Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GoTo Webinar
Score 8.4 out of 10
N/A
GoToWebinar is GoTo’s webinar and online conferencing solution, and offers features like audience polling and Q&A, flexible scheduling experiences, and webinar templates. It offers CRM integrations and reporting & analytics tools to help engage clients’ audiences.
$49
per month per organizer
ON24
Score 8.4 out of 10
N/A
ON24 is an intelligent engagement platform, that enables customers to continuously engage audiences with AI-powered, hyper-personalized webinar, virtual event and content experiences.N/A
Pricing
GoTo WebinarON24
Editions & Modules
Lite
$49/month
per month per organizer
Standard
$99/month
per month per organizer
Pro
$199/month
per month per organizer
Enterprise
$399/month
per month per organizer
No answers on this topic
Offerings
Pricing Offerings
GoTo WebinarON24
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
GoTo WebinarON24
Considered Both Products
GoTo Webinar
Chose GoTo Webinar
GoToWebinar was the best decision for comparing features and budget. ON24 had better branding and audience engagement options but came to be far above our budget limit.
Chose GoTo Webinar
Out first several attempts to use webinar solution was with ON24-- this is terrible software, with uncontrollable screen layouts and a number of limitations, making the session a nightmare for the presenter. Even having better traffic optimization, working with it was very …
Chose GoTo Webinar
ON24 is a great webinar platform if you are looking for the most high level, professional webinar. Zoom is good for webinars (though it is best for video conferencing) if you want something simple and bare bones. GoToWebinar is right in the middle of these two options, and …
Chose GoTo Webinar
I'm hating ON24 right now because they said they had a direct Pardot integration, but they don't. (They use a third-party provider, which means the set-up is intense and time consuming). Also, while ON24 seems to have better reporting and a more obvious kick-off process, they …
Chose GoTo Webinar
Our company has a contract with ON24 currently. They are both very similar and perform well, but I have to say I am more comfortable and prefer ON24. The ease of use and reporting capabilities are more helpful in terms of our goals with our clients, which is why we continue to …
Chose GoTo Webinar
GoTo Webinar comparing to its competitors has a lot of coins, below my list: GoTo Webinar X ON24: GoTo Webinar is much cheaper. GoTo Webinar x Webinar Jam: GoTo Webinar is more complete, has more analytics data after the webinar. GoTo Webinar x Zoom: GoTo Webinar is more …
Chose GoTo Webinar
ON24 did not match up well when it came to integrating with hubspot.
Chose GoTo Webinar
Our target audience is within the financial sector and we struggled with security walls blocking their access to join Zoom or Teams meetings. ON24 seems to be one level up from GoTo Webinar when it comes to customization and a better UX. My new company now uses ON24 because of …
Chose GoTo Webinar
Pretty similar. I think the user gave is more simple with GoTo Webinar. I use ON24 sometimes and feel the response time is better. The competition delay during the presentation is sometimes delayed. It's very easy to use. Easy for our presenters and very easy for our customers …
Chose GoTo Webinar
I would be on the fence between choosing between GoTo Webinar and Zoom as I think for basic webinar tools, they are similar. ON24 is too much for me, and too expensive. BigMarker seems ok but expensive nonetheless. If I wanted a more branded experience and flexible interface, I …
Chose GoTo Webinar
All of the other platforms are nice as well but something that has GoTo webinar is that it uses a software in your computer that makes the session to be more reliable and does not consume high ram or rom in your device. It has nice features to remind the people about the …
Chose GoTo Webinar
Super-smooth video and fantastic audio with an extended range of volume control. Other vendors can claim their product is a superior choice; however, in my history of experiencing multiple options, GoTo Webinar gets my highest marks!
Chose GoTo Webinar
GoToWebinar met our needs for smaller scale webinars and internal meetings. Other competitors were much more expensive and we did not need extremely robust features at the time.
ON24
Chose ON24
ON24 is much easier to use as a producer and a presenter. I provide very little training for new presenters because it is pretty intuitive. Launching polls, videos, sharing screens is so seamless. Other platforms are little more clunky. I used GoToWebinar for many years and it …
