TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    GTM Workspace Powered by ZoomInfo

    Score8.2 out of 10
    N/AZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A

    LeadIQ

    Score6.1 out of 10
    N/ALeadIQ is a prospecting platform that helps outbound sales teams build pipeline through contact data, a AI cold email writing assistant, contact and account tracking for job changes, and CRM enrichment, all integrated into sales tools used daily.

    $0

    per month per user

    Pricing
    GTM Workspace Powered by ZoomInfoLeadIQ
    Editions & Modules
    No answers on this topic
    Free
    $0
    per month per user
    Essential
    $39
    per month per user
    Pro
    $79
    per month per user
    Enterprise
    Ask Sales
    Offerings
    Pricing Offerings
    GTM Workspace Powered by ZoomInfoLeadIQ
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    GTM Workspace Powered by ZoomInfoLeadIQ
    Considered Both Products
    ZoomInfo
    Chose GTM Workspace Powered by ZoomInfo
    Compared to LeadIQ, ZoomInfo is far more advanced and helpful for our team. LeadIQ does not allow for the same level of efficiency when bulk exporting leads or integrating into Chrome. Relative to sales navigator, we found that LinkedIn provides almost no contact info on leads …
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    I was not involved in the decision process. I did not get to see any of the other options other than hearing a name or 2. I know they looked at LeadIQ but I do not know how the depth of data compares to ZoomInfo. ZoomInfo has been great for us though.
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    We use LeadIQ alongside ZoomInfo, and it gives us the best of both worlds. LeadIQ has much lower data quality, but it is also easier for my flow when it comes to downloading people into Salesforce. LeadIQ is terrible for phone numbers, and the emails are less accurate, so …
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    Prior to ZoomInfo, we used LeadIQ which was a great product too but to us seemed more limited than ZoomInfo as far as the search functionality and database. We also used list services like Databees and Growlabs which were just basically busy work for our reps as there was so …
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    The data provided by ZoomInfo is consistently more accurate than LeadIQ, and provides me a wider array of data than LinkedIn. Given that LinkedIn is a voluntary format where employees have to create a profile to be included, it will always have a lesser amount of data. …
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    SO MUCH BETTER. When prospecting with LeadIQ, I can find 50 contacts and 19 of them will be bounced emails. Only about 4 will have phone numbers and of those 4 I find that generally only one is good (these numbers were from my last cadence/sequence I set up, and these were my …
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    In my opinion, ZoomInfo Sales is by far the best and number 1. I have used others like it and they don't even compare.
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    ZoomInfo Sales regularly had the best data and lead lists created.
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    Gong is used for a different solution; however, ZoomInfo Sales is allowing me to work easier and faster in my day-to-day tasks with the most important thing in mind - accuracy of information. Accuracy of information can make or break your day whether you're booking meetings for …
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    Their integration into Salesforce is very good and allows for less time spent in the platform if set up and mapped accurately. Having the ability to set up automatic refreshes that are providing trustworthy data is a big one for me. We have evaluated other tools that take too …
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    While meeting with other vendors, many of them use Zoom as the golden benchmark which to compare themselves upon. Most of the time they claim they are only marginally worse for their accuracy, but in reality, I have found that this is not true. In the Oil and Gas World, Zoom …
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    ZI is best in class and it's apparent that ZI is the best when doing this evaluation.
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    ZoomInfo's offering stacks up well against competitive offerings because they have everything we needed -- accurate data, list building tools, buyer intent data and scoring. It was an easy choice.
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    Better quality data and more user-friendly interface
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    I've used other tools before, and even 3rd party consultants to generate leads, but nothing is as rich and accurate as ZoomInfo.
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    Quality and depth of data is much more accurate/extensive but the workflow for syncing contacts is a lot more time consuming.
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    ZoomInfo is much better than all of the other tools that we have used here at Hootsuite. ZoomInfo has great accuracy for contact and industry data. ZoomInfo also downloads leads faster, crashes less and is much faster overall as a tool. Finally, ZoomInfo has a very customer …
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    ZoomInfo was selected because we partner with them directly with our tool Geopointe. It was the most logical data solution to use. And it is definitely the best after testing many other data providers.
    Incentivized
    LeadIQ
    Chose LeadIQ
    I think that LeadIQ is overall better. I think so because i can use LeadIQ for more things than zoominfo. For example, the scribe feature and importing leads directly from sales navigation. That, I think, is one of the best features. Tho, i feel like zoominfo sometimes had more …
    Incentivized
    Chose LeadIQ
    None of these products are great in relation to accurate data. SignalHire was surprisingly better but only just. Lusha is grossly overpriced and ZoomInfo are purely out to make as much off unsuspecting customers as they can - originally pitched $15000 and when we refused the …
    Incentivized
    Chose LeadIQ
    LeadIQ has more accurate contact information that is real and up to date. ZoomInfo's extension is very buggy and sometimes requires me to restart my extension and browser Better customer service with LeadIQ.
    Incentivized
    Chose LeadIQ
    SellHack and LeadIQ are very similar products, with some subtle differences. As mentioned, our team no longer uses LeadIQ, but rather a combination of SellHack and ZoomInfo. I will say that LeadIQ is a "hybrid" of these two tools, but I would still take ZoomInfo over LeadIQ …
    Incentivized
    Chose LeadIQ
    LeadIQ is great because it's a really lightweight and easy-to-use solution. It's fast and has a good amount of contact information.

