What users are saying about
Top Rated
2016 Ratings
Top Rated
2016 Ratings
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Score 8.5 out of 100
11 Ratings
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Score 9.1 out of 100

Feature Set Ratings

  • Pinpointe On-Demand ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.2

HubSpot Marketing Hub

82%
9.0

Pinpointe On-Demand

90%
Pinpointe On-Demand ranks higher in 9/9 features

WYSIWYG email editor

8.2
82%
332 Ratings
9.1
91%
7 Ratings

Dynamic content

7.8
78%
332 Ratings
9.1
91%
6 Ratings

Ability to test dynamic content

8.1
81%
309 Ratings
9.1
91%
6 Ratings

Landing pages

7.7
77%
362 Ratings
8.5
85%
3 Ratings

A/B testing

8.3
83%
285 Ratings
9.1
91%
6 Ratings

Mobile optimization

8.5
85%
352 Ratings
9.1
91%
7 Ratings

Email deliverability reporting

8.5
85%
698 Ratings
9.1
91%
13 Ratings

List management

8.3
83%
364 Ratings
9.1
91%
7 Ratings

Triggered drip sequences

8.1
81%
276 Ratings
9.1
91%
4 Ratings

Lead Management

8.0

HubSpot Marketing Hub

80%

Pinpointe On-Demand

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 4/4 features

Lead nurturing

8.2
82%
355 Ratings
N/A
0 Ratings

Lead scoring and grading

7.7
77%
325 Ratings
N/A
0 Ratings

Data quality management

8.2
82%
331 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.1
81%
299 Ratings
N/A
0 Ratings

Campaign Management

7.9

HubSpot Marketing Hub

79%

Pinpointe On-Demand

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 2/2 features

Calendaring

7.8
78%
305 Ratings
N/A
0 Ratings

Event/webinar marketing

8.0
80%
251 Ratings
N/A
0 Ratings

Social Media Marketing

8.1

HubSpot Marketing Hub

81%

Pinpointe On-Demand

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 2/2 features

Social sharing and campaigns

8.1
81%
341 Ratings
N/A
0 Ratings

Social profile integration

8.2
82%
331 Ratings
N/A
0 Ratings

Reporting & Analytics

7.9

HubSpot Marketing Hub

79%
9.3

Pinpointe On-Demand

93%
Pinpointe On-Demand ranks higher in 3/3 features

Dashboards

7.9
79%
366 Ratings
9.1
91%
7 Ratings

Standard reports

8.1
81%
362 Ratings
9.1
91%
7 Ratings

Custom reports

7.8
78%
325 Ratings
9.6
96%
6 Ratings

Platform & Infrastructure

7.4

HubSpot Marketing Hub

74%

Pinpointe On-Demand

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 6/6 features

API

7.8
78%
252 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.2
82%
281 Ratings
N/A
0 Ratings

Customizability

7.7
77%
303 Ratings
N/A
0 Ratings

Integration with Salesforce.com

7.3
73%
228 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

6.4
64%
97 Ratings
N/A
0 Ratings

Integration with SugarCRM

6.7
67%
92 Ratings
N/A
0 Ratings

Attribute Ratings

  • Pinpointe On-Demand is rated higher in 2 areas: Likelihood to Recommend, Support Rating
  • HubSpot Marketing Hub and Pinpointe On-Demand are tied in 1 area: Likelihood to Renew

