What users are saying about
84 Ratings
84 Ratings
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Score 7.9 out of 100
61 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

iContact

I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
Patrick Stephens | TrustRadius Reviewer

Vertical Response

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

iContact
6.9
Vertical Response
9.0
WYSIWYG email editor
iContact
6.6
Vertical Response
8.8
Dynamic content
iContact
6.6
Vertical Response
9.6
Ability to test dynamic content
iContact
6.1
Vertical Response
9.6
Landing pages
iContact
6.5
Vertical Response
8.3
A/B testing
iContact
6.3
Vertical Response
8.4
Mobile optimization
iContact
7.7
Vertical Response
7.5
Email deliverability reporting
iContact
8.4
Vertical Response
9.8
List management
iContact
7.3
Vertical Response
9.8
Triggered drip sequences
iContact
6.8
Vertical Response
9.0

Reporting & Analytics

iContact
7.4
Vertical Response
9.5
Dashboards
iContact
7.6
Vertical Response
8.9
Standard reports
iContact
7.4
Vertical Response
9.5
Custom reports
iContact
7.1
Vertical Response
10.0

Pros

iContact

  • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
  • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
  • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
Kirsten Rodriguez | TrustRadius Reviewer

Vertical Response

  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Nichole Fabbro | TrustRadius Reviewer

Cons

iContact

  • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
  • The regular version of iContact doesn't support event management or logic flows for automated messaging.
  • Custom form fields have limited field type options (can't build a drop-down).
Anonymous | TrustRadius Reviewer

Vertical Response

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Kerry Flory | TrustRadius Reviewer

Likelihood to Renew

iContact

iContact 3.4
Based on 19 answers
iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
Zeenath Haniff | TrustRadius Reviewer

Vertical Response

Vertical Response 8.6
Based on 20 answers
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Richard Wagner | TrustRadius Reviewer

Usability

iContact

iContact 8.0
Based on 6 answers
I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
Charlene Botet Pelaez | TrustRadius Reviewer

Vertical Response

Vertical Response 9.0
Based on 5 answers
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
Anonymous | TrustRadius Reviewer

Reliability and Availability

iContact

iContact 9.0
Based on 1 answer
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
Zeenath Haniff | TrustRadius Reviewer

Vertical Response

Vertical Response 10.0
Based on 1 answer
Never had an issue with uptime
Michael Wilson | TrustRadius Reviewer

Performance

iContact

iContact 8.0
Based on 1 answer
No answer on this topic is available.

Vertical Response

Vertical Response 10.0
Based on 1 answer
Michael Wilson | TrustRadius Reviewer

Support Rating

iContact

iContact 9.9
Based on 9 answers
They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
Todd McGee | TrustRadius Reviewer

Vertical Response

Vertical Response 8.0
Based on 4 answers
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
Anonymous | TrustRadius Reviewer

Online Training

iContact

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
Anonymous | TrustRadius Reviewer

Implementation Rating

iContact

iContact 8.5
Based on 2 answers
i wouldn't be using it if i wasn't satisfied. time is money
Anonymous | TrustRadius Reviewer

Vertical Response

Vertical Response 10.0
Based on 4 answers
Salesforce integration never worked right. We had to abandon.
Anonymous | TrustRadius Reviewer

Alternatives Considered

iContact

I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
Malarie Knox | TrustRadius Reviewer

Vertical Response

In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
Genie Forkner | TrustRadius Reviewer

Scalability

iContact

iContact 7.0
Based on 1 answer
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
Zeenath Haniff | TrustRadius Reviewer

Vertical Response

No score
No answers yet
No answers on this topic

Return on Investment

iContact

  • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
  • We like the breakdown of statistics in the dashboard. They're easy to read.
  • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
Karen Chamberlain | TrustRadius Reviewer

Vertical Response

  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Anonymous | TrustRadius Reviewer

Pricing Details

iContact

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Vertical Response

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

iContact
8.1
Vertical Response
8.9

Likelihood to Renew

iContact
3.4
Vertical Response
8.6

Usability

iContact
8.0
Vertical Response
9.0

Reliability and Availability

iContact
9.0
Vertical Response
10.0

Performance

iContact
8.0
Vertical Response
10.0

Support Rating

iContact
9.9
Vertical Response
8.0

Online Training

iContact
Vertical Response
9.0

Implementation Rating

iContact
8.5
Vertical Response
10.0

Scalability

iContact
7.0
Vertical Response

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