Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FreshBooks
Score 9.0 out of 10
Small Businesses (1-50 employees)
FreshBooks is an accounting service for small businesses. The solution enables users to send and manage invoices, track billable time and collect online payments. The vendor’s value proposition this that their solution provides a straightforward service that simplifies the billing process.
$21
per month
HoneyBook
Score 6.7 out of 10
Small Businesses (1-50 employees)
HoneyBook aims to help creative entrepreneurs and freelancers book more clients, manage projects and get paid all in one place. With HoneyBook, users can automate busy work and stay on top of to-dos, saving time and money, while growing a business. HoneyBook is designed to emulate a personal assistant. The vendor states that small business owners and freelancer customers have tripled their bookings and saved multiple hours a day using HoneyBook. They further state that a variety of small…
$36
per month
Insightly
Score 7.7 out of 10
N/A
Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.
$348
per year per user
Pricing
FreshBooksHoneyBookInsightly
Editions & Modules
Lite
$21
per month
Plus
$38
per month
Premium
$65
per month
Select
Custom Pricing
Starter
$36
per month
Unlimited Plan - Monthly
$39
Month
Essentials
$59
per month
Premium
$129
per month
Plus
$29
per month (billed annually) per user
Professional
$49
per month (billed annually) per user
Enterprise
$99
per month (billed annually) per user
Offerings
Pricing Offerings
FreshBooksHoneyBookInsightly
Free Trial
YesYesYes
Free/Freemium Version
YesNoNo
Premium Consulting/Integration Services
NoNoYes
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details10% discount for annual pricing.2 months free with annual billing.
More Pricing Information
Community Pulse
FreshBooksHoneyBookInsightly
Considered Multiple Products
FreshBooks
Chose FreshBooks
You have to know why you want to establish an online solution. Understanding what you want to accomplish will probably lead you to FreshBooks as it has the cleanest, simplest design going and it accomplished its tasks without being a burden.
Chose FreshBooks
Freshbooks is my go-to software for accounting. I love it the fact I can literally give an estimate right there on the spot and then turn it into an invoice. I can start working with my client immediately. It is equally awesome that I can do it anywhere and it integrates with …
HoneyBook

