Google Analytics 360 vs. New Relic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Analytics 360
Score 8.4 out of 10
N/A
Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.
$150,000
Up to 1 Billion hits/month
New Relic
Score 8.5 out of 10
N/A
New Relic is a SaaS-based web and mobile application performance management provider for the cloud and the datacenter. They provide code-level diagnostics for dedicated infrastructures, the cloud, or hybrid environments and real time monitoring.
$0
No credit card required; 100 GB free ingest per month, 1 free full user + unlimited basic users, 8 days retention, 100 Synthetics Checks
Pricing
Google Analytics 360New Relic
Editions & Modules
Google Analytics Premium
$150,000
Up to 1 Billion hits/month
Google Analytics
Free
Free (Forever)
$0
No credit card required; 100 GB free ingest per month, 1 free full user + unlimited basic users, 8 days retention, 100 Synthetics Checks
Telemetry Data Platform
$0.25
per month per extra GB data ingest (after first free 100GB per month)
Incident Intelligence
$0.50
per month per event (after first 1000 free events per month)
Standard
$99
per month per full user (after first free full user - unlimited free basic users)
Pro
Contact sales team
Enterprise
Contact sales team
Offerings
Pricing Offerings
Google Analytics 360New Relic
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Google Analytics 360New Relic
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Google Analytics 360
6.9
1 Ratings
11% below category average
New Relic
-
Ratings
Lead Conversion Tracking7.01 Ratings00 Ratings
Device and Browser Reporting1.01 Ratings00 Ratings
Pageview Tracking7.01 Ratings00 Ratings
Event Tracking8.01 Ratings00 Ratings
Reporting in real-time10.01 Ratings00 Ratings
Referral Source Tracking10.01 Ratings00 Ratings
Customizable Dashboards5.01 Ratings00 Ratings
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Google Analytics 360New Relic
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User Ratings
Google Analytics 360New Relic
Likelihood to Recommend
8.2
(56 ratings)
8.6
(126 ratings)
Likelihood to Renew
10.0
(11 ratings)
8.8
(16 ratings)
Usability
9.0
(5 ratings)
7.5
(8 ratings)
Availability
-
(0 ratings)
9.1
(2 ratings)
Performance
10.0
(1 ratings)
9.1
(2 ratings)
Support Rating
10.0
(23 ratings)
9.0
(7 ratings)
In-Person Training
9.0
(1 ratings)
-
(0 ratings)
Online Training
7.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(3 ratings)
8.5
(8 ratings)
Configurability
-
(0 ratings)
7.3
(3 ratings)
Ease of integration
-
(0 ratings)
9.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(2 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(2 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(2 ratings)
User Testimonials
Google Analytics 360New Relic
Likelihood to Recommend
Google
As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
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New Relic
New - relic is well suited if you want to analyse the performance of your services and you want to improve it. Integration with multiple services with same account gives a clear picture of flow of your APIs if you have micro-service architecture. New-relic is less appropriate when you want to do logging of your system. As it does not emits every single calls
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Pros
Google
  • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
  • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
  • Since this tool is draggable, Google is constantly adding more features.
  • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
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New Relic
  • gives us an monitoring of all our underlying servers and also we can configure some alerts upon them like CPU and memory alerts.
  • Kubernetes cluster monitoring with new relic for EKS gives us and minute details of our cluster utilisation like node usage, pods memory request and limits
  • Network traceability for each and every request with response time analysis is great we can trace which component is responsible for generating response delay
  • log managements of the logs the infrastructure is generating we can view logs through there only
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Cons
Google
  • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
  • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
Read full review
New Relic
  • I would like to see sort of simulator inside the user interface, that way we can send requests directly from it to test some configuration instead of setting up a test environment in our end.
  • It would be nice if the data ingestion can be filtered by APM's. That way we can know which application is ingested most data.
  • It would be nice if we could ingest logs (apache, system logs, and other logs) and correlate them with the APM.
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Likelihood to Renew
Google
Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
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New Relic
The only issue that we have had with New Relic is that the price might be a little expensive for smaller companies. The amount of data you store in New Relic impacts the cost, and can get away from you if you don't work closely with the vendor. Overall though the application is top notch.
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Usability
Google
The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
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New Relic
As an engineer, New Relic has been very quick and easy for me to pick up/install/use. It has been less easy for some of the less technical-minded folks in our organization and their UI still is inconsistent multiple years after refactoring their platform to be New Relic One.
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Reliability and Availability
Google
No answers on this topic
New Relic
Never observed an outage
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Performance
Google
No answers on this topic
New Relic
there are times where browser cache will cause issues that require you to clear your browser before continuing.
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Support Rating
Google
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
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New Relic
There are times I feel that the initial support is lacking. And in some cases the automated responses of not hearing anything are annoying if the reason why there has been no movement is because we are still waiting to hear back from NR support. So, i think they should loose the automation as it can seem disingenuous
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Online Training
Google
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
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New Relic
No answers on this topic
Implementation Rating
Google
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
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New Relic
It's better to start by implementing New Relic in one project and test everything. Try to follow best recommended practices and read all the official documentation. Everything seems well tested. Then, start by installing agents to the rest of your projects and keep a close look to all logs and metrics New Relic gives you.
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Alternatives Considered
Google
Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
Read full review
New Relic
New Relic is the most full-featured offering that we've found, and is incredibly easy to start using with a PHP app. The New Relic agent is installed as a PHP extension so it is able to monitor and track the performance of any PHP app being run by the web server. Other tools required the installation and setup of a PHP dependency at the application level.
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Scalability
Google
No answers on this topic
New Relic
Agent deployment is easily integrated into our workflow. Adding the agent to new servers is quick and painless
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Return on Investment
Google
  • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
  • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
Read full review
New Relic
  • Less time debugging issues or letting issues go unknown
  • We know of issues before our customers
  • One common tool for logs, apm, infrastructure, and most alerting. Makes for easier developer experience.
  • Cost is expensive and is one of highest engineering spends
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