GoodData.AI vs. IBM Cognos Analytics vs. Looker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GoodData.AI
Score 8.9 out of 10
N/A
GoodData is an analytics platform used by organizations to deliver real-time, governed insights, embedded into products, customized for users, and integrated into any data environment.N/A
IBM Cognos Analytics
Score 7.5 out of 10
N/A
IBM Cognos is a full-featured business intelligence suite by IBM, designed for larger deployments. It comprises Query Studio, Reporting Studio, Analysis Studio and Event Studio, and Cognos Administration along with tools for Microsoft Office integration, full-text search, and dashboards.
$11.25
per month per user
Looker
Score 8.3 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Pricing
GoodData.AIIBM Cognos AnalyticsLooker
Editions & Modules
No answers on this topic
On Demand - Standard
USD 11.25
per month per user
On Demand - Premium
USD 44.90
per month per user
No answers on this topic
Offerings
Pricing Offerings
GoodData.AIIBM Cognos AnalyticsLooker
Free Trial
YesYesYes
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
YesYesYes
Entry-level Setup FeeOptionalOptionalRequired
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Community Pulse
GoodData.AIIBM Cognos AnalyticsLooker
Considered Multiple Products
GoodData.AI
Chose GoodData.AI
GoodData stacked better over Looker in its ability to manage distribute and provide custom control to end users.
overall cost with GoodData would be lower as it would wound not depend on the data platform for compute resources.
Chose GoodData.AI
Looker and GoodData are both powerful BI platforms, but they have distinct strengths. Looker offers seamless integration with Google Sheets, enabling easy data import and analysis. On the other hand, GoodData excels in data modeling, providing a user-friendly interface for …
Chose GoodData.AI
I was involved in the decision making but not final decision maker. Ease of implementation for GoodData vs Cognos (used for 15 years in multiple companies). I think Tableau's visualizations are better, but there is much that just can't be done in Tableau that GoodData handles …
Chose GoodData.AI
GoodData seems less user friendly and doesn't provide that many visualization options so we are slowly moving to other solution in part of the company. There are still teams that plan to continue with GoodData and use React code in orther to supply missing functions.
Chose GoodData.AI
Embedding flexibility was the main reason we chose GoodData. Interactivity, customization options, and programmatic ability were all very important to us and GoodData's embedding via React SDK offers exactly that. Implementation time was 50% shorter with GoodData than with …
Chose GoodData.AI
GoodData is easier to understand and designed to detail critical data within a dashboard system. Visualization is essential, and the filters are quite varied. Metrics are also easy to use, so users only need to think a little more carefully about setting up the SQL required for …
Chose GoodData.AI
GoodData is much more customisable in our case so we choose this. Also when it comes to pricing part GoodData is the best economically as well and in terms of features and functionalities. As compared to others similar products I believe that GoodData is much more reliable with …
Chose GoodData.AI
GoodData has been proven best for us as it has given the most accurate analytical insights on our data. I've used other tools too but no one has been this good in terms of reporting, handling data, decision making.
Using GoodData for almost every organisational decision and …
Chose GoodData.AI
All of the tools have their plusses and minuses. The one thing that stands out with Qlik is that it allows for two-way API integrations with Salesforce. This means that analytics reporting results can interact with the Salesforce application.
Chose GoodData.AI
The primary reasons GoodData was selected was data modeling capability, ability to standardize complex metrics, quality of viaualization and multi-tenancy
Chose GoodData.AI
I have used all softwares in my past 10 years of experience. GoodData stands out with its seamless data integration, advanced predictive analytics, and collaborative features. Unlike Tableau and Power BI, GoodData offers scalable solutions with a user-friendly interface for …
Chose GoodData.AI
Choosing between GoodData and other platforms was clear for me as the superiority of GoodData over others due to our needs. GoodData stands out for its awesome dashboards, robust predictive analytics, reports, and analysis. Data integration helps us for business intelligence …
Chose GoodData.AI
GoodData is best among every other platform I used because it's a cloud based platform and way to easy to use. Its robust predictive analytics and unified data view set it way apart. While Power BI and Tableau excel in visualization, GoodData's focus on comprehensive business …
Chose GoodData.AI
GoodData has the perfect mix of usability, power, and price that made it the desirable choice vs the competitors.