    ZoomInfo is more robust, which means it has more information--both contact info and other relevant info like news, revenue info, etc. Having said …
    Incentivized
    Chose LeadIQ
    I have also used ZoomInfo. ZoomInfo is a great tool. I wish it had the quick workflow that LeadIQ naturally has. There is no easy way to import a list into your sales enablement platform with ZoomInfo. However, the data that ZoomInfo has is often very accurate and is well …
    Incentivized
    Chose LeadIQ
    LeadIQ gives you the best bang for your buck and ROI.
    Incentivized
    Chose LeadIQ
    I prefer LeadIQ because of the way it interacts with LinkedIn. That is really great. However, the accuracy of the data falls short of ZoomInfo. Our team uses both, consistently, and between the two we have a sound arsenal at our fingertips to reach out and contact the people …
    Incentivized
    Chose LeadIQ
    The other solutions are too expensive and their data isn't as accurate. Also, the tool isn't as easy to use in comparison to LeadIQ.
    Incentivized
    Chose LeadIQ
    LeadIQ is much more feature-rich than alternatives. The fact that you can capture to existing accounts as contacts are huge and saves a great deal of time. The Chrome Extension is much less intrusive than Lead411's. I still use Lead411 pretty regularly though. I find myself …
    Incentivized
    Chose LeadIQ
    Choosing a data provider is likely quite different in every industry. Where some excel, I'm sure others fall short. I have found that the quality of the data is great and the interface to collect it is foolproof. The integrations to systems like SalesForce and SalesLoft are …
    Incentivized
    Chose LeadIQ
    They do very similar things. I would say that whichever tool you are using, you are going to be getting a very similar user experience. The integrations with other platforms is similar in some sense. LeadIQ is a more cost-effective option than ZoomInfo. Sometimes ZoomInfo
    Incentivized
    Chose LeadIQ
    There are companies that specialize in many things in this vertical, but I feel like the quality of data that we have experienced with LeadIQ is on par, if not better, than the other companies that we looked at. Our reps don't get bogged down with a lot of metadata as well, …
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    309 Answers
    85%
    Would buy again
    17 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    226 Answers
    88%
    Delivers good value for the price
    15 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    322 Answers
    80%
    Happy with the feature set
    16 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    210 Answers
    78%
    Lived up to sales and marketing promises
    14 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    204 Answers
    100%
    Implementation went as expected
    15 Answers
    Features
    GTM Workspace Powered by ZoomInfoLeadIQ
    Prospecting
    Comparison of Prospecting features of GTM Workspace Powered by ZoomInfo and LeadIQ
    Feature
    GTM Workspace Powered by ZoomInfo
    7.9
    732 Ratings
    2% above category average
    LeadIQ
    7.4
    11 Ratings
    4% below category average
    Advanced search8.5725 Ratings7.710 Ratings
    Identification of new leads7.7687 Ratings5.69 Ratings
    List quality7.3713 Ratings6.311 Ratings
    List upload/download8.1673 Ratings8.010 Ratings
    Ideal customer targeting7.5680 Ratings7.07 Ratings
    Load time/data access8.3702 Ratings9.711 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of GTM Workspace Powered by ZoomInfo and LeadIQ
    Feature
    GTM Workspace Powered by ZoomInfo
    8.0
    725 Ratings
    3% above category average
    LeadIQ
    8.3
    11 Ratings
    7% above category average
    Contact information8.0724 Ratings8.011 Ratings
    Company information8.3720 Ratings9.711 Ratings
    Industry information7.8692 Ratings7.310 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of GTM Workspace Powered by ZoomInfo and LeadIQ
    Feature
    GTM Workspace Powered by ZoomInfo
    7.5
    710 Ratings
    1% above category average
    LeadIQ
    7.7
    11 Ratings
    3% above category average
    Lead qualification process7.293 Ratings6.45 Ratings
    Smart lists and recommendations7.197 Ratings5.35 Ratings