Chose ON24
We replaced GoToWebinar with ON24. We use MS Teams Live or Zoom alongside ON24 as it allows for interactive workshop format sessions with full audience participation. When we renewed ON24 this year I evaluated GlobalMeet which I was impressed with as it has a native integration …
Chose ON24
I can't really compare those products with ON24 since the use case for the other products is less complicated. After using ON24 for a few webinars it's really easy to use. To compare ON24 and GoToWebinar: the whole look and use case of ON24 is way better, GoToWebinar feels like …
Chose ON24
The capabilities of ON24 are much more superior to the features compared with GoToWebinar and BrightTALK, the interface and the ways we could engage our audience is very good in On24. Mainly GoToWebinar is suitable for small and mid market companies but ON24 definitely is an …
Chose ON24
GoToWebinar is very intuitive and user friendly. The analytics were also very easy to use.
Chose ON24
In both instances where I have used ON24 we switched from GoToWebinar. The switch wasn't necessarily because of negativity towards GTW but we simply outgrew them. We needed to be able to do more webinars (a lot more) and wanted a more robust analytics platform with more …
Chose ON24
We moved from GoTo Webinar around 3 years ago and at the time it was a tool that served the purpose of webinars but it didn't have a deep level of functionality or customisation which we were looking to grow into. ON24 has widgets and screens you can interact with as well as …
Chose ON24
ON24 blows away Zoom and GoToWebinar when it comes to customization and branding. Plus, ON24's overall event management is more flexible than these other platforms. The recording features of ON24 are a big plus. However, Zoom and GoToWebinar have a more solid interface for …
Chose ON24
With both the other platforms, they don't always show up on calendars as well as ON24 does.
Chose ON24
ON24 offers a better and more seamless experience for the end user
Chose ON24
ON24 provides a more personalised and brand focussed webinar space
Chose ON24
In my experience, ON24 is the most user friendly webinar tool. It is easy to set up and run webinars, whilst also providing an excellent customer experience.
Chose ON24
I have found ON24 to be the most reliable, easy to use, and intuitive platform. It's great to have cheat sheets and tools to send to my presenters who may have never used ON24 before that day. Other platforms are confusing or have too many steps involved. ON24 makes it easy to …
Chose ON24
The ON24 webinars is simple to use and is constantly updated to keep up with new technologies. Their assistance is typically valuable. I really like the webinars they provide. It always tells us what technology we might be employing or adding to our day-to-day operations, and …
Chose ON24
ON24 had a lot more features than some of the other ones out there. It is simple to use, simple to send other presenter links and overall a nicer experience for attendees. Being able to add slides, move around lives, add images, take features away if they aren't going to be …
Chose ON24
ON24 is more sophisticated in terms of functionalities, provide better options for aesthetics, gives more comprehensive reporting, readily provides live technical support, has on-demand training materials in various formats, and can cater to bigger live online events like a …
Chose ON24
Simply put, ON24 offers a highly customizable user experience, as well as a completely professional branding ability, that no other platform compares to. In addition to the aesthetics and user-friendly nature of the platform, there is a proper back-end for producers/presenters …
Chose ON24
Far better for branded presentation events. We will still use others for smaller, boutique screen-sharing types of demo events. And we do not worry about performance. Technical glitches with another platform (s) were the primary reason we started to look at On24, and it has …
Chose ON24
ON24 is more reliable and allows for more options/customisation that these two platforms.
Chose ON24
Initially good but they just want you to buy more and more. Sold us a 3 year agreement on a product they stopped offering shortly thereafter.
Chose ON24
The reporting is without a doubt, the most valuable tool for our activities.
Chose ON24
ON24 has way more features and functionality than its competitors. It comes at a price though.
Top Pros
Top Cons
TrustRadius Insights
GoTo WebinarON24
Highlights

