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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Keap

    Score6.2 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    QuickBooks Online

    Score8 out of 10
    N/AQuickBooks Online is a SaaS version of the QuickBooks product. It contains all of the features found in the local version. Higher-priced plans include greater automation, payment management, inventory and time tracking, and analytics features.

    $38

    per month

    Pricing
    KeapQuickBooks Online
    Editions & Modules
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    Simple Start
    $38
    per month
    Essentials
    $75
    per month
    Plus
    $115
    per month
    Advanced
    $275
    per month
    Offerings
    Pricing Offerings
    KeapQuickBooks Online
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.—
    More Pricing Information
    Community Pulse
    KeapQuickBooks Online
    Considered Both Products
    Thryv
    Chose Keap
    First off the campaign builder has no equal, the price is competitive, and the Keap community is a phenomenal resource to learn new things.
    Incentivized
    Chose Keap
    Out of all the products we use I feel like Keap is the most feature-rich and most robust with the most tools out of the gate which allowed us to customize our campaigns more than ever, this also came with added difficulty in using keap which is something most businesses need to …
    Incentivized
    Chose Keap
    Keap has better automation workflows and advanced campaign capabilities. I also find it easy to get my questions answered when I need help. The multiple integrations available also make it easy for me to continue to use other systems that I need in conjunction with KEAP.
    Incentivized
    Chose Keap
    Nimble has no automation. ActiveCampaign has no pipeline management. Marketo and HubSpot are good but too expensive.
    Incentivized
    Chose Keap
    Like I have said we were using so many other applications and It was so hard to keep up with who was talking to what customer and going back and forth between the different systems. There is no comparison Infusion is better.
    Incentivized
    Chose Keap
    We have used Zoho in the past and they don't even stack up against infusionsoft! The customer service, support team, training, education, upgrades and updates to infusionsoft have been extremely great for our company! Being able to keep the notes, appointments and seeing what …
    Incentivized
    Intuit
    No answer on this topic
    Key User Insights
    Would buy again
    87%
    Would buy again
    74 Answers
    83%
    Would buy again
    129 Answers
    Delivers good value for the price
    92%
    Delivers good value for the price
    73 Answers
    87%
    Delivers good value for the price
    124 Answers
    Happy with the feature set
    87%
    Happy with the feature set
    74 Answers
    83%
    Happy with the feature set
    129 Answers
    Lived up to sales and marketing promises
    90%
    Lived up to sales and marketing promises
    66 Answers
    82%
    Lived up to sales and marketing promises
    100 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    69 Answers
    85%
    Implementation went as expected
    117 Answers
    Features
    KeapQuickBooks Online
    CRM Project Management
    Comparison of CRM Project Management features of Keap and QuickBooks Online
    Feature
    Keap
    7.7
    29 Ratings
    7% below category average
    QuickBooks Online
    -
    Ratings
    Task management8.820 Ratings00 Ratings
    Billing and invoicing management7.416 Ratings00 Ratings
    Reporting7.127 Ratings00 Ratings
    Automated CRM activity logging6.41 Ratings00 Ratings
    Sales pipeline management9.11 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Keap and QuickBooks Online
    Feature
    Keap
    5.9
    152 Ratings
    27% below category average
    QuickBooks Online
    -
    Ratings
    WYSIWYG email editor9.050 Ratings00 Ratings
    Dynamic content8.947 Ratings00 Ratings
    Landing pages4.0136 Ratings00 Ratings
    A/B testing6.410 Ratings00 Ratings
    Mobile optimization4.5126 Ratings00 Ratings
    Email deliverability reporting4.5151 Ratings00 Ratings
    List management4.5149 Ratings00 Ratings
    Triggered drip sequences9.049 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Keap and QuickBooks Online
    Feature
    Keap
    5.5
    153 Ratings
    29% below category average
    QuickBooks Online
    -
    Ratings
    Lead nurturing automation5.0148 Ratings00 Ratings
    Lead scoring and grading4.0130 Ratings00 Ratings
    Data quality management4.5131 Ratings00 Ratings
    Automated sales alerts and tasks5.0140 Ratings00 Ratings
    Automated follow-ups9.11 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Keap and QuickBooks Online
    Feature
    Keap
    8.0
    90 Ratings
    10% above category average
    QuickBooks Online
    -
    Ratings
    Calendaring9.089 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Keap and QuickBooks Online
    Feature
    Keap
    6.4
    150 Ratings
    6% below category average
    QuickBooks Online
    8.0
    217 Ratings
    2% above category average
    Dashboards7.255 Ratings8.1204 Ratings
    Standard reports4.0146 Ratings8.3211 Ratings
    Custom reports8.0137 Ratings7.7195 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Keap and QuickBooks Online
    Feature
    Keap
    5.7
    144 Ratings
    25% below category average
    QuickBooks Online
    -
    Ratings
    API8.0127 Ratings00 Ratings
    Role-based workflow & approvals4.5110 Ratings00 Ratings
    Customizability5.0140 Ratings00 Ratings