    Salesforce integration8.7495 Ratings9.78 Ratings
    Company/business profiles7.9675 Ratings7.38 Ratings
    Alerts and reminders7.0469 Ratings7.54 Ratings
    Data hygiene7.0641 Ratings7.010 Ratings
    Automatic data refresh7.3560 Ratings9.38 Ratings
    Tags7.3494 Ratings8.06 Ratings
    Filters and segmentation7.9654 Ratings8.76 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of GTM Workspace Powered by ZoomInfo and LeadIQ
    Feature
    GTM Workspace Powered by ZoomInfo
    6.3
    256 Ratings
    17% below category average
    LeadIQ
    6.3
    2 Ratings
    17% below category average
    Sales email templates6.7253 Ratings6.12 Ratings
    Append emails to records5.925 Ratings6.52 Ratings
    Best Alternatives
    GTM Workspace Powered by ZoomInfoLeadIQ
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GTM Workspace Powered by ZoomInfoLeadIQ
    Likelihood to Recommend
    8.3
    (752 ratings)
    6.7
    (21 ratings)
    Likelihood to Renew
    8.5
    (21 ratings)
    9.0
    (1 ratings)
    Usability
    8.1
    (70 ratings)
    8.0
    (2 ratings)
    Support Rating
    8.1
    (7 ratings)
    7.7
    (10 ratings)
    Implementation Rating
    7.5
    (4 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.7
    (56 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    GTM Workspace Powered by ZoomInfoLeadIQ
    Likelihood to Recommend
    ZoomInfo
    A scenario wherein ZoomInfo Sales is well-suited, as I said, is good for giving you the details, the intent, and scope for a specific person working at a very specific company, and also the initiatives that are currently going on in the organization. When it comes to updating a contact's email and phone number, it does so very accurately. Apart from that, the call script feature generates a call script immediately after the call connects, in three to four seconds. Then there is a customer mapping filter where you can find similar customers to your existing ICPs. And then when it comes to maybe the things or scenarios that are less appropriate, it's again the Chrome extension part. Also, on the onboarding part, we have experienced that the onboarding did not go that smoothly. The email generation part that ZoomInfo claims is quite good. For us, the result that came out was all four to five of our emails, the email template that we had made in ZoomInfo. So all these four to five emails had the same body, the same subject line, just we can say 98% of the email were same, just 2% change in them. And there is no scope for automation. You have to process each and everything manually, even today in ZoomInfo.
    Incentivized
    Read full review
    LeadIQ
    I think LeadIQ is a great tool. It helps me with prospecting, writing emails, finding information about prospects, etc. I use it daily when writing emails and trying to find people to reach out to. It works well with CRM integration, and most of the time, the extension and scribe functions are working. Sometimes, the numbers are not accurate.
    Incentivized
    Read full review
    Pros
    ZoomInfo
    • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
    • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
    • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
    • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
    Incentivized
    Read full review
    LeadIQ
    • Capturing contact and lead information: Name, Designation, Phone Numbers, Work Email Address, Company board line number - almost every single data point one needs in lead or demand generation. The checkmark for verified information is a cherry on the cake.
    • LeadIQ integrates with LinkedIn Sales Navigator, Salesforce, and even SalesLoft pretty well. A simple click of a button from LSN can import the lead into Salesforce. A boon for any Outbound sales team. Additionally, capturing multiple contacts in a single go as well as importing them into a cadence is a time--saver.
    • It's also a community. Since users can suggest changes to make lead information more accurate as well as the option to request more information on a particular lead.
    Incentivized
    Read full review
    Cons
    ZoomInfo
    • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
    • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