Chose GoodData.AI
In GoodData we really liked the fact that sales and engineering were on our side from the beginning, the calls were very easy to book and were efficient with clear agenda and participants. We also got invited on Slack were we had support from the team and also we liked the …
Chose GoodData.AI
For analysts, Tableau is far better because of better graph visualization. Tableau does not need to deal with the amount of uploaded data. Our company uses Gooddata because of its unbeatable price.
Chose GoodData.AI
I actually investigated around 20 options and in most part the embedding + multi tenant mode that became a key concern. They either do not have the support or the price scaling is terrible or the startup cost is prohibitive.
On the average startup cost is around 50k per year and …
Chose GoodData.AI
For the feature sets we were needing and most importantly aligning around a common culture and vision, GoodData easily made the most sense.
Chose GoodData.AI
I selected GoodData as customer support is a lot better as well as the pricing model.
Chose GoodData.AI
Most of the have high upfront cost and the scaling model is extremely complicated.
IBM Cognos Analytics
Chose IBM Cognos Analytics
We chose IBM Cognos Analytics because, in our opinion, IBM Cognos Analytics has Better enterprise integration
Chose IBM Cognos Analytics
IBM Cognos Analytics was more matured enterprise modeling-based tool. Our power Bi struggled against large ERP data sets, which IBM didn't after few initial days.

IBM had much better scalability and security when comes to user reports distribution. The schedule feature worked …
Chose IBM Cognos Analytics
Compared to other tools like Power BI, Tableau, and Google studio, IBM Cognos Analytics is better for the companies who looks strong control on detailed reports. Power BI and Tableau are easy to use and good for quick presentation, but Cognos has more options for security, such …
Looker
Chose Looker
We find Looker much easier to develop and manage. The LookML central data repository is far more robust and easy to use. The fact that Looker manages the server for you, means you never have any downtime. The other products have you managing all sorts of servers, which is a lot …
Chose Looker
  • Looker offers significantly better reporting options than most other BI tools in a similar price range.
  • In terms of performance, Looker can handle much greater amounts of data than similar BI tools.
  • Although Looker primary works with LookML, you can do everything on LookML that …
Chose Looker
  • Birst: very opaque for teams accustomed to DevOps (i.e., programmable infrastructure)
  • Tableau: no cloud strategy. Does not scale horizontally
  • GoodData: flexible, but cumbersome. Requires Java
Features
GoodData.AIIBM Cognos AnalyticsLooker
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
GoodData.AI
8.1
73 Ratings
12% above category average
IBM Cognos Analytics
7.6
131 Ratings
7% below category average
Looker
7.5
133 Ratings
9% below category average
Pixel Perfect reports7.954 Ratings7.5121 Ratings6.7109 Ratings
Customizable dashboards8.973 Ratings7.8127 Ratings8.4132 Ratings
Report Formatting Templates7.462 Ratings7.5123 Ratings7.6114 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
GoodData.AI
8.0
73 Ratings
2% above category average
IBM Cognos Analytics
7.5
131 Ratings
7% below category average
Looker
7.1
131 Ratings
12% below category average
Drill-down analysis7.771 Ratings6.9128 Ratings6.7127 Ratings
Formatting capabilities7.573 Ratings7.7130 Ratings6.8129 Ratings
Report sharing and collaboration7.969 Ratings8.2124 Ratings8.8130 Ratings
Integration with R or other statistical packages00 Ratings7.493 Ratings6.055 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
GoodData.AI
7.8
69 Ratings
1% above category average
IBM Cognos Analytics
7.0
118 Ratings
13% below category average
Looker
6.6
127 Ratings
19% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)8.067 Ratings7.6113 Ratings7.7123 Ratings
Location Analytics / Geographic Visualization7.656 Ratings7.6108 Ratings7.5109 Ratings
Predictive Analytics6.740 Ratings6.5104 Ratings4.66 Ratings
