HubSpot Content Hub vs. HubSpot Marketing Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Content Hub
Score 8.0 out of 10
N/A
Hubspot Content Hub is used to take control of content assets. The unified platform is used to manage, update, and distribute content from a central location, ensuring everyone has access to the most up-to-date and relevant materials.
$20
per month
HubSpot Marketing Hub
Score 8.6 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$15
per month per seat
Pricing
HubSpot Content HubHubSpot Marketing Hub
Editions & Modules
Starter
$20
per month per seat
Content Hub Professional
$500
per month 3 seats included, $50 for each additional seat
Content Hub Enterprise
$1500
per month 5 seats included, $75 for each additional seat
Marketing Hub Starter
$15
per month per seat
Marketing Hub Professional
$890
per month Includes 3 Core Seats (Additional Core Seats start at $50)
Marketing Hub Enterprise
Starts at $3,600
per month Includes 5 Core Seats (Additional Core Seats start at $75)
Offerings
Pricing Offerings
HubSpot Content HubHubSpot Marketing Hub
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsAnnual commitment required. A discount is offered for annual billing.
More Pricing Information
Community Pulse
HubSpot Content HubHubSpot Marketing Hub
Considered Both Products
HubSpot Content Hub
Chose HubSpot Content Hub
These ecosystems integrate with each other, the configurations and interface are simple compared to the HubSpot CMS HUB, or I used the HubSpot CMS HUB because I focused on creating landing pages and the website for the company I worked for but I was involved with the marketing …
Chose HubSpot Content Hub
HubSpot CMS HUB by far is the most intuitive and robust platform of any I've used (canned WordPress sites and custom code-driven platforms alike). When you move to HubSpot, you're not only getting a great CMS, but an integrated CRM database, marketing tools, online forms, …
HubSpot Marketing Hub

No answer on this topic

Features
HubSpot Content HubHubSpot Marketing Hub
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Content Hub
-
Ratings
HubSpot Marketing Hub
8.3
382 Ratings
8% above category average
WYSIWYG email editor00 Ratings8.5345 Ratings
Dynamic content00 Ratings8.3345 Ratings
Ability to test dynamic content00 Ratings8.3320 Ratings
Landing pages00 Ratings8.5373 Ratings
A/B testing00 Ratings6.8297 Ratings
Mobile optimization00 Ratings8.0368 Ratings
Email deliverability reporting00 Ratings8.0376 Ratings
List management00 Ratings8.9377 Ratings
Triggered drip sequences00 Ratings9.0289 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot Content Hub
-
Ratings
HubSpot Marketing Hub
8.5
373 Ratings
8% above category average
Lead nurturing automation00 Ratings8.5368 Ratings
Lead scoring and grading00 Ratings8.1335 Ratings
Data quality management00 Ratings8.4343 Ratings
Automated sales alerts and tasks00 Ratings8.9312 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot Content Hub
-
Ratings
HubSpot Marketing Hub
7.5
333 Ratings
1% above category average
Calendaring00 Ratings7.7317 Ratings
Event/webinar marketing00 Ratings7.3261 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot Content Hub
-
Ratings
HubSpot Marketing Hub
7.9
357 Ratings
7% above category average
Social sharing and campaigns00 Ratings7.6353 Ratings
Social profile integration00 Ratings8.3342 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Content Hub
-
Ratings
HubSpot Marketing Hub
8.4
382 Ratings
13% above category average
Dashboards00 Ratings8.4379 Ratings
Standard reports00 Ratings8.3375 Ratings
Custom reports00 Ratings8.5337 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Content Hub
-
Ratings
HubSpot Marketing Hub
7.8
354 Ratings
4% above category average
API00 Ratings8.2262 Ratings
Role-based workflow & approvals00 Ratings8.1293 Ratings
Customizability00 Ratings8.2316 Ratings
Integration with Salesforce.com00 Ratings7.6235 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.7102 Ratings
Integration with SugarCRM00 Ratings7.093 Ratings
Best Alternatives
HubSpot Content HubHubSpot Marketing Hub
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Vbout
Vbout
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Vyond
Vyond
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot Content HubHubSpot Marketing Hub
Likelihood to Recommend
7.6
(18 ratings)
8.0
(668 ratings)
Likelihood to Renew
6.0
(1 ratings)
6.0
(372 ratings)
Usability
7.8
(8 ratings)
8.0
(119 ratings)
Availability
9.0
(1 ratings)
9.1
(25 ratings)
Performance
9.0
(1 ratings)
8.9
(17 ratings)
Support Rating
10.0
(1 ratings)
8.4
(88 ratings)
In-Person Training
-
(0 ratings)
9.1
(8 ratings)
Online Training
9.0
(1 ratings)
9.1
(26 ratings)
Implementation Rating
-
(0 ratings)
7.3
(48 ratings)
Configurability
8.0
(1 ratings)
7.3
(2 ratings)
Contract Terms and Pricing Model
8.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
8.9
(5 ratings)
Product Scalability
9.0
(1 ratings)
7.3
(7 ratings)
Vendor post-sale
9.0
(1 ratings)
9.1
(3 ratings)
Vendor pre-sale
9.0
(1 ratings)
9.1
(3 ratings)
User Testimonials
HubSpot Content HubHubSpot Marketing Hub
Likelihood to Recommend
HubSpot