    Third-party software integrations7.31 Ratings00 Ratings
    Mobile app for sales & marketing automation5.51 Ratings00 Ratings
    Payroll Management
    Comparison of Payroll Management features of Keap and QuickBooks Online
    Feature
    Keap
    -
    Ratings
    QuickBooks Online
    7.7
    125 Ratings
    2% above category average
    Pay calculation00 Ratings8.0114 Ratings
    Benefit plan administration00 Ratings6.962 Ratings
    Direct deposit files00 Ratings8.1105 Ratings
    Salary revision and increment management00 Ratings7.778 Ratings
    Reimbursement management00 Ratings7.784 Ratings
    Customization
    Comparison of Customization features of Keap and QuickBooks Online
    Feature
    Keap
    -
    Ratings
    QuickBooks Online
    7.0
    116 Ratings
    8% below category average
    API for custom integration00 Ratings6.996 Ratings
    Plug-ins00 Ratings7.198 Ratings
    Security
    Comparison of Security features of Keap and QuickBooks Online
    Feature
    Keap
    -
    Ratings
    QuickBooks Online
    8.2
    191 Ratings
    0% above category average
    Single sign-on capability00 Ratings8.3156 Ratings
    Role-based user permissions00 Ratings8.1181 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of Keap and QuickBooks Online
    Feature
    Keap
    -
    Ratings
    QuickBooks Online
    7.8
    234 Ratings
    2% above category average
    Accounts payable00 Ratings8.5200 Ratings
    Accounts receivable00 Ratings8.6217 Ratings
    Cash management00 Ratings7.9198 Ratings
    Bank reconciliation00 Ratings9.0223 Ratings
    Expense management00 Ratings8.2206 Ratings
    Time tracking00 Ratings6.998 Ratings
    Fixed asset management00 Ratings7.798 Ratings
    Multi-currency support00 Ratings7.549 Ratings
    Multi-division support00 Ratings7.180 Ratings
    Regulations compliance00 Ratings7.979 Ratings
    Electronic tax filing00 Ratings8.0118 Ratings
    Self-service portal00 Ratings7.3126 Ratings
    Global Financial Support00 Ratings6.441 Ratings
    Primary and Secondary Ledgers00 Ratings7.972 Ratings
    Intercompany Accounting00 Ratings7.672 Ratings
    Localizations00 Ratings7.855 Ratings
    Journals and Reconciliations00 Ratings8.5146 Ratings
    Enterprise Accounting00 Ratings7.062 Ratings
    Configurable Accounting00 Ratings7.789 Ratings
    Centralized Rules Framework00 Ratings7.560 Ratings
    Standardized Processes00 Ratings8.6108 Ratings
    Inventory Management
    Comparison of Inventory Management features of Keap and QuickBooks Online
    Feature
    Keap
    -
    Ratings
    QuickBooks Online
    6.8
    90 Ratings
    7% below category average
    Inventory tracking00 Ratings6.685 Ratings
    Automatic reordering00 Ratings6.947 Ratings
    Location management00 Ratings7.254 Ratings
    Manufacturing module00 Ratings6.537 Ratings
    Order Management
    Comparison of Order Management features of Keap and QuickBooks Online
    Feature
    Keap
    -
    Ratings
    QuickBooks Online
    7.7
    144 Ratings
    4% above category average
    Pricing00 Ratings7.991 Ratings
    Order entry00 Ratings7.787 Ratings
    Credit card processing00 Ratings8.3111 Ratings
    Cost of goods sold00 Ratings8.0110 Ratings
    Order Orchestration00 Ratings7.347 Ratings
    End-to-end order visibility00 Ratings7.750 Ratings
    Order exception Resolution00 Ratings7.443 Ratings
    Best Alternatives
    KeapQuickBooks Online
    Small Businesses
    SharpSpring (discontinued)
    Score8 out of 10
    QuickBooks Self-Employed (discontinued)
    Score4.2 out of 10
    Medium-sized Companies
    No answers on this topic
    MYOB
    Score8.3 out of 10
    Enterprises
    No answers on this topic
    Microsoft Dynamics GP
    Score5.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KeapQuickBooks Online
    Likelihood to Recommend
    5.3
    (210 ratings)
    8.3
    (252 ratings)
    Likelihood to Renew
    9.0
    (40 ratings)
    9.6
    (27 ratings)
    Usability
    5.2
    (28 ratings)
    8.2
    (167 ratings)
    Availability
    9.1
    (6 ratings)
    9.0
    (6 ratings)
    Performance
    9.1
    (6 ratings)
    1.0
    (5 ratings)
    Support Rating
    9.0
    (26 ratings)
    9.9
    (70 ratings)
    In-Person Training
    9.1
    (6 ratings)
    -
    (0 ratings)
    Online Training
    8.6
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (8 ratings)
    10.0
    (7 ratings)
    Configurability
    2.0
    (1 ratings)
    1.0
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    CPA Rating
    -
    (0 ratings)
    7.4
    (18 ratings)
    Ease of integration
    1.0
    (1 ratings)
    1.3
    (2 ratings)
    Product Scalability
    9.1
    (3 ratings)
    2.0
    (3 ratings)
    Professional Services
    -
    (0 ratings)
    5.0
    (1 ratings)
    Vendor post-sale
    6.0
    (1 ratings)
    5.0
    (3 ratings)
    Vendor pre-sale
    1.0
    (1 ratings)
    5.0
    (3 ratings)
    User Testimonials
    KeapQuickBooks Online
    Likelihood to Recommend
    Thryv
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
    Read full review
    Intuit
    QBO is a great solution for small and midsize companies. If the goal is to record all transactions and pull reliable financial reports, QBO is a great option. QBO is also a great solution if most operations are run in a system like Ramp. It syncs well with systems like that and turns the data into something management can use to make decisions. QBO is great because so many people use it. It is easy to find training online, and many people have experience with it.
    Incentivized
    Read full review
    Pros
    Thryv