Pattern Recognition and Data Mining9.020 Ratings6.241 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
GoodData.AI
8.0
74 Ratings
5% above category average
IBM Cognos Analytics
7.4
123 Ratings
14% below category average
Looker
7.5
127 Ratings
12% below category average
Multi-User Support (named login)8.873 Ratings7.1120 Ratings7.8119 Ratings
Role-Based Security Model8.566 Ratings7.2119 Ratings7.3104 Ratings
Multiple Access Permission Levels (Create, Read, Delete)8.072 Ratings6.7118 Ratings7.3121 Ratings
Single Sign-On (SSO)6.846 Ratings8.2102 Ratings00 Ratings
Report-Level Access Control00 Ratings7.948 Ratings7.459 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
GoodData.AI
8.4
50 Ratings
15% above category average
IBM Cognos Analytics
7.4
83 Ratings
4% below category average
Looker
-
Ratings
REST API8.443 Ratings7.280 Ratings00 Ratings
Javascript API8.438 Ratings7.477 Ratings00 Ratings
iFrames8.340 Ratings8.39 Ratings00 Ratings
Java API00 Ratings6.911 Ratings00 Ratings
Themeable User Interface (UI)00 Ratings7.110 Ratings00 Ratings
Customizable Platform (Open Source)00 Ratings7.87 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
GoodData.AI
-
Ratings
IBM Cognos Analytics
8.2
129 Ratings
0% below category average
Looker
8.1
127 Ratings
1% below category average
Publish to Web00 Ratings8.327 Ratings7.8105 Ratings
Publish to PDF00 Ratings7.7123 Ratings8.1112 Ratings
Report Versioning00 Ratings8.626 Ratings7.983 Ratings
Report Delivery Scheduling00 Ratings8.3125 Ratings8.5109 Ratings
Delivery to Remote Servers00 Ratings8.112 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
GoodData.AI
-
Ratings
IBM Cognos Analytics
6.4
103 Ratings
19% below category average
Looker
5.4
94 Ratings
36% below category average
Responsive Design for Web Access00 Ratings6.797 Ratings5.490 Ratings
Mobile Application00 Ratings6.687 Ratings5.01 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings6.793 Ratings6.084 Ratings
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User Ratings
GoodData.AIIBM Cognos AnalyticsLooker
Likelihood to Recommend
9.1
(97 ratings)
7.6
(146 ratings)
8.2
(132 ratings)
Likelihood to Renew
9.0
(16 ratings)
8.1
(30 ratings)
9.2
(8 ratings)
Usability
8.9
(78 ratings)
7.3
(9 ratings)
8.8
(12 ratings)
Availability
10.0
(2 ratings)
8.6
(4 ratings)
10.0
(1 ratings)
Performance
10.0
(2 ratings)
9.0
(5 ratings)
6.0
(1 ratings)
Support Rating
10.0
(9 ratings)
1.0
(9 ratings)
8.8
(14 ratings)
In-Person Training
9.0
(1 ratings)
8.7
(4 ratings)
-
(0 ratings)
Online Training
8.0
(1 ratings)
8.0
(4 ratings)
-
(0 ratings)
Implementation Rating
6.0
(3 ratings)
7.0
(7 ratings)
10.0
(1 ratings)
Configurability
8.0
(1 ratings)
7.0
(3 ratings)
10.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
7.2
(3 ratings)
5.7
(5 ratings)
10.0
(1 ratings)
Product Scalability
10.0
(1 ratings)
2.7
(4 ratings)
10.0
(1 ratings)
Professional Services
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
10.0
(1 ratings)
7.0
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
8.0
(1 ratings)
7.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
GoodData.AIIBM Cognos AnalyticsLooker
Likelihood to Recommend
GoodData.AI
GoodData is well suited for classic business intelligence and data analytics solution involving visually driven content using charts and graphs. It's rich collection and drillable interactions make it perfect for embedded analytics where application workflow is tied to analytics. However, GoodData may not be ideal or appropriate for such solutions that require lot of textual content to be displayed with the help of tabular visuals, particularly in regulated industries where the key is in the details. This is all tied to the platform limits that force the default layout to pre-filter
Read full review
IBM
Well suited: Financial reporting - It can handle complex, pixel perfect, muti-page reports with scheduled delivery to stakeholders (like sales report by region on quarterly periodicity) Operational dashboard across departments - It can combine multiple data sources (ERP, CRM, excels etc) with filters, and embedded AI insights Less appropriate: Live dashboards - As stated earlier as well, IBM Cognos Analytics doesn't suit well for live dashboards or event driven data. For ex: live web traffic data or IOT device data, etc Data science - Although IBM Cognos Analytics is great tool for data exploration but it should not be used as a substitute for Python or R, which has edge over advanced modelling and stats based workflows like predictive modelling or clustering
