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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Microsoft Teams

    Score8.3 out of 10
    N/AMicrosoft Teams combines video conferencing software with team collaboration tools. The communications platform allows MS Office users to conduct conference calls and share files via SharePoint, and join or initiate a group chat.

    $4.80

    per month per user

    Pricing
    Google AnalyticsMicrosoft Teams
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Microsoft Teams Essentials
    $4.80
    per month per user
    Microsoft Teams Enterprise
    $5.25
    per month (paid yearly) per user
    Microsoft Teams Enterprise
    $5.25
    per month per user
    Microsoft 365 Business Basic
    $7.20
    per month per user
    Microsoft 365 Business Standard
    $15
    per month per user
    Offerings
    Pricing Offerings
    Google AnalyticsMicrosoft Teams
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discounts are available for non profit organizations.
    More Pricing Information
    Community Pulse
    Google AnalyticsMicrosoft Teams
    Considered Both Products
    Google
    Chose Google Analytics
    The entry threshold is lower and Google Analytics can be used to grant access even to technically intermediate users who can draw basic conclusions on their own.
    Incentivized
    Chose Google Analytics
    I chose Google Analytics because, without the Premium version, it is affordable and easy to use for basic ad tracking. It is a great way to see who is viewing our ads, which is a big part of my job. I am able to really collect all the data we need in order to better target our …
    Incentivized
    Chose Google Analytics
    Google Analytics is free! And while Adobe Analytics is arguably more powerful, it's paid.
    Additionally, Google Analytics' integrations are vastly well known, thoroughly well (and more) documented, and used by more people. That means that it's also easy to find people that are …
    Incentivized
    Microsoft
    Chose Microsoft Teams
    Microsoft Teams is bundled into our existing Office 365 product suite, so there is no additional cost to leverage Microsoft Teams. This helps our organization avoid increased expense in subscribing to Slack or an alternative internal chat tool. Many members of our team (myself …
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    90%
    Would buy again
    255 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    95%
    Delivers good value for the price
    225 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    90%
    Happy with the feature set
    255 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    92%
    Lived up to sales and marketing promises
    144 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    93%
    Implementation went as expected
    174 Answers
    Features
    Google AnalyticsMicrosoft Teams
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Microsoft Teams
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Microsoft Teams
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Project Management
    Comparison of Project Management features of Google Analytics and Microsoft Teams
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Teams
    8.2
    241 Ratings
    6% above category average
    Task Management00 Ratings8.1179 Ratings
    Gantt Charts00 Ratings8.196 Ratings
    Scheduling00 Ratings8.3208 Ratings
    Workflow Automation00 Ratings8.4126 Ratings
    Mobile Access00 Ratings8.2229 Ratings
    Search00 Ratings7.6212 Ratings
    Visual planning tools00 Ratings8.4143 Ratings
    Communication
    Comparison of Communication features of Google Analytics and Microsoft Teams
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Teams
    8.0
    251 Ratings
    0% above category average
    Chat00 Ratings9.0250 Ratings
    Notifications00 Ratings8.4249 Ratings
    Discussions00 Ratings8.7235 Ratings
    Surveys00 Ratings8.2146 Ratings
    Internal knowledgebase00 Ratings8.6157 Ratings
    Integrates with GoToMeeting00 Ratings6.547 Ratings
    Integrates with Gmail and Google Hangouts00 Ratings5.743 Ratings
    Integrates with Outlook00 Ratings9.1155 Ratings
    File Sharing & Management
    Comparison of File Sharing & Management features of Google Analytics and Microsoft Teams
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Teams
    8.2
    236 Ratings
    2% above category average
    Versioning00 Ratings8.6168 Ratings
    Video files00 Ratings8.4202 Ratings
    Audio files00 Ratings8.8200 Ratings
    Document collaboration00 Ratings8.9216 Ratings
    Access control00 Ratings8.6198 Ratings
    Advanced security features00 Ratings8.5158 Ratings
    Integrates with Google Drive00 Ratings5.353 Ratings
    Device sync00 Ratings8.6172 Ratings
    Best Alternatives
    Google AnalyticsMicrosoft Teams
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Flock
    Score9.5 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Troop Messenger
    Score9.8 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Cisco Business Edition 7000 (discontinued)
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsMicrosoft Teams
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.6
    (329 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    9.0
    (12 ratings)
    Usability
    7.4
    (19 ratings)
    8.7
    (114 ratings)
    Availability
    10.0
    (4 ratings)
    9.0
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    8.0
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.0
    (114 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    10.0
    (1 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    6.3
    (7 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    7.0