If you want all your marketing activities to be in one place, where your CRM and customer data exist, go for Hubspot's entire suite, which could include CMS, depending on your needs. If you have to create a company blog, marketing landing pages for events or lead generation, or send decently designed newsletters, Hubspot does the job well. Any company that has grown to enterprise level or has fragmented marketing should probably not use Hubspot CMS because of the fragmented activities that might occur. Hubspot's reporting can also break. Also, if you want your designed pages to be very creative with many animations, Hubspot CMS is probably not the way to go. But for anyone who is still finding their footing, go for it.
Read full review
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
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Pros
HubSpot
  • Asset control is super easy if your willing to create folder structures that make sense
  • Drag and drop building elements are great, even if you create custom blocks
  • control of domains and how they link into your main system is super easy
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HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
Cons
HubSpot
  • Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
  • There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
  • It's expensive.
Read full review
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
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Likelihood to Renew
HubSpot
I don't think we justify the amount of usage we have of CMS Hub professional. We might discontinue it to save some bucks. But if we ever need an extensive solution, we'll come back to it, as we already other products of Hubspot (Sales Hub, Reporting, Automations)
Read full review
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
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Usability
HubSpot
HubSpot CMS HUB is well-rounded and brings a robust list of capabilities while maintaining an ease-of-use that beginners can engage. HubSpot is by far the best at doing this among the half-dozen or so CMS platforms I've used in my 20+ years experience. It turns glorified business card websites into purposeful marketing machines that become a key part of a marketing strategy rather than a complicated and frustrating mess.
Read full review
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Read full review
Reliability and Availability
HubSpot
As of now we didn't face any application errors and unplanned outages.
Read full review
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Read full review
Performance
HubSpot
Yes the pages load fastly and this tool is pretty good in integration with other tools like zapier, calendly and so on.
Read full review
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Support Rating
HubSpot
They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours
Read full review
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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In-Person Training
HubSpot
No answers on this topic
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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Online Training
HubSpot
Pretty easy and resources available at fingertips.
Read full review
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Implementation Rating
HubSpot
Yes, recreation of landing pages, forms and email templates.
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HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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Alternatives Considered
HubSpot
We have about 10 seats that were needed. Wanted a sales platform that had good status and reputation. HubSpot was the best choice for me given Salesforce not being the best in the past. Price was appealing and our team liked the overlay. Other options do not provide the same ability with data
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HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Scalability
HubSpot
Because it aligns with our goals and streamlined all the hubspot at one place.
Read full review
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Return on Investment
HubSpot
  • When I was using it I couldn't see the direct return on investment since I was only seeing web development.
  • Practicality when creating articles and content
  • Efficiency when creating landing pages, basically content and interactions, but no return on investment in money.
  • Cuando lo estuve usando no pude ver el retorno de inversión directa ya que solo veía desarrollo web
  • Practicidad al momento de crear artículos y contenido
  • Eficiencia al momento de crear landings, basicamente contenido e interacciones pero no retorno de inversion en dinero
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HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Read full review
ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics. These help track engagement with the entire funnel through real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media. HubSpot’s social media publishing helps improve scheduling and publishing social media content.Screenshot of HubSpot Blogging and SEO. HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of the inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as blog posts are written.Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts. Integrating with most common CRMs, HubSpot provides a view of view contacts, and allows for customized and personalized email communications.