No answer on this topic

Insightly
Chose Insightly
At a previous job Basecamp was chosen because it had slightly better project discussions and team collaboration tools. In the few projects I have managed through Insightly, I tracked emails and conversation notes related to the project as I consider that info valuable to have …
Features
FreshBooksHoneyBookInsightly
Customization
Comparison of Customization features of Product A and Product B
FreshBooks
9.1
35 Ratings
18% above category average
HoneyBook
9.0
10 Ratings
16% above category average
Insightly
7.3
366 Ratings
5% below category average
API for custom integration9.330 Ratings00 Ratings7.0192 Ratings
Plug-ins9.026 Ratings00 Ratings00 Ratings
Custom fields00 Ratings9.010 Ratings8.2365 Ratings
Custom objects00 Ratings9.010 Ratings7.3123 Ratings
Scripting environment00 Ratings00 Ratings6.86 Ratings
Security
Comparison of Security features of Product A and Product B
FreshBooks
10.0
41 Ratings
20% above category average
HoneyBook
6.5
11 Ratings
26% below category average
Insightly
7.5
313 Ratings
11% below category average
Single sign-on capability10.01 Ratings6.49 Ratings7.6279 Ratings
Role-based user permissions10.041 Ratings6.710 Ratings7.4214 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
FreshBooks
7.5
57 Ratings
4% below category average
HoneyBook
-
Ratings
Insightly
-
Ratings
Dashboards9.057 Ratings00 Ratings00 Ratings
Standard reports8.855 Ratings00 Ratings00 Ratings
Custom reports4.82 Ratings00 Ratings00 Ratings
General Ledger and Configurable Accounting
Comparison of General Ledger and Configurable Accounting features of Product A and Product B
FreshBooks
7.5
56 Ratings
1% below category average
HoneyBook
-
Ratings
Insightly
-
Ratings
Accounts payable8.041 Ratings00 Ratings00 Ratings
Accounts receivable9.455 Ratings00 Ratings00 Ratings
Cash management7.03 Ratings00 Ratings00 Ratings
Bank reconciliation7.02 Ratings00 Ratings00 Ratings
Expense management6.651 Ratings00 Ratings00 Ratings
Time tracking7.642 Ratings00 Ratings00 Ratings
Multi-currency support7.01 Ratings00 Ratings00 Ratings
Regulations compliance6.021 Ratings00 Ratings00 Ratings
Self-service portal9.13 Ratings00 Ratings00 Ratings
Order Management
Comparison of Order Management features of Product A and Product B
FreshBooks
9.5
49 Ratings
24% above category average
HoneyBook
-
Ratings
Insightly
-
Ratings
Pricing8.839 Ratings00 Ratings00 Ratings
Order entry9.337 Ratings00 Ratings00 Ratings
Credit card processing9.741 Ratings00 Ratings00 Ratings
Cost of goods sold10.01 Ratings00 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
FreshBooks
-
Ratings
HoneyBook
6.4
12 Ratings
20% below category average
Insightly
7.3
420 Ratings
7% below category average
Customer data management / contact management00 Ratings6.412 Ratings8.2402 Ratings
Workflow management00 Ratings5.610 Ratings7.0369 Ratings
Opportunity management00 Ratings5.011 Ratings8.1365 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.711 Ratings7.1376 Ratings
Contract management00 Ratings7.012 Ratings6.521 Ratings
Quote & order management00 Ratings5.310 Ratings7.172 Ratings
Interaction tracking00 Ratings6.59 Ratings6.9330 Ratings
Territory management00 Ratings00 Ratings7.387 Ratings
Channel / partner relationship management00 Ratings00 Ratings7.724 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
FreshBooks
-
Ratings
HoneyBook
7.7
10 Ratings
0% above category average
Insightly
7.1
13 Ratings
8% below category average
Case management00 Ratings8.78 Ratings7.011 Ratings
Help desk management00 Ratings6.79 Ratings7.19 Ratings
Call center management00 Ratings00 Ratings7.28 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
FreshBooks
-
Ratings
HoneyBook
4.7
10 Ratings
49% below category average
Insightly
6.9
327 Ratings
12% below category average
Lead management00 Ratings4.710 Ratings6.5311 Ratings
Email marketing00 Ratings00 Ratings7.3260 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
FreshBooks
-
Ratings
HoneyBook
7.0
12 Ratings
9% below category average
Insightly
6.7
403 Ratings
14% below category average
Task management00 Ratings5.712 Ratings6.9389 Ratings
Billing and invoicing management00 Ratings7.011 Ratings6.039 Ratings
Reporting00 Ratings8.311 Ratings7.1339 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
FreshBooks
-
Ratings
HoneyBook
5.5
8 Ratings
33% below category average
Insightly
7.5
364 Ratings
2% below category average
Customizable reports00 Ratings5.58 Ratings7.7328 Ratings
Forecasting00 Ratings00 Ratings7.092 Ratings
Pipeline visualization00 Ratings00 Ratings7.9341 Ratings
Platform
Comparison of Platform features of Product A and Product B
FreshBooks
-
Ratings
HoneyBook
6.5
10 Ratings
15% below category average
Insightly
5.5
325 Ratings
32% below category average
Mobile access00 Ratings6.510 Ratings5.5325 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
FreshBooks
-
Ratings
HoneyBook
-
Ratings
Insightly
7.4
90 Ratings
1% below category average
Social data00 Ratings00 Ratings6.825 Ratings
Social engagement00 Ratings00 Ratings8.078 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
FreshBooks
-
Ratings
HoneyBook
-
Ratings
Insightly
6.3
156 Ratings
17% below category average
Marketing automation00 Ratings00 Ratings7.5156 Ratings
Compensation management00 Ratings00 Ratings5.14 Ratings
Best Alternatives
FreshBooksHoneyBookInsightly
Small Businesses
QuickBooks Self-Employed (discontinued)
QuickBooks Self-Employed (discontinued)
Score 6.4 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Zoho Books
Zoho Books
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
SAP Cloud ERP
SAP Cloud ERP
Score 8.6 out of 10
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
FreshBooksHoneyBookInsightly
Likelihood to Recommend
8.3
(75 ratings)
6.4
(12 ratings)
7.6
(433 ratings)
Likelihood to Renew
7.6
(18 ratings)
9.0
(1 ratings)
9.1
(34 ratings)
Usability
9.6
(20 ratings)
5.7
(10 ratings)
7.6
(169 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
9.0
(6 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
7.9
(25 ratings)
Support Rating
6.0
(11 ratings)
2.6
(7 ratings)
8.9
(34 ratings)
In-Person Training
-
(0 ratings)
-
(0 ratings)
9.1
(1 ratings)
Online Training
-
(0 ratings)
-
(0 ratings)
9.0
(8 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
8.2
(26 ratings)
Configurability
-
(0 ratings)
-
(0 ratings)
10.0
(18 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