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
    Read full review
    Intuit
    • Workflows for accounts payable invoice review are terrific.
    • Bill payment allows you to pay vendors online via ACH or check without having to write a physical check, which reduces admin time.
    • The cloud based login lends well to a remote or hybrid work environment for staff.
    • QuickBooks Online allows you to pre-configure vendors' general ledger expense accounts. This helps with general ledger coding accuracy and consistency.
    • QuickBooks Online integrates with Rippling HRIS, Coast, Capital One, JPMorgan Chase, etc., which lends well to an efficient month-end closing and reduced administrative time.
    Incentivized
    Read full review
    Cons
    Thryv
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    Intuit
    • I dislike that the online bill pay option through QuickBooks is required for their invoicing.
    • The auto-fill portion of the customer setup, specifically the company name, is listed, but it also auto-fills in the name portion, which is inconvenient and time-consuming to remove.
    Incentivized
    Read full review
    Likelihood to Renew
    Thryv
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
    Read full review
    Intuit
    It like the product 'right out of the box' and I trust Intuit will continually improve it over the years based on my experience with their desktop products. The large providers of Apps makes customizing the entire package relatively easy and seamless for a wide variety of business types.
    Incentivized
    Read full review
    Usability
    Thryv
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
    Read full review
    Intuit
    Beyond being overkill for a small org's needs, QBO is constantly stealing screen real estate and attention by hammering users for account upgrades, connecting to one of their approved consultants or buying add-ons. The idea of using a simple configurable bookeeping and light accounting interface is completely missing. At the very least, we should be able to hide functions like inventory that we will never use.
    Incentivized
    Read full review
    Reliability and Availability
    Thryv
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    Intuit
    We have rarely had outages in the last 10 years. I can only recall 2 times in the last 10 years where we were not able to access our client files.
    Incentivized
    Read full review
    Performance
    Thryv
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    Intuit
    Everything process has its bugs lately with the new interface. Nothing has worked smoothly since this all began last month.
    Incentivized
    Read full review
    Support Rating
    Thryv
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
    Read full review
    Intuit
    In my experience, most representatives keep me on the phone for hours, literally, for a single issue and then usually cannot resolve it satisfactorily. I have 10 open cases that need resolution and, in my experience, there has been NO follow-up communication on any of them.
    Incentivized
    Read full review
    In-Person Training
    Thryv
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
    Read full review
    Intuit
    No answers on this topic
    Online Training
    Thryv
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
    Read full review
    Intuit
    No answers on this topic
    Implementation Rating
    Thryv
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
    Read full review
    Intuit
    The person in charge of QB needs to be very accurate with record keeping and is recommended to stay on top of tasks. The biggest issue we have is reconciliation, and those issues occur only when too much time has occurred between reconciliations
    Incentivized
    Read full review
    Alternatives Considered
    Thryv
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
    Read full review
    Intuit
    As a freelance bookkeeper, the Desktop version of QuickBooks Online doesn't allow for ease of access from any device. Having to be on a computer with the software downloaded creates additional work to gain access to all required filings etc. Also, I personally find the linking functionality on the Online version to be much more streamlined and user friendly.
    Read full review
    Scalability
    Thryv
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
    Read full review
    Intuit
    As we have grown along our professional path, we have also expanded our use of QB. The scalability is easy and features seem to be waiting for you until you need them. We have increased profits by over 10x from our first year in business to the current and have yet to find a reason to look elsewhere
    Incentivized
    Read full review
    Return on Investment
    Thryv
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
    Read full review
    Intuit
    • QuickBooks has given us a useful portal by which to get an overview of our financials.
    • QuickBooks has given us a relatively easy way to send out invoices quickly and efficiently.
    • Due to the customization limitations on QuickBooks, we've had to get creative in third-party implementations to better represent our brand and to track financials.
    Incentivized
    Read full review
    ScreenShots

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.

    QuickBooks Online Screenshots

    Screenshot of the accounting and bank transactions interfaceScreenshot of an overview of the accounting inventoryScreenshot of book marksScreenshot of the business tax overviewScreenshot of the customer hubScreenshot of the dashboard