports branding, and incorporates business logic and rules, making it very helpful.
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Kantar
Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
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Snap Surveys
I think it is very important to go through their training videos and user guides. Devote the time to learning it correctly from the beginning. In the long run you will enjoy it much more than plowing right into it and then trying to find out if you did it right. Also, while you are not required to buy the annual maintenance contract, I think if you are going to use the program, don't skimp, buy the annual maintenance contract. The free technical support is necessary, especially when you are up against deadlines.
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Pros
FormAssembly
  • Salesforce prefill is a powerful way to prefill forms with records from Salesforce and prevent duplicate data entry.
  • Salesforce submission connector allows us to create some pretty complex and powerful logic to process form submissions into Salesforce data.
  • General form prefill options via query strings in the URL is a helpful feature.
  • The ability to use custom CSS and javascript on the page makes the forms very extensible and has been helpful to give us even more functionality.
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Kantar
  • There studies provide brand insights in the most particular way.
  • They also help in media planning & measuring their effectiveness.
  • Helps in building brands.
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Snap Surveys
  • The training helped me to customize surveys for the different departments that the office of IR served.
  • Surveys were easy to create and gathering information was made easy because SnapsSurveys worked well with SPSS.
  • Once surveys were created I could scan them and have the results to my boss in less than an hour depending on the size of the survey group.
  • Snaps customer service reps were always willing to help.
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Cons
FormAssembly
  • we could always use more styling options when it comes to the form builder
  • in our past use of the form builder when adding attachments to a form, there was an upload limit of 35MB. It would be great if this limit was increased.
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Kantar
  • The platform can be confusing to navigate at times; UX could be simplified.
  • Ability to utilize more competitive datasets would be helpful.
  • Sometimes takes a while to return data and build out full insights.
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Snap Surveys
  • Though the user interface is easy to navigate, it would be nice to see is design updated to something more aesthetically pleasing.
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Likelihood to Renew
FormAssembly
FormAssembly continues to meet our needs, and the product functionality continues to grow, providing us with new opportunities to utilize the software. We've built many forms and associated processes on FormAssembly. It would require a large effort to migrate to another platform. We have invested a lot of time in learning FormAssembly.
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Kantar
No answers on this topic
Snap Surveys
The main reason we will renew is that it does the job, it supports our system, and we have budgeted for it so why change?
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Usability
FormAssembly
FormAssembly is easy to get started with and very straightforward to use. It is easy to create forms, add questions and fields, and apply branding and logos. The data integrations are also robust, allowing us to pass information to Salesforce easily and quickly see when there is an error with the form in any way.
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Kantar
No answers on this topic
Snap Surveys
I think as an organization there is always room to grow, however, this application has really helped us with our dilemma with offline, online, and paper surveys. We are able to make our surveys fun and engaging and the interface for the person creating the survey is user-friendly. Customer service is very helpful if you need additional support.
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Support Rating
FormAssembly
While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
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Kantar
No answers on this topic
Snap Surveys
No answers on this topic
Implementation Rating
FormAssembly
I didn't participate in the implementation.
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Kantar
No answers on this topic
Snap Surveys
No answers on this topic
Alternatives Considered
FormAssembly
Form Assembly allows for advanced data mapping, pre-filling forms with Salesforce data, and working with custom objects. FormAssembly excels in Salesforce Integration, as it is highly specialized and deeply integrated. Often considered the industry leader for Salesforce forms, Formstack has strong integration, but may not offer the same level of granular control as FormAssembly.
Read full review
Kantar
Easy to use, better pricing, deeper understanding.
Read full review
Snap Surveys
It is an in between option. The options we evaluated were Qualtrics and SurveyGizmo. It's cheaper than Qualtrics and easier to design surveys than SurveyGizmo. Nonetheless it's not the worst option out there like SurveyMonkey.
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Return on Investment
FormAssembly
  • FormAssembly allows for us to take manual spreadsheet driven processes and standardize them in a scalable manner.
  • FormAssembly allows for our customers to own a process of sales (print shipment allocations) that previously our reps were burden with.
  • FormAssembly integrates well with our TechStack.
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Kantar
  • From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.
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Snap Surveys
  • Using a professional survey package enhances my reputation as a research professional.
  • I have been able to use the software's functionality to exceed my clients expectations.
Read full review
ScreenShots

FormAssembly Screenshots

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