Khoros Social Media Management vs. Zoho Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Khoros Social Media Management
Score 7.0 out of 10
Enterprise companies (1,001+ employees)
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
Zoho Social
Score 9.2 out of 10
N/A
Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…
$15
per month
Pricing
Khoros Social Media ManagementZoho Social
Editions & Modules
No answers on this topic
Free
$0
per month per user
Standard
$15
per month per user
Professional
$40
per month per user
Premium
$65
per month 3 users
Agency
$320
per month 5 users
Agency Plus
$460
per month 5 users
Offerings
Pricing Offerings
Khoros Social Media ManagementZoho Social
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAdd Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
More Pricing Information
Community Pulse
Khoros Social Media ManagementZoho Social
Considered Both Products
Khoros Social Media Management
Chose Khoros Social Media Management
I think Khoros Social Media Management is at the middle of platforms such as Sprinklr and Emplifi in the top, and Zoho Social at the bottom. I'd chose Khoros Social Media Management again for a middle-size to small-size company I work with, if their social media needs aren't …
Zoho Social

No answer on this topic

Features
Khoros Social Media ManagementZoho Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Khoros Social Media Management
7.1
122 Ratings
7% below category average
Zoho Social
8.6
420 Ratings
12% above category average
Boolean keyword searches7.695 Ratings00 Ratings
Filtering out noise/spam6.5104 Ratings00 Ratings
Sentiment analysis7.493 Ratings8.4299 Ratings
Broad channel coverage6.9115 Ratings8.9414 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Khoros Social Media Management
8.3
153 Ratings
3% above category average
Zoho Social
9.0
495 Ratings
11% above category average
Content planning and scheduling8.9151 Ratings9.4493 Ratings
Audience targeting7.9116 Ratings8.7349 Ratings
Content optimization9.010 Ratings8.6408 Ratings
Workflow management7.4135 Ratings9.032 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Khoros Social Media Management
7.8
118 Ratings
4% below category average
Zoho Social
8.9
402 Ratings
9% above category average
Automated routing and prioritization7.396 Ratings8.5342 Ratings
Customer interaction histories7.0108 Ratings8.7377 Ratings
Bulk actions9.299 Ratings9.527 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Khoros Social Media Management
6.9
108 Ratings
11% below category average
Zoho Social
8.7
352 Ratings
12% above category average
Lead generation6.652 Ratings8.4266 Ratings
Content marketing6.791 Ratings9.0342 Ratings
Paid media management7.12 Ratings00 Ratings
Campaigns and promotions7.395 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Khoros Social Media Management
7.2
152 Ratings
15% below category average
Zoho Social
9.3
485 Ratings
11% above category average
Twitter8.0143 Ratings9.4434 Ratings
Facebook6.7148 Ratings9.4474 Ratings
LinkedIn6.1109 Ratings9.4427 Ratings
Google+9.018 Ratings9.1279 Ratings
Instagram7.6137 Ratings9.4404 Ratings
Pinterest5.550 Ratings00 Ratings
YouTube7.333 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Khoros Social Media Management
7.4
136 Ratings
4% below category average
Zoho Social
8.6
397 Ratings
11% above category average
Campaign success analytics7.3126 Ratings8.8393 Ratings
Real-time tracking7.8125 Ratings9.227 Ratings
Competitor analysis6.981 Ratings7.7241 Ratings
Account management
Comparison of Account management features of Product A and Product B
Khoros Social Media Management
6.8
141 Ratings
15% below category average
Zoho Social
9.1
434 Ratings
14% above category average
Role-based user permissions & privileges7.6137 Ratings9.0338 Ratings
Mobile access6.0116 Ratings9.3412 Ratings
Best Alternatives
Khoros Social Media ManagementZoho Social
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Khoros Social Media ManagementZoho Social
Likelihood to Recommend
8.0
(189 ratings)
9.4
(492 ratings)
Likelihood to Renew
8.0
(34 ratings)
8.8
(14 ratings)
Usability
8.5
(29 ratings)
9.5
(320 ratings)
Availability
9.7
(11 ratings)
8.2
(2 ratings)
Performance
8.0
(8 ratings)
8.2
(3 ratings)
Support Rating
7.7
(31 ratings)
9.3
(220 ratings)
In-Person Training
8.9
(7 ratings)
-
(0 ratings)
Online Training
6.0
(7 ratings)
8.2
(1 ratings)
Implementation Rating
7.7
(24 ratings)
8.4
(5 ratings)
Configurability
-
(0 ratings)
7.3
(2 ratings)
Ease of integration
5.5
(4 ratings)
3.6
(2 ratings)
Product Scalability
7.0
(127 ratings)
8.2
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(2 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(2 ratings)
User Testimonials
Khoros Social Media ManagementZoho Social
Likelihood to Recommend
Khoros (Formerly Spredfast + Lithium)
While I cannot say any scenarios where Khoros wouldn't be useful (when it comes to social media moderation), I can say it is very well suited for clients who have time constraints on their work. With the speed Khoros can pull in new content, we see issues for the client almost immediately.
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Zoho
Zoho Social excels at multi-channel social media management with intuitive scheduling and analytics. The platform integrates seamlessly with CRM, enabling personalized customer engagement. Best suited for small-to-medium businesses managing multiple social accounts. However, advanced AI-driven insights and competitor analysis features could be enhanced. The reporting dashboard is comprehensive but could use more customization options for enterprise teams.
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Pros
Khoros (Formerly Spredfast + Lithium)
  • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
  • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
  • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
