Fullstory vs. Heap

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fullstory
Score 8.4 out of 10
N/A
FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools. The FullStory analytics engine automatically indexes digital interactions with sites or apps to empower teams to measure, validate, and act on each experience at scale. FullStory also boasts…
$0
per month
Heap
Score 8.1 out of 10
Mid-Size Companies (51-1,000 employees)
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
$0
per month
Pricing
FullstoryHeap
Editions & Modules
Free
$0.00
Business
Contact Sales
Enterprise
Contact Sales
Free
$0
Up to 10k sessions/month
Growth
Starting at $3,600 annually
Up to 300k sessions/year
Pro
Contact Heap Sales
Custom sessions per month and unlimited projects
Premier
Contact Heap Sales
Custom sessions per month
Offerings
Pricing Offerings
FullstoryHeap
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional DetailsHeap pricing is based on session volume. A session is a period of activity from a single user on your app or website. It can include many pageviews or events.
More Pricing Information
Community Pulse
FullstoryHeap
Considered Both Products
Fullstory
Chose Fullstory
Smartlook seemed very early in its stage, so there seemed to be plenty of bugs with how it worked. FullStory just seemed a bit more put together and ready to service a bigger company like ours. The breadth of features also seemed to be favoring FullStory over Smartlook.
Chose Fullstory
FullStory takes the best parts of session recording tools and analytics services. While it may not go as deep in the analytics area, it nonetheless provides a good suite of tools to work with. If all you need are the session recording capabilities, then there are few tools that …
Heap
Chose Heap
Comparing to Mixpanel and Amplitude, the retro analytics option and the engineering light event implementation functions that Heap provides were crucial.

Comparing to FullStory, Heap analytics BI options and the data complexity were the reasons.
Chose Heap
We are able to use FullStory for a more comprehensive view of user interactions and see trends in end-to-end user workflows, although we don't have an enterprise license to their software, we just enable it on a user-by-user basis. It is easier in FullStory to see where the …
Chose Heap
Heap has an edge on Google Analytics due to auto-capture and ease of defining events. Heap has an edge on Hotjar, as it helps build funnels and has powerful filter/group by capabilities. FullStory is just session recording and focuses on one aspect of [the] engagement.
Chose Heap
Retroactive tracking really makes the difference. We use both Heap and FullStory.
Chose Heap
all of them may have their own strong suits but Heap is backed by best in class ML and AI algorithms. not only that all this powerful and robust backends are well handles also from the frontend. no matter how good your software is, if it is somewhat hard to navigate or to get …
Chose Heap
One of the key features of Heap compared to other tools is auto-capture. Heap is now introducing session recordings, thereby covering features from other competitors as well.
Chose Heap
From a startup perspective, Heap is one of the best and fastest ways to go from 0 analytics to nearly all of what one would need with the least amount of effort. It's faster and easier to implement than many above and it's better suited for quick quantifiable analytics that …
Chose Heap
We selected Heap due to its simplicity in creating events as well as creating reporting on those events.