TrustRadius
Research Team Insight
Published

GoToWebinar and ON24 are both webinar software designed to support businesses hosting large video conferences.  GoToWebinar provides pricing and features that support businesses of all sizes, making it a popular choice with small to mid-sized businesses.  ON24 provides simple to join webinars for large groups of people, making it a popular choice for larger enterprises.

Features

GoToWebinar and ON24 both support large webinars, but they also have a few standout features that set them apart from each other.

GoToWebinar allows for simple creation of webinars, but it also provides video channels that users can use to watch webinars or training videos after they go live.  Additionally, GoToWebinar provides a desktop and mobile application that allows users to attend webinars from any device. In addition to providing easy access to webinars, administrators will have an easy time learning GoToWebinars user interface.

ON24 allows users to attend webinars without downloading anything through a browser.  This makes it easy for new users to access webinars from any internet connected device without making any kind of commitment.  Additionally, ON24 provide detailed analytics on webinar registrant tracking, as well as attendance and viewer drop-off rates.

Limitations

Though GoToWebinar and ON24 both help businesses host and record webinars, they also have some limitations that are important to consider.

GoToWebinar provides applications for desktop and mobile devices, but it isn’t as simple to use as ON24’s browser based webinars. Businesses that are aiming to make the webinar experience as smooth as possible for users may prefer ON24.  Additionally, On24 provides highly customizable branding options, compared to GoToWebinars more limited branding functionality.

ON24 allows users to join meetings through a browser, and provides a simple user experience, but its administration features are more difficult to use compared to other options.  Users should expect to need some training to use the program efficiently.  Additionally, ON24 doesn’t provide video channel pages, which can make it worse for training videos compared to GoToWebinar.

Pricing

GoToWebinar offers several pricing plans starting at $49.00 per month for the Lite option which supports up to 100 webinar participants.  As prices increase, the amount of participants and storage also increases.  Higher pricing tiers can support up 3,000 participants for $399.00 per month.

On24 pricing is not detailed publicly, but businesses can reach out to vendors for a detailed quote.