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Zoho
  • Content sharing to all our social media accounts at one place
  • Warning about platform specific issues, also giving choice not to include problematic platforms
  • Showing statistics of our shares as a table so that we can understand about the impact of our specific posts.
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Cons
Khoros (Formerly Spredfast + Lithium)
  • Look and feel of the interface could use a refresh as it's not very exciting to use
  • Improve analytics features and accuracy
  • Facilitate bulk actions
  • Better alerts/visibility of collaborative actions and assigned tasks
  • Clearer communication around new feature releases and announcements
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Zoho
  • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
  • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
  • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
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Likelihood to Renew
Khoros (Formerly Spredfast + Lithium)
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
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Zoho
Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
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Usability
Khoros (Formerly Spredfast + Lithium)
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
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Zoho
The reason behind assigning this rating stems from the software's remarkable ability to seamlessly integrate intricate functionalities with an incredibly user-friendly interface. It strikes an exceptional balance between sophisticated features and ease of use, making it a standout solution in its category. The software's attention to user experience, coupled with its comprehensive project tracking capabilities, has undoubtedly left a positive impression. This rating reflects my appreciation for how effortlessly it empowers teams to manage projects, collaborate effectively, and achieve their goals with utmost efficiency
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Reliability and Availability
Khoros (Formerly Spredfast + Lithium)
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
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Zoho
No answers on this topic
Performance
Khoros (Formerly Spredfast + Lithium)
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
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Zoho
No answers on this topic
Support Rating
Khoros (Formerly Spredfast + Lithium)
Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
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Zoho
I have not needed support for Zoho Social. This comment requirement is confusing to me as I must find text to fill the requirement of a minimum of 50 words. There should be a non-applicable button that allows either user to skip a question or then require a shorter explanation like in my first sentence. Geez, now I have to give a rating while never using the feature.
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In-Person Training
Khoros (Formerly Spredfast + Lithium)
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
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Zoho
No answers on this topic
Online Training
Khoros (Formerly Spredfast + Lithium)
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
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Zoho
No answers on this topic
Implementation Rating
Khoros (Formerly Spredfast + Lithium)
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
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Zoho
No answers on this topic
Alternatives Considered
Khoros (Formerly Spredfast + Lithium)
On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
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Zoho
Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
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Scalability
Khoros (Formerly Spredfast + Lithium)
Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
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Zoho
No answers on this topic
Return on Investment
Khoros (Formerly Spredfast + Lithium)
  • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
  • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
  • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
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Zoho
  • Through customer targeting, we end up having more clients intending to buy our products and we make some profits.
  • Also, Zoho Social has automated analytical capacity, which acts as a source for primary research, and we incur no other expenditure on the same.
  • Lastly, Zoho Social includes all social pages and other platforms that audiences visit, giving us a huge segmentation or support.
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ScreenShots

Khoros Social Media Management Screenshots

Screenshot of the channel performance dashboard, for monitoring different metrics and comparing the performance of posts by content type and labels to optimize for the audience.Screenshot of the cross-channel dashboard. It provides a holistic view of paid and organic campaigns, allowing teams to compare performance and optimize for engagement and reach with campaigns.Screenshot of the cross-channel dashboard. Users can compare the performance of posts across channels, ensuring that time and resources are allocated effectively to reach the target audience.Screenshot of the calendar view. This presents all scheduled posts by assignee, channel, and tags so that nothing is missed and content is delivered on time.Screenshot of approval paths in Khoros. Get sign-off and feedback across teams for paid and organic posts to reduce brand risk.

Zoho Social Screenshots

Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.