HubSpot Service Hub vs. Fin by Intercom vs. Jira Service Management

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Service Hub
Score 8.5 out of 10
N/A
HubSpot Service Hub aims to bring customer service data and channels together in one place, and helps scale support through automation and self-service. According to the vendor, Service Hub provides more time for proactive service that delights, retains, and grows your customer base.
$15
per month per seat
Fin by Intercom
Score 8.7 out of 10
N/A
Fin is Intercom’s AI Agent for customer service, designed to deliver high-quality answers, even for complex queries. It works with any helpdesk, or it can be paired with Intercom’s next-generation Helpdesk to get the full Intercom Customer Service Suite.
$0.99
one-time fee per outcome
Jira Service Management
Score 7.9 out of 10
N/A
Jira Service Management (formerly Jira Service Desk, now including features from the former Mindville Insight, acquired by Atlassian in June 2020) is a service desk software that is purpose-built for IT, service, and support teams. The software provides everything IT and support teams need out-of-the-box for service request, incident, problem and change management. Jira Service Management integrates seamlessly with Jira Software so that IT and development teams can work better together. Users…
$0
per month
Pricing
HubSpot Service HubFin by IntercomJira Service Management
Editions & Modules
Service Hub Starter
$15
per month per seat
Professional
$100
per month per seat
Enterprise
$150
per month per seat
Enterprise
Starting at $1,200
per month
Fin with your current helpdesk
$0.99
one-time fee per outcome
Copilot add-on
$35
per month per user
Pro
$99
per month For analysis of 1,000 conversations
Fin with Intercom’s Helpdesk
from $39 + $0.99 per Fin outcome
per month per seat
Free
$0
per month
Standard
$20
per agent/per month
Premium
$40
per agent/per month
Enterprise
Contact sales team
Offerings
Pricing Offerings
HubSpot Service HubFin by IntercomJira Service Management
Free Trial
NoYesYes
Free/Freemium Version
YesNoNo
Premium Consulting/Integration Services
NoNoYes
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional DetailsA discount is offered for annual billing.Fin comes with a 90-day money-back guarantee. Here's how it works: Intercom states that users who sign up for the Fin Guarantee Success Program and do not achieve at least a resolution rate of 65% will be paid $1M. This program is designed for high volume customers. Eligibility criteria: High volume customers (over 250k monthly conversions) in North America and Europe. Intercom states that phase one of this program will admit customers on Intercom Helpdesk or Zendesk.
More Pricing Information
Community Pulse
HubSpot Service HubFin by IntercomJira Service Management
Considered Multiple Products
HubSpot Service Hub
Chose HubSpot Service Hub
For the feature set we were looking for, particularly with an integrated customer 360 view and solid sales pipeline system to help our sales track new leads, HubSpot came out a lot cheaper than the alternatives and allowed the sales pipeline and support team to operate together …
Fin by Intercom
Chose Fin by Intercom
Fin AI is way better than those above I've tried in my career. Easier to train and manage.
Chose Fin by Intercom
Way better than all of them - especially the workflow tool which I don't think Help Scout or Crisp even had. Really easy to manage capacity too through snoozing conversations and customers receiving emails after a response.

With HubSpot, there was no way for our users to return …
Chose Fin by Intercom
My main concern at the moment is how the integration looks to the users and Intercom just looks modern and up-to-date. HubSpot is missing this. In the background it always comes down to how you organize your team and processes.
Chose Fin by Intercom
Noone has been able to standup to the level of service and product that Intercom gives us.
Chose Fin by Intercom
Unlike Zendesk, Intercom has done it right, and continues to do so. Don't underestimate how important this is, we are many out in the market that feels this way
Chose Fin by Intercom
None, not involved in decision making process.
Chose Fin by Intercom
Intercom is a very intuitive system that is relatively easy and quick to set up, the majority of what you need is there and ready to go. Where HubSpot has the edge is on the CRM functionality it has, while Intercom has tagging and segmentation, it doesn't have the depth of CRM …
Chose Fin by Intercom
Intercom offers really good and consistent application for our clients to talk to us. Chat support is the fastest way to contact us and intercom has made it happen.
Chose Fin by Intercom
Intercom is a full suite that is more affordable than other systems such as Drift and HubSpot. Although the latter would have been even better integrated with our CRM since we use HubSpot Sales, the hidden costs with HubSpot always get us.
Chose Fin by Intercom
I used to use Hubspot live chat service for support. It always went down, and just wasn't as intuitive and clean as Intercom.
Chose Fin by Intercom
Both Intercom and Drift are comparable in terms of their abilities. Although Intercom came into the market first, Drift has done well to keep up with Intercom's updates and offer similar services of its own. Intercom edges out Drift in terms of its abilities and wealth of …
Chose Fin by Intercom
Compared to most of the competitive market, Intercom seems to be the most human/personable approach to customer success, customer service, and technical support. The alternatives are primarily built on an archaic approach - "take a ticket and wait in line" - that we worried …
Jira Service Management
Chose Jira Service Management
We are now in the process of moving from Jira to Zendesk, however, I would assume that we would still be using Jira for the time being. Zendesk is a bit easier to understand and manage for the non-technical people, but Jira gave us the basics that we needed to have in order to …
Chose Jira Service Management