Likelihood to Recommend

8.6

HubSpot Marketing Hub

86%
653 Ratings
9.1

Pinpointe On-Demand

91%
9 Ratings

Likelihood to Renew

9.0

HubSpot Marketing Hub

90%
371 Ratings
9.0

Pinpointe On-Demand

90%
3 Ratings

Usability

8.9

HubSpot Marketing Hub

89%
106 Ratings

Pinpointe On-Demand

N/A
0 Ratings

Availability

9.1

HubSpot Marketing Hub

91%
50 Ratings

Pinpointe On-Demand

N/A
0 Ratings

Performance

8.9

HubSpot Marketing Hub

89%
34 Ratings

Pinpointe On-Demand

N/A
0 Ratings

Support Rating

8.5

HubSpot Marketing Hub

85%
168 Ratings
9.1

Pinpointe On-Demand

91%
2 Ratings

In-Person Training

9.1

HubSpot Marketing Hub

91%
8 Ratings

Pinpointe On-Demand

N/A
0 Ratings

Online Training

9.1

HubSpot Marketing Hub

91%
26 Ratings

Pinpointe On-Demand

N/A
0 Ratings

Implementation Rating

7.3

HubSpot Marketing Hub

73%
98 Ratings

Pinpointe On-Demand

N/A
0 Ratings

Configurability

7.3

HubSpot Marketing Hub

73%
2 Ratings

Pinpointe On-Demand

N/A
0 Ratings

Ease of integration

8.9

HubSpot Marketing Hub

89%
5 Ratings

Pinpointe On-Demand

N/A
0 Ratings

Product Scalability

7.3

HubSpot Marketing Hub

73%
7 Ratings

Pinpointe On-Demand

N/A
0 Ratings

Vendor post-sale

9.1

HubSpot Marketing Hub

91%
3 Ratings

Pinpointe On-Demand

N/A
0 Ratings

Vendor pre-sale

9.1

HubSpot Marketing Hub

91%
3 Ratings

Pinpointe On-Demand

N/A
0 Ratings

Likelihood to Recommend

HubSpot

As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
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Pinpointe On-Demand

Pinpointe is perfect for managing large numbers of contacts, including gathering new contacts and storing them throughout your databases, which can further be broken into lists and then individual tags for sorting and sending. Where it really excels is in the email marketing sector. We are able to send as many as several hundred thousand emails per hour, making sure all of our customers get time sensitive marketing material quickly.
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Pros

HubSpot

  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
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Pinpointe On-Demand

  • The detailed statistics page is really helpful.
  • Excellent and flexible Builder.
  • Customer Service responds within one hour.
  • Stock photos included.
  • Database separation & sub-accounts.
  • Excellent multi-inbox previewer available.
  • Responsive templates.
  • Invaluable webinars and training.
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Cons

HubSpot

  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
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Pinpointe On-Demand

  • Depending on the amount, when I am in the middle of uploading a list of contacts I get bumped out and have to submit a request to increase my dataset. That being said, our company as a whole is happy with what Pinpointe provides us with as is.
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Pricing Details

HubSpot Marketing Hub

Starting Price

$50 per month

Editions & Modules

HubSpot Marketing Hub editions and modules pricing
EditionModules
Pro8901
Enterprise32002
Starter503
Free04

Footnotes

  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

Pinpointe On-Demand

Starting Price

$0 Per User; Email Volume

Editions & Modules

Pinpointe On-Demand editions and modules pricing
EditionModules
Enterprise Edition$390+1
Standard Edition$74+2

Footnotes

  1. Per User; Email Volume
  2. Contacts, Email Volume

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

HubSpot

Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
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Pinpointe On-Demand

Pinpointe On-Demand is a critical component of our marketing infrastructure and we will continue to use it to support our email marketing requirements
Read full review

Usability

HubSpot

While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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Pinpointe On-Demand

No answers on this topic

Reliability and Availability

HubSpot

They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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Pinpointe On-Demand

No answers on this topic

Performance

HubSpot

With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Pinpointe On-Demand

No answers on this topic

Support Rating

HubSpot

During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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Pinpointe On-Demand

They are quick to respond to requests, usually within an hour. If they don't have an immediate fix to a problem, they let me know what the status is and what they are doing about a request. In some cases, if the development team needs to be involved because a bug is found, they have fixed and patched the system same day. Rarely do I ever get that kind of customer support response with any other company. They don't have a premium support tier because they treat every request with the same level of professionalism and response time (again, to at least let you know it was received and an actual person is looking at it, even if they are busy with other requests).
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In-Person Training

HubSpot

I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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Pinpointe On-Demand

No answers on this topic

Online Training

HubSpot

I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Pinpointe On-Demand

No answers on this topic

Implementation Rating

HubSpot

My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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Pinpointe On-Demand

No answers on this topic

Alternatives Considered

HubSpot

Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Pinpointe On-Demand

Pinpointe is a great #2 for specialty campaigns. Our bounce rates were higher than with other providers. Pinpointe's detailed reports and interface are a step above the competition.
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Scalability

HubSpot

HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Pinpointe On-Demand

No answers on this topic

Return on Investment

HubSpot

  • Everything is in one location, making it easy to handle all aspects of client marketing from a single place.
  • Higher ROI and lead response time are seconds. The first contact is always made.
  • There should be better time tracking and form capture on the site. Our website and marketing hubs create virtually eliminate cold calling.
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Pinpointe On-Demand

  • Our ROI has gone up significantly since using Pinpointe.
  • We are able to use the coding to implement a join form on our website directly so we don't have to download from our website and upload to Pinpointe each time we want to add our contacts.
  • Our emails show up white-labeled so it is our own branding on all emails.
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