-
(0 ratings)
8.5
(3 ratings)
Ease of integration
-
(0 ratings)
-
(0 ratings)
9.0
(10 ratings)
Product Scalability
-
(0 ratings)
-
(0 ratings)
9.0
(9 ratings)
Professional Services
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
-
(0 ratings)
9.1
(3 ratings)
Vendor pre-sale
-
(0 ratings)
-
(0 ratings)
7.9
(3 ratings)
User Testimonials
FreshBooksHoneyBookInsightly
Likelihood to Recommend
FreshBooks
I recommend FreshBooks to anyone running a service-based business that needs invoicing, time reporting, and accounting tools. FB is adept in all three of these scenarios and isn't overly complicated like similar accounting packages I have used. I love how I can write estimates and proposals, manage the business development process from the software, and quickly convert prospects to invoiced clients.
Read full review
HoneyBook
I would recommend Honeybook to other coaches, consultants, and small business owners. It may not be appropriate for a large team's use, but works for the size of organization I currently own and manage. It also integrates with QuickBooks and makes financial data management fairly seamless.
Read full review
Unbounce
There are a lot of things Insightly is great with for Career Services but much of my job is updating things manually because Insightly doesn't have a way to help me manage the database the way we need to. We have multiple academic records per students but needed to have fields that are multiselect on our contacts. These are all manually updated which are very tedious and not the best for what we need it to be able to do
Read full review
Pros
FreshBooks
  • Invoicing - FreshBooks basically ensures our accountants spend less time on invoices via its automated invoicing system, which sends invoices to our customers and clients alike and also send them regular reminders for them to pay up their bills.
  • Collecting business insights - FreshBooks enable our company analysts measure our business performances via data reports provided by FreshBooks' intuitive dashboard. Allowing us do a comparative analysis of key business metrics of a current month against past months and determine if the business is growing.
  • Expense tracker - We have recently embraced FreshBooks as an expense tracker for teams at our company branch. Thusfar, FreshBooks has performed very well, making our expense management a perfect operation; ensuring teams do not exceed their planned budget and also eliminating the need for tracking expenses on excel spreadsheets.
Read full review
HoneyBook
  • HoneyBook offers incredible resources to train users how to best use their system. It's informative and eye-opening to watch one of their training sessions.
  • I love how easy HoneyBook makes it to create highly professional materials that are beautiful. Its brochures and selling materials are stellar and I'm able to streamline the process without feeling like I actually have to sell my capabilities.
  • I'm thrilled with the billing system and how simple it is to automate. I love that I can see how my customers have engaged with the bills.
  • The app helps me feel connected to my leads and data while I'm away from my computer.
Read full review
Unbounce
  • The ability to set up filters to generate lists based on just the categories I am interested in.
  • It's integration with our sales data so we can see customer spending trends across multiple years and seasons.
  • The ability to circle back to previous email correspondence to refresh on past conversations with individual clients.
Read full review
Cons
FreshBooks
  • I can brand invoices with my business logo, but I might like to change colours of the invoices themselves to match the rest of my business documents. That isn't a major point at all, but it's something that I'd like to see.
  • Freshbooks doesn't remember the categories that similar expenses were previously assigned to. It would be nice if Freshbooks would suggest a category for an already saved vendor, to ensure the consistency of expense reporting.
  • The home page of a Freshbooks account has a great graph display of expenses and income, but it only shows the last 6 months. This is still very useful, but I'd like to be able to see this kind of graph for different periods of time.
Read full review
HoneyBook
  • The online scheduling tool does not work with different time zones very well. It doesn't automatically adjust to my clients' timezones and it doesn't even have many international time zones as an option! I had 3 clients in a row schedule meetings at the wrong time when I first started using HoneyBook's scheduler. I had to switch to Calendly because HoneyBook's scheduling tool was causing me to lose business.
  • The transaction fees for instant deposits are expensive.
  • [I believe} many of the features on HoneyBook are half-baked. It's marketed as an all-in-one business management platform, but I'm still using Calendly, Google Drive, Typeform, Clockify, and ClickUp because HoneyBook's equivalent features aren't as sophisticated or as easy to use.
  • The notes section for client projects does not have much space or allow for any custom formatting such as hyperlinks, bold text, highlighted text, etc. Tools such as Teamwork, Pipedrive, Asana, and ClickUp do a much better job at displaying this type of information.
Read full review
Unbounce
  • Once you are immersed in the platform, for all of its integration kudos, the platform became "intuitive" if that is the right word for it. There was some push back from staff on deployment.
  • The service and support team at Insightly was very responsive, but it seemed as if they had fielded similar complaints, and slower learning curves than we expected.
  • Unfortunately, while all has worked out nicely now and we are very happy with the platform, we had to have additional instruction time for all the staff during onboarding as workflows, dashboards, and pipelines were more time intensive than expected on the demo.
Read full review
Likelihood to Renew
FreshBooks
At the current needs of our business, FreshBooks suits us perfectly - it allows online access by our accountant to the system for GST purposes, easy input of expenses and tracking of Profit and Loss statements. FreshBooks customer service is great as well - very understanding and accommodating.
Read full review
HoneyBook