Jira is the full-fledged task, bug and issue management tool. One can have his way with other tools, but there is going to have to be a whole lot of compromising. With Jira, one does not need to compromise, for as soon as its learning curve is achieved, one can have all he …

Features
HubSpot Service HubFin by IntercomJira Service Management
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
HubSpot Service Hub
7.9
16 Ratings
4% below category average
Fin by Intercom
-
Ratings
Jira Service Management
8.5
85 Ratings
3% above category average
Organize and prioritize service tickets7.616 Ratings00 Ratings8.884 Ratings
Expert directory7.94 Ratings00 Ratings9.02 Ratings
Subscription-based notifications8.26 Ratings00 Ratings10.01 Ratings
ITSM collaboration and documentation7.65 Ratings00 Ratings7.771 Ratings
Ticket creation and submission8.416 Ratings00 Ratings00 Ratings
Ticket response7.816 Ratings00 Ratings00 Ratings
Service restoration00 Ratings00 Ratings9.52 Ratings
Self-service tools00 Ratings00 Ratings8.176 Ratings
ITSM reports and dashboards00 Ratings00 Ratings6.772 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
HubSpot Service Hub
8.7
16 Ratings
8% above category average
Fin by Intercom
-
Ratings
Jira Service Management
-
Ratings
External knowledge base8.816 Ratings00 Ratings00 Ratings
Internal knowledge base8.516 Ratings00 Ratings00 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
HubSpot Service Hub
8.1
6 Ratings
1% above category average
Fin by Intercom
-
Ratings
Jira Service Management
-
Ratings
Customer portal9.14 Ratings00 Ratings00 Ratings
IVR7.13 Ratings00 Ratings00 Ratings
Social integration7.34 Ratings00 Ratings00 Ratings
Email support7.86 Ratings00 Ratings00 Ratings
Help Desk CRM integration9.26 Ratings00 Ratings00 Ratings
ITSM asset management
Comparison of ITSM asset management features of Product A and Product B
HubSpot Service Hub
-
Ratings
Fin by Intercom
-
Ratings
Jira Service Management
10.0
1 Ratings
19% above category average
Configuration mangement00 Ratings00 Ratings10.01 Ratings
Asset management dashboard00 Ratings00 Ratings10.01 Ratings
Policy and contract enforcement00 Ratings00 Ratings10.01 Ratings
Change management
Comparison of Change management features of Product A and Product B
HubSpot Service Hub
-
Ratings
Fin by Intercom
-
Ratings
Jira Service Management
7.5
79 Ratings
14% below category average
Change requests repository00 Ratings00 Ratings8.472 Ratings
Change calendar00 Ratings00 Ratings6.52 Ratings
Service-level management00 Ratings00 Ratings7.777 Ratings
Best Alternatives
HubSpot Service HubFin by IntercomJira Service Management
Small Businesses
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
LocaliQ
LocaliQ
Score 8.8 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Piper the AI SDR by Qualified
Piper the AI SDR by Qualified
Score 9.2 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
SysAid
SysAid
Score 8.9 out of 10
Conversica
Conversica
Score 4.0 out of 10
ManageEngine ServiceDesk Plus
ManageEngine ServiceDesk Plus
Score 9.3 out of 10
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User Ratings
HubSpot Service HubFin by IntercomJira Service Management
Likelihood to Recommend
8.7
(18 ratings)
8.7
(384 ratings)
7.9
(85 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(21 ratings)
10.0
(1 ratings)
Usability
8.8
(6 ratings)
8.7
(294 ratings)
8.3
(10 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
-
(0 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
5.8
(10 ratings)
9.1
(25 ratings)
Online Training
-
(0 ratings)
7.4
(2 ratings)
-
(0 ratings)
Implementation Rating
-
(0 ratings)
6.6
(5 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
HubSpot Service HubFin by IntercomJira Service Management
Likelihood to Recommend
HubSpot
I'd recommend HubSpot Service Hub for sure. When switching from a different platform to HubSpot Service Hub orgs and admins can count with a vast number of trainings in HubSpot Academy and most of them are free. This means users will find the resources they need without needing to reach for their superiors for training sessions or guidance.
Read full review
Intercom
Fin is really good for answering simple and procedural questions, which we get a lot of because we see many first-time users who don't return. It's less appropriate the higher the stakes the issue is: though it's decent at teasing out details and nuance, if the user doesn't communicate clearly, there's a high risk that Fin will misunderstand their question and provide inaccurate information or instructions.
Read full review
Atlassian
I think using a ticketing system is very easy to use and allows multiple teams to create help desks in the same portal. In terms of internal usage, I think this is a great option. However, suppose you're trying to keep internal items and external helpdesks in the same instance. In that case, this is not ideal, as there is no effective way to separate the two instances to protect internal data better.
Read full review
Pros
HubSpot
  • It makes it easier for us to keep track of customer awareness and review in one spot.
  • The great thing about how easy it is to use all of its fantastic tools.
  • The ability to check customer retention.
  • It's easy to track and measure the success of our organization's sales team.
  • This is a fantastic all-in-one customer success suite that includes ticketing.
Read full review
Intercom
  • Serves as the first point of interaction.
  • Answers questions based on the knowledge base.
  • Tries to suggest a solution for reported issues (in some cases).
  • Gives the option to improve its answer.
  • Learns from other conversations and replies by humans.
  • Understands other languages.
  • Interprets images (somewhat).
Read full review
Atlassian
  • Integration with many of the most common tools companies are using (Slack, MS Teams, Salesforce, ... etc)
  • Natural workflow with Jira (as product development / project management tool) which makes the full fix and follow up of the tickets / issues very easy to follow
  • Allow multiple different entry points and work flows for as many different needs your teams / company have
Read full review
Cons
HubSpot
  • We've had some issues setting up the Client Portal functionality because we merged with another company and are still operating under two domains; Setting up the Client Portal could be easier or they could provide better support to help us work through it
  • We've been able to do everything we need to do with HubSpot Service Hub
Read full review
Intercom
  • Being able to give Fin by Intercom explicit instructions on when to say or do something... guidance sometime works but not always
  • Ability to set clear holiday hours so users know the team will not get back to them without having to change existing workflow/intro copy. When Fin by Intercom escalates during a holiday, it often shares the wrong "expected response time is"