Read full review
Google
When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
Read full review
Pros
GoodData.AI
  • GoodData provides advanced analytics for predictive modeling. This assists in identifying potential issues before they arise, and making proactive decisions.
  • GoodData prioritizes data security and compliance, providing features that help IT firms like ours adhere to regulatory requirements.
  • GoodData gives high customization dashboards, allows us professionals to create tailored view of KPI.
Read full review
IBM
  • We can make dozens of dispatchers all focusing on different types of workloads.
  • Friendly user interface, without the need for coding or complicated editing.
  • Highly functionality reporting tools.
  • We can easily create trigger when a certain threshold are met sending reports or alerts to needed parties.
Read full review
Google
  • Show visited pages - sessions, pageviews - which programs are viewed the most.
  • Displays session source/medium views to see where users are coming from.
  • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
  • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
  • Our clients like to see the top pages visited for a month.
  • I like the drop-and-drag approach, and building charts is a little easier than it was before.
Read full review
Cons
GoodData.AI
  • Good Data is already have certain customizable options. However, having more flexibility in customizing reports and dashboards & control over the visual aspects would enhance the overall user experience.
  • To make Good Data even more powerful tool, improving the speed and responsiveness of the tool, especially during data-intensive tasks, would be a significantly helpful.
  • For new users, the interface can be made more user friendly which would promote easy navigation through features of tool.
Read full review
IBM
  • IBM Cognos Analytics enables customer data segmentation, which is essential for marketing, improving and streamlining purchasing behavior and preferences. This helps companies create more targeted and effective marketing campaigns.
  • Our clients Through data analysis, we can identify and observe trends in the behavior of other clients, allowing us to anticipate needs and adjust strategies to avoid consequences.
Read full review
Google
  • Documentation is scarce, and very difficult to find when you need it.
  • Pricing is unclear, particularly as you look to scale your reports across the business.
  • Data from other sources is not represented in the system as well as first party Google services.
Read full review
Likelihood to Renew
GoodData.AI
Because gooddata really helps us in processing data to make reports or dashboards. So we are very satisfied when we use it. What we like is the flexible use of charts. We change at will the use of charts to display in reports or dashboards. Thank you Gooddata for helping companies like us who need flexibility in usage
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IBM
For an existing solution, renewing licenses does provide a good return on investment. Additionally, while rolling out scorecards and dashboards with little adhoc capabilities, to end users, cognos is very easily scalable. It also allows to create a solution that has a mix of OLAP and relational data-sources, which is a limitation with other tools. Synchronizing with existing security setup is easy too.
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Google
I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
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Usability
GoodData.AI
From a customer perspective it is incredibly usable. We have more users building their own reports that would normally need custom work from our support team. The back end can be daunting when trying to configure things like new data elements or push changes to a report to all existing customers.