Since I do not use ALL the functionality in HoneyBook, I have wondered if the plan I am on is too much. That is why I rated a 9 rather than 10. I have definitely considered downgrading but not leaving HoneyBook.
Read full review
Unbounce
Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
Read full review
Usability
FreshBooks
FreshBooks is very easy to use even for novices. If you're looking for an online accounting software that is full of features, has great aesthetics and is user-friendly, then this is definitely the software for you. I've been using it for several years now and despite being tempted to switch by other vendors, I like the feel of FreshBooks and it's mobile features.
Read full review
HoneyBook
This is now a copy-paste response since this platform is asking me to answer every single question. It is such a negative experience with Honeybook that they even upset me while I'm trying to warn others of all the horrible pitfalls in working with the platform.
Read full review
Unbounce
Anyone with any experience with a working knowledge of Facebook or using a Windows computer will be able to quickly adapt to Insightly and use it to suit their needs. It can become more difficult to use as a company might have custom workflows or Insightly customer service might need to customize the program to better suit a company's need. A slow introduction to the system is better than having to learn the program quickly. Parts and knowledge build on each other so it hard to grasp all at once. The learning curve for Insightly is 2-3 weeks while mastery comes with time and exposure to the program
Read full review
Reliability and Availability
FreshBooks
FreshBooks is easy to use and always works!
Read full review
HoneyBook
No answers on this topic
Unbounce
The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
Read full review
Performance
FreshBooks
No answers on this topic
HoneyBook
No answers on this topic
Unbounce
Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
Read full review
Support Rating
FreshBooks
I think the support level for FreshBooks is on par with a 6 because the folks behind this application do a fairly good job at providing support for their customer base. I still don't think they are at an elite level when it comes to supporting but are getting there although too slow in my opinion.
Read full review
HoneyBook
They have ALWAYS been amazing when I needed any type of service or help. Their concierge service is also amazing vs other services I have used in the past. I have confidence when I ask for help - both through Chat or even on their Facebook group that I will get an answer quickly.
Read full review
Unbounce
We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
Read full review
In-Person Training
FreshBooks
No answers on this topic
HoneyBook
No answers on this topic
Unbounce
Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
Read full review
Online Training
FreshBooks
No answers on this topic
HoneyBook
No answers on this topic
Unbounce
I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
Read full review
Implementation Rating
FreshBooks
I haven't changed my mind since my first evaluation. Freshbooks is still meeting my needs, easy to use, etc.
Read full review
HoneyBook
No answers on this topic
Unbounce
did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
Read full review
Alternatives Considered
FreshBooks
FreshBooks does very well in comparison, especially since it is free software for Barclays bank users. Sage software is much worse than FreshBooks. However, Xero and QuickBooks, the market leaders, are still ahead with usability, additional features, reporting, and connection with third-party software providers. We chose FreshBooks as it does everything we require from this type of software.
Read full review
HoneyBook
Honeybook and Dubsado have a lot of similarities. I'd say the only big difference is that Dubsado still has more advanced workflow capabilities. Dubsado also is much harder to set up. Honeybook is simpler and easier to use right from the start.
Read full review
Unbounce
Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. Insightly has excellent potential, and its support team drives me to make it what I believe it can be. For the price, I believe Insightly is worth it.
Read full review
Contract Terms and Pricing Model
FreshBooks
No answers on this topic
HoneyBook
No answers on this topic
Unbounce
I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
Read full review
Scalability
FreshBooks
No answers on this topic
HoneyBook
No answers on this topic
Unbounce
(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
Read full review
Professional Services
FreshBooks
No answers on this topic
HoneyBook
No answers on this topic
Unbounce
Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
Read full review
Return on Investment
FreshBooks
  • In reality, we do not implement all of its use at the moment in order to determine an adequate ROI.
  • In our approach to the use of the system, it seems to us a considerable time saving by achieving the integration of the Mexican subsidiary with its parent located in the US.
  • Financial reports meet the necessary USGAAP requirements.
Read full review
HoneyBook
  • HoneyBook was very cost effective which was great for ROI!
  • HoneyBook was easy to use which made for a quick employee on-boarding for new team members.
  • HoneyBook had some features that were not available on the platform that are considered standard for any other CRM such as data pull, platform integrations, and customization options.
Read full review
Unbounce
  • Positive Impact>Visibility is critical when it comes to taking proactive measures within the organization. The Insightly Tool has helped use with that which minimizes costs when it comes to rework. We can proactively plan for upcoming growth and identify areas of improvement.
Read full review
ScreenShots

FreshBooks Screenshots

Screenshot of the dashboardScreenshot of an invoice overviewScreenshot of an example of a customizable invoiceScreenshot of an invoice appearing across devicesScreenshot of expensesScreenshot of time tracking

HoneyBook Screenshots

Screenshot of BrochureScreenshot of GratuityScreenshot of Homepage PipelineScreenshot of HomepageScreenshot of ProjectScreenshot of Workflows

Insightly Screenshots

Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Screenshot of Screenshot of