  • Being able to see last month's usage numbers would help us track plan utilization better
Read full review
Atlassian
  • Navigating through issues outside of a kan ban board can be confusing and task heavy.
  • It's easy to clutter up the tool. It could use some easy clean up capabilities.
  • User interface is decent, but could use work to make it more intuitive.
Read full review
Likelihood to Renew
HubSpot
No answers on this topic
Intercom
We have been and will be continuing our journey with Intercom and nothing too concerning has happened that I have experienced or heard of that has us on the edge yet. If it ever happens it will be something along the lines of "Outgrowing" the use of need of the platform.
Read full review
Atlassian
In the current contect the requirments is around having a tool that is focused and can handle large ticket volumes and tracking incident, problem and user requests concerning end users. Jira has built in functionality to address the above practice needs faily easily and has a substantial amount of customizable reports for generating the relevant intelligence.
Read full review
Usability
HubSpot
I'd give it a 9 or 10 for the survey functionality because that is what we use regularly. I left it at an eight because we don't yet have experience with some of the other functionalities within the ServiceHub. Based on our demos, the ticketing system and the ChatBot are great, and we look forward to adding them soon.
Read full review
Intercom
From an administration standpoint, Fin is very easy to set up, train, and test. Having the ability to impersonate a user in our system to see how Fin responds is huge. It lets you test several situations and throw curveballs at it (as customers will) without the risk of setting Fin live and wondering what will happen. It's also easy to fine-tune. Some chatbots you can never quite get right without spending hours on, but Fin usually takes a few minutes to dial it in. From a customer standpoint, Fin couldn't be easier to engage with. We tell customers up front it's an AI bot and they're wow'd with the experience
Read full review
Atlassian
If you're used to other tools in the Atlassian ecosystem, you'll feel right at home with JSM. It's also a platform that technical folk can easily pick up. However, I wouldn't recommend using JSM as a company's first jumping off point into Atlassian. There are a lot of other 'newer' tools that provide sleeker ITSM systems at a similar cost.
Read full review
Reliability and Availability
HubSpot
No answers on this topic
Intercom
always there
Read full review
Atlassian
No answers on this topic
Performance
HubSpot
No answers on this topic
Intercom
works perfect
Read full review
Atlassian
No answers on this topic
Support Rating
HubSpot
No answers on this topic
Intercom
Intercom is the premier customer support/engagement model and it definitely has one of the top tier customer support teams as well. I don't think I have ever waited more than 5 minutes to get the information I need or get help with an issue. They are incredible and I aim to model our customer service department after them.
Read full review
Atlassian
I gave JIRA a 9 rating since for me JIRA works according to its purpose. Since there is a customer portal, our clients can leave a comment or communicate with us using the PR ticket that way it is easier for us to also request any additional information we need for our investigation.
Read full review
Online Training
HubSpot
No answers on this topic
Intercom
Easy to know the learning path
Read full review
Atlassian
No answers on this topic
Implementation Rating
HubSpot
No answers on this topic
Intercom
The implementation was surprisingly easy but we are having to adapt from our old process to work well with Intercom.
Read full review
Atlassian
No answers on this topic
Alternatives Considered
HubSpot
HubSpot [Service Hub] had many integrations we needed to connect to our CRM, and the cost was just right from them VS the others. We had to look at all the features, and HubSpot CRM just had way more than the others and more bang for your buck. So the Service Hub was just a bonus with their CRM tools.
Read full review
Intercom
We used it a few years ago, and it was not as feature-rich for our needs. It lacked true AI capabilities, was hard for users to understand, and created workaround issues. The internal ticket system was difficult to use and led to many missed issues and calls.
Read full review
Atlassian
Zendesk is a similar ticketing system that our organization used before JIRA Service Desk. The main drawback of Zendesk was that it can only be used as a cloud service. This means that our company data would be living on the internet at the hands of their security team. Another drawback of this is the price is significantly more expensive rather than hosting it yourself. Zendesk does have some additional features such as commenting on multiple tickets at once that JSD does lack. However, switching to JSD was significantly more cost effective because we have the ability and the infrastructure to host our own ticketing system, something that Zendesk could not provide. Ultimatley switching to JSD saved us money and allows the ability for integration with all of the other Atlassian Suite products that we use on a day to day basis.
Read full review
Return on Investment
HubSpot
  • Easy to keep track of leads and track their journey into becoming a customer. For example, we can tell which leads open what emails and target people differently to help increase sales.
  • Even though HubSpot Service Hub is very expensive, I do think it is worth the price because we can keep track of all leads/ customers very easy, track the customer journey, rework emails with AI, etc.
  • HubSpot Service Hub also has reporting so you can track everything which helps to improve our sales
Read full review
Intercom
  • New role opportunities — Using the “Fin-first” approach has reduced the workload for our Tier 1 team, giving them more time to focus on their own career growth. It’s also opened the door to a dedicated, AI-focused role, where a team member regularly reviews Fin’s answers and makes updates to help it perform even better.
  • Enabling Fin has also reduced our response time and allowed us to meet SLA's.
Read full review
Atlassian
  • It is definitely cheaper than Salesforce
  • It allows the IT service desk to be more organized and respond more quickly to tickets, which can save time for both agent and requester.
  • Some things are "not quite there" developmentally, so this means that internal IT will need to spend more time developing and testing the product.
Read full review
ScreenShots