Features
GoTo WebinarON24
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
GoTo Webinar
8.2
141 Ratings
9% above category average
ON24
-
Ratings
Dashboards8.2134 Ratings00 Ratings
Data exportability8.3130 Ratings00 Ratings
Performance & Compatibility of Online Events Software
Comparison of Performance & Compatibility of Online Events Software features of Product A and Product B
GoTo Webinar
7.7
156 Ratings
4% below category average
ON24
-
Ratings
High quality audio8.1156 Ratings00 Ratings
Mobile support8.1107 Ratings00 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
GoTo Webinar
7.4
157 Ratings
10% below category average
ON24
7.3
376 Ratings
11% below category average
Calendar integration9.2134 Ratings8.0322 Ratings
Record meetings / events9.2152 Ratings8.5359 Ratings
Slideshows7.3136 Ratings9.0356 Ratings
Event registration8.7149 Ratings9.4354 Ratings
Meeting initiation00 Ratings7.03 Ratings
Integrates with social media00 Ratings2.02 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
GoTo Webinar
8.3
200 Ratings
0% above category average
ON24
8.6
378 Ratings
7% above category average
Audience polling8.4179 Ratings9.3341 Ratings
Q&A8.4196 Ratings9.4375 Ratings
Live chat00 Ratings7.03 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
GoTo Webinar
8.0
152 Ratings
4% below category average
ON24
8.3
350 Ratings
3% below category average
Participant roles & permissions8.5149 Ratings8.2340 Ratings
Confidential attendee list7.4131 Ratings8.7325 Ratings
User authentication00 Ratings8.02 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
GoTo Webinar
8.0
122 Ratings
1% above category average
ON24
8.2
352 Ratings
1% below category average
Branding options7.8118 Ratings8.6345 Ratings
Integration to Marketing Automation8.2102 Ratings7.7299 Ratings
Best Alternatives
GoTo WebinarON24
Small Businesses
ClickMeeting
ClickMeeting
Score 9.3 out of 10
OneCause
OneCause
Score 9.2 out of 10
Medium-sized Companies
ClickMeeting
ClickMeeting
Score 9.3 out of 10
OneCause
OneCause
Score 9.2 out of 10
Enterprises
ON24
ON24
Score 8.4 out of 10
Slido
Slido
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GoTo WebinarON24
Likelihood to Recommend
8.3
(211 ratings)
8.6
(420 ratings)
Likelihood to Renew
5.5
(4 ratings)
9.4
(39 ratings)
Usability
8.8
(207 ratings)
9.3
(21 ratings)
Availability
9.0
(1 ratings)
8.2
(207 ratings)
Performance
7.0
(1 ratings)
6.5
(5 ratings)
Support Rating
9.2
(2 ratings)
9.1
(28 ratings)
In-Person Training
-
(0 ratings)
7.4
(2 ratings)
Online Training
-
(0 ratings)
7.4
(3 ratings)
Implementation Rating
6.0
(3 ratings)
8.5
(9 ratings)
Configurability
3.0
(1 ratings)
7.9
(4 ratings)
Ease of integration
-
(0 ratings)
8.2
(3 ratings)
Product Scalability
5.0
(1 ratings)
9.0
(189 ratings)
Vendor post-sale
6.0
(1 ratings)
8.9
(5 ratings)
Vendor pre-sale
7.0
(1 ratings)
8.8
(5 ratings)
User Testimonials
GoTo WebinarON24
Likelihood to Recommend
GoTo (formerly LogMeIn)
It's highly suitable for hosting large-scale virtual events like industry conferences, product launches, and training sessions where engaging a dispersed audience is crucial. The platform's interactive features such as polls, Q&A, and surveys make it ideal for enhancing audience participation and feedback collection. Moreover, it's excellent for businesses conducting regular webinars for lead generation, sales presentations, or educational purposes. Its analytics help in assessing attendee engagement and refining content strategies. However, it might be less appropriate for smaller, more intimate meetings where real-time collaboration and video conferencing take precedence over one-to-many presentations. In such cases, simpler and more direct communication tools might be preferred. Additionally, if a company requires highly specialised integrations or customisation options beyond what GoToWebinar offers, they might find limitations within the platform. Lastly, for organisations with stringent security needs or those operating in highly regulated industries, they might need to ensure that GoToWebinar's security measures align with their specific compliance requirements before use.
Read full review
ON24
We have been using On24 for consumer-facing webinars as we are a B-2-C business and I find that it works very well. I know that many other companies also use this for B-2-B marketing, and I could imagine that it would work well in those scenarios as well. We use On24 for everything from the first contact with a lead to converting an existing lead to a client.
Read full review
Pros
GoTo (formerly LogMeIn)
  • It is reliable when sharing content for webinars.
  • It allows nice interaction with the attendees by having different features such as polls, chat, open mic or cam.
  • It is user friendly and intuitive, which makes it so easy to use and understand.
Read full review
ON24
  • Engagement tools to help audience members focus on the important pieces of the material.
  • Back end analytics allowed for us to understand customer sentiment.
  • Produce live panel discussions in addition to showing slideware and polls.
  • Use surveys to gather feedback and understand audience interest and intent with flexible question configurations.
Read full review
Cons
GoTo (formerly LogMeIn)
  • Dashboard for control are mostly intuitive but in some menus like the webcasting section can be cluttered
  • The current polling and survey capabilities are too simple. More advanced features, such as branching logic and real-time results, would make engagement more dynamic and insightful.
  • Although it's easy for organiser to use goto webinar, users have reported issues and long wait time on their end and they don't have much control over the session
Read full review
ON24
  • We always have issues with the leaderboard in virtual conference manager not showing results in real-time (complaint from attendees)
  • Doesn't always work with CRMs to transfer reg into virtual conference manager - has been an ongoing issue the IT team at ON24 can't figure out with our account
Read full review
Likelihood to Renew
GoTo (formerly LogMeIn)
Our largest issue with GoTo have been the limitations on recording and using recordings to host a webinar, and the biggest of those is the ability to record. We have had most of our webinars recorded successfully, but when it failed to save, it failed in a big way. Their customer service team was there to help, but they were unable to truly fix the problem. There are, of course, other providers, but as we are still seeing where hosted webinars fit in our marketing strategy, cost is an important factor. Since our company already uses GoToMeeting, it makes more sense for us to stay with the entire suite of products, especially while we are testing the strategy as a whole.
Read full review
ON24
ON24 is everything we expected and everything we needed. It's simple to use, extremely customizable, and scales very easily. The integration to our CRM makes ON24 major lead generator for our sales team from our established webinars series. We can automate lead delivery to our sales team as well. If anything, we will look to expand our partnership in the future.