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IBM
We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.
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Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
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Reliability and Availability
GoodData.AI
We are approximately one month since go-live. There has been one short outage.
Read full review
IBM
Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point
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Google
No objections
Read full review
Performance
GoodData.AI
I'm generally impressed with how fast it reflects so much data.
Read full review
IBM
Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.
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Google
Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
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Support Rating
GoodData.AI
Support team has been highly responsive and helpful from our first initial deployment to present day. They engage and work with us. know when to escalate for more challenging problems. They also follow up. Overall have had a very good experience with support
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IBM
Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.
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Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
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In-Person Training
GoodData.AI
Petr was a rock star - patient, knowledgeable, clear and easy to work with.
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IBM
Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.
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Google
No answers on this topic
Online Training
GoodData.AI
GoodData implementation team was professional and courteous
Read full review
IBM
The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us
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Google
No answers on this topic
Implementation Rating
GoodData.AI
Implementations are hard and we had limited technical resources. We relied too heavily on GD care team. When we found technical gaps, they weren't simple to overcome
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IBM
Make sure that any custom tables that you have, are built into your metadata packages. You can still access them via SQL queries in Cognos, but it is much easier to have them as a part of the available metadata packages.
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Google
Very satisfied, easy to implement
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Alternatives Considered
GoodData.AI
GoodData comparing to other platform is very easy to use, customer support and on-boarding support. Set of features, speed of integration in our platform. Also great benefit for us was very competetive pricing.
Read full review
IBM
Power BI is stronger for quick ad-hoc analysis and dashboards, but IBM Cognos Analytics is better when consistency, precision, and mass distribution matter. Tableau is best for interactive analysis, while IBM Cognos Analytics is better for standardized, repeatable enterprise reporting. Sigma shines for customizable dashboards and drill-down analysis while IBM Cognos Analytics holds an edge in data discovery and visualization.
Read full review
Google
Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
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Contract Terms and Pricing Model
GoodData.AI
No answers on this topic
IBM
No answers on this topic
Google
Perfect price to performance
Read full review
Scalability
GoodData.AI
We now have hundreds of customers on multiple product lines. It's very flexible and we can troubleshoot ourselves.
Read full review
IBM
The Cognos architecture is well suited for scalability. However, the architecture must be designed with scalability in mind from day one of the implementation. We recently upgraded from 10.1 to 10.2.1 and took the opportunity to revamp our architecture. It is now poised for future growth and scalability.
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Google
No answers on this topic
Return on Investment
GoodData.AI
  • GoodData helped me while making a decision of our marketing spend, next month we got 3X ROI back on a $100,000 a spend.
  • I initially was very dicey about the analytics and reports we see, but now I can make my every dollar investment decisions based on it.
  • Along with our growing data needs, it allow us to handle increased data volumes as well.
Read full review
IBM
  • We use the tool for data modeling as it helps in predictive data analysis for complex data, which is very similar to real-life scenarios.
  • Options of customizing & scheduling reports as per our requirements basis.
  • Has mobile application which works seamless.
  • API integration is not upto the mark with very limited options.
  • Licensing & Maintenance can go from cheap to expensive depending on the scope.
Read full review
Google
  • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
  • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
  • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
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ScreenShots

GoodData.AI Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

IBM Cognos Analytics Screenshots

Screenshot of A natural language query, used in IBM Cognos Analytics to get AI-powered insights from data.Screenshot of AI-generated insights and forecasts that can be added with just a click of a button.Screenshot of A dashboard that can be generated automatically using IBM Cognos Analytics by uploading or selecting data.Screenshot of An AI-generated dashboard from a spreadsheet that was just uploaded. This offers a great starting point for the creative process.Screenshot of Where to import data to IBM Cognos Analytics from CSV files and spreadsheets. Users can connect to cloud or on-premises data sources, including SQL databases, Google BigQuery, Amazon, and Redshift.

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.