HubSpot Service Hub Screenshots

Screenshot of where Service Hub helps to quickly address service tickets

Fin by Intercom Screenshots

Screenshot of Fin, delivering conversational support experience to customers.Screenshot of where to monitor, analyze, and optimize Fin by spotting trends, filling content gaps, and fixing quality issues topic by topic.Screenshot of where to customize Fin's tone of voice, teach it support knowledge and policies, and configure how it handles complex tasks in over 45 languages.Screenshot of where to test answers, review the sources and settings that shape them, and get tailored recommendations to optimize performance.Screenshot of Fin, as it appears across email and live chat to phone, SMS, and social. Fin can answer any question, across any channel, any time.

Jira Service Management Screenshots

Screenshot of Drive IT best practices with ITIL-ready templates. Get everything your IT teams need out of the box for service request, incident, problem, and change management.Screenshot of Get an ITIL certified service desk. Everything your IT teams need out-of-the-box for service request, incident, problem, and change management. Jira Service Desk is PinkVERIFY™ certified.Screenshot of Deliver a better service experience. Customers or employees can submit requests with an easy-to-use help center and add Confluence to Jira Service Desk to get an integrated knowledge base. Machine learning intelligently recommends the right service and learns from every interaction, so answers are easy to find.Screenshot of Stay in the loop with developers. y linking Jira Service Desk with Jira Software, IT and developer teams can collaborate on one platform to fix incidents faster and push changes with confidence.Screenshot of Deliver on SLA's. Nail your Service Level Agreements, every time. Your agents get a simple queue so they get the important things done first. Configure and get going in minutes.Screenshot of Automate those repetitive tasks. Is your team stuck in gear with repetitive tasks or missing priority requests? Setup automations so your agents can focus on solving the important stuff and help lighten the workload.