    Incentivized
    Read full review
    LeadIQ
    • Rocky start to using it - but good follow up with customer service.
    • It can create duplicates in salesforce sometimes which is a headache for some departments who require salesforce to be our pure data source.
    • Sometimes the numbers aren't correct for the right individual - it gets numbers from wrong people with the same name - this has only happened a couple of times, very rare.
    Incentivized
    Read full review
    Likelihood to Renew
    ZoomInfo
    I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.
    Incentivized
    Read full review
    LeadIQ
    We have been very happy with LeadIQ for the past several years. They have quality data at a fair price and that is the most important thing for us. Their product continues to grow and expand and they are great to work with from a customer experience point of view.
    Incentivized
    Read full review
    Usability
    ZoomInfo
    The sidebar is seamless, and it's easy to navigate, unlike other tools. I like that the advanced search isn't too complicated, either. Sometimes, I wonder if I'm not using the tool to its full capability, but it's great for a combination strategy of sales navigation and Zoom.
    Incentivized
    Read full review
    LeadIQ
    the data pool of contacts and lead info could be better compared to the other software competitors. The software is still quite easy to use and it has an extension which makes it easy to work side by side with either linkedin or salesforce. One item that doesn't work well which the rep showed us was pulling up the account page on salesforce and LeadIQ being able to pull up the company details based on the domain. That isn't working for us. Perhaps it's the industry we're in.
    Incentivized
    Read full review
    Support Rating
    ZoomInfo
    I never used it
    Incentivized
    Read full review
    LeadIQ
    I have yet to contact LeadIQ regarding support for the tool. Usability is pretty straight forward, and I was trained well to use the tool properly. I am giving the rating of a five since I can not say I have had contact with the support team.
    Incentivized
    Read full review
    Implementation Rating
    ZoomInfo
    There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
    Incentivized
    Read full review
    LeadIQ
    No answers on this topic
    Alternatives Considered
    ZoomInfo
    There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.
    Incentivized
    Read full review
    LeadIQ
    The user experience and design of the platform + the data health were far superior to UpLead and the other tools I demoed. I was also impressed by the pricing structure and the ability for me to pick and choose my plan or customize based on the sales team numbers and team capacity.
    Incentivized
    Read full review
    Return on Investment
    ZoomInfo
    • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
    • TAM (total addressable market) data accuracy is significant.
    • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
    Incentivized
    Read full review
    LeadIQ
    • So far not a happy customer. We have had a few positive results but for the most part, all phone numbers are relatively inaccurate or they are personal numbers scraped from LinkedIn. When calling a personal number, people are surprised and find it intrusive.
    • We would not recommend this service until it invests more into correct corporate switchboard numbers at the bare minimum. Currently, these are often incorrect.
    Read full review
    ScreenShots

    LeadIQ Screenshots

    Screenshot of Teams can send the right message, to the right person, at the right time to break through the noise and build more sales pipeline.Screenshot of Patented AI technology that can generate tailored cold emails with just a few clicks. Supports personalized cold outreach at scale to improve reply rates and meetings booked.Screenshot of Locates emails and mobile phones for ideal buyers, and sends them to systems of record.Screenshot of Keeps tabs on key accounts by sending notifications when job changes occur in a daily feed.Screenshot of Salesforce enrichment tool that helps to keep the user's system of record accurate, while improving speed to lead on inbound leads.