Read full review
Usability
GoTo (formerly LogMeIn)
Mostly about the platform's intuitive interface. It makes it easy to navigate and use. Clear menus, well-organized controls, and a straightforward layout contribute to a positive user experience. The reliability of the platform in terms of connection stability, audio quality, and video clarity contributes to overall usability. A dependable connection ensures a smooth experience for both hosts and participants.
Read full review
ON24
97% of our attendees say it is the best trainings they have every attended. But they other 3% have a horrible experience (while watching the event live) interesting fact. On24 uses two different encoders for live vs OnDemand. I have never had issues with the On-Demand experience. My only complaints come during live events
Read full review
Reliability and Availability
GoTo (formerly LogMeIn)
No answers on this topic
ON24
ON24 is always available when I have a question about a new feature, if I'm having issues during a live webinar, or if I'm having issues with a webinar on the backend. Our client support specialist, Heather Haines, has always been incredibly consistent with getting me the answers I need when I need them.
Read full review
Performance
GoTo (formerly LogMeIn)
No answers on this topic
ON24
Loading depends on how large the files in the webinar for us - sometimes it takes up to an hour to upload and that impacts the loading when the webcast is playing. Overall I'm happy with the performance, however if integrated with other systems it does tend to slow down the process
Read full review
Support Rating
GoTo (formerly LogMeIn)
I was always able to get someone on the phone when I needed to. They were very thorough and ensuring my questions were answered. And if I was asking for a solution or request that they didn't offer, they told me so I could at least stop trying to search for it.
Read full review
ON24
ON24 support is really good with the 24/5 support chat line, where someone actually responds within 30 seconds. The customers success team is also really good and our rep is very helpful with all our questions. Whenever we have more technical questions, she will bring on a IT designer or a tech specialist on our calls for additional comments and help.
Read full review
In-Person Training
GoTo (formerly LogMeIn)
No answers on this topic
ON24
Most points of relevance were covered as far as I can remember.
Read full review
Online Training
GoTo (formerly LogMeIn)
No answers on this topic
ON24
On24 has amazing ON-Demand trainings that you can use at anytime and they walk you through step by step on different topics/ they are always updating and innovating and putting out new trainings. I would highly reccomend the trainings and reading the documents they have created. They also do live webinars on a rolling basis that are filled with so much knowledge and Information
Read full review
Implementation Rating
GoTo (formerly LogMeIn)
I didn't participate in the implementation nor did my company. As far as I know we have an IT office running alla these projects and we just use the final products for our educational purposes. I also didn't notice implementation at any level while using the desktop interface, but would immediately recognize it, if so.
Read full review
ON24
We had a few training's, which were broken up, and focused on specific areas of how to use the platform. Mostly though, a lot of it is just dedicating your time to learning and exploring what the possibilities are for enhancing your webinars
Read full review
Alternatives Considered
GoTo (formerly LogMeIn)
Zoom caters to a much higher attendee count. GoTo Webinar has more intuitive, user-friendly tools that most people can pick up on their own. Zoom is more tailored and customizable to suit your specific needs. GoTo Webinar is significantly cheaper with fewer add-ons....
Read full review
ON24
We moved from GoTo Webinar around 3 years ago and at the time it was a tool that served the purpose of webinars but it didn't have a deep level of functionality or customisation which we were looking to grow into. ON24 has widgets and screens you can interact with as well as allowing all presenters to enter the presenter view and share the same set of controls without being clunky and having to change presenters and screenshare separate slide decks etc. ON24 also has the Simulive feature which allows us to record events and play them back as if they are live which we really like.
Read full review
Scalability
GoTo (formerly LogMeIn)
It's inexpensive enough that you can set up multiple accounts if needed
Read full review
ON24
Overall, it meets our needs and we are able to do everything we need to do. However, I would not describe the tool as extremely flexible from a branding, design, capability standpoint when thinking about the level of customization allowed for the audience dashboard, although the engagement tools are nice the set up of each is quite rigid
Read full review
Return on Investment
GoTo (formerly LogMeIn)
  • GoTo Webinar has been an excellent way to stay relevant and to get current topics/information to our target audience.
  • We usually get 100-200 attendees per session in a niche market, many are international attendees
  • The ability to get specific data from the audience via custom registration questions allows us to really focus on what they want to see.
Read full review
ON24
  • ON24 has allowed us to deliver meaningful pitches, promotions, and seminars to clients/audience members all year round, remotely.
  • The reporting available to us through the ON24 platform allows us to assess and review what is working and what needs adjusting with our events. This is valuable to us.
  • Using the tools available, we've doubled our audience engagement in the last 12 months, and this has allowed us to generate leads at a later stage of the "funnel."
Read full review
ScreenShots

GoTo Webinar Screenshots

Screenshot of Setup flow for a new webinar in GoTo Webinar.Screenshot of Organizer's Control Panel and in-session experience

ON24 Screenshots

Screenshot of Red Whale creates webinar series, Deep Dives, to engage General Practitioners.Screenshot of SAP Concur takes its customer activation workshops virtual with ON24.Screenshot of Atheanhealth broadcasts an authentic conversation with industry thought leaders to its audience.Screenshot of SAS creates webinar series, Analytics in 20, to education product best practices in short amount of time.Screenshot of NVIDIA creates always-on content library filled with webinars with ON24 Engagement Hub, segmented by different languages and geo-locations.Screenshot of ADP, using ON24 Target, creates personalized landing pages to encourage and accelerate ADP benefit enrollment.  This resource page has on-demand webinars, help articles and ways to immediately enroll.