    (7 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsMicrosoft Teams
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Microsoft
    It's amazing as a daily driver for team communication, and document search/store. Also, if you're doing a lot of LONG meetings and have trouble remembering details, the AI summarization is amazing and convenient. It just works. I'm not saying I always do this, of course, but if I need to 'skim' instead of really digging into every detail from a meeting, the AI-generated summary is generally good enough that I can get away with it.
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Microsoft
    • All in one communication for Teams.
    • High quality and reliable both audio and video meetings.
    • Well organized and clear instant chat.
    • Excellent security features.
    • Beautiful integration with 3rd party tools and systems.
    • Perfect compatibility with windows ,android and iOS.
    • Allow meetings recordings for later us or sharing with teams that missed the live.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Microsoft
    • The webinars feature has some missing functionally such as the ability for all users to use the Q&A feature (only those with a Microsoft Teams account can use it now), the ability to upload documents for attendees to easily access and download, and the ability for presenters and organizers to easily chat amongst themselves throughout the webinar.
    • The "Channels" organization hierarchy could be more clear. If you have several channels set up, it can get clunky and hard to find the specific channel you are looking for.
    • The MS Planner tool lacks functionality and organization. You cannot assign more than one person to a task and it's confusing when you try to share tasks with people - it would be nice if they were automatically added to someone's calendar.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Microsoft
    Microsoft Teams is included with our Office 365 subscription and we have no intention of migrating off of Office 365 and Microsoft products. Since Microsoft Teams is included for free with our Office 365 subscription, and since we enjoy all the features, benefits, and functionality, there is no question that our team will continue to use the product
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Microsoft
    If you have the full Microsoft Office suite, it works really well because it's integrated well within its ecosystem, but if not, it can be annoying because it tries to open a shared file in the web versions of the file equivalents. The web version is also a bit slow, and the login is very difficult to handle if you have multiple Microsoft or Outlook accounts.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Microsoft
    Rare, but outages do happen
    Incentivized
    Read full review
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Microsoft
    Sometimes about once a week I get a message that says "Sorry, there seems to be something wrong". But it goes away in a few minutes.
    Incentivized
    Read full review
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Microsoft
    The overall support provided by Microsoft for Microsoft Teams has been quite good but there is still some room for improvements. Microsoft needs to proactively work on fixing the open bugs in order to provide a seamless experience to the users. But over the service and experience provided by the Microsoft team have been quite satisfactory.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Microsoft
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Microsoft
    I find everything I need for my day-to-day work.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Microsoft
    Microsoft Teams offers a much more integrated experience between their chat and video call function compared to Google Chat and Slack. Both other tools are much better for internal communications are they have simpler UI without other features. Whereas Microsoft Teams can be used for more critical conversations, particularly between external companies, and has been very useful in sales conversations which is what we chose it for when speaking to companies that work exclusively through Microsoft.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Google
    No answers on this topic
    Microsoft
    Honestly, this tool is worth every penny. Yes, it's not free and you pay for the quality of services and the license. But the ROI and the benefits are all there. Also, the renewal, negotiation, and contract terms are all very well explained by our Microsoft account manager, and she's a charm.
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Microsoft
    It does not appear to have a limit to how many teams and employees we can have using it
    Incentivized
    Read full review
    Professional Services
    Google
    No answers on this topic
    Microsoft
    I used Skype for Business to take calls, hold conferences, and provide remote assistance to users. Microsoft Teams, on the other hand, is superior to Skype for Business in my opinion. My job entails a lot of screen sharing.
    Read full review
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Microsoft
    • Personally, I would say that by using Microsoft Teams, it upped my collaboration with my colleagues by around 50% or around more than half of what I usually did prior to using it.
    • I had 100% show rate and attendance on all of my meetings in the past 6 months.
    • If I may add, I also have been chattier & collaborative towards my colleagues in past 3 months particularly the month of December when we had huge traffic at work. I would estimate this behavior to have been increased by around 60% than what I usually incur during normal operating days.
    Incentivized
    Read full review
    ScreenShots