No other tool comes close to the simplicity and ease of using Heap.
Chose Heap
The big thing for me, that I've mentioned already, is Heap storing all event data retroactively. That's what keeps me with Heap. Google Analytics is industry standard and connected very intimately with all of the ad networks, so we have to use it, even if I think Heap is a …
Chose Heap
Heap's implementation is by far the easiest across the different analytics products I've used. The only downside is that the analysis part is a bit more confusing to set up, and sometimes the confidence of the auto track is a bit shaky, although, these issues can usually be …
Chose Heap
Heap is very similar to other tools out there including the ones I listed above. They all have a similar assortment of graphs, cohort analyses, and live views. Where Heap really stands apart is in its easy-to-use event visualizer, which lets you quickly create all the events …
Top Pros
Top Cons
Features
FullstoryHeap
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Fullstory
5.2
18 Ratings
34% below category average
Heap
-
Ratings
Responsive Design for Web Access6.216 Ratings00 Ratings
Mobile Application6.09 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.612 Ratings00 Ratings
Mobile App Analytics6.412 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Fullstory
7.6
48 Ratings
15% below category average
Heap
-
Ratings
Heatmap tool7.436 Ratings00 Ratings
Click analytics7.243 Ratings00 Ratings
Scroll maps7.732 Ratings00 Ratings
Form fill analysis8.025 Ratings00 Ratings
Conversion tracking6.427 Ratings00 Ratings
Goal tracking6.522 Ratings00 Ratings
Funnel Analysis7.033 Ratings00 Ratings
Session Recording and Replay9.747 Ratings00 Ratings
User Segmentation8.342 Ratings00 Ratings
Best Alternatives
FullstoryHeap
Small Businesses
Smartlook
Smartlook
Score 8.5 out of 10
Fullstory
Fullstory
Score 8.4 out of 10
Medium-sized Companies
Contentsquare
Contentsquare
Score 8.8 out of 10
Whatfix
Whatfix
Score 9.4 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.8 out of 10
Whatfix
Whatfix
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FullstoryHeap
Likelihood to Recommend
8.3
(71 ratings)
8.2
(232 ratings)
Likelihood to Renew
9.7
(9 ratings)
8.9
(9 ratings)
Usability
10.0
(1 ratings)
8.9
(64 ratings)
Availability
9.0
(1 ratings)
9.1
(2 ratings)
Performance
8.0
(1 ratings)
8.4
(61 ratings)
Support Rating
8.3
(61 ratings)
9.0
(8 ratings)
Implementation Rating
7.6
(56 ratings)
9.0
(3 ratings)
Configurability
7.0
(1 ratings)
9.1
(1 ratings)
Ease of integration
9.0
(1 ratings)
9.1
(1 ratings)
Product Scalability
8.0
(1 ratings)
7.3
(2 ratings)
Vendor post-sale
8.0
(1 ratings)
8.2
(1 ratings)
Vendor pre-sale
8.0
(1 ratings)
8.2
(1 ratings)
User Testimonials
FullstoryHeap
Likelihood to Recommend
Fullstory
It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
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Heap
Scenarios when Heap was well suited: It is when a user claims that he encountered a bug without giving us the details of the error message. Scenarios where it is less appropriate: Its when we try to capture user interaction in our mobile app
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Pros
Fullstory
  • Tracks users' online experiences from start to finish.
  • Makes it easy to share a customer's experiences with the rest of my team.
  • Allows me to use different methods to find evidence of a customer's experience.
  • Shows page insights via segmentation that help me know where to improve my site.
  • Tracks error clicks and dead clicks for quick insights into site improvements.
  • Integrates with HelpScout for easy access to customer problem-solving.
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Heap
  • Realtime interactions which are captured automatically is a unique feature which no other product offers.
  • Low code implementation is a big plus for marketing teams, as there is less dependency on engineering
  • Detailed customer behaviours can be studied with captured replay sessions
  • Due to all the above points - it helped to improve customer experience
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Cons
Fullstory
  • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
  • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
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Heap
  • I think Heap can improve its onboarding; I would love to see some info that is helpful for someone who isn't in Heap every single day.
  • Sharing dashboards can be tricky, it feels like a huge learning curve that I already have forgotten how to do.
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Likelihood to Renew
Fullstory
It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
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Heap
It's a great platform. I'm glad that one of our product managers introduced it because it has allowed us to create all kinds of new functionality. We're not only able to create a better product experience from our communications because of Heap, but we're also able to generate all kinds of helpful analysis.
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Usability
Fullstory
Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
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Heap
On a scale from 1-10, I find Heap to be incredibly user-friendly and easy to use. I enjoyed the training videos available and was quickly able to pick up how to create events and reports to track user interactions on our product. I would recommend Heap for its usability first and foremost.
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Reliability and Availability
Fullstory
We've never had issues with availability
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Heap
I've never run into any issues with Heap's availability, Heap is always there when I need it. I haven't run into any issues like application errors or unplanned outages during my 2+ years of using Heap. Each and every time I log in to Heap I have a completely functional experience
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Performance
Fullstory
It seems the performance is really good and always loads quickly
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Heap
Heap doesn't affect page load times considerably nor has a large impact [on] our overall score, as far as page loading times inside of the tool its pretty reliable to retrieve data as much as "instant" that it can be the delay seems to be on data getting tracked into the servers to be read but it's not significant.
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Support Rating
Fullstory
They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
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Heap
Heap support has allowed us to troubleshoot and test a lot of different items. Their support team is always helpful and friendly, even when we come to them with the most complicated questions. I think this greatly improves the value proposition of the product because their support team is knowledgable and friendly.
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Implementation Rating
Fullstory
To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
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Heap
The implementation was smooth and easy. The Heap team helped us with implementation and it went great! Within a few weeks, we were fully up and running and utilizing the platform to its full capability. This is an additional thing that has made this platform so great and we couldn't recommend it enough.
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Alternatives Considered
Fullstory
Smartlook is software that records users on a website
and mobile app. Finding useful information within thousands of recordings is
made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
Read full review
Heap
Heap offers a ton of functionality on a single platform.It also has an smart data science layer to offers suggestions for next steps in the analysis, allowing us to explore alternative paths we may not think to take. The low-code option for updating data is appealing, and there is a lot of automation with minimal engineering effort.
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Scalability
Fullstory
Full story was easy to scale with the growth of our teams and organisation
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Heap
The most challenging part of using Heap in a growing organization is the naming and structure in which reports and dashboards are organized. I work within the marketing department and our Heap leader internally works within the IT/Product department, which makes it challenging because we often don't speak the same language, so the learning curve has been steep without any specific use-case examples to leverage online.
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Return on Investment
Fullstory
  • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
  • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
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Heap
  • It has helped us make decisions on what products to scope for our MVP based on the usage data.
  • It's allowed us to measure success with our beta product.
  • It's helped us view our conversion rates in an easy and usable manner.
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ScreenShots

Fullstory Screenshots

Screenshot of a custom dashboard to visualize data.Screenshot of FullStory's session replay, combined with dev toolsScreenshot of FullStory Conversions, used to illuminate problems in the digital experienceScreenshot of Fullstory for mobile appsScreenshot of FullStory search and segmentationScreenshot of quality insights on the most valuable pages

Heap Screenshots

Screenshot of Dashboard in Heap (Use to get Product or User Behavior Insights)Screenshot of Effort Analysis provides the first-ever quantitative measurement of user friction, capturing the difficulty users face when moving through every step of every user flow across the digital experience.Screenshot of Heap Illuminate looks for the most common events between two steps in a funnel and generates a Top Events table that displays how well paths including different events convert to the next step so you can understand how that behavior is helping or hurting conversion.Screenshot of From Top Events you can choose an event and use Path Comparison to fork your funnel and see how the selected behavior impacts conversion downstream.